Sure Fire Protection Co. Inc.
Sure Fire Protection is a Fremont, California-based licensed fire sprinkler contractor (12 employees) serving Bay Area commercial and institutional clients with design, installation, repair, inspection, and 24/7 emergency services.
- Company typePrivate
- Founded-
- HeadquartersFremont, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Sure Fire Protection Co. Inc. does
Sure Fire Protection Co. Inc. is a privately held, fully licensed and insured fire protection contractor headquartered at 4141 Pestana Place, Fremont, California, serving commercial and institutional clients across the Bay Area and Northern California. Operating under California Contractor License No. C-16 751161, the company delivers a full lifecycle of fire sprinkler services including consulting, design/build project management, competitive bidding, new system installation (wet pipe, dry pipe, and combination systems, both overhead and underground), seismic upgrades, sprinkler head change-outs, tenant improvements, and recurring inspections covering Title 19 five-year, quarterly, and monthly testing. The firm offers 24/7 emergency response capability with fully equipped service vehicles for rapid deployment.
The company's customer base spans multiple verticals and includes recognizable national and regional logos such as Costco, Target, Macy's, Safeway, Michaels, Los Gatos High School, California Hotel, Empire Business Park, AMB Properties, and Sanmina. Project work ranges from new system installations and tenant improvements to specialized deployments including in-rack sprinkler systems and clean room fire protection. Leadership is concentrated in two executives: Charlie Quickert (President) and Steve Goodrich (Vice President).
Revenue is generated through a professional services model combining competitive-bid project work for general contractors, property managers, and facility owners with recurring inspection and maintenance contracts. Customer acquisition relies primarily on direct field sales, referral relationships, and competitive bidding processes, with the company website functioning as a top-of-funnel lead generation channel. The firm operates with approximately 12 employees.
Sure Fire Protection Co. Inc. firmographics
Firmographics- Name
- Sure Fire Protection Co. Inc.
- Legal name
- Sure Fire Protection
- Website
- https://surefireprotection.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sure Fire Protection is a Fremont, California-based licensed fire sprinkler contractor (12 employees) serving Bay Area commercial and institutional clients with design, installation, repair, inspection, and 24/7 emergency services.
- Ownership category
- akta.pro rank
Sure Fire Protection Co. Inc. industry classification
Industry- Product category
- Fire Protection Contracting Services
- NAICS
- Plumbing, Heating, and Air-Conditioning Contractors (23822), Building Inspection Services (541350)
- SIC
- Services-Engineering Services (8711), Services-Facilities Support Management Services (8744)
- akta.pro primary industry
- Fire Protection Systems Contracting (Sprinklers, Alarms, Suppression) (IMAFALAD)
- akta.pro secondary industries
- Fire Sprinkler & Standpipe Systems (Design/Install/Service/Testing) (BPABAHAB), Fire Sprinkler Inspection, Testing & Maintenance (ITM) (IMAIAJAA), Fire Pump, Hydrant & Water-Based Fire Protection Testing (Flow/Pressure) (BPABAHAI)
Keywords
Where Sure Fire Protection Co. Inc. is headquartered
LocationHeadquarters
- HQ city
- Fremont
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Sure Fire Protection Co. Inc. business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales
Revenue model
- Fire Protection Services: Project-based fire sprinkler installation, repair, and inspection services for commercial and institutional clients. Revenue generated through competitive bidding on new installations and tenant improvements, as well as service contracts for ongoing inspections and maintenance.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Sure Fire Protection Co. Inc. product offering
Product offeringCore offering
Sure Fire Protection is a fully licensed and insured California C-16 fire protection contractor (License No. 751161) providing commercial fire sprinkler services across the Bay Area. The company delivers four integrated service lines: Design/Build project management (design, permits, job meetings, construction, and final inspections), pre-design Consulting with cost estimating, Competitive Bidding for new installations and tenant improvements, and a 24/7 Service & Inspections department handling Title 19 testing, quarterly and monthly inspections, wet/dry/combination systems, sprinkler change-outs, hydrant testing, seismic upgrades, tenant improvements, and overhead and underground work.
Product overview
Sure Fire Protection is a fully licensed and insured fire protection contractor offering comprehensive fire sprinkler services. The company provides a unified portfolio of services including Design/Build project management, Consulting, Competitive Bidding, and Service & Inspections. Their Service and Inspections offering encompasses testing (Title 19 five-year, quarterly), system types (wet pipe, dry pipe, combination), repairs (Omega sprinkler change-outs, recalled sprinkler head change-outs), hydrant testing and flows, tenant improvements, new system installations (overhead, underground), and inspection corrections. All services are delivered by seasoned professionals with 24/7 emergency availability.
Differentiator
Problem solved
Functional benefit
Companies that use Sure Fire Protection Co. Inc.
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles3 records
Sure Fire Protection Co. Inc. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Sure Fire Protection Co. Inc. partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights3 records
Sure Fire Protection Co. Inc. competitors and assessment
Company assessmentBroad incumbents
- APi Group: Public safety and specialty services conglomerate that owns multiple fire protection contractors including National Fire Suppression. Comparable as a broad incumbent that consolidates regional C-16-equivalent contractors across geographies.
- Cintas Fire Protection: Division of Cintas Corporation providing fire sprinkler inspection, testing, and maintenance nationally. Directly comparable service portfolio (wet/dry pipe inspections, recall change-outs) with a much larger enterprise footprint.
Direct peers
- Fireline Corporation: Fire sprinkler and life-safety contractor offering design, installation, service, and inspections for commercial clients on the U.S. East Coast and Midwest. Closely comparable business model and customer mix.
- Koorsen Fire & Security: Privately held fire protection, security, and life-safety contractor providing sprinkler installation, inspection, alarm monitoring, and 24/7 service across multiple U.S. regions. Closely matches Sure Fire's full-service model and customer mix.
- Wiginton Fire Systems: Design-build fire protection contractor specializing in sprinkler and suppression systems for commercial and industrial facilities. Comparable in design/build service structure and customer verticals.
- Allied Fire Protection: Specialty fire sprinkler contractor offering design, installation, repair, and inspection for commercial, industrial, and institutional customers. Closely comparable service scope and bid-based business model.
- Anchor Fire Protection: Mid-Atlantic fire sprinkler and life-safety contractor offering installation, inspections, and repairs for commercial and industrial facilities. Comparable in scale and service-line breadth.
- VFP Fire Systems: Fire sprinkler and suppression system contractor serving commercial, industrial, and government customers across multiple states. Directly comparable in inspection, design, and installation scope.
Regional players
- Western States Fire Protection: Fire sprinkler contractor with strong presence across the western U.S., providing design/build and inspection services. Comparable service portfolio with broader regional reach than Sure Fire.
- Cen-Cal Fire Systems: California-based fire sprinkler contractor serving Central and Northern California. Most direct geographic peer to Sure Fire, operating in the same C-16 licensed environment with similar commercial and institutional customer mix.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Sure Fire Protection Co. Inc. social profiles
Digital presenceSure Fire Protection Co. Inc. compliance and trust
Trust signalCompliance1 record
Sure Fire Protection Co. Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sure Fire Protection Co. Inc. leadership team
Management profileNumber of profiles
Profiles2 records
Sure Fire Protection Co. Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sure Fire Protection Co. Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sure Fire Protection Co. Inc.
What does Sure Fire Protection Co. Inc. do?
Sure Fire Protection is a fully licensed and insured California C-16 fire protection contractor (License No. 751161) providing commercial fire sprinkler services across the Bay Area. The company delivers four integrated service lines: Design/Build project management (design, permits, job meetings, construction, and final inspections), pre-design Consulting with cost estimating, Competitive Bidding for new installations and tenant improvements, and a 24/7 Service & Inspections department handling Title 19 testing, quarterly and monthly inspections, wet/dry/combination systems, sprinkler change-outs, hydrant testing, seismic upgrades, tenant improvements, and overhead and underground work.
Is Sure Fire Protection Co. Inc. a public or private company?
Sure Fire Protection Co. Inc. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sure Fire Protection Co. Inc. founded?
Sure Fire Protection Co. Inc. was founded in -1. It employs 11 to 50 people.
Where is Sure Fire Protection Co. Inc. based?
Sure Fire Protection Co. Inc. is headquartered in Fremont, United States, in the North America region.
How does Sure Fire Protection Co. Inc. make money?
One revenue line is on record: fire Protection Services.
Who are Sure Fire Protection Co. Inc.'s main competitors?
Broad incumbents on record are APi Group and Cintas Fire Protection. Direct peers are Fireline Corporation, Koorsen Fire & Security, Wiginton Fire Systems, Allied Fire Protection, Anchor Fire Protection and VFP Fire Systems. Regional players are Western States Fire Protection and Cen-Cal Fire Systems.
Does Sure Fire Protection Co. Inc. have an API?
No public API is recorded for Sure Fire Protection Co. Inc..
What industry is Sure Fire Protection Co. Inc. in?
Sure Fire Protection Co. Inc.'s product category is Fire Protection Contracting Services. Its primary akta.pro industry code is IMAFALAD, Fire Protection Systems Contracting (Sprinklers, Alarms, Suppression), with a secondary code of BPABAHAB, Fire Sprinkler & Standpipe Systems (Design/Install/Service/Testing). Its NAICS code is 23822 and its SIC code is 8711.