SuperThrift

What SuperThrift does

SuperThrift is a regional nonprofit thrift store chain operating nine-plus physical retail locations across Oregon, Montana, Alaska, and increasingly Washington, selling donated clothing, furniture, household items, tools, appliances, and accepting vehicle donations. The chain is owned and operated by Adult & Teen Challenge PacWest, a faith-based addiction recovery nonprofit, and functions as the primary fundraising engine for the parent organization's recovery programs — reportedly generating nearly half of recovery program revenue and sustaining more than 400 recovery beds across the Pacific Northwest.

The core retail product is discounted secondhand merchandise sourced almost entirely from community donations. The chain differentiates through a free truck pickup service that collects donations from donors' homes, a weekly rotating color-coded tag sale offering 50% discounts on featured items, and a veterans/seniors discount program. The technology stack is minimal: a WordPress-based website (superthrift.org), Square point-of-sale with integrated customer loyalty, and CarEasy for vehicle donation processing. There is no e-commerce channel, no proprietary platform, and no digital sales infrastructure. Labor is partially sourced through a vocational training pipeline placing 75+ Adult & Teen Challenge students into daily store operations, embedding the recovery mission into the operating model.

The business model combines retail margin on donated goods (essentially zero-cost inventory) with ancillary donation streams. Revenue derives from in-store retail sales of donated merchandise, in-store donation jar contributions (nearly $120,000 in 2024 supporting global missions and camp programs), and vehicle donations. Pricing is unit-based and undisclosed at item level, with weekly promotional discounts driving traffic. Customer segments include value-conscious general consumers (primary) and Adult & Teen Challenge students (vocational). The organization does not have venture funding, public listing, or external investors — it is sustained entirely by store revenue, donations, and its parent nonprofit's recovery ecosystem.

Name

SuperThrift

Legal name

SuperThrift

Website

https://superthrift.org

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

SuperThrift is a Pacific Northwest nonprofit thrift store chain operated by Adult & Teen Challenge PacWest, running nine-plus physical retail locations across Oregon, Montana, Alaska, and Washington that sell donated secondhand goods and channel proceeds into addiction recovery programs supporting 400+ beds.

Ownership category

akta.pro rank

Headquarters

HQ city

Oregon City

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Retail Sales of Donated Goods: Revenue generated from selling donated clothing, furniture, household items, tools, and appliances at discount prices. Stores operate on a weekly tag sale system with rotating 50% discounts.
2. Donation Jar Contributions: In-store donation jars collected nearly $120,000 in 2024 to support global missions and annual camp programs.
3. Vehicle Donation Program: Accepts vehicle donations through a dedicated phone line (855) 500-7433

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

SuperThrift operates a network of physical thrift stores selling donated clothing, furniture, household items, tools, appliances, and vehicles at discounted prices. The stores are operated by Adult & Teen Challenge PacWest as part of its faith-based addiction recovery programs, with merchandise donations and store proceeds helping fund recovery services across the Pacific Northwest. Complementary services include free donation pickup, in-store drop-off, vehicle donation, weekly rotating tag sales, and a Square-powered customer loyalty program.

Product overview

SuperThrift is a regional thrift store chain operated by Adult & Teen Challenge PacWest, operating physical retail locations across Oregon, Montana, and Alaska. The company operates as a unified retail network offering donated merchandise (clothing, furniture, household items, tools, appliances, vehicles) alongside complementary donation services including free pickup and vehicle donation programs. The business model combines retail operations with community impact, supporting addiction recovery programs while providing low-cost merchandise. Customer engagement features include a Square-powered loyalty program and weekly rotating tag sales featuring 50% discounts on select items.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Nearly $120,000 raised through donation jars in 2024 to support global missions and annual camp
• +1 more outcomes

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Adult & Teen Challenge PacWestcoreStrategic or Co-development PartnerSuperThrift stores are operated by Adult & Teen Challenge PacWest as part of their commitment to providing recovery services to individuals struggling with life-controlling problems. Nearly half of the revenue for recovery programs is raised through SuperThrift stores. The stores also provide vocational training opportunities with over 75 students working daily in store operations.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Crossroads Trading: Regional secondhand clothing buy-sell-trade retailer operating stores across the West Coast and select metros. Comparable to SuperThrift on the value-conscious resale customer and Pacific Northwest regional overlap, though focused specifically on apparel rather than full-household thrift assortment.
• Buffalo Exchange: Resale clothing chain that buys, sells, and trades secondhand apparel and accessories in physical stores across the U.S. Comparable to SuperThrift on the secondhand apparel retail model and value-conscious customer base, though operating a buy-sell-trade model rather than donation-driven.

Direct peers

• Deseret Industries (LDS Church): Faith-based nonprofit thrift and donation-driven retail operation run by the Church of Jesus Christ of Latter-day Saints, providing vocational training and selling donated goods. Comparable to SuperThrift on the dual purpose of thrift retail plus vocational rehabilitation for program participants.
• Goodwill Industries International: The largest nonprofit thrift and donation-based retail operator in North America, running thousands of stores that sell donated clothing, furniture, and household goods while funding workforce and community programs. Directly comparable to SuperThrift in business model (donation-driven retail), customer base (value-conscious shoppers), and social-mission positioning.
• Salvation Army Family Stores: Faith-based nonprofit operating thrift retail stores nationwide that sell donated clothing, furniture, and household items to fund adult rehabilitation and community programs. Directly comparable to SuperThrift on mission-driven nonprofit thrift retail and the use of donations to fund recovery/social services.
• Savers / Value Village: Operates Value Village, Savers, and 2nd Ave. thrift stores across the U.S. and Canada, sourcing inventory from donations and operating a major By-Product commercial resale business. Comparable to SuperThrift in physical thrift retail, donation supply chain, and assortment breadth across apparel and household goods.
• ARC Thrift Stores: Nonprofit thrift retail chain operating stores across the Mountain West and West Coast, including Colorado, Utah, New Mexico, and Nevada. Comparable to SuperThrift in regional nonprofit thrift operations, donation-based assortment, and use of retail proceeds to fund disability and community programs.
• St. Vincent de Paul Thrift Stores: Catholic-mission nonprofit operating thrift stores across the U.S. that sell donated goods to fund food, housing, and recovery services for people in need. Directly comparable to SuperThrift on faith-based nonprofit retail, donation supply, and mission-aligned program funding.

Broad incumbents

• Habitat for Humanity ReStores: Nonprofit home-furnishings resale stores operated by Habitat for Humanity, selling donated furniture, appliances, and building materials to fund home-building programs. Comparable to SuperThrift on the donation-driven resale model and nonprofit mission funding, though focused on home goods rather than general apparel-and-everything thrift.

Regional players

• Goodwill of the Olympics and Rainier Region: Regional Goodwill affiliate serving Washington and surrounding areas, operating thrift stores and donation centers that fund workforce training programs. Comparable to SuperThrift as a Pacific Northwest regional nonprofit thrift operator with donation-driven stores funding mission programs in overlapping territory.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SuperThriftPortland
• LinkedInlinkedin.com/company/superthrift

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SuperThrift