Surf & Sand Resort Laguna Beach

What Surf & Sand Resort Laguna Beach does

Surf & Sand Resort Laguna Beach is a family-owned independent oceanfront resort located at 1555 S Coast Highway in Laguna Beach, California, operating since 1948 under the JC Resorts hospitality portfolio. The property comprises 165 rooms and suites ranging from 350 sq ft Resort View accommodations to 550 sq ft Premium Oceanfront Corner Studios, all positioned along a 500-foot private beach between Bluebird Beach and Mountain Road Beach. The resort operates a multi-vertical hospitality business spanning accommodations, six food and beverage outlets (signature Splashes Restaurant, Splashes Bar, Pacific Perk, Bella Vista Terrace, Lobby Lounge, plus pool/beach and in-room dining), Aquaterra Spa (8 treatment rooms plus an ocean-view couple's suite), and 20,000 square feet of indoor and outdoor event space used for corporate meetings, retreats, and weddings.

The resort distributes primarily through direct-to-consumer channels: a SynXis-powered booking engine on its website with a 10% direct-booking discount, and a centralized reservation line at (888) 579-8544. Distribution is supplemented by Preferred Hotels & Resorts (LVX), OpenTable for dining reservations, ResortPass for pool day passes, and the I Prefer loyalty program. Customer segments include luxury leisure travelers (primary), wedding couples and families, corporate groups, and wellness/spa seekers. Revenue is generated across accommodations (165 rooms), F&B (multiple outlets), spa services (including memberships), meetings/events, and destination weddings (with dedicated wedding planning team). The property is part of JC Resorts' portfolio of independent hotels (alongside Rancho Bernardo Inn, Scripps Inn, and Terranea Resort), holds 2025 Travel + Leisure 500 recognition, and operates with no disclosed AI, software platform, or proprietary technology beyond standard hotel PMS and reservation systems.

Name

Surf & Sand Resort Laguna Beach

Legal name

Surf & Sand Resort Laguna Beach

Website

https://surfandsandresort.com

Company type

Private

Operating status

Operating

Short description

Surf & Sand Resort Laguna Beach is a family-owned independent oceanfront resort with 165 rooms, a 500-foot private beach, six dining outlets, Aquaterra Spa, and 20,000 sq ft of event space serving luxury leisure travelers, weddings, and corporate groups since 1948.

Ownership category

akta.pro rank

Product category

Luxury Oceanfront Resort Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Accommodation (721)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Beachfront & Island Luxury Resorts (THAGACAA)

Keywords

• Oceanfront resort accommodations
• Luxury hotel hospitality
• Wedding and event venues
• Spa and wellness services
• Oceanfront dining restaurants

Headquarters

HQ city

Laguna Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Accommodations: The resort generates primary revenue from room rentals across 165 rooms and suites, with varying room types from Resort View King (350 sq ft) to Premium Oceanfront options (500-550 sq ft). Pricing varies by season and room category.
2. Food & Beverage: Multiple dining outlets including Splashes Restaurant (award-winning oceanfront dining), Splashes Bar, Pacific Perk coffee shop, Bella Vista Terrace, Lobby Lounge, and pool/beachside service. In-room dining also available.
3. Aquaterra Spa Services: Full-service spa with 8 treatment rooms plus ocean-view couple's treatment room. Services include body treatments, massage treatments, organic skin care, and wellness programs. Also offers spa memberships.
4. Meetings & Events: 20,000 sq ft of indoor and outdoor event space including the Laguna Ballroom (2,652 sq ft), Catalina Terrace, and various meeting rooms. Catering and event planning services for corporate events, retreats, and celebrations.
5. Weddings & Celebrations: Comprehensive wedding packages and venue rentals for ceremonies and receptions. Venues include Catalina Terrace, Pacific Terrace, Beachcomber, Laguna Ballroom, and Pool Deck. Includes dedicated wedding planning team.
6. Pool & Beach Access: Day passes available through ResortPass partner for pool access. Beach chairs, umbrellas, and towels included in resort fee. Water activities and surf lessons available through concierge.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

Surf & Sand Resort Laguna Beach operates a 165-room oceanfront hotel on Pacific Coast Highway in Laguna Beach, California, offering overnight accommodations with private balconies and ocean or pool views. The resort bundles accommodations with multiple food and beverage outlets (Splashes Restaurant, Splashes Bar, Pacific Perk, Bella Vista Terrace, Lobby Lounge, pool and beach service, and in-room dining), Aquaterra Spa and fitness amenities, and 20,000 sq ft of meeting, event, and wedding venue space on a 500-foot private beach.

Product overview

Surf & Sand Resort Laguna Beach is an oceanfront resort offering 165 rooms and suites alongside diverse dining, spa, wellness, and event experiences. The resort features Splashes Restaurant as its signature dining venue, complemented by multiple food and beverage outlets including Splashes Bar, Pacific Perk coffee shop, Bella Vista Terrace, Lobby Lounge, and pool/beach dining service. Accommodations range from Premium Oceanfront studios (500-550 sq. ft.) to Oceanview and Resort View suites, all with ocean or pool views. Aquaterra Spa provides restorative treatments across eight treatment rooms plus a couple's suite. The resort offers 20,000 sq. ft. of event space for meetings, corporate events, and weddings, with dedicated venues like the Laguna Ballroom and Catalina Terrace.

Differentiator

Problem solved

Functional benefit

Brands

• Splashes Restaurant: The resort's signature oceanfront dining restaurant featuring coastal-inspired cuisine with Pacific Ocean views.
• Aquaterra Spa
• Splashes Bar
• Pacific Perk
• Bella Vista Terrace
• Lobby Lounge

Products and services

• Premium Oceanfront King Corner Studio Oceanfront corner accommodation with private balcony, king-sized bed, indulgent soaking tub, and unending sea and sky views. 550 sq. ft., accommodates up to 3 guests.
• Premium Oceanfront King Studio Oceanfront studio with private balcony, king-sized bed, and deep soaking tub overlooking the water. 500 sq. ft., accommodates up to 3 guests.
• Premium Oceanfront Double Queen Studio Oceanfront studio with private balcony, double queen beds, and deep soaking tub with signature seascape vista. 500 sq. ft., accommodates up to 4 guests.
• Oceanfront King Renovated oceanfront room with private balcony, king bed, and spacious bathroom with Pacific Ocean views. 350 sq. ft., accommodates up to 2 guests.
• Oceanview King Room with private balcony framing sweeping ocean views and coastal elegance. 470 sq. ft., accommodates up to 2 guests.
• Resort View King Studio Suite Spacious king studio suite with expansive windows, private living space, and marble-finished bathrooms. 600 sq. ft., accommodates up to 2 guests.
• Oceanview King Terrace Room with king bed, spa-inspired bathroom with walk-in shower, and access to shared Catalina Terrace with sweeping Pacific views. 400 sq. ft., accommodates up to 2 guests.
• Aquaterra Spa Oceanfront spa offering restorative treatments across eight treatment rooms plus an ocean-view couple's treatment room. Services include body treatments, massage treatments, organic skin care with OSEA products, and wellness programs including yoga.
• Fitness Center Renovated fitness facility featuring treadmills, ellipticals, recumbent bike, Peloton bike, cable pulley station, free weights, TRX-style resistance bands, and a Forme workout mirror.
• Splashes Restaurant Signature oceanfront restaurant offering breakfast, lunch, brunch, and dinner with locally sourced ocean-inspired dishes and an award-winning Wine Spectator-recognized wine program, including Chef's Tasting Menu and The Cut & The Catch experiences.
• Splashes Bar Intimate oceanfront bar serving handcrafted coastal cocktails, sommelier-selected wines, and shareable small plates with panoramic Pacific views.
• Pacific Perk Coastal coffee shop serving Succulent Coffee Roasters from Huntington Beach, featuring espresso, drip coffee, house-made syrups, gelato, and artisan pastries.
• Bella Vista Terrace Outdoor bar and lounge with fire pits offering handcrafted cocktails, shareable bites, and sweeping Pacific views for sunset experiences.
• Lobby Lounge Open-air lounge at the heart of the resort featuring artisanal cocktails, craft beers, fine wines, small plates, and panoramic ocean views.
• Pool and Beachside Dining Poolside and beachside beverage and food service delivering drinks, light plates, and coastal dishes directly to guests' lounge chairs.
• In-Room Dining Private dining service offering Splashes menu items delivered to guest rooms and balconies, available for all overnight guests.
• Private Dining at Splashes Semi-private dining rooms at Splashes offering seasonal cuisine and ocean views for celebrations of various sizes, including North Patio and South Patio spaces.
• Meeting and Event Spaces 20,000 sq. ft. of indoor and outdoor event space including the Laguna Ballroom, Top of the Surf, Pacific Terrace, Catalina Terrace, boardrooms (Crescent Bay, Pelican, Coral, Emerald Bay), Sandpiper, Beachcomber, Bluebird Beach, Aliso Beach, Pool Deck, and Bella Vista Terrace for corporate events, retreats, and celebrations.
• Wedding Venues and Planning Oceanfront wedding venues including Catalina Terrace (2,280 sq. ft., 120 guests), Pacific Terrace, Bluebird Beach, Beachcomber, Laguna Ballroom, and Pool Deck, paired with comprehensive wedding packages and dedicated wedding planning services.
• Pool and Beach Access Heated pool access and 500-foot private beach with chairs, umbrellas, and towels for resort guests, plus day passes for non-hotel guests distributed through ResortPass.

Quantifiable outcome

• 165 oceanfront rooms and suites with Pacific views
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Eight partnerships are on record, tiered core and minor.

• JC ResortscoreOthersParent company owning and operating Surf & Sand Resort. JC Resorts is a family of independent hotels including Rancho Bernardo Inn, Scripps Inn, and Terranea Resort. Surf & Sand maintains family-owned independent identity while part of this portfolio.
• Preferred Hotels & Resorts (LVX)coreGTM or Marketing PartnerLuxury distribution partnership through Preferred Hotels & Resorts LVX program, expanding global reach to affluent travelers seeking independent luxury properties.
• I PrefercoreGTM or Marketing PartnerLoyalty program partnership allowing members to earn and redeem points at Surf & Sand, enhancing guest retention and repeat bookings.
• Historic Hotels of AmericaminorGTM or Marketing PartnerMembership in Historic Hotels of America, a program of the National Trust for Historic Preservation, recognizing properties over 75 years old with authentic historic character.
• OpenTablecoreTechnology or IntegrationRestaurant reservation platform integration for Splashes Restaurant, enabling guests to book dining reservations online. Includes Dinner's Choice Award recognition.
• ResortPassminorChannel Partner/ Reseller/ DistributorDay pass partnership allowing non-hotel guests to access pool facilities. Limited day passes available for purchase through ResortPass platform.
• OSEAminorStrategic or Co-development PartnerSpa product partnership using OSEA skincare products, specifically featuring OSEA's Ocean Dream Massage and Dream Bio-Renewal Body Serum in spa treatments.
• Succulent Coffee RoastersminorGTM or Marketing PartnerLocal coffee partner at Pacific Perk cafe, serving ethically sourced coffee from Huntington Beach roasters on premium Italian espresso machines.

Scale indicators6 records

Recent moves5 records

Expansion highlights6 records

Market position

Strengths4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SurfandSand
• LinkedInlinkedin.com/company/surf-&-sand-resort
• Instagraminstagram.com/surfandsandlaguna

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Surf & Sand Resort Laguna Beach