What Surefire Management Services does

Surefire Management Services is a UK-based retrofit and fire safety services provider founded in 2013, operating from the West Midlands with national reach across England. The company delivers energy efficiency retrofit programmes — primarily external wall insulation, heating upgrades, and associated fire safety works — for social housing providers, with anchor relationships including Walsall Housing Group (co-owner), Watmos, Nottingham City Homes, and Wates Living Space. Surefire has administered approximately £100 million in framework projects since inception and is qualified under PAS 2035:2019, TrustMark, Constructionline Gold, ISO 9001/14001/45001, and OJEU-compliant procurement frameworks, positioning it as an approved supplier under the Social Housing Decarbonisation Fund (SHDF), Local Authority Delivery (LAD), Homes Upgrade Grant (HUG), Boiler Upgrade Scheme (BSF), and ECO funding streams.

The company's core technology stack combines proprietary building products developed through sister company Soltherm — including the Soltherm Endurance 75 and Soltherm Ultimate HD Silicone external wall insulation systems — with the in-house Nexus ETIPS external wall insulation solution piloted in 2022. Surefire also deploys ACE Assist software to support funding administration and project compliance workflows. Together, these capabilities allow the firm to act as both framework manager and technical delivery partner across retrofit programmes.

Commercially, Surefire operates a project-based, framework-driven model. Revenue derives from management fees, consultancy, and direct works delivery on multi-year retrofit frameworks awarded by housing associations and local authorities. The company monetises access to government funding schemes on behalf of clients, bundling funding administration with on-site retrofit delivery. Surefire sits between housing association landlords and government decarbonisation funding, capturing value through scheme compliance expertise, certified installation capability, and integrated delivery of energy efficiency and fire safety works.

Name

Surefire Management Services

Legal name

Surefire Management Services Ltd

Website

https://surefirems.co.uk

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Surefire Management Services is a UK-based retrofit and fire safety services provider founded in 2013, delivering energy efficiency works and funding administration under SHDF, ECO, LAD, HUG, and BSF schemes to social housing providers and housing associations across England.

Ownership category

akta.pro rank

Product category

Energy Efficiency Retrofit Services

NAICS

Drywall and Insulation Contractors (238310)

SIC

Auto Controls For Regulating Residential & Comml Environments (3822)

akta.pro primary industry

Fire Protection Systems Contracting (Sprinklers, Alarms, Suppression) (IMAFALAD)

akta.pro secondary industry

Fire & Smoke Dampers / Firestopping / Passive Fire Protection Services (BPABAHAE)

Keywords

• Energy efficiency retrofit
• Social housing procurement
• Fabric first retrofit
• Fire safety remediation
• External wall insulation

Headquarters

HQ city

Bletchley, Milton Keynes

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Retrofit Engineering, Procurement and Contracting Services: Surefire provides engineering, procurement and contracting services to the net-zero and fire safety markets. Services include planning, procurement and installation of energy-efficient technologies such as external wall insulation, cavity insulation, solar panels, heating systems, heat pumps, windows and doors. Revenue is generated through service fees and project-based contracts.
2. Funding Access and Management: Surefire helps Local Authorities and Registered Providers access government funding schemes (SHDF, HUG, ECO, LAD, BSF) and manages the funding process. The company recovers fees for services including travelling expenses, costs of third-party services, and materials required for provision of services.
3. Framework and Compliance Services: Surefire provides the OJEU compliant Surefire framework for procurement and delivery of energy efficiency measures. Services include stock evaluation, customer education, and comprehensive retrofit packages that de-risk retrofit at scale.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Surefire Management Services operates an OJEU compliant Engineering, Procurement and Contracting (EPC) framework for energy efficiency retrofit and fire safety. The company supports Local Authorities and Registered Providers of Social Housing in scaling fabric-first and whole-house retrofit delivery, accessing government funding schemes (SHDF, LAD, HUG, ECO, BSF), and installing insulation, heating systems, heat pumps, solar PV, windows and doors, and fire-safe cladding systems.

Product overview

Surefire Management Services operates as a procurement and contracting framework for energy efficiency retrofit and fire safety. The core offering is the OJEU-compliant Surefire Framework, which provides engineering, procurement, and contracting services for net-zero and fire safety markets. The company offers a comprehensive portfolio organized around four main pillars: funding scheme management (SHDF, LAD, HUG, ECO, BSF), compliance services (PAS 2035 Assessment, Coordination, and Evaluation through ACE Assist), technology installation (Cavity Insulation, External Wall Insulation, Heat Pumps, Heating Systems, Windows & Doors, Solar PV), and specialized cladding systems (Nexus ETIPS and Soltherm Endurance 75). Services are delivered to Local Authorities and Registered Providers of Social Housing to de-risk retrofit delivery at scale.

Differentiator

Problem solved

Functional benefit

Brands

• ACE Assist: A division of Surefire providing Assessment, Coordination and Evaluation services for retrofit projects. Run by a dedicated team of independent retrofit specialists working with housing providers to evaluate stock and provide guidance on retrofit measures.

Products and services

• Surefire Framework An OJEU-compliant procurement framework designed for Registered Providers of Social Housing and Local Authorities to procure and deliver energy efficiency measures and fabric-first retrofit at scale.
• Social Housing Decarbonisation Fund (SHDF) Services Services supporting the UK government's SHDF scheme to improve the energy performance of social housing, achieve net-zero targets, and tackle fuel poverty.
• Local Area Delivery (LAD) Government-funded scheme services helping improve energy-efficiency of low income and low EPC homes, including off-grid properties.
• Home Upgrade Grant (HUG) Funding scheme services for off-grid and low-income homes to drive long-term energy-efficiency through installation of energy-saving systems.
• Building Safety Fund (BSF) Services Services for remediation of unsafe non-ACM cladding on high-rise buildings over 18 metres, providing fire-safe non-combustible cladding systems.
• Energy Company Obligation (ECO) Services Scheme services to tackle fuel poverty by providing energy-saving measures, including solid wall insulation, cavity insulation, and heating systems.
• PAS 2035 Compliance Services Assessment, coordination, and evaluation services ensuring full PAS 2035 compliance for retrofit projects from inception to completion.
• ACE Assist Assessment, Coordination and Evaluation service that evaluates regional housing stocks and provides guidance on retrofit measures for local authorities and social housing providers, with blueprint efficiency designs per PAS 2030:2019 and PAS 2035.
• Cavity Insulation Full cavity wall insulation to prevent heat escaping, using non-combustible materials with independent Fire Safety Certificate.
• External Wall Insulation Non-combustible external wall insulation systems for buildings to reduce energy bills, retain heat, and meet fire safety regulations.
• Windows and Doors High-quality windows and doors that keep heat in, allow healthy air circulation, and remain energy-efficient.
• Heat Pumps A+ rated heat pumps (ground source and air source) providing heating via radiators or underfloor heating and hot water.
• Heating Systems Energy-efficient heating system upgrades including A+ rated boiler replacements delivered through supply chain partners.
• Solar PV Solar panel installation for generating renewable electricity, reducing bills and carbon footprint.
• Nexus External Thermal Insulated Panelised System (ETIPS) Off-site manufactured panelised external wall insulation system achieving 0.30W/mK U-value and A2 fire safety rating, with CNC-cut panels for 100% accuracy.

Quantifiable outcome

• Fuel poor occupancy reduced from 60%+ to under 10%
• +4 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered major, core and minor.

• Wates Living SpacemajorImplementation/ SI/ Consulting Partner · 1 January 2022Partnership with Wates Living Space and Leeds City Region to pilot the next generation Nexus external cladding systems on 25 housing units in Tibb, Leeds. Wates provides construction and housing services as part of the delivery partnership.
• WATMOSS (Watmos Community Homes)majorImplementation/ SI/ Consulting Partner · 1 January 2021WATMOSS selected Surefire to deliver the UK's largest Social Housing Decarbonisation Fund (SHDF) project as part of their community refurbishment. Surefire is involved in planning and installation of upgraded materials and systems for energy-efficiency improvements at properties in Burrowes St, Chuckery, Leamore and Sandbank communities.
• Walsall Housing Group (WHG)coreStrategic or Co-development Partner · 1 January 2013WHG co-owns the Surefire framework with Surefire Management Services. As a Top 100 Social Housing provider, WHG fully understands the needs of clients within local communities and is dedicated to developing low-carbon, high-quality housing. Since 2013, WHG has invested over £400m in home improvements and energy efficiency upgrading. The framework is fully operated by SMS while WHG provides industry expertise and community connections.
• SolthermcoreStrategic or Co-development PartnerSister company providing best-in-class solid wall insulation systems. Soltherm designs, engineers, tests and delivers non-combustible A1 systems for fire remediation under the Building Safety Fund or for new build development. Key products include Soltherm Ultimate HD Silicone system and Soltherm Endurance 75 with 75-year design life.
• BolixminorStrategic or Co-development PartnerJoint partner providing expertise in energy efficiency and ECO delivery alongside WHG, Surefire, and Green Dynamo. Contributes to the collective knowledge and experience in energy efficiency and Energy Company Obligation implementation.
• Green DynamominorStrategic or Co-development PartnerJoint partner contributing expertise in energy efficiency and ECO delivery alongside WHG, Surefire, and Bolix. Part of the collective team delivering retrofit services.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/surefire-management-services

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Surefire Management Services