Support Our Troops, Inc.

Name

Support Our Troops, Inc.

Legal name

Support Our Troops, Inc.

Website

https://supportourtroops.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Daytona Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Others

Revenue model

1. Donations: The organization accepts donations through multiple channels including online donations, mail donations, vehicle/equipment/machinery donations, fine jewelry donations, gun/firearm donations, war relics donations, insurance/annuities/retirement plan donations, wills/trusts donations, and stock/bond donations.
2. Merchandise Sales: The organization operates an online store selling Patriotic Products, Troopons, and other merchandise to supporters.
3. Cause Marketing: Partnerships with companies for cause marketing campaigns where a portion of sales support the troops.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Support Our Troops, Inc. is a 501(c)(3) public charity that delivers care packages, branded patriotic merchandise, coupon books (Troopons®), cards and letters, and other morale programs to deployed U.S. military service members, veterans, and their families. It funds these programs through individual donations, merchandise sales, and corporate cause-marketing partnerships, accepting an unusually wide range of donation vehicles including cash, vehicles, jewelry, firearms, war relics, insurance policies, wills, and stocks/bonds.

Product overview

Support Our Troops, Inc. is a 501(c)(3) public charity operating as 'America's Military Charity®' that connects American supporters with deployed troops. The organization offers a portfolio of engagement programs centered around Care Package Goods for deployed military personnel, the Troopons® loyalty reward program, and Patriotic Products® merchandise. Core services include online and mail donations, the Cards & Letters correspondence program, and license plate partnerships. The organization maintains an e-commerce store selling patriotic merchandise and engages in cause marketing partnerships with companies. A newsletter subscription service delivers military news and photography to supporters.

Differentiator

Problem solved

Functional benefit

Brands

• Care Packages: Care Packages to enhance the morale and well-being of deployed troops worldwide
• Patriotic Products®
• Troopons®
• Seal of Assurance
• X-Ribbon
• XMagnet

Products and services

• Care Package Program

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Semper Fi & America's Fund: Semper Fi & America's Fund provides immediate financial support and lifelong assistance to wounded, critically ill, and injured service members and families. Comparable 501(c)(3) structure serving military families with strong donor support.
• Operation Gratitude: Operation Gratitude sends care packages to deployed troops, veterans, first responders, and military families. Closest direct peer in the care-package-plus-letters model, with strong volunteer-driven operations and a similar direct-to-consumer donor base.
• Armed Services YMCA: Armed Services YMCA provides programs and services to military service members and their families, with a focus on deployment support and family resilience. Comparable beneficiary population and program portfolio, with a longer institutional history.
• USO (United Service Organizations): The USO is the most iconic U.S. military-support nonprofit, providing care packages, entertainment, and morale support to deployed troops and their families. Directly comparable to Support Our Troops in mission, beneficiary population, and care package delivery model, though operating at significantly larger scale.
• Wounded Warrior Project: Wounded Warrior Project supports injured veterans and their families through programs, services, and advocacy. Comparable beneficiary base (military families) and donor demographic, though focused on post-service wounded warrior outcomes rather than active deployed morale.
• Fisher House Foundation: Fisher House Foundation provides free housing to military and veteran families near treatment facilities. Comparable 501(c)(3) charity serving military families with strong brand recognition and efficient overhead, similar to Support Our Troops' positioning.
• Hire Heroes USA: Hire Heroes USA provides free professional job search and career coaching services to transitioning military members and veterans. Comparable 501(c)(3) military-focused nonprofit serving service members and families with similar donor demographic.
• Operation Homefront: Operation Homefront provides critical financial assistance, housing, and recurring family support programs to military families. Directly comparable mission and beneficiary base, with similar cause-marketing and corporate partnership models.
• Blue Star Families: Blue Star Families is a military family support nonprofit providing research, programs, and community-building for active-duty and veteran families. Comparable mission and beneficiary base, with strong community and survey-driven programming.
• Gary Sinise Foundation: Gary Sinise Foundation serves defenders, veterans, first responders, and their families through entertainment, education, and community-building programs. Comparable celebrity/brand-driven 501(c)(3) with strong military family focus and program delivery model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Customer concentration

• Xtwitter.com/supportourtroops
• Facebookfacebook.com/SupportOurTroops
• Instagraminstagram.com/supportourtroops
• Pinterestpinterest.com/supportourtroops
• LinkedInlinkedin.com/company/support-our-troops-inc.

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Support Our Troops, Inc.