Super FM Beograd

What Super FM Beograd does

Super FM Beograd (legal entity SUPER FM DOO) is a private Serbian radio station and audio production company founded in 2019 and headquartered at Dragiše Brašovana 1, Belgrade. The station broadcasts on 107.9MHz in Belgrade and 95.9MHz in Kragujevac, supplemented by two online streaming channels (Stream Beograd and Stream Cafe) and a presence on Facebook, YouTube, Instagram, LinkedIn, and Spotify. Its core technology is conventional FM radio broadcasting combined with in-house audio production capabilities, using professional sound engineering equipment and software to create radio and television advertisements.

The company operates a portfolio of branded programs anchored by enterprise sponsors: LIDL Super Jutro (weekday mornings, Lidl), Soccerbet Super Dan (weekday daytime, Soccerbet), LENOVO Super Matine (weekday afternoons, Lenovo), and specialty shows including BIG BANG Super Replika (movie-quote quiz, Big Bang), Cineplexx Super Repertoar (cultural events, Cineplexx), LENOVO Super Minut (general knowledge quiz, Lenovo), and Vinyl Friday. Beyond on-air programming, Super FM sells standalone Audio Production (Reklame) and Marketing Services — creative campaign work for external clients — to advertisers across automotive, banking, retail, food and beverage, electronics, telecom, hospitality, and other sectors.

The business model is dual: (1) advertising revenue from radio spots and sponsored daypart programs sold via a sales-led go-to-market motion through its marketing team, and (2) professional services revenue from audio production and creative campaign work for external clients. Customer concentration is anchored to a small group of flagship enterprise sponsors underwriting premium dayparts, with a long tail of mid-size advertisers diversifying non-flagship inventory. With 6 employees and no disclosed funding or revenue figures, Super FM operates as a small, independently run local broadcaster and B2B audio production shop serving the Serbian market.

Name

Super FM Beograd

Legal name

SUPER FM DOO

Website

https://superfm.rs

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Super FM Beograd is a private Serbian radio station and audio production company broadcasting on 107.9MHz in Belgrade and 95.9MHz in Kragujevac, operating sponsor-branded programs and selling B2B creative audio production and marketing services to enterprise advertisers across multiple industries.

Ownership category

akta.pro rank

Product category

Radio Broadcasting

NAICS

Radio Broadcasting Stations (516110), Sound Recording Studios (51224)

SIC

Radio Broadcasting Stations (4832), Services-Advertising (7310)

akta.pro primary industry

Commercial Terrestrial Radio Broadcasting (AM/FM) (MPAIAEAA)

akta.pro secondary industries

Radio Content Production & Studios (On-air Production, Imaging, Jingles) (MPAIAEAL), Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC), Radio Network Advertising Sales & Representation (MPABABAK)

Keywords

• Radio broadcasting
• Audio production
• Radio advertising
• Sponsored programming
• Creative advertising

Headquarters

HQ city

Beograd

HQ country

Serbia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Radio Advertising: Revenue generated from radio advertising spots and sponsored programs aired on 107.9MHz in Belgrade and 95.9MHz in Kragujevac. The company offers creative audio production for brands seeking presence on radio and television.
2. Audio Production Services: Professional audio production including corporate advertisements, dramatic advertisements, and sung/jingle advertisements created for clients across various industries.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Super FM Beograd operates a commercial FM radio station in Serbia, broadcasting on 107.9MHz in Belgrade and 95.9MHz in Kragujevac, and provides professional audio production services for radio and television advertisements. The company sells advertising airtime, sponsored programs, and creative audio content production to brand advertisers across industries.

Product overview

Super FM Beograd is a Serbian radio station broadcasting on 107.9MHz in Belgrade and 95.9MHz in Kragujevac. The company operates a portfolio of branded radio programs including morning show (LIDL Super Jutro), daytime show (Soccerbet Super Dan), afternoon show (LENOVO Super Matine), and specialty programs such as Vinyl Friday (vinyl music), BIG BANG Super Replika (movie quote quiz), Cineplexx Super Repertoar (cultural events), and LENOVO Super Minut (general knowledge quiz). The station also provides audio production services for creating professional radio and TV advertisements, and live streaming services through its Stream Beograd and Stream Cafe online channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Audio Production (Reklame) Professional audio advertisement production services creating memorable radio and TV ads using state-of-the-art equipment and software, with a team of sound engineers and creatives producing high-quality sound effects, music, and narration for clients across various industries including automotive and hospitality.
• Marketing Services Creative marketing and advertising campaigns that combine audio production, music, and creative ideas to give brands a memorable voice and lasting impact, creating distinctive and humorous campaigns that audiences share and remember.
• LIDL Super Jutro Morning radio show broadcast every weekday from 07:00 to 10:00, featuring Super heroes hosting the first morning coffee and providing entertainment to start the day. Sponsored by Lidl.
• Soccerbet Super Dan Daytime radio show broadcast every weekday from 10:00 to 14:00, featuring music, entertainment, mental relaxation, and prize giveaways. Sponsored by Soccerbet.
• LENOVO Super Matine Afternoon radio show broadcast every weekday from 14:00 to 18:00, serving as the prelude to nightlife with music, daily entertainment, and prizes. Sponsored by Lenovo.
• Vinyl Friday Weekly music show every Friday from 17:00 to 19:00 featuring disco, funk, and soul music played directly from vinyl records, with live Belgrade DJs on air at 107.9MHz in Belgrade and 95.9MHz in Kragujevac.
• BIG BANG Super Replika Weekly quiz show where listeners guess famous movie quotes from domestic films and win prizes from the BIG BANG product range within 15 seconds.
• Cineplexx Super Repertoar Weekly cultural show every Thursday from 16:00 to 18:00 providing an overview of the latest cultural events and interesting city happenings, with opportunities to win tickets for theater performances, film screenings, concerts, and books.
• LENOVO Super Minut Weekly quiz show every Tuesday from 16:00 to 18:00 where contestants answer general knowledge questions within 60 seconds for Lenovo prizes, with a grand prize of a Lenovo laptop.
• Stream Beograd (Live Radio Stream) Live radio streaming service for the Belgrade station broadcasting on 107.9MHz, allowing listeners to tune in online.
• Stream Cafe (Live Radio Stream) Live radio streaming service for the Cafe channel, available online.

Named customers26 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered flagship and core.

• LidlflagshipGTM or Marketing PartnerLidl is a major sponsor of Super FM's morning show (Super Jutro), appearing as the exclusive morning program sponsor with the branded 'Lidl Super Jutro' show airing on weekdays from 07h to 10h.
• LenovoflagshipGTM or Marketing PartnerLenovo sponsors multiple programs including the Lenovo Super Minut quiz show (every Tuesday 16h-18h) and the Lenovo Super Matine afternoon show (weekdays 14h-18h), providing laptops as prizes.
• CineplexxcoreGTM or Marketing PartnerCineplexx sponsors the Super Repertoar cultural show airing Thursdays 16h-18h, featuring cinema listings and theater/movie ticket giveaways.
• Big BangcoreGTM or Marketing PartnerBig Bang sponsors the Big Bang Super Replika movie quote quiz show, providing electronics prizes for contestants who guess quotes from domestic films.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Pink Radio (Pink Media Group): Major Serbian commercial radio station and part of Pink Media Group, one of the largest private media conglomerates in Serbia. Direct competitor in the Belgrade commercial radio advertising market with national reach and bundled TV/radio offerings.
• Studio B: Belgrade-based commercial radio station with a long-standing presence in the Serbian capital. Direct competitor for local advertisers and listener attention in the Belgrade metro area.
• B92 Radio: Historic Belgrade-based radio and online media brand with strong recognition in Serbia. Direct competitor in the Belgrade commercial radio advertising market, particularly for news/talk and lifestyle audiences.

Broad incumbents

• Antena Media Group: Serbian and regional media group operating multiple radio brands and digital properties across the Balkans. A direct competitive threat given its multi-frequency footprint and integrated sales proposition for national advertisers.
• Bauer Media Group: European media conglomerate operating hundreds of radio stations across the UK, Germany, and other markets. Comparable as a large multi-market commercial radio operator with diversified audio and digital verticals.
• iHeartMedia: Largest radio operator in the United States with thousands of stations and a national digital audio platform. Relevant benchmark for how a multi-market commercial radio group can extend into digital and podcast monetization.
• United Media (United Group): Leading Southeast European media group operating cable TV, national TV channels, and digital platforms. Competes with Super FM for national advertiser budgets through bundled cross-platform media offerings across the Balkans.
• Global (UK): Major UK commercial radio group owning brands like Capital, Heart, and LBC. Comparable as a multi-station commercial radio operator monetizing through flagship brand integrations and digital audio extensions.
• Radio Belgrade (RTS): Public-service national radio operated by Radio Television of Serbia, the state broadcaster. While non-commercial, it competes for listener share in Belgrade and sets the editorial and programming benchmark for Serbian radio.

Regional players

• Radio Television of Serbia (RTS) Digital Audio: RTS operates multiple radio channels and digital audio streaming in Serbia, including podcast and on-demand content. Relevant as a public-service comparator for digital audio strategy in the same domestic market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCQzx0Q6QQXDj7v1dMnGEJ9Q
• Facebookfacebook.com/superfmsrb
• LinkedInlinkedin.com/company/super-fm
• Instagraminstagram.com/superfm.rs

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Super FM Beograd