Supahands
Supahands is a Malaysia-based AI data annotation services company operating a proprietary platform (SupaAnnotator) and a 300,000+ expert network to deliver computer vision, RLHF, and domain-expert labeling for ML teams globally across healthcare, agriculture, AR/retail, and autonomous vehicles.
- Company typePrivate
- Founded2014
- HeadquartersKuala Lumpur, Malaysia
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Supahands does
SUPA (legal entity "Supa Company", brand "Supahands") is a Malaysia-headquartered AI data annotation and training services company founded in 2014 in Kuala Lumpur with a secondary office in Singapore. Originally a personal concierge business, the company pivoted around 2017 to focus on human-in-the-loop data labeling for machine learning and now operates a proprietary annotation platform called SupaAnnotator, a distributed workforce training platform called Kaya, and a curated network of more than 300,000 domain experts spanning 20+ verticals and 30+ languages. Services include computer vision annotation (bounding box, polygon, semantic segmentation, image classification), generative AI offerings (RLHF, LLM evaluation, domain expert tasks, coding, audio, multimodal), and a public Bilingual Multimodal STEM Dataset on Hugging Face. The company has labeled over 100 million data points cumulatively and currently delivers more than 1 million data points per week at 95%+ accuracy across healthcare, manufacturing, robotics, agriculture, autonomous vehicles, AR/retail, and e-commerce engagements.
SUPA's revenue model combines a self-serve pay-as-you-go channel with per-unit pricing starting at $0.07 per bounding box and $0.18 per polygon, alongside fully-managed enterprise services priced on a multi-year subscription basis and professional services for domain expert tasks. The go-to-market blends enterprise field sales with a self-serve/PLG entry point for startups and mid-market, supported by content marketing, case studies, a technical blog, and a developer presence on Hugging Face. Named enterprise customers include Greyparrot, ZERO10, Aerobotics, Shopee, iBotta, Badger Technologies, Black.ai, NoMagic, Geomagical, Singapore General Hospital, and NUS. The company is privately held, led by CEO Mark Koh, and backed by investors including 500 Startups, Iterative, Patamar Capital, Cradle, and Axiata.
Supahands firmographics
Firmographics- Name
- Supahands
- Legal name
- Supa Company
- Website
- https://supahands.ai
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Supahands is a Malaysia-based AI data annotation services company operating a proprietary platform (SupaAnnotator) and a 300,000+ expert network to deliver computer vision, RLHF, and domain-expert labeling for ML teams globally across healthcare, agriculture, AR/retail, and autonomous vehicles.
- Ownership category
- akta.pro rank
Supahands industry classification
Industry- Product category
- AI Data Annotation Services
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Domain-Specific Training Data Solutions (e.g., medical, AV, geospatial) (HDAAALAL)
- akta.pro secondary industry
- Image Classification & Tagging (HDAAAEAA)
Keywords
Where Supahands is headquartered
LocationHeadquarters
- HQ city
- Kuala Lumpur
- HQ country
- Malaysia
- HQ region
- Asia
Offices2 records
Markets served
Supahands business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Data Labeling Services: Core revenue stream providing annotation and labeling services for machine learning datasets. Services include bounding box, polygon, semantic segmentation, image classification, and domain expert tasks. Billed per unit (bounding box, polygon) or as fully-managed service.
- Fully-Managed Data Labeling Service: Comprehensive data labeling solution for enterprise clients requiring dedicated project management, quality control, and workforce coordination.
- Domain Expert Services: Curated network of 300,000+ domain experts across 20+ domains for LLM evaluation, RLHF, prompt generation, safety testing, and specialized data curation tasks.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Pay As You Go - Per-unit pricing for ad-hoc labeling tasks |
| Subscription | Multi-year contract | Fully-Managed Service - Dedicated project management and workforce |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Supahands product offering
Product offeringCore offering
Supahands provides data annotation and labeling services for machine learning and AI training, combining its proprietary SupaAnnotator platform with a distributed network of 300,000+ vetted domain experts. Services span computer vision annotation (bounding box, polygon, semantic segmentation, image classification), generative AI tasks (RLHF, prompt generation, LLM evaluation), and domain-specialist curation across healthcare, legal, industrial, and agricultural verticals.
Product overview
SUPA is a data annotation and AI training services company offering a proprietary platform (SupaAnnotator) with AI-assisted tools including the Magic Wand for automated pre-annotation, combined with a distributed workforce trained on Kaya. Their services span computer vision (bounding box, polygon, semantic segmentation, image classification, validation) and generative AI (RLHF, domain expert tasks, coding, audio, multilingual, complex reasoning). They also offer specialized datasets like the STEM Dataset on Hugging Face. The platform integrates human expertise with AI tools to deliver high-quality annotated data at scale for ML teams.
Differentiator
Problem solved
Functional benefit
Brands
- SupaAnnotator: Proprietary annotation platform with built-in intelligent tools for efficient annotation, collaborative quality control workflows, and streamlined labeling processes for large-scale datasets.
- Kaya
- STEM Dataset
Products and services
- Data Labeling Services
- Fully-Managed Data Labeling Service
- RLHF Services
- Domain Expert Tasks
- Computer Vision Annotation Services
- Validation Service
- STEM Dataset
Quantifiable outcome
- 95%+ accuracy across ongoing projects
- +9 more outcomes
Companies that use Supahands
Customer profileNamed customers12 records
Segments5 records
Ideal customer profiles4 records
Supahands technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability9 records
Feature4 records
Supahands partnerships and signals
Strategic signalScale indicators13 records
Recent moves6 records
Expansion highlights6 records
Supahands competitors and assessment
Company assessmentDirect peers
- Appen: Appen is a global data annotation company with a distributed crowd model similar to Supahands. Both serve AI/ML teams with image, text, and audio annotation, though Appen is publicly traded with broader geographic reach and a larger customer roster.
- Remotasks: Remotasks (a Scale AI company) provides distributed data labeling tasks globally. It overlaps with Supahands on bounding box, polygon, and semantic segmentation work, though typically targets more commodity tasks.
- Scale AI: Scale AI is the leading data annotation and RLHF platform serving AI labs and enterprises. It directly competes with Supahands on computer vision labeling, generative AI evaluation, and enterprise managed services, with a substantially larger scale and customer base.
- CloudFactory: CloudFactory offers managed AI data workforces combining distributed human annotators with quality assurance processes. It competes directly with Supahands on computer vision annotation and AI training data services for enterprise customers.
- Sama (formerly Samasource): Sama provides AI data annotation and model validation services with a distributed workforce model similar to Supahands. Both serve computer vision and generative AI use cases, with Sama adding an ethical employment mission as differentiator.
- Labelbox: Labelbox provides a data labeling platform with both self-serve tooling and managed services. It competes with Supahands' SupaAnnotator platform and fully-managed offering, primarily serving North American enterprise AI teams.
- iMerit: iMerit provides specialized data annotation and enrichment services with a focus on healthcare, geospatial, and autonomous vehicles. Its vertical specialization and managed workforce model directly mirror Supahands' approach in specialty domains.
- Surge AI: Surge AI focuses on high-quality RLHF and LLM evaluation data with a vetted expert workforce. It is closely comparable to Supahands' Domain Expert Services and RLHF offerings, particularly for foundation model alignment work.
- Toloka AI: Toloka AI operates a crowdsourced data labeling platform with global contributors, comparable to Supahands' distributed expert network approach. Both offer computer vision, NLP, and RLHF annotation services.
Emerging players
- Encord: Encord is a data-centric AI platform offering annotation tools and workflow management. While it overlaps with Supahands' SupaAnnotator tooling, it is more software-focused and less service-heavy.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Supahands social profiles
Digital presenceSupahands financial estimates
Financial estimateRevenue estimate
Valuation estimate
Supahands leadership team
Management profileNumber of profiles
Profiles1 record
Supahands funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Supahands M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Supahands
What does Supahands do?
Supahands provides data annotation and labeling services for machine learning and AI training, combining its proprietary SupaAnnotator platform with a distributed network of 300,000+ vetted domain experts. Services span computer vision annotation (bounding box, polygon, semantic segmentation, image classification), generative AI tasks (RLHF, prompt generation, LLM evaluation), and domain-specialist curation across healthcare, legal, industrial, and agricultural verticals.
Is Supahands a public or private company?
Supahands is a private company. It is classified as venture growth investor backed and is currently operating.
When was Supahands founded?
Supahands was founded in 2014. It employs 101 to 250 people.
Where is Supahands based?
Supahands is headquartered in Kuala Lumpur, Malaysia, in the Asia region.
How does Supahands make money?
Three revenue lines are on record. Data Labeling Services are the primary driver. The others are fully-Managed Data Labeling Service and domain Expert Services.
Who are Supahands's main competitors?
Direct peers on record are Appen, Remotasks, Scale AI, CloudFactory, Sama (formerly Samasource), Labelbox, iMerit, Surge AI and Toloka AI. Encord is listed as an emerging player.
Does Supahands have an API?
No public API is recorded for Supahands.
What industry is Supahands in?
Supahands's product category is AI Data Annotation Services. Its primary akta.pro industry code is HDAAALAL, Domain-Specific Training Data Solutions (e.g., medical, AV, geospatial), with a secondary code of HDAAAEAA, Image Classification & Tagging. Its NAICS code is 518 and its SIC code is 7370.