Superior Solutions

What Superior Solutions does

Superior F&I Solutions is a privately held, full-service automotive consulting firm founded in 2006 and headquartered in Erie, Pennsylvania, with a stated operational footprint across Pennsylvania, New York, and Ohio. The company is structured around two integrated offerings: (1) customized F&I training and consulting services — including on-site sales training, dealer incentive plan development, motivational compensation design, and sales strategy and proficiency analysis — and (2) distribution of F&I ancillary products sourced through a partner network, including vehicle service contracts, GAP insurance, lifetime warranty programs, appearance and environmental protection, tire and wheel protection, certified pre-owned programs with NIADA seal of approval, and dealer-owned reinsurance structures. It serves automotive dealerships of all sizes, with explicit coverage of both low- and high-volume dealers, and markets through content (blog, monthly newsletter), earned media (Google reviews/testimonials), and direct field engagement.

The business is run by a small named team — Parker Yochim, Jax Yochim, and Josh Krach — with no disclosed outside investors, no parent company, and no funding history. Revenue mechanics blend professional services fees for training and consulting engagements with one-time product distribution margins on ancillary F&I products, supplemented by reinsurance and dealer participation programs that allow dealers to share in underwriting economics. Pricing is quote-based and not publicly disclosed. With ~21 employees, the firm operates as a relationship-driven, concierge-level regional consultancy whose value proposition is niche F&I domain expertise, an up-to-date content library, and an integrated product suite delivered through established provider partnerships (Warrantech, CalTex, CrystalFusion, Portfolio/NAENWAN, ValueShield, Ultimar, KPA, AutoXcel, NIADA).

Name

Superior Solutions

Legal name

Superior F&I Solutions

Website

https://superiorfisolutions.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Automotive F&I Consulting

akta.pro industry

PRIMARYFSAJALAD

Dealer-Sold & F&I Administered Service Contracts (Dealer Obligors)

Financial & Insurance/Insurance — Motor, Property & Casualty/Warranty & Service Contract / Mechanical Breakdown Insurance

Keywords

• Automotive F&I consulting
• F&I training services
• Vehicle service contracts
• Dealership consulting services
• F&I product distribution

Headquarters

HQ city

Tri-State Area

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. F&I Training & Consulting Services: Customized training programs, on-site sales training, dealership consulting, and motivational compensation program development for automotive dealerships. Revenue generated through service fees for training engagements and ongoing consulting relationships.
2. F&I Products Distribution: Sale and distribution of automotive F&I ancillary products including vehicle service contracts, GAP insurance, appearance protection, tire & wheel protection, and certified pre-owned programs. Products sourced through partner providers and delivered to dealership clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Superior F&I Solutions is a full-service automotive consulting company that delivers customized finance and insurance (F&I) training, on-site sales training, and dealership consulting services, alongside the distribution of automotive F&I products (vehicle service contracts, GAP insurance, warranty programs, appearance/tire protection, certified pre-owned programs, and reinsurance structures) sourced through partner providers. The company operates on a relationship-driven, concierge-level service model targeting automotive dealerships across Pennsylvania, New York, and Ohio.

Product overview

Superior F&I Solutions is a full-service automotive consulting company offering a unified portfolio of F&I products and training/consulting services. The product suite includes Vehicle Service Contracts, Guaranteed Asset Protection (GAP) Insurance, Lifetime Warranty Programs, Appearance & Environmental Protection, Certified Pre-Owned Programs, Tire & Wheel Protection, Reinsurance Programs, and ancillary products — all delivered alongside consulting services such as F&I Training & Development, Dealer Incentive Management, Motivational Compensation Programs, Onsite Sales Training, and Sales Strategy & Proficiency Analysis. Together, these products and services form an end-to-end F&I offering designed to maximize dealership profitability and improve customer experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Vehicle Service Contracts (VSCs) Extended vehicle service contracts that dealerships offer to customers, providing more mileage options, better terms, and A-rated insurance-backed coverage to bridge customer-dealer relationships.
• GAP Insurance (Guaranteed Asset Protection) GAP protection products that cover the financial gap when an auto loan balance exceeds the market value of the customer's vehicle following a total loss, generating revenue growth for dealerships.
• Lifetime Warranty Programs Long-term coverage programs that extend protection beyond standard warranties, serving as a key value proposition and differentiator for prospective and current dealership customers.
• Appearance & Environmental Protection Protective coatings, windshield protectant, anti-microbial solutions, and environmental protection products that safeguard vehicle interiors and exteriors from damage.
• Certified Pre-Owned (CPO) Programs Customized certified pre-owned programs carrying the NIADA seal of approval, holding both vehicles and dealerships to high standards to give customers confidence in their purchases.
• Tire & Wheel Protection Coverage for tire, wheel, and rim damage beyond general wear and tear, with easy-to-understand terms designed to meet consumer expectations for protection plans.
• Reinsurance Programs Reinsurance and profit participation mechanisms that allow dealers and key partners to participate in profits generated by insurance products, including assistance establishing reinsurance companies for supplemental income streams.
• Dealer Participation Programs Programs enabling dealerships to participate in the revenue and profit generated by F&I products offered at their locations.
• F&I Training & Development Customized F&I training and development programs delivered for individual dealerships in group settings or one-on-one, with a curriculum that is easy to understand, actionable, and tailored to specific dealership needs.
• Onsite Sales Training Onsite presence at dealerships where a seasoned team monitors, records, and manages sales performance and process, demonstrating how to increase efficiency and revenue.
• Dealer Incentive Management Development and management of comprehensive dealer incentive plans using positive reinforcement to motivate F&I managers and increase dealership profits.
• Motivational Compensation Programs Motivation compensation plans aligned with specific business objectives and dealership needs, including help presenting the plan to staff to ensure clear policy understanding.
• Sales Strategy & Proficiency Analysis Objective analysis of sales strategy and in-depth performance review of dealerships, enabling specific actions to boost sales, enhance customer retention, and minimize costs.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and supporting.

• CalTexcoreOthersF&I product provider partner. Superior F&I Solutions has aligned with CalTex to deliver automotive protection products to dealership clients as part of their comprehensive F&I product suite.
• CrystalFusioncoreOthersProduct provider for appearance and environmental protection solutions. Provides protective coating products integrated into Superior's F&I offerings for dealerships.
• Portfolio (NAENWAN)coreOthersF&I product provider offering vehicle protection programs. Provides ancillary products through the NAENWAN program integrated into Superior's product lineup.
• ValueShieldcoreOthersAutomotive protection product provider. Delivers vehicle protection solutions that Superior F&I Solutions offers to dealership clients.
• KPAsupportingTechnology or IntegrationCompliance and safety software provider for automotive dealerships. Provides integrated compliance management tools that support Superior's dealership consulting services.
• UltimarcoreOthersF&I product provider offering automotive protection solutions. Part of Superior's network of trusted F&I product providers for dealership clients.
• AutoXcelsupportingOthersAutomotive training and certification provider. Supports Superior's F&I training programs with additional certification and development resources.
• WarrantechcoreOthersExtended warranty and service contract provider. Offers vehicle service contracts with A-rated or better insurance backing, integrated into Superior's product offerings.
• NIADA (National Independent Automobile Dealers Association)supportingStrategic or Co-development PartnerIndustry association providing the NIADA seal of approval for Superior's certified pre-owned (CPO) programs. Validates vehicle quality and dealership standards for CPO offerings.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• DealerPRO Training: DealerPRO offers F&I and sales training programs to dealerships with online and in-person delivery. Competes with Superior for the same training budget at dealerships, particularly for sales-process and F&I manager development.
• EasyCare (Automotive Development Group): EasyCare delivers vehicle service contracts, GAP, and F&I training programs through dealer networks. Its combined product-distribution and training model mirrors Superior's core offering, making it a close functional peer.
• Cornerstone United: Cornerstone United is an F&I training, consulting, and product provider focused on independent and franchise dealers. Comparable in size and service mix to Superior, with similar dealer-facing consulting and product distribution capabilities.
• United Development Group (UDG): UDG delivers dealership F&I training, compliance consulting, and product enablement to automotive retailers. Comparable regional/national training and consulting motion to Superior's on-site, relationship-driven model.
• JM&A Group: Subsidiary of JM Family Enterprises, JM&A Group provides F&I products, training, and consulting to automotive dealerships nationally. It is the most directly comparable scaled player to Superior's combined training-plus-product distribution model.
• American Financial & Automotive Services (AFAS): AFAS provides F&I training, consulting, and reinsurance support to dealerships across multiple states. Its focus on training plus reinsurance program setup directly parallels Superior's service portfolio.

Broad incumbents

• Assurant (Global Automotive segment): Assurant is a major national provider of vehicle service contracts, GAP, and other F&I products through dealer networks. Far larger and broader than Superior, but competes for the same product shelf space and dealer relationships.
• Allstate Dealer Services: Allstate's dealer services division distributes F&I products (VSCs, GAP, ancillary protection) through franchised dealers nationally. A large incumbent that competes with Superior's product distribution partners for shelf space.

Others

• RouteOne: RouteOne is a technology platform that connects dealers with finance sources and supports F&I workflows. Not a direct product/training peer, but an ecosystem enabler whose digital tools increasingly complement or compete for F&I process budgets at dealerships.
• Dealertrack (Cox Automotive): Dealertrack provides DMS, e-contracting, and F&I software to dealerships. While not a training or product competitor, it represents the technology layer that could reshape how dealers deliver F&I and ultimately the demand for human-led training services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/superior-f-i-solutions

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Superior Solutions