Supermercado Supermix

What Supermercado Supermix does

Super Mix Store, doing business as Supermercado Supermix, is a Brazilian direct-to-consumer e-commerce company founded in 2021 and headquartered in Londrina, Paraná. It operates a single Shopify-powered storefront at supermixstore.com and sells home goods sourced primarily from Chinese suppliers across four categories: lighting fixtures (wall sconces, table lamps, ceiling lamps, solar outdoor lights), furniture protection covers (sofa and chair covers in jacquard, plush, velvet, and elastic fabrics), bed and bath linens (sheet sets, blankets, comforters including Egyptian cotton and satin offerings), and anti-slip rugs. The catalog comprises roughly 466 SKUs, all sold as one-time purchases with no subscription component, at price points ranging from approximately R$59.90 to R$746.90.

The business runs on commodity infrastructure: Shopify for commerce, Cielo for payment processing (PIX plus Visa, Mastercard, Elo, Amex, Discover, Diners Club, with installments up to 12x), Google Analytics for behavior tracking, and Correios for nationwide shipping. There is no proprietary technology layer, no mobile app, no API, and no disclosed AI capability. Distribution is entirely online with free shipping throughout Brazil and 7-15 business day delivery. Customer support is provided via WhatsApp and email, and the company offers a 7-day money-back guarantee and a 90-day manufacturing-defect warranty.

The model is high-volume, low-ticket D2C retail with a single revenue stream (product sales), no B2B or wholesale channel, no institutional investors, no disclosed management team, and 5 listed employees. Marketing relies on organic social engagement plus paid Facebook and Google campaigns with retargeting pixels. Differentiation rests on direct China sourcing for cost advantage, a registered "Super Mix Store®" trademark, and category breadth rather than technology depth.

Name

Supermercado Supermix

Legal name

Super Mix Store

Website

https://supermixstore.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Super Mix Store is a Brazilian D2C e-commerce retailer founded in 2021, importing home goods from China and selling lighting, furniture covers, bedding, and rugs to Brazilian consumers via a Shopify storefront with nationwide free shipping.

Ownership category

akta.pro rank

Product category

Home Decor and Household Goods Online Retail

NAICS

All Other General Merchandise Retailers (455219), Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)

SIC

Retail-Misc General Merchandise Stores (5399), Retail-Variety Stores (5331), Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro industry

PRIMARYCRAGAJAH

General Variety & Household Basics Stores

Consumer Products & Retail/General Merchandise & Department Stores/Variety Stores (Five-and-Dime / General Variety)

Keywords

• Home decor e-commerce
• Lighting fixtures
• Furniture covers
• Bedding linens
• Online retail

Headquarters

HQ city

Londrina

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Product Sales: Direct e-commerce sales of home decor products including lighting fixtures, furniture covers, and bedding. Products are sold as one-time purchases with no subscription component. Revenue generated from retail pricing with installment payment options (up to 12x). The company sources products primarily from China and sells directly to Brazilian consumers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Super Mix Store is a Brazilian online retailer that sells home decor and household goods directly to consumers through its Shopify-powered e-commerce site. The catalog spans lighting fixtures (wall sconces, table lamps, ceiling lamps, solar outdoor lighting), furniture protection products (adjustable sofa and chair covers in jacquard, plush, velvet and waterproof variants), bed and bath linens (Egyptian cotton and satin sheet sets, microfiber and knit blankets), and anti-slip rugs, all sourced primarily from China.

Product overview

Super Mix Store (Supermercado Supermix) is a Brazilian e-commerce company founded in 2021 that operates as an online marketplace for home goods and décor. The company imports products primarily from China and offers a diverse portfolio of approximately 466 products across four main categories: (1) Lighting & Luminaires including wall sconces (arandelas), table lamps (abajures), ceiling lights, and solar-powered outdoor lighting; (2) Furniture Protection including adjustable sofa covers and chair covers in various materials (jacquard, plush, velvet, elastic); (3) Bed & Bath Linens including sheet sets, pillowcases, blankets, and comforters in various materials including Egyptian cotton and satin; and (4) Rugs and Carpets including anti-slip options. The product portfolio includes both private-label offerings and branded imports, with items featuring various technological capabilities such as touch controls, USB charging, dimming functions, solar power, and IP65/IP45 water resistance ratings. The company operates on Shopify e-commerce infrastructure and offers free shipping within Brazil with delivery in 7-15 business days.

Differentiator

Problem solved

Functional benefit

Products and services

• Adjustable Jacquard Sofa Cover Adjustable jacquard sofa cover designed to resist pet damage, available in multiple colors for Brazilian households seeking furniture protection.
• Waterproof Magic Sofa Cover Liquid-resistant modern sofa cover for 2 or 3-seater sofas with free shipping, available in multiple colors.
• Touch Multifunctional USB Desk Lamp Touch-activated adjustable desk lamp with USB charging capability, available in white and black.
• Wireless Elegant Table Lamp Cordless table lamp with golden lampshade and elegant design for sophisticated ambient lighting.
• RGB Touch Sphere Desk Lamp Touch-activated spherical desk lamp with RGB color-changing capability.
• Solar LED Outdoor Wall Sconce Solar-powered LED wall sconce for outdoor areas with automatic dusk-to-dawn sensor and IP65 water and dust protection.
• IP65 Outdoor Wall Sconce Outdoor wall sconce with IP65 water and dust protection, available in multiple power options (6W/12W/24W) and warm or cool white temperatures.
• Modern Cylindrical Wall Sconce Modern cylindrical wall sconce with glass dome and metal base, available in multiple contemporary models.
• Elegant Crystal Ceiling Lamp Ceiling lamp with elegant acrylic crystal details, metal and acrylic construction, bivolt and compatible with 3-5 LED or incandescent bulbs.
• Surface-Mounted LED Ceiling Lamp Surface-mounted white LED ceiling lamp with minimalist design for clean modern aesthetics, available in multiple colors.
• Oval Crystal Luxury Table Lamp Oval crystal table lamp with luxurious design, metal structure with cut crystal details, bivolt and compatible with LED, fluorescent, and incandescent bulbs.
• Solar-Powered LED Floodlight Solar-powered hollow LED floodlight with integrated solar panel, automatic light sensor, IP45 protection, and rechargeable battery.
• Jacquard Dining Chair Covers Dining chair covers in jacquard fabric, available in multiple colors.
• Plush Dining Chair Cover Plush dining chair cover available in white, pink, black, and gray.
• Sleep Luxury Premium Bed Sheet Set Premium bed sheet set with bottom sheet, top sheet, and bonus pillowcases, made with breathable premium fabric.
• Satin Luxury Bed Sheet Set Satin bed sheet set with two luxury pillowcases, silky smooth fabric designed to reduce friction on skin and hair.
• Luxury Bed Sheet Kit

Quantifiable outcome

• 7-day money-back guarantee on all products
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• Shopify Inc.coreTechnology or IntegrationE-commerce platform provider hosting the Supermixstore.com online store. Provides the online commerce infrastructure including product listings, shopping cart, checkout, and payment processing capabilities.
• CielocoreTechnology or IntegrationPayment gateway processor enabling acceptance of all major credit cards (Visa, Mastercard, Elo, American Express, Discover, Diners Club) and PIX payments. Provides secure payment processing infrastructure.
• CorreioscoreOthersBrazilian postal service used for shipping products to customers nationwide. Provides tracking and insurance services for delivered packages.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Magazine Luiza (Magalu): One of Brazil's largest omni-channel retailers with a substantial home goods category (lighting, bedding, furniture). Comparable as a competitor in the same home categories, but vastly larger scale, marketplace model, and physical store footprint.
• Americanas: Major Brazilian general-merchandise e-commerce marketplace carrying broad home decor assortment. Comparable on overlapping SKUs (lighting, bedding, covers) and customer base, but operates at much larger scale as a horizontal marketplace.
• Casas Bahia: Brazilian omni-channel retailer with deep home goods assortment including furniture, decor, and lighting. Comparable in product mix and installment-driven selling model, but vastly larger and more diversified.
• Mercado Livre / MercadoLibre: Largest e-commerce marketplace in Latin America, dominant in Brazil. Competes directly on home goods assortment and is a primary traffic destination for the same Brazilian consumer shopping online.
• Amazon Brazil: Global e-commerce incumbent operating in Brazil with a substantial home and decor category. Comparable on product overlap and customer expectations for delivery speed, but vastly larger scale and logistics infrastructure.

Direct peers

• Tok&Stok: Brazilian specialty retailer of furniture and home decor with strong brand presence. Comparable in lighting, bedding, and decor verticals, though historically stronger in physical stores with growing e-commerce.
• Madeira Madeira: Brazilian online-first home goods and furniture retailer. Directly comparable as a digital-native home retailer competing on assortment depth and direct-to-consumer pricing in the same home decor market.
• Mobly: Brazilian online furniture and home decor retailer. Closely comparable vertical overlap (lighting, home accessories, decor) with similar e-commerce-only GTM targeting Brazilian consumers.

Regional players

• Leroy Merlin Brazil: Home improvement and decor retailer operating in Brazil with strong lighting and home furnishings assortment. Comparable on lighting category overlap and Brazilian consumer base, though more DIY/home-improvement oriented.

Emerging players

• Shopee Brazil: Fast-growing cross-border marketplace in Brazil, heavily skewing toward low-cost imported home goods. Comparable on price-driven cross-border home decor and rival for the same budget-conscious Brazilian consumer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/supermercado-supermix

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Supermercado Supermix