What Superpesis does

Superpesis Oy is the organizing body for Finland's premier pesäpallo (Finnish baseball) league, jointly operated with Pesäpalloliitto (the national federation). Established as the top tier of Finnish pesäpallo around 1990 (building on a competitive history dating to 1922 for men and 1931 for women), the company runs the men's and women's Superpesis leagues — each with 12 teams in the 2026 season — playing over 500 matches per year across 20 Finnish locations, plus the Talvisuper indoor winter season. The league claims over 100,000 weekly fans and 170,000+ social media followers, ranking as Finland's second most followed elite sports series and most followed summer sports league.

The product portfolio centers on live league operations supported by digital platforms: superpesis.fi for news, schedules, and statistics; a video highlights service for match clips; the Superpesis-kauppa e-commerce merchandise store; and integrations with Ticketmaster for ticketing, CoreGo for event payments, and Pesistulokset.fi for detailed statistics. Signature event IP includes the Itä-Länsi East vs West all-star match (scheduled for Vimpeli on July 17-18, 2026), the Fugepesis international season opener in Fuengirola, Spain, and the Saarikenttä Festivaalit music festival.

Superpesis generates revenue through three primary streams: tiered corporate sponsorships (basic from €30,000, cooperation from €60,000, main partner from €90,000+ annually with industry exclusivity at the top tier); ticketing via Ticketmaster (€39–€99 single-day, up to €190 for premium GOLD two-day packages); and broadcasting rights through Ruutu (5.2 million streaming starts per season), Nelonen, and Yle (cumulative TV reach of 177 million viewers). Customer segments are corporate sponsors seeking access to engaged Finnish sports audiences and distributed fans across urban and rural Finland. Distribution is exclusively domestic with selective international activation in Spain, and the company employs 8 people at its Vantaa headquarters.

Name

Superpesis

Legal name

Superpesis Oy

Website

https://superpesis.fi

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

Superpesis Oy is the organizing body for Finland's top-tier pesäpallo (Finnish baseball) league, running the men's and women's Superpesis leagues (12 teams each in 2026) plus the Talvisuper indoor season and Itä-Länsi all-star event. It serves corporate sponsors and a national fan base of 100,000+ weekly followers across Finland.

Ownership category

akta.pro rank

Product category

Professional Sports League Operations

NAICS

Spectator Sports (71121), Other Spectator Sports (711219)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Championship & Cup Organizers (MPAKADAB)

akta.pro secondary industries

Team Sports Matches (Club & National) (MPAGAMAB), Meet & Invitational Organizers (MPAKADAC)

Keywords

• Finnish baseball league
• Pesäpallo organization
• Professional sports league
• Sports event management
• Sports broadcasting rights

Headquarters

HQ city

Vantaa

HQ country

Finland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Sponsorship and Partnership Revenue: Multi-tiered sponsorship packages ranging from 30,000 EUR to 90,000 EUR+ annually, including main partner, cooperation partner, and basic partner tiers with varying levels of visibility and exclusivity.
2. Ticket Sales: Revenue from match tickets sold through Ticketmaster and at venues. Single-day tickets range from 39-59 EUR, with premium GOLD tickets at 99 EUR. Two-day packages available at varying prices.
3. TV and Broadcasting Rights: Broadcast partnerships with Ruutu, Nelonen, and Yle providing cumulative reach of 177 million viewers. Ruutu service generates 5.2 million starts per season.
4. Merchandise and CoreGo Balance: Fan merchandise sales through Superpesis-kauppa (online store) and CoreGo payment system for events allowing pre-loaded balance for purchases.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Superpesis Oy organizes and operates Finland's top-tier pesäpallo (Finnish baseball) leagues for both men and women, with 12 teams in each division competing from April to September across 20 Finnish locations. The organization also runs the indoor Talvisuper winter season, the flagship Itä-Länsi all-star event, the Fugepesis international season opener in Spain, and the Saarikenttä Festivaalit music festival, producing over 500 matches per year in total. Supporting offerings include a match statistics and results platform, a video highlights service, match scheduling, and the official Superpesis-kauppa merchandise store.

Product overview

Superpesis is Finland's premier pesäpallo (Finnish baseball) organization operating the top-tier professional leagues for both men and women, with 12 teams in each division competing from April to September. The portfolio includes Men's and Women's Superpesis as the core products, supplemented by Talvisuper (winter indoor season), the flagship Itä-Länsi all-star event, Fugepesis international season opener, and Saarikenttä Festivaalit. Supporting services include video highlights, comprehensive statistics, match schedules, and the official Superpesis merchandise shop. Over 500 games are played per year across all competitions.

Differentiator

Problem solved

Functional benefit

Products and services

• Superpesis Men's League (Miesten Superpesis) The top-tier men's professional pesäpallo (Finnish baseball) league in Finland, featuring 12 teams competing for the Finnish Championship. Includes regular season (33 matches per team), playoffs, and bronze matches played from April to September across 20 Finnish locations.
• Superpesis Women's League (Naisten Superpesis) The top-tier women's professional pesäpallo league, recognized as Finland's most followed women's sports league. Features 12 teams with regular season (double round-robin plus four additional matches per team), playoffs including quarterfinal qualifiers, and championship matches.
• Itä-Länsi All-Star Event The premier all-star event in Finnish pesäpallo, bringing together the best players from East and West teams. Features four showcase matches (girls, women, boys, men) and includes the Saarikenttä Festival with live music performances as a closing event.
• Talvisuper (Winter Superpesis) Indoor pesäpallo competition played during the winter months (January to March), complementing the summer outdoor season. Features both men's and women's divisions.
• Fugepesis (International Season Opener) International opening event for the Superpesis season held annually in Fuengirola, Spain on the Costa del Sol. Features exhibition matches and serves as the season kickoff celebration.
• Superpesis Shop (Kauppa) Official online merchandise store for Superpesis-branded fan products, apparel, and team merchandise.

Quantifiable outcome

• 177 million cumulative TV reach per season
• +3 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Saarikenttä FestivaalitminorStrategic or Co-development Partner · 18 July 2026Co-organized by Vimpelin Yrittäjät ry (Vimpeli Entrepreneurs Association). Festival featuring artists like Elonkerjuu and The Heels as closing event for Itä-Länsi weekend.
• AutoexpertenminorGTM or Marketing Partner · 17 July 2026Partner providing referee services for Itä-Länsi match events. Autoexperten-branded referee operations for the all-star games.
• TicketmastercoreChannel Partner/ Reseller/ DistributorOfficial ticket sales partner for all Superpesis match events including Itä-Länsi, regular season matches, and special events. Handles both advance ticket sales and on-site box office operations.
• RuutucoreStrategic or Co-development PartnerPrimary streaming platform for Superpesis matches with 5.2 million video starts per season. Provides on-demand and live match coverage to subscribers.
• YlecoreStrategic or Co-development PartnerNational public broadcaster covering Superpesis matches as part of Finnish sports programming, reaching wide domestic audience.
• NelonencoreStrategic or Co-development PartnerFinnish commercial TV channel broadcasting Superpesis matches as part of sports entertainment lineup.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Korisliiga: Finland's top-tier professional basketball league. Comparable Finnish top-flight league operator with similar sponsorship tiers, broadcast partnerships, and event-driven revenue model across a national team footprint.
• Mestis: Finland's second-tier professional ice hockey league. Comparable as a domestic Finnish league organizer operating a similar match calendar, broadcast content production, and sponsorship structure, though at a smaller scale than top-tier peers.
• Liiga: Top-tier professional ice hockey league in Finland operating with a similar league structure, broadcast partnerships (including Telia and Yle), multi-tier sponsorship model, and centralized statistics and streaming infrastructure. Operates in the same Finnish sports market with comparable league-organization business model.
• Veikkausliiga: Finland's top-tier professional football (soccer) league. Directly comparable as another Finnish top-flight league operator with multi-tier sponsorship, broadcast partnerships, ticket sales, and digital content operations serving a national audience across the season.
• F-liiga (Salibandyliiga): Finland's top-tier professional floorball league. Most structurally comparable peer: similarly Finland-specific niche sport with strong cultural roots, comparable scale of teams and matches, and similar reliance on domestic broadcast and sponsorship partnerships.

Others

• Pesäpalloliitto (Finnish Pesäpallo Association): National governing body for pesäpallo in Finland and direct co-organizer with Superpesis Oy. Not a competitor but a closely tied ecosystem partner responsible for grassroots development and national team activities.

Regional players

• SSL Svensk Innebandy (Swedish Floorball League): Top-tier professional floorball league in Sweden. Comparable as a Nordic floorball league with similar sport profile, team count, and broadcast structure, serving the Swedish market rather than Finland.
• SHL (Swedish Hockey League): Top-tier professional ice hockey league in Sweden. Comparable Nordic league operator with similar size, broadcast model, and sponsorship structure; serves a neighboring market rather than competing directly with Superpesis in Finland.
• Allsvenskan: Top-tier professional football league in Sweden. Comparable Nordic league organizer with similar scale, broadcast and sponsorship models; operates in neighboring Sweden rather than directly competing with Superpesis in Finland.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/superpesis

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Superpesis