Surf City Hotel
Surf City Hotel is a family-owned, 100-plus-year-old historic beachfront hotel on Long Beach Island, NJ, offering ~30 seasonal rooms (April-October) alongside on-site dining venues (Bistro, Clam Bar, Sushi Bar), a 21+ Beach Club, a liquor store, and wedding/event hosting for vacationers, locals, and event hosts.
- Company typePrivate
- Founded1890
- HeadquartersSurf City, New Jersey, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Surf City Hotel does
Surf City Hotel is a privately held, family-owned historic hotel located at 800 N. Long Beach Blvd in Surf City, New Jersey, on Long Beach Island. Operating continuously for over 100 years since its founding in the late 1800s (and under current ownership since April 2017), the property offers approximately 30 accommodations across the original historic hotel, a Cottage, an Inn, and a two-bedroom apartment, open seasonally from April through October. The property serves beach vacationers, families, local residents, and wedding/event hosts.
The business operates an integrated hospitality platform anchored by the hotel and supplemented by four on-site F&B and entertainment venues: Surf City Bistro (casual dining with sushi and USDA Prime steaks), The Clam Bar (seafood), a dedicated Sushi Bar, and the Beach Club (a 21+ live entertainment venue). An on-premise full-service liquor store featuring over 60 craft beers and an extensive wine/spirits selection, plus a wedding and private events business accommodating 30-200+ guests with full catering, round out the offering. Technology is provided by third-party SaaS — ResNexus for online reservations and Toast Tab for loyalty rewards (1 point per $1, $5 per 100 points redeemed) and e-gift cards.
Surf City Hotel generates revenue through nightly room rentals, on-site F&B transactions, entertainment cover charges, retail liquor sales, and event/banquet bookings. Pricing is not publicly disclosed; distribution is direct-to-consumer via the hotel website, phone reservations, and walk-in traffic, supplemented by earned media (TripAdvisor listing, 2025 NJ staycation recognition). The firm employs 23 people and has no disclosed funding, parent company, or institutional investment.
Surf City Hotel firmographics
Firmographics- Name
- Surf City Hotel
- Legal name
- Surf City Hotel
- Website
- https://surfcityhotel.com
- Company type
- Private
- Founded year
- 1890
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Surf City Hotel is a family-owned, 100-plus-year-old historic beachfront hotel on Long Beach Island, NJ, offering ~30 seasonal rooms (April-October) alongside on-site dining venues (Bistro, Clam Bar, Sushi Bar), a 21+ Beach Club, a liquor store, and wedding/event hosting for vacationers, locals, and event hosts.
- Ownership category
- akta.pro rank
Surf City Hotel industry classification
Industry- Product category
- Beachfront Hotel and Resort Hospitality
- NAICS
- Hotels (except Casino Hotels) and Motels (721110)
- SIC
- Hotels & Motels (7011)
- akta.pro primary industry
- Beachfront & Coastal Full-Service Hotels (THAGAAAI)
Keywords
Where Surf City Hotel is headquartered
LocationHeadquarters
- HQ city
- Surf City, New Jersey
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Surf City Hotel business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Hotel Accommodations: Rooms and suites in historic hotel, cottage rooms, inn rooms, and a two-bedroom apartment with kitchen and deck. Private bath, HDTV, AC, mini refrigerator, and free WIFI included. Hotel guests receive 10% off food/alcohol and no cover charge for Beach Club (2 guests/night). Beach badges provided with refundable deposit.
- Food & Beverage: Surf City Bistro (casual dining, sushi bar), The Clam Bar, and The Beach Club (21+ entertainment venue). Restaurant open weekends March through mid-June, daily summer hours mid-June through Labor Day, and weekends Fall until December. Happy Hour specials offered.
- Liquor Store: On-premise liquor store featuring extensive wine selection, domestic and imported spirits, over 60 craft beers and IPAs, mixers, and cases of water. Competitive pricing with party planning assistance.
- Events & Weddings: Private parties, wedding receptions, rehearsal dinners, reunions, banquets, and cocktail receptions. Two private dining rooms accommodate 30-60 guests. Beach Club venue accommodates 200+ guests. Full catering and banquet services with customized menus.
- Gift Cards & Loyalty Program: E-gift cards sold via email or text. Loyalty program: 1 point per $1 spent, $5 discount for every 100 points redeemed. Managed through Toast Tab platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Nightly | Historic Hotel Rooms |
| Subscription | Nightly | Cottage and Inn Rooms |
| One time/ perpetual license | Event | Event Venue Rental |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Surf City Hotel product offering
Product offeringCore offering
Surf City Hotel operates a historic beachfront lodging property in Surf City, NJ on Long Beach Island, offering hotel rooms, cottage rooms, inn rooms, and a two-bedroom apartment from April through October. The property includes multiple on-site dining and entertainment venues (Surf City Bistro, The Clam Bar, Sushi Bar, and the 21+ Beach Club), an on-site liquor store, and full-service banquet and wedding facilities for 30-200+ guests.
Product overview
Surf City Hotel is a historic beachfront hotel on Long Beach Island, NJ offering a unified hospitality experience. The core product portfolio includes hotel accommodations (historic hotel rooms, Cottage, Inn, and a two-bedroom apartment) open April through October, plus multiple dining venues: Surf City Bistro (casual dining with sushi and prime steaks), The Clam Bar, and a Sushi Bar. The Beach Club provides 21+ live entertainment. An on-site Liquor Store offers wines, spirits, and over 60 craft beers. Event hosting services cover weddings and private parties for 30-200+ guests. The property also operates loyalty rewards and e-gift card programs for customer engagement.
Differentiator
Problem solved
Functional benefit
Products and services
- Hotel Accommodations Seasonal beachfront lodging offered April through October in the main historic hotel building, Cottage rooms, Inn rooms, and a fully-furnished two-bedroom apartment with kitchen and outside deck. Rooms include private bath, HDTV, AC, mini refrigerator, and free WiFi; hotel guests receive a 10% discount on food and alcohol at the Bistro and Clam Bar, complimentary beach badges with refundable deposit, and free Beach Club entry for two 21+ guests per night.
- Surf City Bistro Casual on-site dining restaurant serving authentic sushi prepared on-site, USDA Prime steaks, fresh seafood, clams, oysters, and desserts including coffee, cappuccino, and espresso. Open 6 days a week Tuesday-Sunday with happy hour specials, indoor dining room seating, and outdoor seating on the covered porch and patio; also offers live entertainment daily during dinner hours.
- The Clam Bar On-site bar and seafood venue serving clams, oysters, and fresh seafood with happy hour specials and dinner service. Open Wednesday through Saturday at 3pm, with outdoor seating on the porch and patio available for guests walking off the beach.
- Sushi Bar On-site sushi preparation station inside the Surf City Bistro, offering an authentic sushi menu with items prepared fresh on-site.
- Beach Club 21+ entertainment venue at the Surf City Hotel featuring live bands performing every Tuesday, Friday, Saturday, and select Sunday nights, with full bar service, stage, and dance floor. Hotel guests aged 21 and older receive complimentary entry for two guests per night with no cover charge.
- Surf City Liquor Store Full-service on-site liquor store offering an extensive wine selection, domestic and imported spirits, over 60 craft beers and IPAs, mixers, sodas, and cases of water at competitive pricing, with party planning assistance available to customers.
- Private Events and Weddings Beachside event venue hosting private parties, wedding receptions, rehearsal dinners, bridal showers, bachelor and bachelorette parties, reunions, banquets, and cocktail receptions, with two private dining rooms accommodating 30-60 guests and the Beach Club venue accommodating 200+ guests. Full catering and banquet services include tables, chairs, white linens, tableware, flatware, glassware, all serving pieces, and customized menus to fit budget and needs.
- Loyalty Rewards Program Restaurant loyalty program powered by Toast Tab that awards guests 1 point for every $1 spent at the Bistro, Clam Bar, and Sushi Bar, redeemable as a $5 discount for every 100 points accumulated, encouraging repeat visits across the dining venues.
- E-Gift Cards Electronic gift cards delivered via email or text message that can be purchased by customers for redemption at the hotel, dining venues, and liquor store, with balance lookup and value-add functionality managed through the Toast Tab platform.
Quantifiable outcome
- Listed as one of the best New Jersey Staycations to book in 2025
Companies that use Surf City Hotel
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Surf City Hotel technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Surf City Hotel partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- ResNexuscoreOnline reservation and booking platform used for hotel room reservations and restaurant table reservations. Provides the booking engine linked on the hotel website.
- Toast TabcorePlatform powering the loyalty rewards program (earn 1 point per $1, redeem $5 for every 100 points), gift card balance checking, and e-gift card purchases.
- The Digest OnlineminorTravel publication that featured Surf City Hotel as one of the best New Jersey Staycations to book in 2025.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
Surf City Hotel competitors and assessment
Company assessmentBroad incumbents
- Congress Hall: Historic Cape May, NJ hotel operating under Cape Resorts Group with multiple F&B venues, event facilities, and larger scale. Comparable as a historic NJ beach resort with diversified accommodation, dining, and event operations, though larger and more established.
- Airbnb: Largest short-term vacation rental platform with significant LBI and NJ shore inventory. Competes for the same family vacationer and weekend segment but as a marketplace rather than an integrated hotel and F&B operator.
- Marriott Hotels (NJ Shore properties): Major hotel chain with select-service and full-service properties along the New Jersey coast. Comparable as a competing beachfront lodging provider; however, Marriott operates at much larger scale and lacks Surf City's standalone F&B venue and liquor store integration.
Direct peers
- The Inn at Cape May: Historic boutique inn in Cape May, NJ offering accommodations and on-site dining. Comparable as a small independent historic Jersey shore lodging property with similar scale and target customer base.
- The Mariner's Hotel: Independent hotel in Beach Haven, Long Beach Island offering accommodations and on-site dining. Comparable as a small independent LBI hotel serving the same summer vacationer and family traveler segment.
- Daddy O Hotel: Boutique hotel in Brant Beach on Long Beach Island offering rooms, dining, rooftop bar, and event space. Directly comparable as a small independent full-service beachfront hotel on LBI targeting similar summer vacationers and event clients.
- The Engleside Hotel: Beachfront hotel in Beach Haven, NJ on Long Beach Island offering accommodations, on-site dining, and event hosting. Comparable as another historic independent full-service LBI hotel with diversified lodging and F&B operations.
- Reeds at Shelter Haven: Boutique luxury resort in Stone Harbor, NJ offering waterfront accommodations, multiple dining venues, and event space. Comparable as an independent New Jersey shore resort with multi-venue F&B and event-driven revenue model.
- Spray Beach Inn: Independent beachfront hotel in Spray Beach on Long Beach Island offering rooms and event services. Directly comparable small independent beachfront hotel in the same LBI micro-market with similar seasonal operation.
- The Virginia Hotel: Boutique historic hotel in Cape May, NJ offering accommodations, dining, and event space. Comparable as a small independent historic New Jersey shore hotel with lodging and F&B integration.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Surf City Hotel social profiles
Digital presenceSurf City Hotel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Surf City Hotel leadership team
Management profileNumber of profiles
Profiles2 records
Surf City Hotel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Surf City Hotel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Surf City Hotel
What does Surf City Hotel do?
Surf City Hotel operates a historic beachfront lodging property in Surf City, NJ on Long Beach Island, offering hotel rooms, cottage rooms, inn rooms, and a two-bedroom apartment from April through October. The property includes multiple on-site dining and entertainment venues (Surf City Bistro, The Clam Bar, Sushi Bar, and the 21+ Beach Club), an on-site liquor store, and full-service banquet and wedding facilities for 30-200+ guests.
Is Surf City Hotel a public or private company?
Surf City Hotel is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Surf City Hotel founded?
Surf City Hotel was founded in 1890. It employs 11 to 50 people.
Where is Surf City Hotel based?
Surf City Hotel is headquartered in Surf City, New Jersey, United States, in the North America region.
How does Surf City Hotel make money?
Five revenue lines are on record. Hotel Accommodations are the primary driver. The others are food & Beverage, liquor Store, events & Weddings and gift Cards & Loyalty Program.
Who are Surf City Hotel's main competitors?
Broad incumbents on record are Congress Hall, Airbnb and Marriott Hotels (NJ Shore properties). Direct peers are The Inn at Cape May, The Mariner's Hotel, Daddy O Hotel, The Engleside Hotel, Reeds at Shelter Haven, Spray Beach Inn and The Virginia Hotel.
Does Surf City Hotel have an API?
No public API is recorded for Surf City Hotel.
What industry is Surf City Hotel in?
Surf City Hotel's product category is Beachfront Hotel and Resort Hospitality. Its primary akta.pro industry code is THAGAAAI, Beachfront & Coastal Full-Service Hotels. Its NAICS code is 721110 and its SIC code is 7011.