What superbikes does

SuperBikes Center is a family-owned multibrand motorcycle dealership founded on April 21, 1996, headquartered at 458 Boni Avenue, Mandaluyong City, Philippines. The company operates 165 retail locations across Luzon, comprising 128 multibrand shops, 22 Honda stores, 10 Yamaha stores, specialized brand hubs (Yamaha Revzone in Angeles City, Kawasaki KRIB in Batangas City, Honda Big Bike Shop in Angeles City), and 2 flagship stores. SuperBikes distributes motorcycles from Honda, Kawasaki, Suzuki, TVS, Yamaha, and Kymco across four categories: scooters, underbones, big bikes, and business/tricycle models. The product catalog spans entry-level units such as the CT100 (₱2,500 initial cash out, ₱2,995-₱4,410/month) through to premium machines like the Z900 SE (₱211,890 initial cash out) and X-ADV (₱36,760/month), with continuous model-year refreshes documented for 2024 and 2025.

The company operates a transaction-based retail model. Revenue streams include one-time motorcycle sales, financing facilitation fees through partnerships with banks and financing partners (tenures of 18, 24, and 36 months), after-sales service revenue, and insurance processing fees (including the Honda Insurance Program). GTM is direct-to-consumer via the 165-store physical retail network supplemented by an Odoo-based e-commerce storefront (superbikescenter.ph) with online catalogs, financing calculators, and inquiry forms. Customers are segmented across three groups: individual riders (primary), business owners operating tricycles and delivery fleets (primary), and corporate/government accounts for fleet purchases (secondary) — with named enterprise logos including San Miguel Corporation, Pilipinas Shell, Coca-Cola Bottlers, Philippine Navy, Department of Agriculture, and various electric cooperatives.

Technology is limited to the Odoo e-commerce platform, Google Analytics, and standard session cookies; no proprietary AI/ML capabilities, APIs, or integrations are present. The firm is privately held with no disclosed investors, parent entity, or revenue. Staff headcount stands at 92 across the network. SuperBikes is positioned as a comprehensive motorcycle ownership provider rather than a pure sales outlet, anchoring customer relationships through a combination of brand portfolio, financing access, after-sales service, and insurance processing.

Name

superbikes

Legal name

SuperBikes Center

Website

https://superbikescenter.net

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

51–100 employees

Short description

SuperBikes Center is a family-owned multibrand motorcycle dealership founded in 1996, operating 165 retail stores across Luzon, Philippines. It distributes Honda, Kawasaki, Suzuki, TVS, Yamaha, and Kymco motorcycles across scooters, underbones, big bikes, and tricycles, serving individual riders, business fleet operators, and corporate accounts with financing, insurance, and after-sales services.

Ownership category

akta.pro rank

Headquarters

HQ city

Mandaluyong City

HQ country

Philippines

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Motorcycle Sales: One-time sales of motorcycles from multiple brands (Honda, Kawasaki, Suzuki, TVS, Yamaha, Kymco). The company operates as a multibrand distributor offering various motorcycle categories including scooters, underbones, big bikes, and business models (tricycles).
2. Financing Services: The company facilitates motorcycle financing through partnerships with banks and financing partners. They process loan applications and offer various financing packages with different tenures (18, 24, 36 months) and down payment options.
3. After-Sales Service: After-sales service centers provide ongoing support for motorcycle owners, including maintenance and repairs.
4. Insurance Services: The company offers insurance processing, including the Honda Insurance Program, through partnerships with insurance providers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

SuperBikes Center is a multi-brand motorcycle dealership operating 165 retail stores across Luzon, Philippines. The company distributes motorcycles from Honda, Kawasaki, Suzuki, TVS, Yamaha, and Kymco across categories including scooters, underbones, big bikes, and business/tricycle models. The business bundles sales with in-house financing assistance, after-sales service centers, and insurance processing through partner banks and insurers.

Product overview

SuperBikes Center is a multi-brand motorcycle dealership in the Philippines operating since 1996. The company sells motorcycles from Honda, Kawasaki, Suzuki, TVS, Yamaha, and Kymco brands across categories including scooters, underbones, big bikes, and business/tricycle models. The product portfolio ranges from affordable entry-level scooters (Mio series, Smash) to premium adventure and sport motorcycles (X-ADV, Ninja ZX series, Z series). SuperBikes Center provides financing services with flexible payment terms and operates 165 store branches across Luzon. The company positions itself as a comprehensive motorcycle ownership solution provider, not just a sales outlet, offering after-sales support and services.

Differentiator

Problem solved

Functional benefit

Brands

• Yamaha Revzone: Specialized hub located in Angeles City
• Kawasaki KRIB
• Honda Big Bike Shop

Products and services

• Burgman Street

Quantifiable outcome

• 28+ years of operation in the Philippine motorcycle market
• +2 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Insurance ProviderscoreChannel Partner/ Reseller/ DistributorSuperBikes Center works with insurance providers including the Honda Insurance Program to process vehicle insurance coverage for customers purchasing motorcycles.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Louis Moto: Largest motorcycle accessories, apparel, and gear chain in Europe with multi-category retail stores. Comparable as a scaled motorcycle retail operator with a similar breadth-of-assortment model, but operates in a different geography.

Broad incumbents

• Kymco Philippines: Philippine distributor of Kymco scooters and maxi-scooters including models overlapping with SuperBikes' XTOWN lineup. Competes in the scooter segment through its own dealer and authorized service network.
• Yamaha Motor Philippines: Philippine arm of Yamaha Motor operating authorized Yamaha dealer stores, including motorcycles that overlap with SuperBikes' Yamaha assortment (Mio, NMAX, Sniper, YZF-R series, YTX). Competes for the same Filipino motorcycle buyers through single-brand retail channels.
• Suzuki Philippines Inc. Distributor of Suzuki motorcycles, automobiles, and outboard motors in the Philippines. Overlaps with SuperBikes' Suzuki lineup (Burgman, Smash, Raider, Gixxer, V-Strom) and competes at the dealer level for retail buyers.
• Honda Philippines Inc. Official Honda distributor in the Philippines with its own authorized dealer network selling motorcycles, cars, and power products. Directly comparable as an OEM distributor competing for the same motorcycle retail customers in the Philippines, though not multi-brand.
• TVS Motor Company: Indian motorcycle and scooter manufacturer with a Philippines distribution footprint. Competes with SuperBikes' TVS lineup at the dealer level for entry-level commuter buyers in the Philippines.
• Kawasaki Motors Philippines: Philippine distributor for Kawasaki motorcycles including the Ninja, Z, Versys, and CT-series models that overlap directly with SuperBikes' premium Kawasaki offerings. Competes through single-brand authorized stores.
• Piaggio Philippines: Distributor of Piaggio, Vespa, Aprilia, and Moto Guzzi two-wheelers in the Philippines. Competes with SuperBikes in the scooter and premium motorcycle segments through single-brand showrooms.

Direct peers

• Wheeltek: Established multi-brand motorcycle retailer in the Philippines carrying multiple OEM brands across multiple store formats. Operates a directly comparable multi-brand retail model targeting the same Filipino motorcycle buyers across scooter, underbone, and big bike segments.

Others

• RevZilla (Comoto Holdings): Leading US-based motorcycle parts, accessories, and gear retailer (now part of Comoto Holdings). Comparable as a scaled motorcycle retail ecosystem player with adjacent services, though focused on aftermarket parts and gear rather than new vehicle sales.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/superbikes

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about superbikes