SuperMercato

What SuperMercato does

SuperMercato is a Romania-headquartered company based in Ramnicu Valcea, with 106 employees and a primary web domain at supermercato.ro. The name "SuperMercato" is Italian for "supermarket," and combined with the Romanian ccTLD and the physical location in a mid-sized Romanian city (population roughly 100,000), the company most plausibly operates as a regional grocery retail business. No additional substantive information was retrievable from the company's website during research, which returned only a generic loading/verification screen rather than rendered product, store, or corporate content.

No source data is available describing the company's core product assortment, store count, format mix, supply-chain architecture, or pricing strategy. The technology stack, proprietary systems, customer segments served, go-to-market motion, and revenue mechanics are all unspecified in the provided material. Ownership structure, founding date, legal entity type, subsidiaries, and management team are likewise undocumented.

Given the data gap, the only verifiable inputs are the company name, location, headcount, and Romanian web domain. Any deeper characterization of business model, competitive positioning, or strategic direction would require additional primary-source collection beyond the loading-screen state of supermercato.ro.

Name

SuperMercato

Website

https://supermercato.ro

Company type

Private

Headcount range

101–250 employees

Short description

SuperMercato is a Romania-based company headquartered in Ramnicu Valcea with 106 employees and a supermercato.ro web domain; the name and locale suggest a regional grocery retail operator, though no verified operational details could be retrieved from the source data.

Ownership category

akta.pro rank

Product category

Grocery Retail

NAICS

Supermarkets and Other Grocery Retailers (except Convenience Retailers) (44511)

SIC

Retail-Grocery Stores (5411)

akta.pro industry

PRIMARYCRAHAFAI

Eastern European/Russian/Central Asian Grocery Stores

Consumer Products & Retail/Grocery & Food Retail/Ethnic & International Grocery Stores

Keywords

• Grocery retail
• Supermarket operations
• Consumer goods
• Food retailing
• Household products

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Core offering

Based on the company name ("SuperMercato" = "Supermarket" in Italian) and the .ro Romanian web domain, the company appears to operate as a grocery retailer selling food and household consumer goods directly to end consumers. No detailed product assortment, store count, or specific offering information was available in the source material, which consisted only of a loading/verification screen.

Differentiator

Problem solved

Functional benefit

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Direct peers

• Profi: Large Romanian convenience- and supermarket-format grocery chain with deep coverage of secondary and smaller Romanian cities including Valcea county. Highly comparable to SuperMercato given overlapping proximity-focused supermarket positioning.
• Mega Image: Romanian supermarket chain owned by Ahold Delhaize with stores focused on urban and neighbourhood grocery retail. Closely comparable to SuperMercato as a domestic supermarket brand operating physical stores in Romanian cities.

Broad incumbents

• Auchan Romania: French hypermarket and supermarket operator active in Romania. Comparable as another large international supermarket group competing in the same Romanian grocery retail market as SuperMercato.
• Lidl Romania: German hard-discount grocery chain with a dense nationwide footprint in Romania. Comparable as a competing supermarket operator exerting pricing pressure on local Romanian grocery retailers like SuperMercato.
• Cora Romania: Belgian-origin hypermarket brand operating stores in Romania. Comparable as an established supermarket/hypermarket competitor in the broader Romanian grocery landscape.
• Kaufland Romania: German hypermarket discounter operating one of the largest grocery store networks in Romania. Directly comparable to SuperMercato as a competing supermarket format serving Romanian consumers with a broad grocery and general merchandise assortment.
• Selgros Cash & Carry Romania: German cash-and-carry and supermarket operator serving Romanian consumers and trade customers. Comparable as a competing supermarket/grocery format in the Romanian market.
• Carrefour Romania: French hypermarket and supermarket operator in Romania running multiple formats including Carrefour Market and hypermarkets. Comparable as a major competing supermarket brand for grocery shoppers in Romanian cities.
• Penny Market Romania: German discount supermarket chain with a rapidly expanding store base across Romania. Comparable as a competing discount-leaning supermarket format competing for the same Romanian grocery basket.

Regional players

• Carrefour Express (via partner/franchise): Proximity-store extension of Carrefour Romania focused on smaller neighbourhoods and secondary cities. Comparable to SuperMercato's likely urban/neighbourhood supermarket positioning within Romania.

Market position

Strengths3 records

Weaknesses3 records

Key risks3 records

Key highlights3 records

Customer concentration

• LinkedInlinkedin.com/company/supermercatoromania

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SuperMercato