Superar Austria
- Company typePrivate
- Founded2009
- HeadquartersVienna, Austria
- Headcount11–50
- GTM typeB2C
- OfferingServices
Superar Austria firmographics
Firmographics- Name
- Superar Austria
- Legal name
- Superar, Verein zur Förderung der Musik
- Website
- https://superar.eu
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Superar Austria industry classification
Industry- Product category
- Community Music Education (Non-profit)
- NAICS
- Fine Arts Schools (61161), Other Schools and Instruction (6116)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Music Instruction (Instrumental & Vocal) (EDAMAAAE)
- akta.pro secondary industries
- Group Music Classes & Ensembles (Band, Orchestra, Choir) (EDAMANAC), Music Camps (Band, Choir, Instrument Intensive) (EDAMALAJ), Music Schools & Conservatory Prep (Pre-College) (EDAMANAE)
Keywords
Where Superar Austria is headquartered
LocationHeadquarters
- HQ city
- Vienna
- HQ country
- Austria
- HQ region
- Europe
Offices10 records
Markets served
Superar Austria business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Individual Donations (Recurring & One-time): Superar relies primarily on donations from individuals who sponsor instruments, choir school places, or orchestra places at monthly rates (e.g., €20/month for instrument rental, €40/month for choir school place, €50/month for orchestra place). One-time concert sponsorship at €1,200 enables children to perform at a concert. Donations in Austria are tax-deductible.
- Corporate & Institutional Sponsorship: Superar receives funding from corporate sponsors (e.g., Hilti Foundation, Palfinger, BDO, Thomastik-Infeld, GRAWE, Granit Holding, Martin Auer) and government bodies (City of Vienna Cultural Department, Austrian Federal Ministry for Arts, Zukunftsfonds Austria, city governments of Salzburg, Mödling, Graz). Partnerships are available at various tiers, including CSR partnership.
- Space Rental: Superar rents out its premises at Kulturhaus Brotfabrik in Vienna for events, generating supplementary revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Instrument sponsorship: €20/month |
| Subscription | Monthly | Choir school place: €40/month |
| Subscription | Monthly | Orchestra place: €50/month |
| One time/ perpetual license | Pay-as-you-go | Super Concert / Concert partner: €1,200 one-time |
| Subscription | Monthly | Corporate CSR partnership: custom/€200,000 HUF per month (Hungary) |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Superar Austria product offering
Product offeringCore offering
Superar provides free, professional music education — orchestra, choir, and musical theater instruction — to children and youth aged roughly 5–18 across 31 locations in 7 European countries. Programs run 4–6 hours per week, are delivered by professional musicians, and include loaned instruments, holiday camps, and international exchange opportunities, with all costs covered by donations and sponsorships.
Product overview
Superar is a nonprofit music education organization offering a unified portfolio of free music programs for children and youth across 7 European countries. The core offerings span three main areas: Choir Programs (including Kinderchor, Jugendchor, and Community Choir for ages 5-99), Orchestra Programs (ranging from Einsteigerorchester through to Kammerorchester, covering string, woodwind, and percussion instruments for ages 8-18), and the Music Moves Musical Program (including Music Moves Basic introductory course). Programs are offered 4-6 hours per week, with additional services including free instrument lending, holiday week camps (Ferienwochen), and international exchange opportunities. The organization operates 31 locations and reaches over 5,600 children, with programs integrated into school systems and community centers.
Differentiator
Problem solved
Functional benefit
Products and services
- Choir Programs (Kinderchor, Jugendchor, Community Chor)
- Orchestra Programs (Einsteigerorchester, Streichorchester, Kammerorchester, Holzblasorchester, Perkussion)
- Music Moves (Musical Program)
- Music Moves Basic
- Ferienwochen (Holiday Weeks)
- Instrument Lending Program
- International Exchange Programs Cross-border exchange opportunities enabling children and youth to participate in international projects and performances across the Superar network in 7 European countries, including joint concerts and forward-festival premieres.
Quantifiable outcome
- Over 5,600 children and youth across 7 countries participate in Superar programs
- +4 more outcomes
Companies that use Superar Austria
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles3 records
Superar Austria technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Superar Austria partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core, major and minor.
- Wiener SängerknabencoreOne of three founding organizations of Superar. The Vienna Boys Choir contributes artistic excellence, pedagogical expertise, and institutional legitimacy to Superar. Superar uses the Wiener Sängerknaben MuTh concert hall for performances.
- Wiener KonzerthauscoreOne of three founding organizations of Superar. The Vienna Concert Hall provides artistic direction, venue access, and institutional support. The annual Superar concert is held in the Wiener Konzerthaus.
- Caritas der Erzdiözese WiencoreOne of three founding organizations of Superar. Caritas provides social mission alignment, community reach, and organizational infrastructure supporting Superar's inclusive access mandate.
- Vereinigte Bühnen WiencorePartnership initiated in 2016 to launch Superar's musical theater program. The Vienna Theaters association provided access to stages and artistic resources for the Music Moves program.
- Musik und Kunst Privatuniversität der Stadt Wien (MUK)coreCooperation in 2017 led to the establishment of a percussion class. MUK provides its percussion studio for Superar's percussion program, and its violinists and orchestra accompany the 'Zeitlos!' musical.
- Wiener Staatsoper (Jung)majorCooperation began in 2018. The Vienna State Opera's youth program collaborates with Superar on performances and artistic development.
- Johann Strauss 2025 WienmajorSpecial partnership for the Johann Strauss 2025 anniversary year. Superar children perform Strauss repertoire adapted for children, with original lyrics written by Superar school students. Includes the book 'Jo! – Als die Träume Walzer lernten' co-created with Strauss texts.
- Mozarteum Salzburg (School of Music & Art Education / Wissenschaft und Kunst)majorSuperar Salzburg's 10-year anniversary symposium 'Singen und Musizieren als sozialer Gamechanger' was organized in cooperation with Mozarteum Salzburg, exploring research on music education's social impact.
- Bildungsdirektion für WiencoreSuperar's school-based choir programs in Vienna are administered through the Vienna Education Directorate. Teachers are employed under the public teacher salary scheme.
- Tanz die ToleranzminorCommunity dance program collaborating with Superar on the 'Jo! Strauss' public space performances, combining music and dance for cultural events in Vienna.
- Bregenzer Festspiele / Junge Festspiele BregenzmajorLong-term cooperation partner. Superar children participate in opera productions, including the children's opera 'Der Freischütz für Kinder' at the Young Festival Bregenz.
- Lucerne FestivalmajorSuperar Suisse performed at Lucerne Festival Ark Nova (2025) and Forward Festival (2025). Superar musicians participated in a world premiere with the Lucerne Festival Contemporary Orchestra.
- Devea Partners Ltd.majorIndependent research firm conducted a 3-year evaluation (2021–2024) of Superar programs in Slovakia, Hungary, and Bosnia & Herzegovina, assessing relevance, effectiveness, sustainability, and implementation.
- Stefan SagmeisterminorRenowned graphic designer and typographer visited Superar in 2024, delivering a talk on creativity and design. Sagmeister is known for his work with the Happy Show and creative approaches to design thinking.
- The Erlkings (Wiener Kunstliedquartett)minorVienna art song quartet performed with the Superar Choir of Josef Schöffel Schule at the REDBOX Mödling concert 'Hear me out!', bringing 200-year-old Schubert lieder into the 21st century with the children's choir.
- Wiener Sängerknaben MuThmajorSuperar's summer concerts are held in the MuTh concert hall of the Vienna Boys Choir. Five concerts are offered over two days in June each year.
- Tonhalle ZürichmajorSuperar Suisse holds its annual summer concert at the Tonhalle Zürich, one of Switzerland's premier concert venues.
- Musikschule BregenzminorSuperar Vorarlberg collaborates with Musikschule Bregenz, participating in the school's 125th anniversary concert (2026).
Scale indicators8 records
Recent moves17 records
Expansion highlights6 records
Superar Austria competitors and assessment
Company assessmentDirect peers
- Sistema England (In Harmony): English version of El Sistema delivering free ensemble music programs to children in deprived areas. Comparable to Superar in mission, target demographic (disadvantaged children), ensemble-based curriculum, and dependence on public and foundation funding.
- Sistema Scotland (Big Noise): Scotland's adaptation of El Sistema, providing free intensive orchestral and music education to children in disadvantaged communities. Directly comparable model — free programs, ensemble-based pedagogy, focus on socio-emotional outcomes, and partnership with professional orchestras and cultural institutions.
- El Sistema: The original Venezuelan free, ensemble-based music education program that inspired Superar and similar initiatives globally. Operates as a network of youth orchestras and choirs serving children from disadvantaged backgrounds, with the same core model of intensive ensemble-based tuition and free access.
- Music Generation: Ireland's national music education program providing subsidized access to performance music education for children and young people. Comparable to Superar in being a national-scale, publicly co-funded music education program targeting broad access rather than elite conservatory training.
Emerging players
- Live Music Now: UK charity founded by Yehudi Menuhin delivering live music performances and workshops in care homes, hospitals, schools, and community settings. Comparable to Superar in mission of broadening access to high-quality music for underserved groups, though focused on outreach performances rather than sustained ensemble tuition.
- SING – Songful Inclusive Network for Growth: European choral network for inclusive singing initiatives targeting children and young people, including disadvantaged and minority communities. Comparable to Superar in pan-European scope, choral focus, and social inclusion mandate, though narrower in modality (choral only).
Broad incumbents
- Jeunesses Musicales International: Global network of youth music organizations promoting access to music for young people across 40+ countries. Comparable to Superar in international reach and youth-music access mission, but broader in scope (encompassing promotion, exchanges, and advocacy in addition to direct program delivery).
- Berlin Philharmonic Education Programs: Education and outreach arm of the Berlin Philharmonic, delivering school concerts, family concerts, and youth ensemble training. Comparable to Superar in leveraging a major orchestral institution's resources for children's music education and offering school-integrated programming, though serving a German national rather than multi-country audience.
- Carnegie Hall Music Education Programs: Carnegie Hall's wide-ranging education and community programs (Link Up, Musical Connections, National Youth Orchestra USA). Comparable to Superar in pairing with a major concert institution, targeting children and youth, and producing large-scale ensemble performances, though embedded in a much larger presenting venue organization.
Regional players
- Royal Philharmonic Orchestra Education & Community: UK orchestra's education and community engagement programs delivering school workshops, youth ensembles, and family concerts. Comparable to Superar in orchestra-led school integration and youth ensemble model, though operating in a single national market rather than cross-border.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Superar Austria social profiles
Digital presenceSuperar Austria financial estimates
Financial estimateRevenue estimate
Valuation estimate
Superar Austria leadership team
Management profileNumber of profiles
Profiles19 records
Superar Austria subsidiaries and ownership
Company hierarchySubsidiaries7 records
Superar Austria funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Superar Austria M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Superar Austria
What does Superar Austria do?
Superar provides free, professional music education — orchestra, choir, and musical theater instruction — to children and youth aged roughly 5–18 across 31 locations in 7 European countries. Programs run 4–6 hours per week, are delivered by professional musicians, and include loaned instruments, holiday camps, and international exchange opportunities, with all costs covered by donations and sponsorships.
Is Superar Austria a public or private company?
Superar Austria is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Superar Austria founded?
Superar Austria was founded in 2009. It employs 11 to 50 people.
Where is Superar Austria based?
Superar Austria is headquartered in Vienna, Austria, in the Europe region.
How does Superar Austria make money?
Three revenue lines are on record. Individual Donations (Recurring & One-time) is the primary driver. The others are corporate & Institutional Sponsorship and space Rental.
Who are Superar Austria's main competitors?
Direct peers on record are Sistema England (In Harmony), Sistema Scotland (Big Noise), El Sistema and Music Generation. Emerging players are Live Music Now and SING – Songful Inclusive Network for Growth. Broad incumbents are Jeunesses Musicales International, Berlin Philharmonic Education Programs and Carnegie Hall Music Education Programs. Royal Philharmonic Orchestra Education & Community is listed as a regional player.
Does Superar Austria have an API?
No public API is recorded for Superar Austria.
What industry is Superar Austria in?
Superar Austria's product category is Community Music Education (Non-profit). Its primary akta.pro industry code is EDAMAAAE, Music Instruction (Instrumental & Vocal), with a secondary code of EDAMANAC, Group Music Classes & Ensembles (Band, Orchestra, Choir). Its NAICS code is 61161 and its SIC code is 8200.