What Sunset Tower Hotel does

Sunset Tower Hotel is a privately owned luxury boutique hotel operating from a historic 1929 Art Deco building at 8358 Sunset Boulevard in West Hollywood, California. Hotelier Jeff Klein acquired the property in 2004 through JK Hotel Group, reopening it in 2005 after a renovation led by designer Paul Fortune, and completed an additional refresh in 2018. The hotel's 80-seat Tower Bar & Restaurant is housed in Bugsy Siegel's former apartment, and the property's celebrity provenance includes past residents such as Howard Hughes, John Wayne, Marilyn Monroe, Elizabeth Taylor, and Frank Sinatra.

The property generates revenue across four primary streams: guest room and suite accommodations, the Tower Bar & Restaurant (which also offers poolside and Terrace dining), private event venues including The Terrace (capacity up to 500) and Duke's (capacity up to 150 seated/250 standing), and a daily amenity fee of approximately $52 per room covering Wi-Fi, mini-bar, fitness center access, and turndown service. Direct room booking is facilitated through TravelClick's iHotelier booking engine, with restaurant reservations handled through OpenTable and Resy, and event bookings via the in-house events team. The hotel supports marketing through earned media coverage in The New York Times, Condé Nast Traveler, Hollywood Reporter, Variety, Los Angeles Times, and Michelin Guide, supplemented by Instagram and Facebook presence and email newsletters.

Operations are supported by approximately 84 employees serving luxury travelers, Hollywood industry figures, private event hosts, and fine dining patrons. The hotel is ADA compliant, offers pet-friendly accommodations, and features a 24-hour fitness center with Peloton equipment, a pool, and a gift boutique. The business sits within Jeff Klein's broader JK Hotel Group portfolio, which includes City Club in New York City, DB Bistro Moderne, Monkey Bar, and San Vicente Bungalows, with planned geographic expansion of the latter into Santa Monica and New York City. No institutional investors, funding rounds, or external capital backing are disclosed in the available source material.

Name

Sunset Tower Hotel

Legal name

Sunset Tower Hotel

Website

https://sunsettowerhotel.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

51–100 employees

Short description

Sunset Tower Hotel is a privately owned luxury boutique hotel in a historic 1929 Art Deco building on West Hollywood's Sunset Strip, offering rooms, dining at the Tower Bar, and private event venues serving luxury travelers, Hollywood industry figures, event hosts, and dining patrons.

Ownership category

akta.pro rank

Product category

Luxury Boutique Hotel

NAICS

Hotels (except Casino Hotels) and Motels (72111), Hotels (except Casino Hotels) and Motels (721110)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Urban Luxury Hotels (City Luxury) (THAGACAE)

akta.pro secondary industries

Heritage & Palace Luxury Hotels (THAGACAF), Conference Retreat Hotels (THAGALAG)

Keywords

• Luxury boutique hotel
• Historic hotel accommodations
• Fine dining restaurant
• Private event venues
• Hospitality services

Headquarters

HQ city

West Hollywood

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Hotel Accommodations: Revenue from guest rooms and suites featuring luxury accommodations with custom furnishings, floor-to-ceiling panoramic windows, deep soaking limestone baths, and separate living spaces in select units.
2. Dining - Tower Bar & Restaurant: The Tower Bar and Restaurant generates revenue from breakfast, lunch, and dinner service. The 80-seat room is housed in Bugsy Siegel's former apartment. Also includes poolside dining and terrace dining with sweeping city views.
3. Private Events: Event spaces including The Terrace (up to 500 people), Duke's event space (up to 150 seated/250 standing), and other private event venues for weddings, premiere parties, private dinners, and executive meetings.
4. Amenity Fee: Daily amenity fee charged per room that includes high-speed internet, complimentary Nespresso machine, mini bar, coffee/tea service, nightly turndown, fitness center access, and local/domestic calls.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Sunset Tower Hotel is a luxury boutique hotel offering guest rooms and suites, on-site dining at the Tower Bar & Restaurant and The Terrace, and private event spaces for weddings, corporate events, and celebrations. The property operates as a full-service hotel with amenities including a pool, 24-hour fitness center, pet-friendly accommodations, and a gift boutique, all anchored by a 1929 Art Deco historic building on the Sunset Strip.

Product overview

Sunset Tower Hotel is a luxury boutique hotel offering integrated accommodation, dining, and event services. The property features guest rooms and suites as primary accommodations, paired with The Tower Bar & Restaurant and The Terrace as its two distinct dining venues. The hotel operates event spaces including The Terrace (up to 500 guests) and Duke's (up to 150 seated), supported by full catering and event planning services. Amenities include a pool, 24-hour fitness center, and pet-friendly facilities. All guests receive an amenity fee bundle covering Wi-Fi, refreshments, and fitness access.

Differentiator

Problem solved

Functional benefit

Brands

• The Tower Bar: The hotel's signature restaurant and bar, housed in Bugsy Siegel's former apartment, offering elegant dining with city views.
• The Terrace
• Duke's

Products and services

• Guest Rooms Luxurious accommodations featuring custom furnishings, floor-to-ceiling panoramic windows, Egyptian bed linens, robes, flat-screen televisions, and complimentary amenities. Targeted at discerning travelers seeking a historic luxury experience.
• Suites Spacious suites featuring separate living areas, deep soaking limestone baths, bespoke wallpaper by Donald Robertson, and premium amenities including T3 brand hair dryers and styling tools. Targeted at luxury travelers and Hollywood elite seeking extended-stay accommodations.
• Tower Bar & Restaurant An 80-seat Art Deco dining room and terrace offering breakfast, lunch, and dinner with seasonal American cuisine, cocktails, and live jazz entertainment. Located in Bugsy Siegel's former apartment. Targeted at hotel guests, Hollywood celebrities, and upscale diners.
• The Terrace Event Space A breathtaking indoor/outdoor event space with pool access and sweeping southern views, accommodating up to 500 guests for private events including weddings, premiere parties, corporate gatherings, and private dinners.
• Duke's Event Space An intimate event space (formerly John Wayne's apartment) offering sophisticated settings for private events and corporate gatherings, accommodating up to 150 seated or 250 standing guests.
• Private Events & Catering Event planning and catering services for weddings, premiere parties, private dinners, and executive meetings hosted at the hotel's event venues.
• Pet Amenities Pet-friendly accommodations featuring Sunset Tower beds, bowls, treats, and proximity to William S. Hart Park for dog activities. Includes a $100 one-time non-refundable pet fee for pets 40lbs and under.
• Gift Boutique A boutique offering books, Hollywood memorabilia, exclusive logo merchandise including leisure wear, robes, home accessories, and seasonal keepsakes.

Quantifiable outcome

• Historic landmark hotel operating for over 90 years

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

One partnership is on record.

• TravelClick (iHotelier)coreTechnology or IntegrationTravelClick's iHotelier booking engine powers digital room reservation transactions on the hotel's website. TravelClick has committed to digital accessibility and compliance with current standards. As of November 2017, iHotelier Booking Engine 4.0 and Area Search can be accessed and used by JAWS screen reader for accessibility compliance.

Scale indicators4 records

Recent moves9 records

Expansion highlights4 records

Direct peers

• The London West Hollywood: All-suite luxury hotel on San Vicente Boulevard in West Hollywood with rooftop pool, destination dining, and large event space. Direct neighborhood competitor for luxury stays, private events, and high-end F&B.
• Chateau Marmont: Iconic 1929 luxury boutique hotel on the Sunset Strip with similar celebrity clientele, historic Art Deco heritage, and comparable West Hollywood positioning. Most directly comparable peer given overlapping micro-market, brand positioning, and target guests.
• Four Seasons Hotel Los Angeles at Beverly Hills: Chain-operated luxury hotel near Beverly Hills competing for similar luxury and corporate group demand. Comparable in event venues, F&B offerings, and five-star service positioning, with greater scale and brand-program leverage.
• The Peninsula Beverly Hills: Five-star luxury hotel minutes from the Sunset Strip competing for ultra-high-net-worth travelers, corporate events, and destination dining (The Belvedere). Comparable on luxury positioning, event capacity, and affluent traveler base.
• Andaz West Hollywood: Hyatt-operated lifestyle luxury hotel on Sunset Boulevard in West Hollywood with rooftop pool and event space. Competes for the same Sunset Strip luxury traveler and event segment, but positioned as a modern lifestyle alternative to heritage properties.
• The Hollywood Roosevelt: 1927 historic Hollywood luxury hotel on Hollywood Boulevard with comparable heritage positioning, multiple F&B venues, and event spaces. Direct competitor for historic-luxury, event-driven, and Hollywood cultural tourism demand.
• The Beverly Hills Hotel: Legendary luxury Hollywood hotel operating under Dorchester Collection with historic brand equity, celebrity following, and destination F&B venues (The Polo Lounge). Comparable as a heritage luxury asset serving entertainment elite within the broader LA luxury market.
• Sunset Marquis Hotel & Villas: Adjacent Sunset Strip luxury boutique hotel with villa accommodations, recording studio, and celebrity clientele. Direct micro-market competitor for entertainment-industry stays and high-end private events.
• Hotel Bel-Air: Dorchester Collection-operated luxury hotel in LA offering similar privacy-focused, celebrity-friendly positioning with destination dining (Wolfgang Puck). Competes for the same high-end traveler and event business in the LA luxury corridor.

Broad incumbents

• The Beverly Hilton: Iconic large-scale Beverly Hills hotel with massive event capacity (Golden Globes venue) and broad luxury positioning. Comparable for events and high-end group business but operates at significantly larger scale and broader price points than the boutique Sunset Tower.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/sunsettowerhotel
• Instagraminstagram.com/sunset_tower
• LinkedInlinkedin.com/company/sunset-tower-hotel

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sunset Tower Hotel