Sunshine Coast Tourism

What Sunshine Coast Tourism does

Sunshine Coast Tourism is a non-profit Destination Marketing Organization (DMO) that promotes British Columbia's Sunshine Coast region to prospective visitors. Founded in 2007 and based in Gibsons, BC, the organization employs approximately 7 staff and operates the official regional tourism website at sunshinecoastcanada.com. Its remit covers a 180 km coastal corridor spanning 14 communities from Howe Sound to Desolation Sound, including Gibsons, Sechelt, Roberts Creek, Powell River, Lund, and Savary Island, with a resident population of more than 50,000.

The organization's core product is a single destination-marketing web platform built on Simpleview CRM, the standard DMO technology stack. The platform delivers content across six primary pillars — Plan Your Trip, Explore, Places to Stay, Food & Drink, Things To Do, and Events — supplemented by a blog, downloadable travel guides, an email newsletter, and an active social media presence using the #SunshineCoastBC hashtag across Instagram, Twitter, Facebook, and YouTube. Content emphasises nature-based tourism, the 180 km Sunshine Coast Trail (Canada's longest hut-to-hut hiking route), ferry-only accessibility, and Indigenous-led experiences from the five Nations whose territories the region encompasses (Sḵwx̱wú7mesh, shíshálh, Tla'amin, Klahoose, Xwémalhkwu).

Sunshine Coast Tourism does not sell products or services directly and operates free of charge to end users; it does not publicly disclose pricing, revenue, or a headcount of paying customers. Its business model is consistent with grant-funded DMO operations, with a core marketing partnership with Destination BC Corp under the 'Super, Natural British Columbia' umbrella brand supporting domestic and international promotion. Customer segments are effectively end-consumer tourists (individuals, families, couples, and groups) plus an indirect local-operator audience of resorts, tour operators, and accommodation providers who benefit from regional marketing exposure.

Name

Sunshine Coast Tourism

Legal name

Sunshine Coast Tourism

Website

https://sunshinecoastcanada.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Sunshine Coast Tourism is a non-profit Destination Marketing Organization that operates the official tourism website (sunshinecoastcanada.com) for British Columbia's 180 km Sunshine Coast region, promoting 14 coastal communities to leisure travellers and supporting local tourism operators through its partnership with Destination BC.

Ownership category

akta.pro rank

Headquarters

HQ city

Gibsons

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Distribution channels3 records

Marketing channels5 records

Core offering

Sunshine Coast Tourism operates the official destination marketing website (sunshinecoastcanada.com) for British Columbia's Sunshine Coast, providing free, visitor-facing travel planning content across 14 communities from Howe Sound to Desolation Sound. The platform aggregates community guides, seasonal activity listings, trail and event calendars, accommodation directories, dining recommendations, Indigenous cultural experiences, and ferry/airport access information. The organization is a non-profit Destination Marketing Organization (DMO) that does not sell tourism experiences directly but instead promotes the region and amplifies exposure for local tourism operators under the broader "Super, Natural British Columbia" partnership with Destination BC Corp.

Product overview

Sunshine Coast Tourism operates a destination marketing website (sunshinecoastcanada.com) that serves as the official travel guide for BC's Sunshine Coast. The platform provides visitor-facing content including community information, travel planning tools, event listings, trail guides, accommodation directories, and food/drink recommendations. It is a single unified web platform rather than a multi-module product suite.

Differentiator

Problem solved

Functional benefit

Segments2 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Destination BC Corp (Super, Natural British Columbia)coreGTM or Marketing PartnerSunshine Coast Tourism operates under the broader Destination BC Corp marketing initiative 'Super, Natural British Columbia' which promotes BC tourism destinations internationally.

Scale indicators4 records

Recent moves4 records

Expansion highlights3 records

Market position

Strengths4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/sunshinecoastca
• YouTubeyoutube.com/user/SunshineCoastTrsm
• Instagraminstagram.com/sunshinecoastbc
• Facebookfacebook.com/SunshineCoastTourismBC
• LinkedInlinkedin.com/company/sunshinecoasttourism

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sunshine Coast Tourism