Superfruit.io

What Superfruit.io does

Superfruit.io is the registered corporate entity (founded 2017, headquartered in Santa Bárbara, Chile, with 7 employees) that operates the 69VN brand, an offshore iGaming platform serving Vietnamese players. The platform offers a unified single-account ecosystem across casino live (Baccarat, Roulette, Blackjack, Sicbo), sports betting (via SBOBET and CMD368 odds), slot games (PG Soft, Pragmatic Play, JILI), fish shooting (Bắn Cá), lottery (KENO-style), Xóc Đĩa dice, poker, and live Đá Gà Thomo cockfighting. It operates via a Vietnamese-language website (springsteen.ws) and native mobile apps (Android APK, iOS), with infrastructure that bypasses Vietnamese ISP website blocking.

The revenue model is multi-stream: house edge on every wager (1.06% on Baccarat banker, ~0.5–0.7% on Blackjack, ~2.70% on European Roulette, ~3–4% on slots), revenue share with game providers, welcome bonus turnover requirements (x15 on deposit + bonus), weekly cashback (0.5–1.2%), and an affiliate/agent commission program with rates up to 50%. Payments are processed in Vietnamese Dong via domestic bank transfer (Auto Banking 1–5 minutes during golden hours), e-wallets (MoMo, ZaloPay), and USDT TRC20. The platform claims PAGCOR licensing from the Philippines, but this is no longer valid for offshore markets from 2026, and online gambling is restricted under Vietnamese Decree 144/2021 and Penal Code Articles 321–322.

The go-to-market is direct-to-consumer, with a primary website channel, mobile app distribution, and an extensive affiliate agent network. Marketing relies on a Vietnamese-language blog hub, branded hashtags (#69vn), and promotional codes/seasonal campaigns. Differentiators include a custom AE casino hall with split-tier betting and dedicated VIP infrastructure, provider-level RNG certification (iTech Labs, BMM Testlabs), publicly disclosed RTPs, and Google Authenticator-based 2FA — all framed as trust signals in an opaque market.

Name

Superfruit.io

Legal name

69vn

Website

https://superfruit.io

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Superfruit.io operates the 69VN offshore iGaming platform, offering Vietnamese adult gamblers a unified single-account ecosystem across casino live, sports betting, slots, fish shooting, lottery, and cockfighting, with payments in VND and USDT TRC20.

Ownership category

akta.pro rank

Product category

Online Gambling / iGaming

NAICS

Gambling Industries (7132)

SIC

Finance Services (6199)

akta.pro primary industry

iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms) (MPAEAKAA)

Keywords

• Online casino games
• Sports betting platform
• Live dealer casino
• Slot games
• IGaming platform

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure

Revenue model

1. House Edge / Margin from Gambling Products: Primary revenue from house edge built into casino games (Baccarat edge ~1.06%, Blackjack ~0.5-0.7%, European Roulette ~2.70%, Sicbo ~2.78%, Slots ~3-4%). The platform takes a margin on all wagers placed across Casino Live, Sports Betting (via SBOBET/CMD368 odds), Slot games, Fishing, and Lottery.
2. Slot / Game Provider Revenue Share: Revenue share arrangements with game providers such as PG Soft, Pragmatic Play, and JILI for slot and fishing games. The platform earns a percentage of gross gaming revenue generated by these providers' games on its platform.
3. Welcome Bonus Turnover Requirements: Players must complete wagering turnover (turnover x10-x15 on deposit + bonus) before withdrawing bonus funds, driving sustained gameplay and revenue accumulation before withdrawal.
4. Weekly Cashback (Hoàn Trả): Weekly total bet cashback of 0.5-1.2% across game halls, requiring only x1 turnover to withdraw. This promotes retention and recurring engagement.
5. Affiliate / Agent Commission (Đại Lý): Commission program for agents ("đại lý") recruiting new players, with commissions up to 50%. The affiliate network drives new customer acquisition at scale.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

69VN (operated by Superfruit.io) is an offshore iGaming platform that provides a unified single-account ecosystem for Vietnamese adult players to wager on live dealer casino games, sports betting, slot games, fish shooting arcade titles, KENO lottery, Xóc Đĩa, poker, and live cockfighting streams. The platform processes deposits and withdrawals in Vietnamese Dong and USDT TRC20 through domestic bank transfers, e-wallets, and Auto Banking, and is accessible via web and native mobile apps that bypass ISP blocks.

Product overview

69VN operates as an offshore iGaming platform offering a unified account system across multiple gambling verticals: Casino Live with real dealers (Baccarat, Roulette, Blackjack, Sicbo), Sports Betting via SBOBET/CMD368 odds providers, Slot Nổ Hũ games from PG Soft/Pragmatic Play/JILI, Fish Shooting Bắn Cá arcade games, international Lottery (KENO-style), Xóc Đĩa dice games, Poker, and Đá Gà Thomo cockfighting. The platform also provides native iOS/Android mobile applications. All products share a single account with Vietnamese Dong (VND) and USDT (TRC20) transaction support.

Differentiator

Problem solved

Functional benefit

Products and services

• Casino Live (Live Dealer Casino)
• Cá Cược Thể Thao (Sports Betting)
• Nổ Hũ (Slot Games)
• Bắn Cá (Fish Shooting Arcade)
• Xổ Số (Lottery)
• Sảnh Casino AE (Customized AE Casino Lobby)
• Xóc Đĩa (Vietnamese Dice Game)
• Poker
• Đá Gà Thomo (Live Cockfighting)
• 69VN Mobile App (iOS and Android)

Quantifiable outcome

• Baccarat (Banker) RTP: 98.94% / House Edge: 1.06% — lowest edge among live games
• +6 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Six partnerships are on record, tiered core and minor.

• PG SoftcoreTechnology or IntegrationPG Soft is a major game provider supplying slot games and jackpot titles (e.g., Kho Báu Aztec, Đường Mạt Chược) to 69VN's slot hall. Games are RNG-certified by independent labs at the provider level and feature publicly disclosed RTP (~96-97%).
• Pragmatic PlaycoreTechnology or IntegrationPragmatic Play provides slot games to 69VN's Nổ Hũ hall. Their titles feature publicly displayed RTP in the info bar before each spin, with typical RTP of ~96-97%.
• JILIcoreTechnology or IntegrationJILI supplies slot games (e.g., Đế Quốc Hoàng Kim) and the ICA fishing game to 69VN. ICA is highlighted as a skill-based fishing game with 3D graphics and multipliers up to x300-x1000.
• SBOBET / CMD368coreTechnology or IntegrationSBOBET and CMD368 supply sports betting odds for 69VN's sports betting hall, covering Premier League, La Liga, Champions League, and Esports events.
• AE (Allbet / AE Sexy)coreTechnology or Integration69VN operates a custom version of the AE casino hall with proprietary modifications including split-tier betting, auto table switch, dedicated VIP gold-tier tables, separate server infrastructure, and a redesigned interface. This is not a standard AE deployment — it is extensively customized for 69VN's platform.
• OKATM AllianceminorOthers69VN claims membership in the 'OKATM' alliance of reputable offshore gaming operators. This is referenced as a trust signal — a collective of operators positioned as trustworthy within the offshore Vietnamese gambling market.

Scale indicators5 records

Recent moves6 records

Expansion highlights11 records

Broad incumbents

• 188BET: Major Asian-focused online sportsbook and casino operator with multi-language support covering Vietnamese players. Comparable product verticals with broader geographic footprint.
• Bet365: Global online gambling incumbent spanning sportsbook, casino, slots and live dealer. While not Vietnam-specialized, it represents the global benchmark for the same product suite 69VN aggregates.
• Dafabet: Large, established Asian-facing iGaming operator with sportsbook, casino and slots across multiple Asian markets including Vietnam. Broader portfolio and longer regulatory track record than 69VN.
• 1xBet: Global iGaming operator with significant Southeast Asian and Vietnamese-market activity, offering casino, sports betting, slots and live dealer across an integrated platform. Comparable vertically integrated offering, though far larger scale.

Direct peers

• W88: Long-running offshore Asian iGaming operator with casino, sportsbook, slots and live dealer products targeting Vietnam and other Southeast Asian markets. Closely comparable multi-vertical platform serving Vietnamese-speaking players.
• Fun88: Offshore Asian gambling operator with sportsbook, casino and slots offerings, including Vietnamese-language support and regional agent distribution. Directly comparable product mix and player acquisition model.
• M88 (Mansion88): Established Asian-focused offshore iGaming brand offering sports betting, casino and live dealer products with multi-language interface including Vietnamese. Comparable platform breadth and target audience.
• BK8: Offshore iGaming operator with strong Southeast Asian and Vietnamese-market presence, offering sports betting, live casino, slots and a multi-product agent network. Closely comparable operating model and target customer.

Emerging players

• CMD368: Asian sportsbook and live casino operator that also acts as an odds/data supplier for 69VN. Comparable product vertical (sports betting and live dealer) and serves overlapping Vietnamese-speaking audience.

Regional players

• VN88: Vietnamese-branded offshore iGaming operator focused specifically on the Vietnamese market with sports betting, casino and slots. Highly comparable target geography and product set, though brand positioning differs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/superfruit-io

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Superfruit.io