Superior Insurance Services Inc.

What Superior Insurance Services Inc. does

Superior Insurance Services, Inc. is an independent multi-line insurance agency headquartered in Plano, Texas, founded in 2009 and operating with approximately 11 employees. The agency represents 11 insurance carriers — Allstate, Chubb, CNA, Hartford, Infinity/Kemper, Liberty Mutual, Progressive, Safeco, State Auto, Texas Mutual, and Travelers — and sells personal lines (auto, home, life, health, Medicare, flood, motorcycle, boat, umbrella, and specialty coverages) and commercial lines (BOP, general liability, commercial auto, workers' compensation, cyber, contractor, and dozens of industry-specific policies across contractors, healthcare, hospitality, real estate, technology, and farm segments) to individuals, families, and small-to-medium businesses throughout Texas.

The business is run as a sales-led, relationship-based agency. Customers engage via dedicated online quote forms, a single published phone number (972-325-2244), and in-person consultations from licensed agents; carrier portals handle payments and claims. The GTM motion relies on the breadth of carrier partnerships to enable comparison quoting and tailored recommendations rather than any proprietary technology, and there is no disclosed automation, AI, or platform integration beyond standard carrier systems. Marketing is driven by the agency website, Google Business reviews, and SMS/email communications, with no paid advertising presence beyond Google.

The revenue model is commission-based: the agency earns carrier commissions on policies sold and renewed across its personal and commercial book. Pricing is quote-driven rather than tiered, and revenue is not publicly disclosed. Ownership is private and founder/operator-led with no venture capital, private equity backing, parent company, or subsidiaries disclosed, and the company has not announced any funding rounds, acquisitions, or leadership transitions in the available data.

Name

Superior Insurance Services Inc.

Legal name

Superior Insurance Services, Inc.

Website

https://superiorinsurancetx.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Superior Insurance Services, Inc. is an independent multi-line insurance agency in Plano, Texas, representing 11 carriers to sell personal and commercial coverage to individuals, families, and small-to-medium businesses across Texas via licensed-agent phone and online consultations.

Ownership category

akta.pro rank

Product category

Independent Insurance Agency Services

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

General Liability Insurance (FSAJAMAE)

akta.pro secondary industries

Large Commercial Package (National Accounts) (FSAJAFAC), Individual Supplemental Health (Hospital Indemnity, Critical Illness, Accident) (FSAIAEAD)

Keywords

• Independent insurance agency
• Personal insurance coverage
• Commercial insurance brokerage
• Multi-carrier insurance quotes
• Texas insurance services

Headquarters

HQ city

Plano

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Commission Revenue: The agency operates as an independent insurance agency earning commissions from multiple insurance carrier partners including Allstate, Chubb, CNA, Hartford, Infinity/Kemper, Liberty Mutual, Progressive, Safeco, State Auto, Texas Mutual, and Travelers. Revenue is generated through commissions on insurance policies sold to personal and business customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Superior Insurance Services, Inc. is an independent insurance agency that sells personal and commercial insurance products on behalf of multiple carrier partners, including Allstate, Chubb, CNA, Hartford, Liberty Mutual, Progressive, Travelers, and others. The agency places coverage across personal lines (auto, home, life, health, Medicare, motorcycle, boat, flood) and commercial lines (general liability, commercial auto, workers' compensation, BOP, cyber liability, contractor, and many specialty industry policies), earning commissions from the underwriting carriers. Services are delivered by licensed agents via phone consultations, online quote forms, and carrier portal integrations.

Product overview

Superior Insurance Services, Inc. is an independent multi-line insurance agency serving Plano, TX and the broader Texas market. The company offers a comprehensive portfolio of insurance products organized into personal insurance (Auto, Homeowners, Health, Life, Medicare, Motorcycle, Boat & PWC, Flood, Landlord, Condo, Renters, Umbrella, ATV, Mobile Home, SR22, Earthquake, Farm & Ranch, Short Term Rental), business insurance (General Liability, Commercial Auto, Commercial Property, Business Interruption, Workers' Compensation, Builder's Risk, Contractor, Cyber Liability, Commercial Real Estate, BOP, Professional Liability, EPLI, Inland Marine, Manufacturers, Product Liability, Surety Bonds), contractors & construction (Artisan Contractor, Construction, Excavation, Handyman, Plumbers, Tree Trimming, Janitorial), events & entertainment (DJ & Performer, Event Cancellation, Event Liability, Event Promoter, Food Vendor, Wedding Planner), farm insurance (Farm, Farm Auto, Farm Crop, Farm Equipment, Farm Liability, Farm Livestock, Farm Structures), healthcare & wellness (Adult Daycare, Daycare, Fitness & Wellness, Massage Therapist, Medical Office), professional services (Accounting & Bookkeeper, Private Investigator, Event Planner), real estate & rentals (Airbnb, Apartment Owners, Condo Association, Farm Owners, HOA, Investment Property, Lessors Risk, RV Park, Vacant Property, Vacation Rental), retail & hospitality (Bar and Tavern, Beauty Shop, Food Cart, Hospitality, Liquor Liability, Restaurant, Retail Store), technology & digital services (App Developer, Cyber Liability, IT Consultant, MSP, Software Company, Telecom, Web Developer), and specialty niches (Craft Brewery, Co-working Space, Drone, E-Commerce, Guides & Outfitters, Home Business, Martial Arts Studio, Marine, Non-Profit, Pest Control, Home Inspector). As an independent agency, they represent multiple insurance carriers including Allstate, Chubb, CNA, Hartford, Infinity/Kemper, Liberty Mutual, Progressive, Safeco, State Auto, Texas Mutual, and Travelers.

Differentiator

Problem solved

Functional benefit

Products and services

• Auto Insurance Vehicle coverage protecting against accidents, liability, weather damage, theft, and vandalism for personal automobiles, placed through multiple carrier partners.
• Homeowners Insurance Coverage protecting homes against fire, wind, hail, liability, and personal property damage for residential property owners.
• Health Insurance Individual, family, and group health plans covering doctor visits, hospitalization, prescriptions, and preventive care.
• Life Insurance Term, whole, and universal life insurance providing income replacement, debt protection, and final expense coverage.
• Medicare Insurance Medicare Part A (hospital), Part B (medical), Part C (Advantage), Part D (prescription drug), and Supplement (Medigap) coverage options for Texas residents.
• Motorcycle Insurance Coverage for motorcycles including collision, liability, theft, vandalism, and weather damage protection.
• Boat & PWC Insurance Protection for boats, personal watercraft, fishing boats, pontoons, and yachts against physical damage, liability, and personal belongings.
• Flood Insurance Structural and personal property coverage for flood damage, including up to $250,000 building and $100,000 contents coverage.
• Landlord Insurance Rental property coverage protecting against property damage, liability, and loss of rental income.
• Condo Insurance Condominium unit coverage complementing HOA master policy for personal property and liability.
• Renters Insurance Tenant coverage for personal belongings and personal liability in rental properties.
• Umbrella Insurance Excess liability coverage providing additional protection beyond standard auto and homeowners policies.
• ATV Insurance All-terrain vehicle coverage for physical damage, liability, and accessories.
• Mobile Home Insurance Specialized coverage for manufactured and mobile homes against property damage and liability.
• SR22 Insurance High-risk driver filing certificate providing proof of financial responsibility for state requirements.
• Earthquake Insurance Standalone coverage for earthquake damage to homes and personal property.
• Farm & Ranch Insurance Agricultural property and liability coverage for farms, ranches, and related operations.
• Short Term Rental Insurance Coverage for Airbnb, VRBO, and vacation rental properties against property damage and liability.
• General Liability Insurance Financial protection for businesses against bodily injury, property damage, personal injury, and advertising injury claims.
• Commercial Auto Insurance Coverage for business vehicles including collision, bodily injury, property damage, comprehensive, and hired/non-owned auto.
• Commercial Property Insurance Protection for business buildings, inventory, equipment, and furniture against fire, theft, and natural disasters.
• Business Interruption Insurance Coverage for lost income, fixed costs, temporary relocation, employee wages, and loan payments during business closures.
• Workers' Compensation Insurance Medical expenses, lost wages, disability benefits, and employer liability protection for workplace injuries.
• Builder's Risk Insurance Coverage for buildings under construction, materials, equipment, and project delays from covered events.
• Contractor Insurance Customizable coverage for contractors including general liability, tools/equipment, commercial auto, and workers' compensation.
• Cyber Liability Insurance Protection against data breaches, ransomware, cyber extortion, business interruption, and regulatory fines.
• Commercial Real Estate Insurance Property damage, liability protection, and loss of income coverage for commercial property owners.
• Business Owners Policy (BOP) Combined commercial property and liability coverage designed for small to medium businesses.
• Professional Liability Insurance Errors and omissions coverage protecting against claims of negligence, mistakes, or failure to deliver professional services.
• EPLI Insurance Employment Practices Liability Insurance protecting against wrongful termination, discrimination, and harassment claims.
• Inland Marine Insurance Coverage for goods, equipment, and property in transit over land.
• Manufacturers Insurance Comprehensive coverage for manufacturing operations including products, equipment, and liability.
• Product Liability Insurance Protection against claims arising from product defects causing injury or property damage.
• Surety Bonds Contract bonds, license bonds, and court bonds for contractors and businesses.
• Construction Insurance Comprehensive coverage for construction businesses including liability, property, and workers' compensation, including artisan contractor, excavation, handyman, plumbers, tree trimming, and janitorial sub-lines.
• Event & Entertainment Insurance Coverage for DJs, performers, event cancellation, event liability, event promoters, food vendors, and wedding planners, including equipment and liability protection.
• Farm Insurance Comprehensive coverage for farms and ranches including property, liability, livestock, crop, equipment, auto, and farm structures protection.
• Healthcare & Wellness Insurance Liability and property coverage for adult daycare, childcare, fitness and wellness studios, massage therapists, and medical office practices.
• Professional Services Insurance Professional liability and E&O coverage for accountants, bookkeepers, private investigators, and event planners.
• Real Estate & Rentals Insurance Property and liability coverage for Airbnb, apartment building owners, condo associations, farm owners, HOAs, investment properties, lessors risk, RV parks, vacant properties, and vacation rentals.
• Retail & Hospitality Insurance Coverage for bars and taverns, beauty shops, food carts, hospitality businesses, liquor liability, restaurants, and retail stores.
• Technology & Digital Services Insurance Professional liability, E&O, and cyber coverage for app developers, IT consultants, managed service providers (MSPs), software companies, telecom providers, and web developers.
• Transportation & Auto Services Insurance Coverage for auto repair shops, garage keepers, gas stations, food trucks, mobile businesses, and trucking companies.
• Specialty & Niche Business Insurance Specialized coverage for craft breweries, co-working spaces, drone operators, e-commerce businesses, guides and outfitters, home businesses, martial arts studios, marine, non-profits, pest control operators, and home inspectors.
• Pest Control Insurance E&O and general liability coverage for pest control operators in Texas including pesticide application protection.
• Home Inspector Insurance E&O and general liability coverage for licensed home inspectors in Texas per TREC requirements.
• Marine Insurance Coverage for boats, ships, cargo, and maritime operations including hull, liability, and cargo protection.
• Non-Profit Insurance General liability, D&O, property, workers' compensation, and professional liability for non-profit organizations.

Quantifiable outcome

• Free quote consultations available

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and supporting.

• AllstatecoreChannel Partner/ Reseller/ DistributorInsurance carrier partner providing personal and commercial insurance products through Superior Insurance Services agency. Customers can pay premiums and file claims through Allstate portals.
• ChubbcoreChannel Partner/ Reseller/ DistributorInsurance carrier partner providing personal and commercial insurance products. Part of the agency's carrier network for competitive quoting.
• CNAcoreChannel Partner/ Reseller/ DistributorCommercial insurance carrier partner specializing in business insurance products including workers compensation and professional liability.
• HartfordcoreChannel Partner/ Reseller/ DistributorInsurance carrier partner offering business and personal insurance products through the independent agency channel.
• Infinity / KempersupportingChannel Partner/ Reseller/ DistributorInsurance carrier partner providing auto and specialty insurance products.
• Liberty MutualcoreChannel Partner/ Reseller/ DistributorMajor insurance carrier partner offering personal and business insurance products through the agency.
• ProgressivecoreChannel Partner/ Reseller/ DistributorInsurance carrier partner well-known for auto insurance, providing competitive rates through independent agents.
• SafecosupportingChannel Partner/ Reseller/ DistributorInsurance carrier partner offering personal insurance products as part of Liberty Mutual Group.
• State AutosupportingChannel Partner/ Reseller/ DistributorRegional insurance carrier partner providing personal and commercial insurance products.
• Texas MutualcoreChannel Partner/ Reseller/ DistributorTexas-based workers compensation insurance carrier, critical partner for the agency's commercial insurance offerings in Texas.
• TravelerscoreChannel Partner/ Reseller/ DistributorMajor insurance carrier partner offering personal and commercial insurance products including business owners policies and professional liability.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Allstate: Major national property & casualty carrier with significant independent-agent distribution channel. Superior is one of Allstate's appointed agents, illustrating both partnership and competitive tension as Allstate invests in direct-to-consumer (Esurance) channels that bypass independent agents.
• Brown & Brown Insurance: Large national insurance brokerage and agency operating across personal, commercial, and specialty lines through independent-agent distribution. Comparable independent-broker model with significantly greater scale, public-company resources, and M&A-driven roll-up strategy that could compete for talent and accounts in Texas.
• Trusted Choice: National network and brand for independent insurance agents, aggregating thousands of independent agencies under a unified consumer-facing platform. Comparable as an enabler of independent-agent distribution; less of a direct competitor but highly relevant ecosystem participant.
• Liberty Mutual: Major national P&C carrier with broad personal and commercial offerings distributed through both direct and independent-agent channels. One of Superior's core carrier partners, and a comparable counterparty that competes directly with agents in the personal lines market through its direct platform.

Direct peers

• Brightway Insurance: Independent insurance franchise agency partnering with multiple carriers to provide personal and commercial lines. Directly comparable independent-agency model, though operates primarily through franchisees and with broader geographic reach than Superior's Texas-only footprint.
• Goosehead Insurance: Independent insurance agency operating via franchise and corporate models, partnering with multiple carriers to offer personal and commercial coverage nationwide. Highly comparable business model - carrier-agnostic agency earning commissions - though at significantly larger scale and with a technology-forward approach.
• Higginbotham: Texas-headquartered independent insurance brokerage offering commercial and personal lines across multiple carriers. Same independent-agency model and same Texas geographic base as Superior, though operating at significantly larger scale with broader commercial specialization.
• Insurance Office of America: Independent insurance brokerage offering personal, commercial, and employee benefits across multiple carriers. Comparable independent-agency commission model with similar multi-line product breadth, though operating at materially larger scale with national footprint.

Emerging players

• Lemonade: Direct-to-consumer insurtech using AI-driven underwriting and mobile-first UX to sell personal lines (renters, home, auto, pet). Represents the digital disruption threat to traditional independent agencies like Superior, particularly in commoditized personal lines where Superior earns significant commission revenue.

Regional players

• Texas Farm Bureau Insurance: Texas-exclusive insurance carrier offering personal and farm/ranch lines through captive agents within the state. Comparable regional focus and Texas customer base, but operates as a single-carrier captive model rather than multi-carrier independent agency like Superior.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/superior-insurance-services-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Superior Insurance Services Inc.