super sanchez
Super Sánchez is a privately held Mexican regional grocery chain operating seven store formats plus a mobile app and home delivery service across Tabasco, Campeche, Veracruz, and Chiapas, serving families with groceries, private label brands, and promotional discounts.
- Company typePrivate
- Founded1994
- HeadquartersOcosingo, Chis, Mexico
- Headcount101–250
- GTM typeB2C
- OfferingServices
What super sanchez does
Super Sánchez is a regional grocery retail chain headquartered in Villahermosa, Tabasco, Mexico, operating under the legal entity Corporación Sánchez S.A. de C.V. Founded in 1994, the company runs a multi-format store network across four southeastern Mexican states — Tabasco, Campeche, Veracruz, and Chiapas — under brand formats that include Super Sánchez, Abarrotera Sánchez, Sánchez Más, Bodega Mix, Mi Tortilla, Sánchez Club, and Sánchex Express. Its assortment spans beverages, bakery, deli, beers and spirits, personal care, and pharmacy, supplemented by four registered private label brands (La Tabasqueña, Campo Bueno, Campo Bueno Lácteo, and Soleil) covering dairy, sugar, oil, grains, snacks, and cocoa products. The company is privately held, appears family-controlled, has 101–250 employees, and does not publicly disclose revenue.
The company operates a direct-to-consumer, multi-channel retail model. Brick-and-mortar stores (typically open 7:00am to 9:00pm) are supplemented by an iOS/Android mobile app (Super Sánchez Móvil) and an e-commerce website that supports home delivery and in-store pickup, with geolocation-based store selection and a WhatsApp-integrated intelligent service system (SIA — Sistema Inteligente de Atención) for ticket and promotional registration. Customer engagement is driven through the Sánchez Conmigo loyalty program, recurring promotional sweepstakes (Registra y Gana, Salmi Compra y Gana, Regreso a Clases), and category co-marketing partnerships (e.g., the Purina Dog Chow Caminata Canina 2026 event).
Revenue mechanics are transactional retail: unit-priced grocery sales in Mexican pesos with promotional discounts of up to 20% off, augmented by e-commerce delivery fees and sweepstakes-driven foot traffic. GTM is direct-to-consumer with no enterprise or B2B channel disclosed. The company's competitive positioning emphasizes regional identity ("100% Tabasqueña"), price competitiveness, and an ESG profile anchored by the Empresa Socialmente Responsable (ESR) distinction from CEMEFI received in 2022 — the first such recognition for a grocery-sector company in Tabasco — and a 14,000 kg food donation to the Red de Banco de Alimentos de México in February 2024.
super sanchez firmographics
Firmographics- Name
- super sanchez
- Legal name
- Corporación Sánchez S.A. de C.V.
- Website
- https://supersanchez.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Super Sánchez is a privately held Mexican regional grocery chain operating seven store formats plus a mobile app and home delivery service across Tabasco, Campeche, Veracruz, and Chiapas, serving families with groceries, private label brands, and promotional discounts.
- Ownership category
- akta.pro rank
super sanchez industry classification
Industry- Product category
- Grocery Retail
- NAICS
- Food and Beverage Retailers (445), General Merchandise Retailers (455)
- SIC
- Retail-Variety Stores (5331), Retail-Misc General Merchandise Stores (5399)
- akta.pro primary industry
- Extreme Value General Merchandise Discounters (CRAEAAAE)
Keywords
Where super sanchez is headquartered
LocationHeadquarters
- HQ city
- Ocosingo, Chis
- HQ country
- Mexico
- HQ region
- Latin America
Offices2 records
Markets served
super sanchez business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Retail Grocery Sales: Revenue generated from direct sales of groceries and household products through physical retail stores. Customers purchase products in-store at listed prices with available discounts and promotions.
- E-commerce Home Delivery: Online orders placed through website or mobile app with home delivery to customer addresses. Customers select products, pay online, and receive delivery to their doorstep.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Retail grocery pricing with promotional discounts |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
super sanchez product offering
Product offeringCore offering
Super Sánchez operates a multi-format grocery retail business in southeastern Mexico, selling groceries, beverages, confectionery, deli meats, beers, wines and spirits, personal care, and pharmacy items through owned physical stores. The company complements its physical footprint with a mobile application (Super Sánchez Móvil) and website enabling online ordering, in-store pickup, and home delivery, supported by WhatsApp-based customer service and promotion registration. It also sells proprietary private-label product lines (La Tabasqueña, Campo Bueno, Campo Bueno Lácteo, Soleil) across its retail formats.
Product overview
Super Sánchez is a tabasqueña retail and grocery company operating a network of supermarket formats across southeastern Mexico. The core offering consists of physical retail stores (Súper Sánchez, Abarrotera Sánchez, Bodega Mix, Mi Tortilla, Sánchez Club, Sánchez Más, Sánchez Express) and a mobile application (Súper Sánchez App) enabling online shopping with home delivery and in-store pickup options. The company supplements its store brands with private label products under La Tabasqueña, Campo Bueno, Campo Bueno Lácteo, and Soleil. A loyalty program called Sánchez Conmigo provides customer rewards. Store categories include beverages, confectionery, deli meats, beers, wines and liquors, personal care, pharmacy, and services.
Differentiator
Problem solved
Functional benefit
Brands
- La Tabasqueña: Private label brand: Fórmula láctea, Azúcar y Media crema.
- Campo Bueno
- Soleil
- Campo Bueno Lácteo
Products and services
- Super Sánchez Móvil App Mobile application (iOS and Android) enabling consumers to shop online, create shopping lists, and receive products via home delivery or in-store pickup from Super Sánchez stores.
- Super Sánchez Retail Stores Brick-and-mortar supermarket stores selling groceries, beverages, confectionery, deli meats, beers, wines and spirits, personal care, and pharmacy items to families across southeastern Mexico (Tabasco, Campeche, Veracruz, Chiapas).
- Home Delivery Service Door-to-door delivery of online grocery orders placed through the Super Sánchez website or mobile app, delivered to customer addresses within store service areas.
- In-Store Pickup Service Service allowing customers to place orders online and collect them at their nearest Super Sánchez store location, with geolocation-based store selection.
- La Tabasqueña Private Label Super Sánchez private label brand offering dairy products including fórmula láctea, sugar, and media crema.
- Campo Bueno Private Label Super Sánchez private label brand offering cocoa chocolate, rice, cocoa oatmeals, and totopos (tortilla chips).
- Soleil Private Label Super Sánchez private label brand offering pure sunflower oil.
- Campo Bueno Lácteo Private Label Super Sánchez private label brand offering 100% cow milk dairy products.
Quantifiable outcome
- 14,000 kg of food donated to food bank network
Companies that use super sanchez
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
super sanchez technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
super sanchez partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- Purina Dog ChowminorCo-partnership for the Caminata Canina Purina Dog Chow 2026 event celebrating Purina's 100th anniversary. Super Sánchez serves as retail venue for purchasing Dog Chow products required for event registration. Event limited to 1,000 participants with 3km walking route in Villahermosa.
- Red de Banco de Alimentos de MéxicocoreFood bank network partnership for food donation and community support initiatives. Grupo Sánchez donated 14,000 kg of food through this partnership, receiving recognition for significant contribution to combating food insecurity.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
super sanchez competitors and assessment
Company assessmentDirect peers
- Organización Soriana: One of Mexico's largest grocery retailers operating hypermarkets, supermarkets (Soriana Express, City Club), and discount formats (Mega Soriana). Comparable as a Mexican multi-format grocery competitor with overlapping geographic expansion ambitions and similar broad assortment / private label playbooks.
- La Comer: Mexican regional premium grocery chain operating City Market, Fresko, Sumesa, and La Comer banners. Comparable because it competes in the same grocery retail category with multi-format segmentation, strong private label, and an emphasis on customer experience rather than pure discount.
- Chedraui: Mexican publicly-traded multi-format grocery chain (Chedraui, Selecto Chedraui, Smart & Final, El Super). Highly comparable as a domestic multi-format grocer with growing presence in southeastern Mexico and similar strategy of private label, omnichannel, and value-led positioning.
Broad incumbents
- Costco México: Membership warehouse club operating across major Mexican cities including southeastern locations. Comparable as a warehouse-club format competing for the same broad grocery/GM basket with private label (Kirkland) and bulk value proposition.
- Walmart México: Operates Walmart, Bodega Aurrera, Sam's Club, and Superama across Mexico. Direct competitor in the same grocery/GM retail category with substantially greater scale, national footprint, and purchasing power; comparable because it serves the same end-consumer grocery shopper in overlapping regions including southeastern Mexico.
- H-E-B México: Texas-based grocery operator with expanding footprint in northern and central Mexico. Comparable as a premium-format broad-line grocery competitor with strong private label (H-E-B, Hill Country Fare) and omnichannel infrastructure.
Regional players
- Merza: Mexican regional grocery and membership-club retailer operating in central and northern Mexico. Comparable as a multi-format regional grocer with a value-led value proposition analogous to Super Sánchez's positioning.
- Casa Ley: Regional Mexican grocery chain with strong presence in northwestern and central Mexico under Ley, Ley Express, and Calimax banners. Comparable as a Mexican multi-format regional grocer; not a direct geographic overlap with Super Sánchez's southeastern footprint but operates with a similar regional/private strategy.
Emerging players
- GoMart / Rappi (Mexico): Rappi and other Mexican rapid-delivery / dark-store operators (GoMart, Jüsto) are reshaping grocery delivery in Mexico. Comparable as emerging players in the same grocery e-commerce and last-mile delivery space where Super Sánchez competes via its own app and delivery infrastructure.
Others
- FEMSA / Oxxo: Operates Oxxo, the largest convenience store chain in Latin America, with growing presence across Mexico. Comparable as an adjacent retail format competitor for small-basket, frequent grocery trips; Oxxo's scale and digital ecosystem (Spin, Oxxo Pay) make it a long-tail threat to Super Sánchez's convenience trips.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
super sanchez social profiles
Digital presencesuper sanchez financial estimates
Financial estimateRevenue estimate
Valuation estimate
super sanchez leadership team
Management profileNumber of profiles
Profiles1 record
super sanchez funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
super sanchez M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about super sanchez
What does super sanchez do?
Super Sánchez operates a multi-format grocery retail business in southeastern Mexico, selling groceries, beverages, confectionery, deli meats, beers, wines and spirits, personal care, and pharmacy items through owned physical stores. The company complements its physical footprint with a mobile application (Super Sánchez Móvil) and website enabling online ordering, in-store pickup, and home delivery, supported by WhatsApp-based customer service and promotion registration. It also sells proprietary private-label product lines (La Tabasqueña, Campo Bueno, Campo Bueno Lácteo, Soleil) across its retail formats.
Is super sanchez a public or private company?
super sanchez is a private company. It is classified as family owned and is currently operating.
When was super sanchez founded?
super sanchez was founded in 1994. It employs 101 to 250 people.
Where is super sanchez based?
super sanchez is headquartered in Ocosingo, Chis, Mexico, in the Latin America region.
How does super sanchez make money?
Two revenue lines are on record. Retail Grocery Sales are the primary driver. The others are E-commerce Home Delivery.
Who are super sanchez's main competitors?
Direct peers on record are Organización Soriana, La Comer and Chedraui. Broad incumbents are Costco México, Walmart México and H-E-B México. Regional players are Merza and Casa Ley. GoMart / Rappi (Mexico) is listed as an emerging player. FEMSA / Oxxo is listed as an others.
Does super sanchez have an API?
No public API is recorded for super sanchez.
What industry is super sanchez in?
super sanchez's product category is Grocery Retail. Its primary akta.pro industry code is CRAEAAAE, Extreme Value General Merchandise Discounters. Its NAICS code is 445 and its SIC code is 5331.