What Sattler SUN-TEX GmbH does

Sattler SUN-TEX GmbH is an Austrian textile manufacturer, founded in 1875 and now operating as a business unit within the 5th-generation family-owned Sattler Group. The company produces technical fabrics for outdoor applications, principally solution-dyed acrylic textiles used in awnings, sun protection, marine covers, casual outdoor furniture, and camping/caravan equipment. It self-identifies as the second-largest solution-dyed acrylic manufacturer in the world. Manufacturing is concentrated at two Austrian sites (Gössendorf and Rudersdorf) and at the Hudson, North Carolina facility acquired in 2010, with the latter dedicated to jacquard-woven casual furniture fabrics marketed in North America under the OUTDURA sub-brand.

The product platform rests on three proprietary technologies: TEXgard, a PFAS-free impregnation with lotus-effect self-cleaning; CBA (Clean Brilliant Acrylic), an exclusive fiber used in the LUMERA premium awning line; and IPC (Intelligent Protective Coating), a waterproof coating used in LUMERA ALL WEATHER and VALORA. The portfolio is organized into distinct collections — LUMERA (premium awning), ELEMENTS (spun-dyed sun protection, including the sustainable Cross Fiber variant), TWILIGHT (PVC-free privacy and glare screens), VALORA (lightweight waterproof), FIREMASTER (fire-retardant), SUNTROPIC (umbrellas), and NAUTEX (marine fabrics). Certifications include ISO 9001, ISO 14001, REACH compliance, UV Standard 801, and DIN EN 14501.

The business model is wholesale and direct technical textile sales through a global network of regional offices (Austria, Switzerland, USA) and localized websites serving more than 100 countries across Europe, North America, Latin America, Asia, Oceania, and Africa. Customer segments span residential consumers, commercial/hospitality businesses, marine operators, outdoor furniture manufacturers, and camping/caravan OEMs. Pricing is not publicly disclosed and is presumed to be quote-based for B2B contracts; consumer-facing warranties include a 10-year Outdura warranty and 5-year Twilight guarantee. The company remains privately held under family ownership, with no disclosed outside funding and no public listing.

Name

Sattler SUN-TEX GmbH

Legal name

Sattler SUN-TEX GmbH

Website

https://suntex.sattler.com

Company type

Private

Founded year

1875

Operating status

Operating

Short description

Sattler SUN-TEX GmbH is an Austrian, 5th-generation family-owned technical textile manufacturer producing proprietary solution-dyed acrylic fabrics for outdoor awnings, marine, casual furniture, and camping applications across global B2B and B2C channels.

Ownership category

akta.pro rank

Product category

Technical Outdoor Textiles

NAICS

Textile and Fabric Finishing and Fabric Coating Mills (3133), Fabric Coating Mills (31332), Curtain and Linen Mills (31412), Textile Furnishings Mills (3141), Blind and Shade Manufacturing (33792)

SIC

Broadwoven Fabric Mills, Man Made Fiber & Silk (2221), Miscellaneous Fabricated Textile Products (2390), Coating, Engraving & Allied Services (3470)

akta.pro primary industry

Outdoor & Performance Home Textiles Manufacturing (Awning/Patio Cushions/UV-Resistant Home Fabrics) (IMAOAKAJ)

akta.pro secondary industries

Coating & Finishing Chemicals Application (Resins/Softening/Water-Repellent/FR/Antimicrobial) (IMAOACAD), Decorative & Soft Furnishings Manufacturing (Cushion Covers/Throws/Quilts) (IMAOAKAG)

Keywords

• Sun protection fabrics
• Outdoor acrylic textiles
• Marine fabric manufacturing
• Awning fabric production
• Technical textile manufacturing

Headquarters

HQ city

Graz-Thondorf

HQ country

Austria

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Technical textile fabric sales: Sale of solution-dyed acrylic fabrics for sun protection, marine, casual furniture, and camping applications. Products include awning fabrics, boat cover fabrics, outdoor upholstery fabrics, and vertical shading fabrics sold through direct sales and channel partners globally.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Sattler SUN-TEX GmbH manufactures and sells solution-dyed acrylic technical textiles for outdoor applications. The product portfolio spans sun protection fabrics (awnings, pergolas, sun sails, umbrellas), marine fabrics (boat covers), casual furniture upholstery fabrics (Outdura brand in North America), and screen/privacy fabrics (Twilight). All products are finished in-house with proprietary TEXgard impregnation and, in selected lines, CBA fiber and IPC coating. Manufacturing occurs in Austria and the USA, with global distribution to commercial, hospitality, marine, and residential customers.

Product overview

Sattler SUN-TEX GmbH is a textile manufacturing company producing technical fabrics for outdoor use. The product portfolio is organized into distinct collections: LUMERA (premium acrylic with CBA technology including waterproof ALL WEATHER variant), ELEMENTS (spun-dyed sun protection including sustainable CROSS FIBER variant), VALORA (lightweight waterproof fabric), TWILIGHT Collection (PVC-free privacy/glare protection with PEARL, COMFORT, and ELEMENTS qualities), and PROJECTS collection (FIREMASTER fire retardant and SUNTROPIC umbrella fabrics). Marine applications are served through the NAUTEX brand with VALORA, YACHTMASTER, COVERMASTER, and OCEANIC qualities. Outdoor upholstery is offered under the Outdura sub-brand. All products feature proprietary TEXgard impregnation finish. Manufacturing facilities are located in Austria (Gössendorf and Rudersdorf) and North Carolina, USA.

Differentiator

Problem solved

Functional benefit

Brands

• LUMERA: Premium awning fabric quality featuring CBA (Clean Brilliant Acrylic) fiber with IPC coating for water resistance
• LUMERA ALL WEATHER
• ELEMENTS
• ELEMENTS CROSS FIBER
• VALORA
• TWILIGHT
• TWILIGHT PEARL
• TWILIGHT COMFORT
• TWILIGHT ELEMENTS
• FIREMASTER
• SUNTROPIC
• NAUTEX
• TEXgard
• OUTDURA

Products and services

• LUMERA ALL WEATHER Premium awning fabric with waterproof IPC coating and CBA fiber technology, combining sun and rain protection while retaining fabric suppleness. Targeted at premium residential awning, pergola, and commercial sun-shading installations.
• ELEMENTS Spun-dyed sun protection fabrics with woven-in UV protection, available in Urban Design, Stripes, and Solids lines. Sold for residential and commercial awning applications.
• ELEMENTS CROSS FIBER Sustainable awning fabric using the proprietary Cross Fiber Process, which repurposes fibers previously discarded during color transitions. Maintains visual and technical properties while reducing waste.
• VALORA Lightweight, 100% waterproof fabric using innovative IPC coating and ripstop weave. 25% lighter and 25% denser than conventional qualities. Used for awnings, marine applications, and lightweight mobile uses.
• TWILIGHT Collection (PEARL, COMFORT, ELEMENTS) PVC-free textile screen collection for sun, glare, and privacy protection in vertical applications including ZIP systems. Includes PEARL, COMFORT, and ELEMENTS qualities. Backed by a 5-year guarantee.
• FIREMASTER Fire-retardant fabric quality for commercial and public-sector applications requiring stringent fire safety standards. Available in modern colors and delicate textures.
• SUNTROPIC Light quality fabric designed for umbrella and light tent applications, available in 14 vibrant colors with UV 80 protection rating.
• NAUTEX Marine Fabrics (VALORA, YACHTMASTER, COVERMASTER, OCEANIC) Marine fabric collection comprising VALORA, YACHTMASTER, COVERMASTER, and OCEANIC qualities for boat covers, yacht covers, and maritime protection under extreme conditions. ISO 9001:2008 and ISO 14001:2004 certified.
• OUTDURA Premium outdoor upholstery fabric brand made from 100% solution-dyed branded acrylic with light and color fastness, UV-resistance, durability, and bleach-cleanability. Distributed in North America under the Outdura brand name with a 10-year warranty. Sold to outdoor furniture manufacturers and upholsterers.

Quantifiable outcome

• UV protection factor of 40-80 compared to light cotton clothes (2-10), sunscreen (0-30), or shadow under tree (5-15)
• +3 more outcomes

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Glen Raven (Sunbrella): The global market leader in solution-dyed acrylic outdoor fabrics under the Sunbrella brand — same product category, same customer base (outdoor furniture, marine, awning), and same vertical integration as Sattler, but at significantly larger scale.
• Dickson (Glen Raven): European-focused solution-dyed acrylic and coated outdoor fabric manufacturer, now part of Glen Raven. Competes directly with Sattler in awning, marine, and outdoor furniture fabrics across Europe.
• Parà Group (Tempotest): Italian manufacturer of solution-dyed acrylic outdoor fabrics under the Tempotest brand, with a directly comparable product line (awnings, marine, outdoor furniture) and similar premium positioning.
• Recasens: Spanish maker of solution-dyed acrylic outdoor and marine fabrics. Direct competitor in awning, marine, and outdoor upholstery segments with overlapping customer base of fabricators and OEMs.
• Serge Ferrari: French manufacturer of technical and coated textiles for architecture, marine, and outdoor applications. Overlaps in coated/PVC-free technical textiles for awnings, facades, and tensile structures.
• Sioen Industries: Belgian technical-textile manufacturer with coated fabrics, tarpaulins, and outdoor fabric offerings. Active in similar end-uses (sun protection, marine covers, outdoor structures) and a comparable vertical integration model.
• Twitchell Technical Products: U.S.-based manufacturer of coated, woven, and specialty outdoor textiles used in outdoor furniture, marine, and shade applications — directly comparable product portfolio.

Broad incumbents

• Mehler Texnologies (Low & Bonar): European manufacturer of technical coated textiles for architecture, industry, and outdoor applications. Wider portfolio than Sattler but overlaps in coated awning, tensile, and outdoor-performance fabrics.

Emerging players

• Saint Clair Textiles (Tisságe Saint Clair): French technical-textile specialist producing coated, printed, and laminated fabrics for outdoor, marine, and architectural applications. Smaller than Sattler but competes in similar specialty outdoor niches.
• Cooley Group: U.S. manufacturer of coated and laminated technical textiles serving outdoor, industrial, and architectural markets. Partial overlap with Sattler in coated-performance fabrics for outdoor structures.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCdeZIgPtMNa2yPiNZxzPvyg

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sattler SUN-TEX GmbH