SUP'IMAX

What SUP'IMAX does

SUP'IMAX (Institut Supérieur des Arts et Métiers du Numérique) is a private higher-education and professional-training institution headquartered in Dakar, Senegal, and operating for approximately 30 years as part of the Groupe Sup Info conglomerate. The institution delivers four core programs — Arts Graphiques Numériques (digital graphic arts and design), Audiovisuel Numérique (digital audiovisual production), Communication Digitale (digital marketing and communication), and Certificats Professionnels (short-form professional certificates) — across Licence, Master, Preparatory Year, and continuing-education levels to secondary-school leavers, working professionals, and institutional clients primarily in West Africa.

The business is asset-light in software terms — there is no proprietary technology platform; instead, value is built on professional-grade training infrastructure (Canon's Canon Academy, inaugurated November 2024, plus partnerships with British Council, Goethe-Institut, Wallonie-Bruxelles International, and Ecole des Beaux-Arts de Nantes), a 10,000+ alumni network in which 60% of masterclasses are delivered by former students, and four state-issued regulatory accreditations (Habilitation ANAQ SUP, Agrément DFPT, Agrément ONFP, Labellisation 3FPT) that gate higher-education, vocational-training, and public-financing access.

Revenue is generated almost entirely from tuition and fees, structured as annual subscription-style payments published in downloadable rate cards differentiated by program level, with an additional indirect revenue stream from internationally funded training programs (British Council, Goethe-Institut, Canon). The go-to-market is direct-to-consumer via the institution's website, with a self-serve online candidature form and organic student acquisition through alumni referrals, public events, and visibility at the Dakar Biennale and national visual arts salons.

Name

SUP'IMAX

Legal name

Institut Supérieur des Arts et Métiers du Numérique

Website

https://supimax.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

SUP'IMAX is a Dakar-based private higher-education institution, part of Groupe Sup Info, offering Licence, Master, preparatory, and certificate programs in digital graphic arts, audiovisual production, and digital communication to students and professionals across West Africa.

Ownership category

akta.pro rank

Headquarters

HQ city

Dakar

HQ country

Senegal

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Tuition and Fees: Revenue is generated from student tuition and fees across undergraduate (Licence), graduate (Master), preparatory year, and professional certificate programs. Fee structures differ by program level and are published in downloadable rate cards.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

SUP'IMAX is a higher education and professional training institution in Dakar, Senegal, delivering state-recognized programs (Licence, Master, and Classe Prépa) in Digital Graphic Arts, Digital Audiovisual, and Digital Communication, alongside short-term professional certificates. The institution provides on-campus, hands-on training using professional-grade equipment, supplemented by masterclasses, alumni-led instruction, and partnerships with industry and international institutions. It operates under the umbrella of Groupe Sup Info and draws on a 30-year brand legacy and an alumni network of more than 2,000 digital-creative professionals.

Product overview

SUP'IMAX is an educational institution offering a unified portfolio of higher education programs and professional certifications in digital arts and multimedia. The core offerings consist of four interconnected programs: Arts Graphiques Numériques (digital graphic arts and design), Audiovisuel Numérique (film and audiovisual production), Communication Digitale (digital marketing and communication), and Certificats Professionnels (short-term professional certifications). These programs share a common focus on digital media skills and are supported by masterclasses, practical workshops, and industry partnerships. The institution operates under the Groupe Sup Info umbrella and has been delivering these educational programs for over 30 years.

Differentiator

Problem solved

Functional benefit

Brands

• Canon Academy: Center of excellence dedicated to the art of image, inaugurated in partnership with Canon in November 2024.

Products and services

• Arts Graphiques Numériques (Licence / Master)

Quantifiable outcome

• Over 10,000 students trained across 50+ digital professions.
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core and minor.

• CanoncoreStrategic or Co-development Partner · 14 November 2024Canon and SUP'IMAX inaugurated the Canon Academy at SUP'IMAX, a center of excellence dedicated to the art of image. This partnership provides students with access to Canon professional equipment and training, and formally launches the Canon Academy at the institution.
• British CouncilcoreStrategic or Co-development PartnerThe British Council has funded cultural and creative industry entrepreneurship training programs at SUP'IMAX, supporting student skill development in the creative economy.
• Goethe-InstitutcoreStrategic or Co-development PartnerGoethe-Institut funded sound recording training at SUP'IMAX, including the graduation ceremony for the first cohort of students in this program.
• OMVS (Organisation pour la Mise en Valeur du Fleuve Sénégal)minorStrategic or Co-development PartnerOMVS awarded a prize to SUP'IMAX students who designed the logo for the organization's 50th anniversary.
• Wallonie-Bruxelles InternationalcoreStrategic or Co-development PartnerWallonie-Bruxelles International (via APEFE mission) conducted a visit to SUP'IMAX to discuss potential partnerships. They have also funded documentary photography training at the institution.
• Wikimedia-SenegalminorStrategic or Co-development PartnerWikimedia-Senegal conducted a Wikipedia content creation and editing training session for SUP'IMAX students, coordinated by Ms. GUEYE.
• CINEAFROminorStrategic or Co-development PartnerCINEAFRO, an association promoting synergy between African and Afro-descendant filmmakers, visited SUP'IMAX accompanied by the Director of Cinematography. Founder: Tissily MCKADGY.
• ATACS (Association des Techniciens de l'Audiovisuel et du Cinéma du Sénégal)minorStrategic or Co-development PartnerATACS visited SUP'IMAX to explore collaboration, led by alumna Yaye FALL, Director of Photography.
• Groupe Sup InfocoreStrategic or Co-development PartnerSUP'IMAX is part of the Groupe Sup Info network. Didier E. DIOP serves as Administrateur Général of the Groupe. The group includes Supinfo (France) and provides institutional governance and brand association.
• Wurus LabminorStrategic or Co-development PartnerSUP'IMAX students conducted an immersion program at Wurus Lab, a major audiovisual production agency.
• 2sTVminorChannel Partner/ Reseller/ DistributorProfessional partner. Students gain exposure to the television production industry through this media outlet.
• TFMminorChannel Partner/ Reseller/ DistributorProfessional partner. TFM is a Senegalese television channel with which SUP'IMAX collaborates for student exposure and industry engagement.
• Ecole des Beaux-Arts de NantesminorStrategic or Co-development PartnerRepresentatives of the Ecole des Beaux-Arts de Nantes visited SUP'IMAX for the signing of an exchange convention.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• African Leadership University: Pan-African higher education institution with campuses in Mauritius and Rwanda focused on developing African leadership talent. Comparable as a private African higher education institution targeting emerging-economy students with a focus on professional development.
• ALX (Africa Leadership Experience): Pan-African tech training provider operating across multiple countries with a focus on software engineering and digital skills. Comparable as an emerging digital skills training provider in the same African market targeting similar student demographics.

Regional players

• Moringa School: East African technology training institution with campuses in Kenya and Nigeria focused on software development and digital skills. Comparable as a regional private technology training competitor addressing similar workforce development needs in a different African geography.
• Université Numérique Cheikh Hamidou Kane (ex-Université Virtuelle du Sénégal): Public Senegalese digital university offering online-accessible higher education programs. Comparable as a regional Senegalese higher education provider that competes for the same student pool with a digital-first delivery model.

Direct peers

• Ecole des Beaux-Arts de Dakar: Dakar-based fine arts institution with similar regional scope. Comparable as a Senegalese higher education institution focused on visual and creative arts, sharing the same employer and student talent pool.
• ESMT Dakar (Ecole Supérieure Multinationale des Télécommunications): Dakar-based private higher education institution focused on telecommunications, ICT, and management. Comparable as a Senegalese private institution serving the digital and technology training market with similar accreditation-driven positioning.

Broad incumbents

• Gobelins, l'école de l'image: Leading French digital arts and audiovisual school operating as part of the Paris Chamber of Commerce. Comparable as a broader incumbent in the same digital arts and audiovisual training space, with international recognition that SUP'IMAX positions alongside.
• Istituto Europeo di Design (IED): International design school with campuses across Europe and beyond, specializing in design, fashion, visual communication, and audiovisual arts. Comparable as a broader incumbent in the digital arts and creative education space.
• Savannah College of Art and Design (SCAD): Established US-based private university specializing in creative and digital arts education. Comparable as a broader incumbent in art, design, and audiovisual training with international brand recognition and similar program portfolio.

Others

• Groupe Sup Info: Parent governance network that includes SUP'IMAX and SupInfo France. Directly comparable as the same governance umbrella, providing brand association and institutional structure rather than competitive overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/p/C-GnnkkNvRE
• LinkedInlinkedin.com/company/supimax

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SUP'IMAX