What Superhero Me Ltd does

Superhero Me Ltd is a Singapore-registered non-profit inclusive arts organization founded in 2014, operating with a six-person core team and a Collective of approximately 20 creative professionals. The organization designs and delivers inclusive arts programmes for children and young adults with special needs, working alongside their families, mainstream children, and partner institutions including special education schools, inclusive preschools, and healthcare providers. Its core methodology centres on a proprietary Readiness Framework and a Collaborative Creation Framework, developed over a decade of practice, that equip artists and educators to adapt creative work for groups of children with mixed abilities. The organization has produced a portfolio of co-created publications, including award-recognized picture books, a graphic novel, a zine, and a crowdfunded box set of games, sold through its own e-commerce shop and Kickstarter.

The business model blends multiple revenue streams: (i) product sales of community-co-created picture books, graphic novels, zines, and games priced at $25-80 SGD via the superherome.sg e-commerce shop and a 2020 Kickstarter campaign; (ii) donations to a non-tax-deductible Power Up Fund; (iii) commissioned inclusive arts training services delivered to institutional clients such as the National Arts Council, Youth Corp, and Engineering Good; and (iv) historical grants including the National Arts Council Seed Grant (2017-2020) and Lien Foundation support (2014-2020). The go-to-market motion is community-led, with engagement through partnerships with schools (Rainbow Centre, Pathlight, AWWA Kindle Garden, MOE STAR), healthcare institutions (NUH Child Development Unit), cultural venues (National Museum of Singapore, Esplanade, Enabling Village, Objectifs), and corporate partners (Apple's Today at Apple, Republic Polytechnic). Distribution is domestic to Singapore, and marketing relies on earned media (notably the SGFuture Campaign on Channel 5, 8, and Okto), YouTube, and Facebook.

The organization is founder-controlled with no parent funders, no subsidiaries, and no disclosed revenue. Strategic positioning emphasizes treating children with special needs as equal collaborators rather than beneficiaries, and the organization has received multiple forms of recognition including the Singapore Book Awards Best Children's Picture Book (2019), the NCSS 40-Under-40 programme (2023), and the National Arts Council Seed Grant (2017-2020). Recent strategic focus is anchored by a three-year partnership with Rainbow Centre signed in April 2023 and a Creative Residency programme launched in 2024.

Name

Superhero Me Ltd

Legal name

Superhero Me Ltd

Website

https://superherome.sg

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Superhero Me Ltd is a Singapore non-profit founded in 2014 that designs inclusive arts programmes for children and youth with special needs, partnering with schools, healthcare institutions, and cultural venues to co-create publications, exhibitions, and training initiatives.

Ownership category

akta.pro rank

Product category

Inclusive arts community programmes and publications

NAICS

Hobby, Toy, and Game Retailers (459120), All Other Amusement and Recreation Industries (71399)

SIC

Retail-Hobby, Toy & Game Shops (5945), Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Children’s & All-Ages Comics Publishing (MPAJAGAI)

akta.pro secondary industries

Personal Enrichment & Creative Arts Programs (EDAAAEAG), Comic Books, Graphic Novels & Manga Retail (CRALAAAF), Serious Games & Simulation Studios (Training, Defense, Enterprise) (MPAFAAAH)

Keywords

• Inclusive arts programs
• Community arts publishing
• Disability inclusion training
• Children's picture books
• Social impact non-profit

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Product Sales: Sale of community-produced products including picture books, graphic novels, and games created through inclusive arts collaborations. Products are sold through the organization's e-commerce shop.
2. Donations: The organization accepts donations to the Power Up Fund which supports general operations and creative activities. Donations are not tax deductible.
3. Training Services: Inclusive arts training programmes conducted for artists, educators, and organizations. Training series have been commissioned by the National Arts Council and conducted for partners such as Youth Corp and Engineering Good.
4. Grants: Received National Arts Council Seed Grant from 2017-2020 and support from Lien Foundation from 2014-2020.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Superhero Me Ltd is a Singapore-based non-profit that designs and runs inclusive arts programmes in which children and young adults with special needs co-create artistic works alongside artists, educators and typically developing peers. It sells community-produced publications (picture books, graphic novels, zines and games) through its own online shop, and offers commissioned inclusive-arts training, mentorship programmes and residencies for artists, educators, schools and social-service organizations.

Product overview

Superhero Me Ltd is a non-profit inclusive arts organization founded in 2014. The organization operates as a platform offering published works (including picture books, graphic novels, and games co-created with children), artist collaboration programs, inclusive arts training, mentorship initiatives, and community festivals. The portfolio includes physical/digital publications like The Humpback Whale, Universe of Feelings, First Class Games, and community programs such as the GROW mentorship programme, PEEKABOO! Inclusive Arts Festival, and artist residency opportunities.

Differentiator

Problem solved

Functional benefit

Products and services

• The Humpback Whale A graphic novel written and illustrated by Quek Hong Shin about a young humpback whale seeking solace in friends, inspired by his journey as a befriender to a young adult with autism. Sold to individual consumers and supporters of inclusive children's literature.
• Universe of Feelings A picture book by Quek Hong Shin following 6-year-old Darryl and his mysterious friend Blob as they travel through the Universe of Feelings, exploring themes of self-expression. Adapted into a multi-sensory theatre piece at Esplanade.
• First Class Games A box set of four games (House of Cats, Swank Tank, Market Blitz, Unleashed) co-designed by 12-year-olds from Lengkok Bahru, successfully funded on Kickstarter in December 2020 and sold for $80 SGD per box set.
• Why Do Hunters Hunt Animals When They Can Hunt For Gold? A zine by Fong Git Yu and Lee Wan Xiang about a seven-year-old boy with autism on a journey of discovery through art to understand biodiversity. Sold for $35 SGD per copy.
• Come for Dinner, Stay for Supper A collection of two inclusive art projects co-created with children from Kindle Garden, exploring themes of kindness, empathy and friendship as children transition from preschool to primary school. Sold for $30 SGD per copy.
• Inclusive Arts Training Series Training series for artists, educators and facilitators on inclusive programme design and advocacy, covering community development, programme readiness and the system of inclusion in Singapore. Commissioned by the National Arts Council and delivered to organizations such as Youth Corp and Engineering Good.
• GROW Mentorship Programme An inclusive arts mentorship programme focusing on digital art making, partnering with Today at Apple Singapore and Rainbow Centre for talented youths with disabilities. Includes sessions at Apple Orchard Road celebrating Global Accessibility Awareness Day.

Quantifiable outcome

• Over 2,200 people attended Planet of Possibility community arts show
• +3 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

15 partnerships are on record, tiered core, major and minor.

• Rainbow CentrecoreStrategic or Co-development PartnerSince April 2023, Superhero Me has embarked on a three-year partnership with Rainbow Centre to advance disability inclusion in Singapore through advocacy content creation, community outreach and education. The partnership includes a pilot creative residency programme running from 4 Mar – 28 June 2024.
• Ministry of Culture, Community and Youth (MCCY)majorStrategic or Co-development PartnerSuperhero Me was chosen as the face of the SGFuture Campaign by Ministry of Culture, Community and Youth. Featured on cover of SGFuture report and broadcasted on Channel 5, 8 and Okto.
• AWWA Kindle GardenmajorStrategic or Co-development PartnerSingapore's first inclusive preschool. Children from Kindle Garden participated in Planet of Possibility exhibition and co-created stories including 'Come for Dinner, Stay for Supper'.
• Pathlight SchoolmajorStrategic or Co-development PartnerStudents from Pathlight School's Artist Development Programme participated in Planet of Possibility art show in 2016.
• National University Hospital (NUH) Child Development UnitmajorStrategic or Co-development PartnerDear Doctor - 4-session digital case discussion series in partnership with Lien Foundation, NUH CDU, and SG Enable to empower caregivers during COVID-19 pandemic.
• SG EnablemajorStrategic or Co-development PartnerPartner in Dear Doctor series and supported Universe of Feelings multi-sensory theatre piece at Esplanade.
• Today at ApplemajorStrategic or Co-development PartnerGROW inclusive arts mentorship programme supported by Today at Apple Singapore. Partnership included sessions at Apple Orchard Road celebrating Global Accessibility Awareness Day in 2022 and 2023.
• Republic PolytechnicmajorStrategic or Co-development PartnerSchool of Technology for the Arts at Republic Polytechnic collaborated on Universe of Feelings multi-sensory theatre piece at Esplanade, providing mentorship and production support.
• Singapore Art WeekmajorStrategic or Co-development PartnerIs Anyone Home? exhibition held at National Museum of Singapore from 17-31 Jan 2018 as part of Singapore Art Week.
• Youth CorpminorImplementation/ SI/ Consulting PartnerConducted training series for Youth Corp as part of expanding inclusive arts practice to partner organizations.
• Engineering GoodminorImplementation/ SI/ Consulting PartnerConducted training series for Engineering Good to apply inclusion in their practice.
• Enabling VillagemajorStrategic or Co-development PartnerWild Child Festival held at Enabling Village from 5-17 March 2018, an inclusive arts festival at Singapore's first inclusive community space.
• ObjectifsmajorStrategic or Co-development PartnerPlanet of Possibility community arts show held at Objectifs over a month in 2016, attracting over 2,200 attendees.
• Singapore Teachers Academy for the Arts (STAR)majorStrategic or Co-development Partner12 mainstream primary school art and music teachers from MOE's STAR participated in Summer Camp 2018 inclusive arts camp.
• KickstarterminorChannel Partner/ Reseller/ DistributorFirst Class Games successfully funded on Kickstarter in December 2020 as a crowdfunding campaign.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Others

• Lien Foundation: Singapore philanthropic foundation that supported Superhero Me's early childhood programme from 2014-2020. Comparable only loosely as a Singapore-based inclusion funder and ecosystem participant rather than as a direct operating peer.
• Today at Apple (Apple Inc.): Apple's in-store creative education programme, which has supported Superhero Me's GROW mentorship. Comparable as a creative-training ecosystem partner, though Apple is a global technology incumbent rather than an inclusive-arts peer.
• Enabling Village: Singapore's first inclusive community space operated by SG Enable, which has hosted Superhero Me's Wild Child Festival. Comparable as an inclusive arts and disability venue, though it is a community-space operator rather than a content-producing arts non-profit.

Regional players

• Access Arts: Australian non-profit that supports artists with disability through training, exhibitions, and advocacy. Comparable in operating model (training + production + advocacy for disability inclusion through the arts) and in serving as a national hub, though geographically distant.
• Mind the Gap: UK-based inclusive performing arts company working with learning-disabled and non-learning-disabled artists. Comparable as a non-profit that produces professional inclusive creative work (theatre, performances) and trains artists, though it operates primarily in the UK rather than Singapore.

Direct peers

• ArtsWok Collaborative: Singapore non-profit that uses arts-based approaches to engage communities on social issues, with a focus on participatory practice and training. Its mission and Singapore-only operating scope closely parallel Superhero Me's community-driven inclusive arts model.
• Very Special Arts Singapore: Singapore-based non-profit that runs inclusive arts programmes for people with disabilities, including training, exhibitions, and community performances. It is the closest direct peer to Superhero Me in terms of mission, geography, and operating model, and overlaps in serving special needs communities through the arts.

Emerging players

• Pathlight School: Singapore special education school with an Artist Development Programme that has partnered with Superhero Me on exhibitions like Planet of Possibility. Comparable because it combines special needs education with structured creative output, though it is an education institution rather than a community arts non-profit.
• The Purple Symphony: Singapore inclusive performing ensemble that brings together musicians with and without special needs. Comparable in mission (inclusive creative practice) and Singapore footprint, though focused specifically on music performance rather than multi-disciplinary arts and publishing.
• AWWA Kindle Garden: Singapore's first inclusive preschool, whose children have co-created published works with Superhero Me such as Come for Dinner, Stay for Supper. Comparable as an inclusive early-years programme that integrates children with and without special needs through creative practice.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCZ4dHs4o_dR5Ya4mq0g7Q1g
• Facebookfacebook.com/superherome
• LinkedInlinkedin.com/company/superheromesg

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Superhero Me Ltd