Supreme Boats
Supreme Boats is a sole-proprietor custom aluminium boat builder founded in 2001 in Katikati, New Zealand, serving recreational boaters and a small set of industrial clients with made-to-order fishing boats and custom aluminium fabrication.
- Company typePrivate
- Founded2001
- HeadquartersKatikati, New Zealand
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Supreme Boats does
Supreme Boats is a sole-proprietor custom aluminium boat building and fabrication business founded by Gerald Henderson in 2001 and operated from a workshop on Ongare Point Road in Katikati, New Zealand. The company designs and builds made-to-order aluminium boats using marine grade aluminium (3–5mm depending on hull section) with CAD software for design and a dedicated Fronius aluminium welder for fabrication. Its product line spans nine core models across three size categories — the compact Supreme 400 and 420 Tiller (4.0–4.2m) for inner harbour fishing and family use, the mid-range Supreme 450 and 480 series (4.5–4.8m) in Tiller, Custom, Centre Console, Cuddy, and Side Console configurations, and the larger Supreme 560 Centre Console and Cuddy Cabin (5.4–5.6m) — plus additional options such as the Supreme 450 River Jet, Supreme 480 Side Console, and Supreme 620 Hard Top. All hulls carry a 10-year structural warranty for recreational use (5-year for the Supreme 420 Tiller).
Beyond boats, Supreme Boats generates ancillary revenue from custom aluminium fabrication and welding, including rocket launcher rod holders, Bimini tops, aluminium boarding platforms with kwila decking, self-bunded diesel fuel tanks (one project delivered a 400-litre tank under 420 kg for an exploration drilling company), aluminium trailers, and bespoke entertainment system cabinets. The business sells exclusively direct-to-consumer through phone and email contact with Henderson, with no dealer network, no active digital marketing, and no social media presence; the website functions as a static portfolio and lead-generation tool. The customer base is concentrated in New Zealand recreational boaters — fishermen, divers, and family users — with a smaller commercial/industrial segment for custom fabrication work. Pricing is bespoke and not publicly disclosed, with every boat built to customer specification under Henderson's Level 4 aluminium boat-building certification.
Supreme Boats firmographics
Firmographics- Name
- Supreme Boats
- Legal name
- Supreme Boats
- Website
- https://supremeboats.co.nz
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Supreme Boats is a sole-proprietor custom aluminium boat builder founded in 2001 in Katikati, New Zealand, serving recreational boaters and a small set of industrial clients with made-to-order fishing boats and custom aluminium fabrication.
- Ownership category
- akta.pro rank
Supreme Boats industry classification
Industry- Product category
- Custom Aluminium Boat Building
- NAICS
- Boat Building (336612)
- SIC
- Ship & Boat Building & Repairing (3730)
- akta.pro primary industry
- Semi-Custom & Series Production Yacht Manufacturing (IMAJAEAM)
- akta.pro secondary industry
- Day Cruiser, Bowrider & Runabout Manufacturing (IMAJAEAI)
Keywords
Where Supreme Boats is headquartered
LocationHeadquarters
- HQ city
- Katikati
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
Supreme Boats business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations
Revenue model
- Custom Boat Sales: Custom aluminium boats built to customer specifications. Each boat is a unique, one-time sale with pricing based on model, size, and customization requirements.
- Custom Aluminium Fabrication: Custom aluminium fabrication services including rocket launcher rod holders, Bimini tops, aluminium boarding platforms, self-bunded fuel tanks, trailers, and general aluminium welding jobs.
- Accessories and Add-ons: Customized boat accessories and accessories packages including trailers, entertainment system cabinets, and various boat customizations.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Supreme Boats product offering
Product offeringCore offering
Supreme Boats designs, builds, and sells custom aluminium fishing and recreational boats built to individual customer specifications using marine grade aluminium. The company also offers custom aluminium fabrication and welding services including rod holders, Bimini tops, boarding platforms, self-bunded fuel tanks, trailers, and bespoke aluminium projects. All hulls are backed by a 10-year structural warranty for recreational use.
Product overview
Supreme Boats is a custom aluminium boat building company operated by Gerald Henderson, offering a portfolio of purpose-built aluminium fishing and recreation boats. The product line spans nine core boat models across three size categories: the compact 4.0-4.2m Supreme 400 and 420 Tiller models for inner harbour and family use; the mid-range 4.5-4.8m Supreme 450 and 480 series available in Tiller, Custom, Centre Console, Cuddy, and Side Console configurations; and the larger 5.4-5.6m Supreme 560 Centre Console and Cuddy Cabin models for serious fishing and multi-purpose use. Additional model options include the Supreme 450 River Jet, Supreme 480 Side Console, and Supreme 620 Hard Top. Beyond boats, the company provides custom aluminium fabrication services including rocket launcher rod holders, Bimini tops, boarding platforms, fuel tanks, trailers, and bespoke projects. All boats feature marine grade aluminium construction with 10-year structural warranties on hulls, built using CAD software and Fronius aluminium welding technology.
Differentiator
Problem solved
Functional benefit
Products and services
- Supreme 400 Tiller
Quantifiable outcome
- 10-year structural warranty on hull (recreational use)
- +1 more outcomes
Companies that use Supreme Boats
Customer profileSegments2 records
Ideal customer profiles2 records
Supreme Boats technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Supreme Boats partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights3 records
Supreme Boats competitors and assessment
Company assessmentDirect peers
- Surtees Boats: Surtees is a New Zealand builder of premium aluminium fishing and family boats with a comparable model lineup (tiller, centre console, cuddy variants) and similar recreational fishing customer base as Supreme Boats.
- McLay Boats: McLay Boats is a long-established New Zealand aluminium boat manufacturer producing fishing and family-oriented hulls in the 4–6m range, directly comparable to Supreme's product line and customer base.
- Stabicraft Marine: Stabicraft is a leading New Zealand manufacturer of aluminium plate boats targeting fishing, diving, and family recreation — directly comparable to Supreme Boats in product category, target customer, and aluminium construction approach, but at significantly greater scale.
- Plate Alloy Boats: Plate Alloy Boats is a New Zealand custom aluminium boat builder producing plate alloy fishing and recreational craft, directly comparable in materials, construction, and target customer to Supreme Boats.
- Offshore Boats: Offshore Boats is a New Zealand aluminium boat builder producing fishing and recreational craft in similar size classes to Supreme's portfolio, serving the same domestic market with comparable custom-build capabilities.
- Yellowfin Plate Boats: Yellowfin is an Australian plate aluminium boat builder focused on fishing craft, with comparable size classes, materials, and customer base to Supreme's recreational fishing lineup.
Broad incumbents
- Haines Hunter: Haines Hunter is a long-established Australian boat builder with a broad aluminium and fibreglass lineup including fishing and family models that overlap with Supreme's product categories, though at a wider price/segment range and with greater scale.
- Quintrex: Quintrex is Australia's largest aluminium boat manufacturer, offering fishing and recreational hulls across many size classes with extensive dealer distribution — a broad incumbent competing in the same product category as Supreme but at mass-market scale.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Supreme Boats social profiles
Digital presenceSupreme Boats compliance and trust
Trust signalCompliance1 record
Supreme Boats financial estimates
Financial estimateRevenue estimate
Valuation estimate
Supreme Boats leadership team
Management profileNumber of profiles
Profiles1 record
Supreme Boats funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Supreme Boats M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Supreme Boats
What does Supreme Boats do?
Supreme Boats designs, builds, and sells custom aluminium fishing and recreational boats built to individual customer specifications using marine grade aluminium. The company also offers custom aluminium fabrication and welding services including rod holders, Bimini tops, boarding platforms, self-bunded fuel tanks, trailers, and bespoke aluminium projects. All hulls are backed by a 10-year structural warranty for recreational use.
Is Supreme Boats a public or private company?
Supreme Boats is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Supreme Boats founded?
Supreme Boats was founded in 2001. It employs 1 to 10 people.
Where is Supreme Boats based?
Supreme Boats is headquartered in Katikati, New Zealand, in the Oceania region.
How does Supreme Boats make money?
Three revenue lines are on record. Custom Boat Sales are the primary driver. The others are custom Aluminium Fabrication and accessories and Add-ons.
Who are Supreme Boats's main competitors?
Direct peers on record are Surtees Boats, McLay Boats, Stabicraft Marine, Plate Alloy Boats, Offshore Boats and Yellowfin Plate Boats. Broad incumbents are Haines Hunter and Quintrex.
Does Supreme Boats have an API?
No public API is recorded for Supreme Boats.
What industry is Supreme Boats in?
Supreme Boats's product category is Custom Aluminium Boat Building. Its primary akta.pro industry code is IMAJAEAM, Semi-Custom & Series Production Yacht Manufacturing, with a secondary code of IMAJAEAI, Day Cruiser, Bowrider & Runabout Manufacturing. Its NAICS code is 336612 and its SIC code is 3730.