Central Supermercados
- Company typePrivate
- Founded1978
- HeadquartersJaú, Brazil
- Headcount51–100
- GTM typeB2C
- OfferingServices
Central Supermercados firmographics
Firmographics- Name
- Central Supermercados
- Legal name
- Comercial Salomao ltda
- Website
- https://supercentral.com.br
- Company type
- Private
- Founded year
- 1978
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Central Supermercados industry classification
Industry- Product category
- Retail Grocery / Supermarket
- NAICS
- Supermarkets and Other Grocery Retailers (except Convenience Retailers) (445110), Grocery and Convenience Retailers (4451)
- SIC
- Retail-Grocery Stores (5411)
- akta.pro primary industry
- Hypermarkets / Supercenters (GM + Grocery) (CRAGABAC)
Keywords
Where Central Supermercados is headquartered
LocationHeadquarters
- HQ city
- Jaú
- HQ country
- Brazil
- HQ region
- Latin America
Offices8 records
Markets served
Central Supermercados business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Retail Sales - In-Store: Traditional brick-and-mortar supermarket sales across 8 physical store locations in Botucatu, Jaú, and São Manuel. Revenue generated from merchandise sales across food, beverages, and household categories.
- E-commerce / Online Sales: Online ordering through supercentralonline.com.br with home delivery service. Customers can browse offers and purchase for delivery.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Central Supermercados product offering
Product offeringCore offering
Central Supermercados is a regional supermarket chain selling groceries, beverages, and household items through eight physical stores across Botucatu, Jaú, and São Manuel in São Paulo state, Brazil. It complements in-store retail with an e-commerce storefront (supercentralonline.com.br), home delivery, and the Clube Mais loyalty program accessible via a mobile app, while engaging customers through city-specific WhatsApp communities for promotional offers.
Product overview
Central Supermercados is a regional supermarket chain operating physical retail stores across three cities in São Paulo state (Botucatu, Jaú, and São Manuel). The company operates an e-commerce platform (supercentralonline.com.br) for online shopping and home delivery, supported by a loyalty program called Clube Mais that rewards customers with savings when they provide their CPF at checkout. Additional customer engagement is facilitated through city-specific WhatsApp communities that deliver targeted offers. Founded in 1928 as Casa Central in Promissão, the company transitioned to Central Supermercados in 1978 and remains a family-owned business now in its third generation.
Differentiator
Problem solved
Functional benefit
Brands
- Clube Mais: Loyalty program and mobile app for customers to earn rewards and access exclusive offers. Available for Android and iOS.
Products and services
- Central Supermercados physical stores Physical supermarket chain offering groceries, beverages, and household items across eight store locations in Botucatu, Jaú, and São Manuel in São Paulo state. Designed for local residents and families seeking daily shopping convenience.
- supercentralonline.com.br online shopping and home delivery E-commerce platform enabling customers to browse offers and place online grocery orders for home delivery. Supports delivery contact via [email protected] and phone, plus a freight simulator on the website.
- Clube Mais loyalty program Loyalty and rewards program allowing registered customers to accumulate savings by providing their CPF at checkout and access exclusive Clube Mais offers via the mobile app.
- WhatsApp community channels City-specific WhatsApp community groups that push exclusive promotional offers directly to members, providing targeted local promotions for each market served.
Companies that use Central Supermercados
Customer profileSegments1 record
Ideal customer profiles1 record
Central Supermercados technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Central Supermercados partnerships and signals
Strategic signalScale indicators4 records
Recent moves10 records
Expansion highlights5 records
Central Supermercados competitors and assessment
Company assessmentDirect peers
- Sonda Supermercados: Brazilian regional supermarket chain operating physical stores across São Paulo state interior and other regions. Directly comparable as a multi-store regional grocer serving similar value-oriented consumer segments.
- Muffato Supermercados: Regional supermarket chain operating in Paraná and São Paulo state. Comparable multi-store regional grocer with similar mix of physical retail and digital channels serving Brazilian interior markets.
- Savegnago Supermercados: Regional supermarket chain headquartered in São Paulo state interior with a multi-store footprint and value positioning. Operates a comparable regional supermarket model with similar product breadth and target customer.
- Tenda Atacado: Brazilian regional atacado/supercenter chain operating in interior São Paulo and neighboring states. Directly competes for the same value-oriented grocery shoppers with a similar mix of general merchandise and groceries.
- Bahamas Supermercados: Regional supermarket chain operating in São Paulo state interior with multiple physical stores and value-oriented positioning. Comparable in scale, store format, and customer demographic to Central Supermercados.
- Spani Atacadista: Regional atacado/grocery chain operating in São Paulo state interior. Directly comparable regional grocery operator serving similar consumer segments and competing for the same household basket spend.
- Supermercado Pague Menos: Regional Brazilian supermarket chain with multi-state presence. Comparable family-influenced regional grocer with similar emphasis on value pricing and multi-store physical footprint in Brazilian interior markets.
- Dalben Supermercados: Family-owned regional supermarket chain based in São Paulo state interior. Highly comparable on ownership structure (family business), regional concentration, and value positioning to budget-conscious consumers.
Broad incumbents
- Assaí Atacadista: Major Brazilian atacarejo chain (GPA group) rapidly expanding into interior São Paulo. Represents the broader scale-based competitive threat against which Central Supermercados must defend share.
- Atacadão: National wholesale/retail hypermarket chain (Carrefour Brasil) with broad presence in São Paulo state. Competes for the same value-oriented grocery shoppers but at materially larger scale and procurement leverage.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Central Supermercados social profiles
Digital presenceCentral Supermercados financial estimates
Financial estimateRevenue estimate
Valuation estimate
Central Supermercados leadership team
Management profileNumber of profiles
Central Supermercados funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Central Supermercados M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Central Supermercados
What does Central Supermercados do?
Central Supermercados is a regional supermarket chain selling groceries, beverages, and household items through eight physical stores across Botucatu, Jaú, and São Manuel in São Paulo state, Brazil. It complements in-store retail with an e-commerce storefront (supercentralonline.com.br), home delivery, and the Clube Mais loyalty program accessible via a mobile app, while engaging customers through city-specific WhatsApp communities for promotional offers.
Is Central Supermercados a public or private company?
Central Supermercados is a private company. It is classified as family owned and is currently operating.
When was Central Supermercados founded?
Central Supermercados was founded in 1978. It employs 51 to 100 people.
Where is Central Supermercados based?
Central Supermercados is headquartered in Jaú, Brazil, in the Latin America region.
How does Central Supermercados make money?
Two revenue lines are on record. Retail Sales - In-Store is the primary driver. The others are E-commerce / Online Sales.
Who are Central Supermercados's main competitors?
Direct peers on record are Sonda Supermercados, Muffato Supermercados, Savegnago Supermercados, Tenda Atacado, Bahamas Supermercados, Spani Atacadista, Supermercado Pague Menos and Dalben Supermercados. Broad incumbents are Assaí Atacadista and Atacadão.
Does Central Supermercados have an API?
No public API is recorded for Central Supermercados.
What industry is Central Supermercados in?
Central Supermercados's product category is Retail Grocery / Supermarket. Its primary akta.pro industry code is CRAGABAC, Hypermarkets / Supercenters (GM + Grocery). Its NAICS code is 445110 and its SIC code is 5411.