Supper Road

What Supper Road does

Supper Road is a family-run mobile catering business headquartered in Vasse, Western Australia, founded by Rhys and Gemma. The company operates a fleet of four self-sufficient mobile kitchens — each equipped with independent power, gas, and water systems — that enable on-location catering at venues or private properties without requiring external infrastructure. Its product portfolio centers on seven menu packages (Cocktail, Alternate Drop, Beggars Banquet, A La Carte, Corporate Packages, Sporting Packages, and Set Course), with weddings as the primary use case and corporate events, sporting events, and private celebrations as secondary segments. Add-on services such as oyster bars, grazing tables, desserts, and late-night supper are offered on top of core menus.

The business generates revenue through quote-based, per-person catering contracts with deposits upon booking and final payment one week before the event. Customer acquisition is driven by a content-led website, earned media (Vogue and Lane features), referrals, and an annual tasting event at the company's depot, with no intermediary or marketplace channel. A network of more than 30 venue partnerships across Western Australia supports lead flow. Pricing is not publicly disclosed but includes 4.5 hours of food service staff, with surcharges for extended service, special dietary requirements, and travel beyond standard regions.

The company has been recognized with five industry awards, including four West Australian Wedding Caterer of the Year titles (2018, 2019, 2022, 2023) and the 2017 Australian Small Caterer of the Year, and reports capacity for up to 300 weddings per season. The headcount is approximately seven, including the two founders, a General Manager, a Head Chef with F1 and international experience, and three coordinators. There is no institutional funding, parent company, or public listing.

Name

Supper Road

Legal name

Supper Road

Website

https://supperroad.com.au

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Supper Road is a family-run mobile catering business in Western Australia using a fleet of four self-sufficient kitchens to deliver on-location catering for weddings, corporate events, sporting events, and private celebrations, primarily across the Margaret River, Perth, and surrounding regions.

Ownership category

akta.pro rank

Product category

Mobile Event Catering Services

NAICS

Caterers (72232)

SIC

Retail-Eating Places (5812)

akta.pro primary industry

Catering Equipment, Rentals & Setup (Non-decor) (HSACAGAL)

akta.pro secondary industry

Private Culinary Experiences (Chef’s Table, Home Dining, Market-to-Meal) (THAJALAH)

Keywords

• Mobile catering services
• Wedding catering
• Event catering
• Corporate catering
• Mobile kitchen fleet

Headquarters

HQ city

Vasse

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Event Catering Services: Per-person catering services for weddings, events, and corporate functions. Pricing is quote-based, determined by menu selection, guest count, and event requirements. Deposit required upon booking with final payment due one week prior to event.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Supper Road provides on-location catering services using a fleet of four self-sufficient mobile kitchens equipped with independent power, water, and gas supply systems. The company delivers customisable menu packages—including Cocktail, Alternate Drop, Beggars Banquet, A La Carte, Corporate Packages, and Sporting Packages—for weddings, corporate events, sporting events, and private celebrations across Western Australia. Customers only need to provide a parking spot for the mobile kitchens, enabling catering at venues or private properties without kitchen infrastructure.

Product overview

Supper Road is a family-run catering company operating a fleet of four mobile kitchens, offering on-location catering services for weddings, events, and corporate functions across Western Australia. The core offering consists of multiple menu packages including Cocktail, Alternate Drop, Beggars Banquet, A La Carte, Corporate Packages, Sporting Packages, and Set Course options. These menu services are delivered through the company's mobile kitchen fleet, which operates independently with self-sufficient power, water, and gas systems. Additional wedding add-ons include oyster bar, grazing table, dessert, and late-night supper options. The company serves the Margaret River/Geographe, Southern Forests, Perth, Peel, and Ferguson Valley regions, with services extending across all of Western Australia.

Differentiator

Problem solved

Functional benefit

Products and services

• Wedding Catering Services Full-service wedding catering with personalised menus featuring fresh, locally sourced ingredients, delivered on-site at the venue or private property via the company's self-sufficient mobile kitchen fleet.
• Event Catering Services Catering services for various events including corporate functions, sporting events, festivals, and private celebrations, delivered on-site via self-sufficient mobile kitchens.
• Cocktail Menu Package Cocktail-style catering featuring 7 canapés plus 2 substantial bites per guest, suited to events that emphasise mingling and socialising.
• Alternate Drop Menu Package Menu offering roaming canapés followed by two main course options served alternately for a diverse seated dining experience, with optional dessert course.
• Beggars Banquet Menu Package Communal-style menu featuring roaming canapés followed by a shared main course with bountiful platters served down the centre of the table.
• A La Carte Menu Package Menu offering roaming canapés followed by guest choice from 3 main course options, providing personalised dining flexibility.
• Corporate Packages Tailored catering packages for corporate events offering flexible breakfast, buffet lunch, and optional dinner service for businesses across Western Australia.
• Sporting Packages Catering packages designed for sporting events, providing energising breakfast, hearty lunches, and dinners to fuel athletes and attendees.
• Set Course Menu Package Seated event menu featuring roaming canapés followed by a main course, with an optional dessert course for a complete dining experience.
• Mobile Kitchen Fleet Service Deployment of a fleet of four self-sufficient mobile kitchens with independent power, water, and gas supply systems, enabling catering at any location without external infrastructure.

Quantifiable outcome

• Capable of serving up to 300 weddings per season
• +1 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Various Wedding & Event VenuescoreOthersSupper Road maintains relationships with numerous venues across Western Australia where they provide catering services. Venues include: Aqua Resort, Chambre Estate, Eight Willows Retreat, Hippo Lakes, Lenton Brae, Larry Cherubino, Losari Retreat, Old Broadwater Farm, Olio Bello, RAC Margaret River, Rivendell Winery, Sabina River Farm, Solitaire Homestead, Sundance Lodge, Tanah Marah, Venue One, Credaro Wines, Fraser Gallop Estate, Fairlawn Estate, Ampersands Estate, Fontys Pool, Orchard Barn, Brookhampton Road Farm, Linga Longa Estate, Lewana Cottages, Assembly Yard, Cottesloe Civic Centre, Matilda Bay Reserve, Mardella Meadows, Nedlands Yacht Club, Perth City Farm, St Georges College, Alverstoke Barn, Nanga Bush Camp, Edith Valley, and Twelve Pillars. These are locations where Supper Road's mobile kitchens provide catering services.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Custom Catering Group: Australian corporate and event caterer providing on-site services for corporate functions, weddings, and large-scale events. Comparable as a similarly structured full-service event caterer serving corporate and wedding customers.
• Peter Rowland Group: Major Australian event catering group offering high-end catering for weddings, corporate events, and private functions. Directly comparable as a premium full-service event caterer operating across multiple Australian states with similar menu and service customization.
• Eat Drink Events: Australian event and wedding catering company with customizable menus and on-site service. Comparable as a same-category competitor in bespoke event catering for weddings and corporate functions.
• The Big Group: Sydney-based premium event catering company serving weddings, corporate events, and private functions with customisable menus. Comparable as a similarly positioned full-service caterer targeting the same premium wedding and corporate customer segments.
• Fresh Catering: Australian event catering company offering customised menus for weddings, corporate functions, and private events. Comparable as a direct competitor in the bespoke on-site catering segment with similar service styles.
• Broadway Caterers: Established Australian event caterer specializing in weddings, corporate functions, and large-scale events. Comparable as a similarly positioned full-service caterer with multi-segment offerings and on-site service delivery.

Regional players

• Laissez-faire Catering: Western Australian boutique catering company focused on weddings and events with bespoke menus. Comparable as a same-region peer serving the WA wedding and corporate market with similar customizable offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/supper-road

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Supper Road