Surfjack Hotel & Swim Club

What Surfjack Hotel & Swim Club does

Surfjack Hotel & Swim Club is a 112-key art-infused boutique hotel located at 412 Lewers Street in Waikiki, Honolulu, Hawaii, operating within a 1960s-era building that opened on March 31, 2016. The property is operated by Hoshino Resorts Hawaii LLC, a U.S. subsidiary of the Japanese hospitality group Hoshino Resorts Inc., and is designed around a mid-century modern aesthetic with work from over 25 local Hawaiian artists and designers (curated via design studio The Vanguard Theory). The hotel offers vintage-inspired bungalows, one- and two-bedroom suites, the signature Swim Club pool area with private cabanas, and the Olive & Oliver boutique and coffee bar.

The commercial offering extends beyond lodging into a full hospitality platform. Mahina & Sun's, the on-site restaurant led by James Beard-nominated Chef Ed Kenney, is the only restaurant on Oahu certified by the Monterey Bay Aquarium's Seafood Watch program and operates from 7 a.m. to midnight. Adjacent revenue streams include pool cabana rentals, private events and catering, the Swim Club Loyalty Program (a recurring engagement mechanism covering both hotel and restaurant), and curated experiential programming ("Off-the-Track Experiences") such as paddling with local surf historians and foraging with botanists. Distribution is anchored by direct booking via the SynXis reservation engine (with no amenity fees as a differentiator) alongside OTA and TourList package channels, plus a toll-free reservations line and a Japanese-language booking pathway supporting inbound Japanese tourism.

The customer base is exclusively consumer-facing and segmented across leisure travelers, pet owners (any dog of any size stays free), food and dining enthusiasts, and art and design enthusiasts, with no enterprise or contract-based accounts. Pricing is per-night transactional, with no amenity fees on direct bookings, flexible 72-hour cancellation, and a 10% first-booking incentive via email capture. The business has earned sustained third-party validation, including TripAdvisor Top 10% of hotels worldwide (2020-2025), Condé Nast Traveler Readers' Choice Awards (2020-2024, including Top 3 Hotel in Hawaii in 2022), and Travel Weekly Magellan Awards Gold (2023, 2024, 2025).

Name

Surfjack Hotel & Swim Club

Legal name

Hoshino Resorts Hawaii LLC

Website

https://surfjack.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Surfjack Hotel & Swim Club is a 112-key art-infused boutique hotel in Waikiki, Honolulu, operated by Hoshino Resorts Hawaii LLC. It serves leisure travelers, pet owners, and dining enthusiasts through rooms, the Mahina & Sun's restaurant by Chef Ed Kenney, the Swim Club pool, and curated local experiences.

Ownership category

akta.pro rank

Product category

Boutique Hotels

NAICS

Hotels (except Casino Hotels) and Motels (72111), Drinking Places (Alcoholic Beverages) (7224)

SIC

Hotels & Motels (7011), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Beachfront & Coastal Full-Service Hotels (THAGAAAI)

akta.pro secondary industry

Rooftop Bars & Beach/Pool Bars (THAFAEAJ)

Keywords

• Boutique hotel
• Hospitality services
• Restaurant dining
• Pet-friendly lodging
• Event venues

Headquarters

HQ city

Honolulu

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Hotel Room Bookings: The primary revenue stream from 112 vintage-inspired bungalows and suites. Guests book directly through the website or via OTAs. The property emphasizes no amenity fees as a differentiator.
2. Mahina & Sun's Restaurant: Full-service restaurant and bar operated by Chef Ed Kenney, serving breakfast, lunch, and dinner. Generates revenue through food and beverage sales, with happy hour offerings and private dining events.
3. Special Events & Private Bookings: Revenue from hosting private events, corporate gatherings, and special occasions with catering services featuring local flavors at Mahina & Sun's and poolside cabana rentals.
4. Pool Cabana Rentals: Private cabanas available for hire at the Swim Club, providing additional revenue from guests seeking exclusive poolside experiences.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Surfjack Hotel & Swim Club is a boutique hotel in Waikiki offering 112 vintage-inspired bungalows and suites, the signature Mahina & Sun's restaurant by Chef Ed Kenney, the Swim Club poolside entertainment area with private cabanas, and Olive & Oliver beach boutique and coffee bar. The property caters to leisure travelers seeking authentic Hawaiian hospitality with art-infused design, pet-friendly accommodations, and sustainable dining options.

Product overview

Surfjack Hotel & Swim Club is an art-infused boutique hotel property in Waikiki, Hawaii, operated by Hoshino Resorts Hawaii LLC. The portfolio consists of the core hotel product featuring 112 vintage-inspired accommodations (bungalows and suites), the award-winning Mahina & Sun's restaurant by Chef Ed Kenney, the Swim Club pool and entertainment area, Olive & Oliver boutique and coffee bar, and ARVO coffee service. The property emphasizes pet-friendly accommodations with no amenity fees, direct booking options, and exclusive off-the-track local experiences. Additional offerings include special events venues, a loyalty program, and curated retail products.

Differentiator

Problem solved

Functional benefit

Brands

• The Swim Club: The hotel's poolside area offering poolside entertainment, private cabanas, and poolside events including DJs, filmmaker screenings, and creative workshops.

Products and services

• Surfjack Hotel & Swim Club (Boutique Hotel Accommodation) Art-infused boutique hotel in Waikiki featuring 112 vintage-inspired bungalows and suites with mid-century modern design, reed ceilings, batten walls, handcrafted furniture, eclectic artwork, private lanais, and custom-tile bathrooms. Includes the Swim Club pool area and supports pet-friendly stays. For leisure travelers seeking authentic Hawaiian hospitality.
• Mahina & Sun's Restaurant Full-service restaurant and bar led by Chef Ed Kenney featuring locally-sourced, organic ingredients with progressive flavors. Operates from 7 a.m. to midnight daily, serving homegrown cooking, craft cocktails, and tropical favorites. The only restaurant on Oahu certified by the Monterey Bay Aquarium Seafood Watch program. For hotel guests and walk-in diners.
• The Swim Club Hotel poolside area offering a calendar of entertainment including DJs, filmmaker screenings, and creative workshops. Features private cabanas available for hire, complimentary Swim Club totes and beach towels, and the iconic 'Wish you were here' mosaic tile mural.
• Olive & Oliver Modern beach boutique and coffee bar offering curated beach-inspired merchandise and specialty coffee within the Surfjack Hotel property.
• ARVO Coffee Australian-inspired coffee shop featuring flat whites, specialty coffee drinks, and photo-worthy treats, located within the Paiko boutique space at the hotel.
• Special Events & Private Bookings Event spaces and services for private gatherings including catered meals at Mahina & Sun's, cabana rentals, and cocktail hours poolside at the Swim Club. For event organizers, hosts, and corporate gathering planners.
• Off-the-Track Experiences Exclusive local experiences including paddling with local surf historians, foraging with botanists, intro to local street art, and architectural tours of Honolulu's mid-century modern design. For hotel guests seeking authentic Hawaiian cultural immersion.

Quantifiable outcome

• Top 10% of hotels worldwide on TripAdvisor with 4.4/5 rating based on 4,158 reviews
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• The Vanguard TheorycoreStrategic or Co-development Partner · 9 May 2016The design studio credited with pulling together the original 25 collaborators whose works are featured throughout the Surfjack Hotel. Founded by Michelle Jaime and Judy Andrade, the multi-disciplinary Oahu-based design studio led the interior design concept inspired by 1959, the year the hotel was built.
• PaikominorStrategic or Co-development Partner · 9 May 2016Paiko is a botanical boutique that created the staghorn fern installation featured at the hotel. They also lead flower crown workshops and provide creative floral designs throughout the property.
• Hawaii Potter's GuildminorStrategic or Co-development Partner · 9 May 2016Seven potters from the Oahu organization were commissioned to design unique, hand-crafted ceramic bowls served at Mahina & Sun's. The Guild is a nonprofit committed to the support and development of ceramic arts.
• Matthew TapiaminorStrategic or Co-development Partner · 9 May 2016Hawaii-born artist who created the iconic 'Wish you were here' nostalgic pool mural, which has become the most Instagrammable pool in Hawaii.
• Brendan MonroeminorStrategic or Co-development Partner · 9 May 2016Oakland-based illustrator who painted the black-and-white triptych mural reflecting water ripples in the Swim Club cabanas area. His work blends abstract fantasy with concrete science.
• Mark ChaiminorStrategic or Co-development Partner · 9 May 2016Oahu-born artist of Hawaiian-Chinese descent who designed the incandescent lighting fixtures illuminating Mahina & Sun's restaurant. The lights are constructed from interlocking hand-cut pieces of wood veneer.
• Andrew MauminorStrategic or Co-development Partner · 9 May 2016Founder of Honolulu-based design studio MAU-HOUSE, Andrew Mau created the signature shaka print at Mahina & Sun's and custom-made Moana Vanity Mirrors for guest bathrooms.
• Wooden WaveminorStrategic or Co-development Partner · 9 May 2016Husband and wife team Matthew and Roxanne Ortiz who created the creative mural in the elevator illustrating the Surfjack as a treehouse hotel, incorporating retro-architectural details and sustainable elements.
• Mahina & Sun'scoreStrategic or Co-development Partner · 31 March 2016Mahina & Sun's is the hotel's signature restaurant operated by renowned Honolulu chef Ed Kenney. The restaurant serves homegrown cooking with progressive flavors featuring organic ingredients sourced from local partners. It is the only restaurant on Oahu certified by the Monterey Bay Aquarium's Seafood Watch program.
• Olive & OlivercoreStrategic or Co-development Partner · 31 March 2016Olive & Oliver is a modern beach boutique and coffee bar that made its Waikiki debut inside the Surfjack Hotel. The boutique features curated beach-inspired merchandise and serves as the hotel's coffee destination.
• Monterey Bay Aquarium Seafood Watch ProgramcoreStrategic or Co-development PartnerMahina & Sun's is the only restaurant on Oahu certified by the Monterey Bay Aquarium's Seafood Watch program, serving only sustainably caught or farmed fish.
• Hoshino Resorts Hawaii LLCcoreOthersHoshino Resorts Hawaii LLC is the parent company of the Surfjack Hotel & Swim Club. It is a subsidiary of Hoshino Resorts Inc., a Japanese company offering resort and property management services.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Market position

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/thesurfjack
• Instagraminstagram.com/TheSurfjack
• LinkedInlinkedin.com/company/surfjack-hotel-&-swim-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Surfjack Hotel & Swim Club