FRESH MARKET CA - Mcbo, Vzla
Super Fresh Market is a privately held Venezuelan supermarket chain in Maracaibo operating three stores and an e-commerce site, serving local families with groceries, prepared meals, and household essentials across 14+ categories, recently adding an in-store bar concept via partnership with Empresas Polar.
- Company typePrivate
- Founded2003
- HeadquartersMARACAIBO, ZULIA, Venezuela
- Headcount11–50
- GTM typeB2C
- OfferingServices
What FRESH MARKET CA - Mcbo, Vzla does
Super Fresh Market (FRESH MARKET CA) is a privately held Venezuelan supermarket chain founded in 2003 and headquartered in Maracaibo, Zulia, operating three retail locations across the city (Delicias Norte on Avenida las Delicias, Fuerzas Armadas on Avenida Fuerzas Armadas, and Calle 76). The company serves local Maracaibo consumers and families with a horizontal assortment across 14+ grocery categories — including fresh produce, meats, charcuterie, dairy and eggs, bakery, frozen foods, pantry staples, household cleaning, personal care and beauty, pet supplies, alcoholic beverages, snacks, and prepared meals under its Combos Fresh sub-brand. Pricing is displayed in USD on a per-unit or per-kilogram basis with regular promotional discounts, and revenue is generated through one-time retail transactions at physical point of sale.
The underlying technology stack is a WordPress/WooCommerce e-commerce platform powering the superfreshmarket.com.ve storefront with a full product catalog, online ordering, and home delivery. Customer engagement is multi-channel: three dedicated WhatsApp Business lines (one per branch), an active social presence across Instagram, Facebook, Threads, and TikTok under @freshmarketmcbo, a recipe blog featuring traditional Venezuelan recipes, an email newsletter subscription, and recurring in-store events celebrating regional dates such as Día de la Zulianidad and Día de Maracaibo. The company's go-to-market is direct-to-consumer both physically and digitally.
In October 2025, Super Fresh Market inaugurated 'El Bodegón,' a first-of-its-kind bar and coctelería concept embedded within the Fuerzas Armadas store in partnership with Empresas Polar — Venezuela's largest food and beverage conglomerate — operating Thursday through Saturday evenings and serving beers, cocktails, wines, and premium appetizers. The company has built a supplier co-marketing ecosystem with brands including Malta Morena, Migurt, McCormick, Café Blue, Bimbo, Café Imperial, and Mayonesa La Americana, who participate in branded tastings during community events. With 14 employees and no disclosed revenue or external funding, Super Fresh Market is a small, locally rooted, omnichannel community grocer.
FRESH MARKET CA - Mcbo, Vzla firmographics
Firmographics- Name
- FRESH MARKET CA - Mcbo, Vzla
- Legal name
- Super Fresh Market
- Website
- https://superfreshmarket.com.ve
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Super Fresh Market is a privately held Venezuelan supermarket chain in Maracaibo operating three stores and an e-commerce site, serving local families with groceries, prepared meals, and household essentials across 14+ categories, recently adding an in-store bar concept via partnership with Empresas Polar.
- Ownership category
- akta.pro rank
FRESH MARKET CA - Mcbo, Vzla industry classification
Industry- Product category
- Supermarket / Grocery Retail
- NAICS
- Food and Beverage Retailers (445)
- SIC
- Retail-Grocery Stores (5411)
- akta.pro primary industry
- Full-Line Supermarkets (National/Regional Chains) (CRAHAAAA)
Keywords
Where FRESH MARKET CA - Mcbo, Vzla is headquartered
LocationHeadquarters
- HQ city
- MARACAIBO, ZULIA
- HQ country
- Venezuela
- HQ region
- Latin America
Offices3 records
Markets served
FRESH MARKET CA - Mcbo, Vzla business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Retail Supermarket Sales: Revenue generated from the sale of grocery products across categories including meats, produce, dairy, bakery, pantry staples, frozen goods, household items, personal care, beauty, beverages, snacks, and prepared foods across three physical store locations and a consumer-facing e-commerce platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product retail pricing across all categories |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
FRESH MARKET CA - Mcbo, Vzla product offering
Product offeringCore offering
Super Fresh Market is a neighborhood supermarket chain operating three physical stores in Maracaibo, Venezuela, selling groceries across 14+ categories (produce, meats, dairy, bakery, frozen, pantry staples, household, personal care, beauty, pet, beverages, snacks, and liquor) plus prepared meal combos (Combos Fresh) and an in-store bar concept (El Bodegón). The company also runs a WooCommerce e-commerce site and WhatsApp-based ordering for delivery and pickup.
Product overview
Super Fresh Market is a traditional supermarket chain operating in Maracaibo, Venezuela with three locations. The company offers a comprehensive range of grocery products organized into distinct categories: fresh produce (fruits and vegetables), butcher shop (fresh and frozen meats, poultry), charcuterie (processed meats and sausages), dairy and eggs, bakery products including fresh and packaged breads, frozen foods, household items, cleaning supplies, pet products, health and beauty items, alcoholic beverages, and dry goods/pantry staples. The store also features Combos Fresh, a sub-brand offering pre-prepared meal combos, and operates 'El Bodegón', an in-store bar and entertainment venue at the Fuerzas Armadas location in partnership with Empresas Polar. The business focuses on local community engagement and regional traditions.
Differentiator
Problem solved
Functional benefit
Brands
- Freshmarkito: Company mascot that appears at community events and celebrations
- El Bodegón
Products and services
- Combos Fresh Pre-packaged meal combos that bundle fresh prepared foods (such as mini empanadas and cachitos) with a beverage (such as Malta), targeting local consumers and families looking for quick breakfast and lunch options at a fixed combo price.
- El Bodegón In-store bar, coctelería, and entertainment venue at the Fuerzas Armadas branch offering beers, wine by the glass, whisky, cocktails, premium appetizers (pasapalos), mini hamburgers, mini empanaditas, tequeños, and beer buckets with peanuts, serving adult consumers seeking a supermarket-anchored nightlife experience.
- Distribuidora Fresh Market Wholesale/distribution service operated alongside the retail supermarket chain, offered through a dedicated section of the Super Fresh Market website for bulk buyers and resellers.
- Carnicería (Butcher Shop) Fresh and frozen meat products including beef, pork, and chicken cuts sold by the kilogram, available across all three store branches and the online catalog, targeting local household meat buyers.
- Frutas y Verduras (Fresh Produce) Fresh fruits and vegetables including local produce such as plantains (plátano), tomatoes, onions, carrots, potatoes (papas), and bananas (cambur), sold by the kilogram at all three Maracaibo locations and via the online store.
Companies that use FRESH MARKET CA - Mcbo, Vzla
Customer profileSegments1 record
Ideal customer profiles1 record
FRESH MARKET CA - Mcbo, Vzla technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
FRESH MARKET CA - Mcbo, Vzla partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered minor and flagship.
- Malta MorenaminorParticipated as a commercial ally providing product tastings during the International Women's Day celebration event at the Fuerzas Armadas branch.
- MigurtminorParticipated as a commercial ally providing product tastings during the International Women's Day celebration at the Fuerzas Armadas branch.
- McCormickminorParticipated as a commercial ally offering red fruit tea tastings (tés de frutos rojos) during the International Women's Day celebration.
- Café BlueminorParticipated as a commercial ally providing product tastings during the International Women's Day celebration at the Fuerzas Armadas branch.
- BimbominorParticipated as a commercial ally providing product tastings during the International Women's Day celebration at the Fuerzas Armadas branch.
- CantinacoffeeshopminorPartnered with Super Freshmarket for Valentine's Day promotion, contributing gift cards as prizes for customers who participated in the balloon-popping promotional game across all three store branches.
- Café ImperialminorParticipated in the Día de la Zulianidad celebration with special tastings at Super Freshmarket locations.
- Maltín PolarminorParticipated in the Día de la Zulianidad celebration with special tastings at Super Freshmarket locations.
- Mayonesa La AmericanaminorParticipated in the Día de la Zulianidad celebration with special tastings at Super Freshmarket locations.
- Empresas PolarflagshipEmpresas Polar partnered with Super Freshmarket to create 'El Bodegón' — a first-of-its-kind bar and coctelería experience inside the Fuerzas Armada retail location. The space offers beers, wine by the glass, whisky, cocktails, premium appetizers (pasapalos), mini hamburgers, mini empanaditas, tequeños, and beer buckets with peanuts. Open Thursday through Saturday from 6:00 PM to midnight. Inaugurated on October 30, 2025.
Scale indicators2 records
Recent moves7 records
Expansion highlights4 records
FRESH MARKET CA - Mcbo, Vzla competitors and assessment
Company assessmentBroad incumbents
- Farmatodo: Venezuelan national chain combining pharmacy, personal care, beauty, household, and grocery merchandise under one roof across multiple cities. Comparable on multi-category retail plus health-and-beauty adjacency and omnichannel (in-store + delivery), though at national scale versus Fresh Market's Maracaibo-only presence.
- Central Madeirense: One of Venezuela's largest national supermarket chains operating full-line grocery stores and hypermarket formats across multiple cities. Directly comparable as a multi-category grocery retailer, but at vastly greater scale and geographic reach than Fresh Market's single-city footprint.
- Locatel: Large Venezuelan chain combining pharmacy, household goods, beauty, baby products, and limited groceries at multi-city scale. Overlaps on the health/beauty/personal-care plus household-assortment side of Fresh Market's category mix.
Direct peers
- Tiendas Traki: Venezuelan discount/department-store chain combining apparel, household goods, and grocery essentials under multi-format retail. Comparable in operating a wide-assortment physical retail model with strong local brand identity, similar breadth of non-food categories alongside basic groceries.
Regional players
- Supermercados San Sebastián: Mid-sized Venezuelan supermarket chain focused on the Zulia/western region. Comparable in format and regional scope as a multi-category grocery retailer competing for similar household-shopping baskets in Maracaibo and nearby cities.
- Mr. Precio (Cadena de tiendas): Venezuelan hard-discount-style grocery retailer operating in regional markets with emphasis on competitive unit pricing. Comparable on private-label-and-brand grocery assortment at multi-branch regional scale competing for price-sensitive household shoppers.
- Supermercados KLES: Regional supermarket chain operating stores in Zulia state and surrounding regions of western Venezuela. Directly comparable as a regional grocer targeting the same Maracaibo-area customer base with overlapping grocery, household, and personal-care categories.
- Centro 99 (CADA): Zulia-focused supermarket operator with multiple branches in Maracaibo. Directly comparable as a multi-branch, multi-category regional grocer competing for the same household-shopping trips and B2C grocery spend in Maracaibo.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
FRESH MARKET CA - Mcbo, Vzla social profiles
Digital presenceFRESH MARKET CA - Mcbo, Vzla financial estimates
Financial estimateRevenue estimate
Valuation estimate
FRESH MARKET CA - Mcbo, Vzla leadership team
Management profileNumber of profiles
FRESH MARKET CA - Mcbo, Vzla funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FRESH MARKET CA - Mcbo, Vzla M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FRESH MARKET CA - Mcbo, Vzla
What does FRESH MARKET CA - Mcbo, Vzla do?
Super Fresh Market is a neighborhood supermarket chain operating three physical stores in Maracaibo, Venezuela, selling groceries across 14+ categories (produce, meats, dairy, bakery, frozen, pantry staples, household, personal care, beauty, pet, beverages, snacks, and liquor) plus prepared meal combos (Combos Fresh) and an in-store bar concept (El Bodegón). The company also runs a WooCommerce e-commerce site and WhatsApp-based ordering for delivery and pickup.
Is FRESH MARKET CA - Mcbo, Vzla a public or private company?
FRESH MARKET CA - Mcbo, Vzla is a private company. It is classified as unknown and is currently operating.
When was FRESH MARKET CA - Mcbo, Vzla founded?
FRESH MARKET CA - Mcbo, Vzla was founded in 2003. It employs 11 to 50 people.
Where is FRESH MARKET CA - Mcbo, Vzla based?
FRESH MARKET CA - Mcbo, Vzla is headquartered in MARACAIBO, ZULIA, Venezuela, in the Latin America region.
How does FRESH MARKET CA - Mcbo, Vzla make money?
One revenue line is on record: retail Supermarket Sales.
Who are FRESH MARKET CA - Mcbo, Vzla's main competitors?
Broad incumbents on record are Farmatodo, Central Madeirense and Locatel. Tiendas Traki is listed as a direct peer. Regional players are Supermercados San Sebastián, Mr. Precio (Cadena de tiendas), Supermercados KLES and Centro 99 (CADA).
Does FRESH MARKET CA - Mcbo, Vzla have an API?
No public API is recorded for FRESH MARKET CA - Mcbo, Vzla.
What industry is FRESH MARKET CA - Mcbo, Vzla in?
FRESH MARKET CA - Mcbo, Vzla's product category is Supermarket / Grocery Retail. Its primary akta.pro industry code is CRAHAAAA, Full-Line Supermarkets (National/Regional Chains). Its NAICS code is 445 and its SIC code is 5411.