SurfaceWorks®
- Company typePrivate
- Founded2003
- HeadquartersOak Creek, WI, United States
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What SurfaceWorks® does
SurfaceWorks is a family-owned US contract furniture manufacturer founded in 2003 and headquartered in Oak Creek, Wisconsin, that designs and builds customizable tables for education, corporate, healthcare, government, and hospitality markets. Its core product platform spans the Newton Collection (educational tables, storage, lecterns, and carts), Miles, Plantable, Journey, Rapport, Freedom, Elements Tubular Bases, and Rawson, augmented by six product lines (Penny, Clara, Dewey, Nemo, Eli, Audrey) acquired from izzy+ in 2018. Underlying technology centers on proprietary impact-resistant urethane edges derived from vegetable oil, custom digital laminate printing, and proprietary base designs, with millions of shape, size, laminate, edge, base, and finish combinations produced across hundreds of thousands of square feet of Oak Creek manufacturing capacity including a second facility opened in November 2018.
The company's revenue model is primarily one-time sale of contract-grade tables, with revenue split across core catalog products, highly customized "one-of-a-kind" specials, and government contract sales. Go-to-market runs through a network of independent sales representatives covering the US, Canada, Central America, South America, Middle East, and Caribbean; company-owned showrooms in Oak Creek and Chicago's Merchandise Mart plus partner showrooms in Portland, Seattle, Pittsburgh, Buffalo, Dallas, Houston, Annapolis, Minneapolis, and Vancouver; and a substantial government purchasing infrastructure including GSA Master and Small Business schedules, TIPS 230301, OMNIA, and contracts across 17 states. Pricing is via published Pricelist for standard catalog items and direct consultation for custom and government work. Certifications (FSC chain-of-custody, SCS Indoor Advantage Gold, RoHS, TSCA Title VI, California Prop 65, ECC, USGBC membership) support both healthcare/education procurement requirements and the company's sustainability positioning.
SurfaceWorks® firmographics
Firmographics- Name
- SurfaceWorks®
- Legal name
- SurfaceWorks
- Website
- https://surfaceworks.us
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
SurfaceWorks® industry classification
Industry- Product category
- Contract Furniture Manufacturing
- NAICS
- Office Furniture (including Fixtures) Manufacturing (3372), Showcase, Partition, Shelving, and Locker Manufacturing (337215)
- SIC
- Office Furniture (2520)
- akta.pro primary industry
- Classroom & Student Furniture (Desks, Chairs, Tables, Storage) (EDAEAIAA)
- akta.pro secondary industry
- Commercial-Grade & Specialty Surfaces (Concrete/Metal/Glass Countertops) (HSAPAIAK)
Keywords
Where SurfaceWorks® is headquartered
LocationHeadquarters
- HQ city
- Oak Creek, WI
- HQ country
- United States
- HQ region
- North America
Offices10 records
Markets served
SurfaceWorks® business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Furniture Sales (One-Time): Primary revenue from sale of contract-grade tables including standard and custom configurations. Products include work surfaces, boardroom tables, training tables, and educational furniture sold as capital equipment purchases rather than recurring contracts.
- Customization Services: Revenue generated from highly customized table solutions including custom shapes, sizes, finishes, edges, and materials. The company emphasizes 'one-of-a-kind specials' and complex custom work as a differentiator.
- Government Contract Sales: Revenue through government purchasing vehicles including GSA schedules, state educational contracts, and cooperative purchasing agreements (TIPS, OMNIA, various state contracts).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | One time/ perpetual license | Standard product pricing available via September 2025 Pricelist |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
SurfaceWorks® product offering
Product offeringCore offering
SurfaceWorks is a U.S.-based contract furniture manufacturer that designs, produces, and sells customizable tables for the education, corporate, hospitality, healthcare, and government markets. Its portfolio includes the Newton collection (educational environments), Miles, Plantable, Journey, Rapport, Freedom, Elements Tubular Bases, Rawson, and acquired izzy+ product lines (Audrey, Dewey, Nemo, Clara, Penny). The company offers millions of configuration options across table shapes, sizes, laminates, edges, bases, and finishes, with proprietary impact-resistant urethane edges and custom digital laminate printing.
Product overview
SurfaceWorks is a contract furniture manufacturer specializing in innovative table solutions for education, corporate, hospitality, healthcare, and government markets. The company operates as a single unified product platform focused on tables, offering multiple product lines including the core Newton Collection (designed for educational environments with adaptable functionality), Miles, Plantable, Journey, Rapport, Freedom, Elements Tubular Bases, and Rawson. SurfaceWorks also acquired several product lines from izzy+, including Audrey, Dewey, Nemo, and Clara. The portfolio features millions of customization options across table shapes, sizes, laminates, edges, bases, and finishes, with a focus on award-winning standards and custom work capabilities. Key differentiators include unique base designs, impact-resistant urethane edges, and infinite material combinations.
Differentiator
Problem solved
Functional benefit
Brands
- izzy+: Product group acquired from izzy+ including Audrey, Dewey, Nemo, Clara and other product lines.
Products and services
- Newton Collection Comprehensive table collection designed for educational environments (K-12 and higher education), featuring adaptable functionality, durable materials, and a warm, inviting design language with student, instructor, and communal learning space solutions.
- Miles Collection Table collection within the SurfaceWorks contract furniture portfolio.
- Plantable Collection Table collection featuring integrated planting capabilities for bringing greenery into workspaces.
- Journey Collection Table collection within the SurfaceWorks product portfolio.
- Rapport Collection Table collection including Media Table, Conference Table, Meeting Tables, and Training Table options for meeting and conferencing environments.
- Freedom Collection Table collection within the SurfaceWorks product portfolio.
- Elements Tubular Bases Collection Tubular base table collection offering design flexibility for various table configurations.
- Rawson Collection Table collection within the SurfaceWorks product portfolio.
- izzy+ Audrey Collection Acquired product line from izzy+ (2018 acquisition), designed for a lifetime of use with contract-grade quality.
- izzy+ Dewey Collection Reintroduced product line in March 2019, originally from Fixtures Furniture by izzy+, now produced under SurfaceWorks.
- izzy+ Nemo Collection Acquired product line from izzy+ including Bar and Trellis configurations, first introduced in 2012 and reintroduced under SurfaceWorks in July 2019.
- izzy+ Clara Collection Acquired product line from izzy+ within the SurfaceWorks portfolio.
- Dax Training Tables Flip-top training table designed for meeting spaces and educational environments, launched in 2020.
Companies that use SurfaceWorks®
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles4 records
SurfaceWorks® technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
SurfaceWorks® partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- izzy+ (Acquisition of Product Lines)coreSurfaceWorks acquired several award-winning product lines from izzy+ including Penny, Clara, Dewey, Nemo, Eli, and Audrey. The transition included design, engineering, equipment, and design/marketing assets. All products are now produced in SurfaceWorks' Oak Creek, Wisconsin facilities, maintaining consistent service reliability and product quality.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
SurfaceWorks® competitors and assessment
Company assessmentBroad incumbents
- Kimball International: Kimball International manufactures contract furniture across hospitality, workplace, and education markets with both Kimball and National Office Furniture brands — directly overlapping with SurfaceWorks' hospitality and education table offerings.
- Steelcase: Steelcase is the largest U.S. contract office furniture manufacturer with broad seating, table, storage, and architectural product lines serving corporate, healthcare, and education — overlapping with SurfaceWorks in corporate and education table categories.
- Knoll: Knoll (now part of MillerKnoll) designs and manufactures premium contract furniture including tables, seating, and storage for corporate, education, and healthcare — competing in the design-forward spec segment where SurfaceWorks positions its Newton and izzy+ lines.
- MillerKnoll: MillerKnoll (parent of Herman Miller, Knoll, Design Within Reach) is a diversified contract and consumer furniture conglomerate with deep presence in corporate, healthcare, and education — competing for the same table specifications as SurfaceWorks at premium price points.
- Haworth: Haworth is a privately held global contract furniture manufacturer offering seating, tables, storage, and architectural interiors — competing in the same corporate and education table markets with a direct dealer network.
Direct peers
- Smith System: Smith System is a U.S.-based contract furniture manufacturer specializing in tables and seating for K-12, higher education, and corporate learning environments — directly comparable to SurfaceWorks' Newton collection in product, customer, and channel.
- VS America: VS America (formerly VS Furniture) produces tables, chairs, and storage for educational and collaborative environments globally — comparable in target segment (education), product mix (tables + collaborative furniture), and customization approach.
- Fleetwood Furniture: Fleetwood manufactures contract-grade tables, casework, and seating for education, healthcare, and corporate markets with a focus on customization — closely aligned with SurfaceWorks' product platform and customization-led GTM.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
SurfaceWorks® social profiles
Digital presenceSurfaceWorks® compliance and trust
Trust signalCompliance5 records
SurfaceWorks® financial estimates
Financial estimateRevenue estimate
Valuation estimate
SurfaceWorks® leadership team
Management profileNumber of profiles
Profiles1 record
SurfaceWorks® funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SurfaceWorks® M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SurfaceWorks®
What does SurfaceWorks® do?
SurfaceWorks is a U.S.-based contract furniture manufacturer that designs, produces, and sells customizable tables for the education, corporate, hospitality, healthcare, and government markets. Its portfolio includes the Newton collection (educational environments), Miles, Plantable, Journey, Rapport, Freedom, Elements Tubular Bases, Rawson, and acquired izzy+ product lines (Audrey, Dewey, Nemo, Clara, Penny). The company offers millions of configuration options across table shapes, sizes, laminates, edges, bases, and finishes, with proprietary impact-resistant urethane edges and custom digital laminate printing.
Is SurfaceWorks® a public or private company?
SurfaceWorks® is a private company. It is classified as family owned and is currently operating.
When was SurfaceWorks® founded?
SurfaceWorks® was founded in 2003. It employs 1 to 10 people.
Where is SurfaceWorks® based?
SurfaceWorks® is headquartered in Oak Creek, WI, United States, in the North America region.
How does SurfaceWorks® make money?
Three revenue lines are on record. Furniture Sales (One-Time) is the primary driver. The others are customization Services and government Contract Sales.
Who are SurfaceWorks®'s main competitors?
Broad incumbents on record are Kimball International, Steelcase, Knoll, MillerKnoll and Haworth. Direct peers are Smith System, VS America and Fleetwood Furniture.
Does SurfaceWorks® have an API?
No public API is recorded for SurfaceWorks®.
What industry is SurfaceWorks® in?
SurfaceWorks®'s product category is Contract Furniture Manufacturing. Its primary akta.pro industry code is EDAEAIAA, Classroom & Student Furniture (Desks, Chairs, Tables, Storage), with a secondary code of HSAPAIAK, Commercial-Grade & Specialty Surfaces (Concrete/Metal/Glass Countertops). Its NAICS code is 3372 and its SIC code is 2520.