Super Park

What Super Park does

Super Park is the official on-airport parking operator at St. Louis Lambert International Airport (STL), providing passenger parking across multiple facilities including Lot E (reservation-only), terminal-adjacent garages, and remote long-term lots served by a complimentary 24-hour shuttle connecting both Terminal 1 and Terminal 2. The company sells its parking services direct-to-consumer to STL travelers, with digital reservations fulfilled through an integration with LAZ Parking's go.lazparking.com platform and real-time shuttle tracking delivered through the Passio Go system on web and iOS/Android apps. A Frequent Parker Program loyalty module awards one point per dollar spent and is managed via the Super Park Express website.

Underlying technology is a thin operational stack rather than a proprietary software platform: Super Park's core capability is operating physical parking inventory and shuttle logistics, while the digital layer is assembled from third-party integrations (LAZ Parking for booking, Passio Go for shuttle GPS) sitting on top of the airport concession. The company monetizes via usage-based hourly and daily parking rates, supplemented by reservation fees for Lot E, with all facilities operating 24 hours per day, 365 days per year.

The go-to-market is distribution-light: marketing and demand capture flow primarily through STL's official website, where Super Park is featured prominently on parking and transportation pages with direct links to reservations and shuttle tracking. Customer segments are horizontal personas — general airport travelers (primary) and frequent flyers (secondary) — both served through the same physical and digital infrastructure. The 25-employee operating footprint and single-airport geography mean Super Park's economics are tightly coupled to a single concession relationship with STL.

Name

Super Park

Legal name

Super Park

Website

https://superparkinglot.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Super Park operates official on-airport parking at St. Louis Lambert International Airport (STL), offering reserved and long-term parking with 24/7 shuttle service to both terminals, online reservations via LAZ Parking, and a Frequent Parker loyalty program for STL travelers.

Ownership category

akta.pro rank

Product category

Airport Parking Services

NAICS

Parking Lots and Garages (81293), Transit and Ground Passenger Transportation (485)

SIC

Airports, Flying Fields & Airport Terminal Services (4581)

akta.pro primary industry

Parking Facility Operations (Garages, Lots, On-/Off-Street) (BPABAKAA)

akta.pro secondary industries

Off-Street Parking Facilities Operations (Garages, Lots, Park-and-Ride) (TLAJAIAB), Airport Parking Shuttle Operators (THAIAFAD), Shuttle, Park-and-Ride & Mobility Hub Operations (BPABAKAI)

Keywords

• Airport parking services
• Airport shuttle service
• On-airport parking
• Parking reservations
• Long-term parking

Headquarters

HQ city

St. Louis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Airport Parking Services: Charges for parking at STL airport facilities including on-site terminal garages and off-site lots with shuttle service. Revenue is generated through hourly/daily parking rates and reservation fees for Lot E reserved parking.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Super Park operates airport parking services at St. Louis Lambert International Airport (STL), offering reserved parking in Lot E, terminal-adjacent garages, surface lots, and long-term lots with free 24-hour shuttle service connecting all facilities to Terminal 1 and Terminal 2. The company sells daily/hourly parking access to airport travelers and provides a Frequent Parker Program loyalty reward alongside real-time shuttle tracking via the Passio Go platform.

Product overview

Super Park is a parking services provider operating at St. Louis Lambert International Airport. The core offering includes airport parking with reserved spots (Lot E), attached garage facilities, surface lots, and long-term lots with free shuttle service. The product portfolio consists of the core parking reservation service, the Frequent Parker Program loyalty module, and real-time shuttle tracking. All STL parking facilities operate 24 hours per day, 365 days per year.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 24-hour shuttle service 365 days per year
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• St. Louis Lambert International Airport (STL)coreStrategic or Co-development PartnerSuper Park operates as the official on-airport parking service provider for St. Louis Lambert International Airport. The partnership involves operating multiple parking facilities including Lot E and providing 24-hour shuttle service connecting off-site lots to both airport terminals. STL features Super Park prominently on their official website with direct links to reservations and shuttle tracking.
• LAZ ParkingcoreTechnology or IntegrationLAZ Parking provides the online reservation platform integrated with Super Park services at STL airport. The go.lazparking.com platform handles Super Park parking reservations for Lot E and other reserved parking services.
• Passio GocoreTechnology or IntegrationPassio Go provides the real-time shuttle tracking technology for Super Park shuttle services at STL. Customers can track shuttle locations via the Passio Go website (stlsuperpark.passiogo.com) and mobile app available on Apple App Store and Google Play Store.

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Others

• Passio Technologies: Provider of the shuttle-tracking platform Super Park uses at STL. Comparable as an enabling technology partner rather than a competitor; reflects the broader ecosystem of transit-tech vendors serving airport parking operators.

Emerging players

• Republic Parking: Regional parking-management company with airport and municipal contracts across the U.S. Comparable as a smaller, regionally focused operator competing for airport and commercial parking contracts.

Regional players

• Gateway Parking Services: St. Louis-area parking operator providing valet and lot services across the metro. Comparable as a regional player operating in the same local market, though not directly on-airport.

Broad incumbents

• Impark: North American parking operator with airport parking exposure. Comparable as a broader incumbent that competes for airport concessions and could enter the STL market as a Super Park competitor.
• LAZ Parking: One of the largest U.S. parking operators, already a Super Park technology partner for reservations. Comparable as a broad parking-management incumbent that also serves airport facilities and could compete for Super Park's STL concession.
• SP+ (Olympus Parking): Large diversified parking and mobility-services operator with significant airport and commercial parking exposure. Represents a likely competitor in any STL RFP and a benchmark for scaled airport parking operations.
• ABM Industries: Facility-services conglomerate with a dedicated parking and shuttle management division serving airports and large venues. Comparable as an incumbent capable of bidding for airport parking concessions at scale.

Direct peers

• WallyPark: Off-airport parking operator with shuttle service to multiple major U.S. airports. Directly comparable business model combining remote lot operation with shuttle delivery, in the same airport-parking sub-segment as Super Park.
• The Parking Spot: Operates off-airport parking facilities with complimentary shuttle service to major U.S. airport terminals. Closest direct comparable to Super Park's model of remote-lot parking with shuttle transit, although at significantly larger national scale.
• Diamond Airport Parking: Off-airport parking operator serving multiple U.S. airports with shuttle service. Comparable in service model, though not currently affiliated with STL.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/super-park

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Super Park