Surf Lodge and Pub

What Surf Lodge and Pub does

Surf Lodge and Pub is a boutique hospitality establishment operating from a single beachfront site at 885 Berry Point Road on the north end of Gabriola Island, British Columbia. The property offers lodge rooms and pet-friendly cabins for overnight guests, a full-service restaurant and pub serving American cuisine (with vegetarian and gluten-free options), a 50-seat banquet hall used off-season for weddings, meetings, and private parties, and recurring live entertainment (Thursday Jam and Friday Karaoke off-season). The pub and patio are 19+ and feature ocean views, with weekend breakfast service from 9 AM to 11 AM and weekday dining-room hours from noon to 7:45 PM, seven days a week.

The underlying technology is minimal: a standard WordPress website with conventional reservation and guest-service workflows, no proprietary platform or API surface, and no digital product beyond a Facebook page for organic social. Marketing and booking rely on the website, Facebook presence, and phone reservations (1-250-247-9231); the company explicitly markets self check-in/check-out, free Wi-Fi, and free parking. The location is accessible via a 20-minute ferry from Nanaimo and, more recently, the Hullo walk-on passenger ferry from downtown Vancouver Harbour.

The business is privately owned and independently operated with five employees, no disclosed investors, no parent company, and no institutional funding. Revenue is generated through four streams: lodging accommodation, food and beverage transactions, off-season event venue rental, and entertainment-driven pub traffic. Customers are predominantly individual travelers, couples, day visitors from Vancouver Island or Vancouver via ferry, and occasional event hosts — a long-tail consumer base with no enterprise anchor accounts and material seasonality tied to Gabriola tourism patterns.

Name

Surf Lodge and Pub

Legal name

Surf Lodge & Pub

Website

https://surflodgegabriola.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Surf Lodge and Pub is a five-employee boutique beachfront hospitality property on Gabriola Island, BC, offering pet-friendly lodging, an American-cuisine restaurant and pub, live entertainment, and a 50-seat off-season event hall to individual travelers, couples, day visitors, and private event hosts.

Ownership category

akta.pro rank

Product category

Boutique Hospitality and Lodging

NAICS

Hotels (except Casino Hotels) and Motels (72111), Full-Service Restaurants (722511), Drinking Places (Alcoholic Beverages) (7224)

SIC

Hotels & Motels (7011), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Coastal & Marine Nature Lodges (THAGAIAH)

akta.pro secondary industries

Hotel & Resort Restaurants (THAFACAH), Lounge Bars & Hotel Bars (THAFAEAI)

Keywords

• Boutique lodging
• Restaurant and pub
• Event venue rental
• Pet-friendly cabins
• Island hospitality

Headquarters

HQ city

Gabriola Island

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Lodging/Accommodation: Rooms and cabins at various price points with amenities including free Wi-Fi, self check-in/check-out, private bathrooms, and pet-friendly options for cabins.
2. Food and Beverage: Restaurant and pub serving American cuisine with vegetarian and gluten-free options. Open 7 days a week with dining room hours noon to 7:45pm. Weekend breakfast served 9am-11am.
3. Event Venue Rental: Banquet hall seating 50 available during off-season for private parties, weddings, birthday celebrations, and meetings.
4. Entertainment Events: Weekly pub events including Thursday Jam (off-season) and Friday Karaoke. Summer lawn events weather permitting.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Surf Lodge and Pub is a boutique, rustic hospitality establishment on the north end of Gabriola Island, BC, offering lodge rooms and pet-friendly cabins, a full-service restaurant and pub serving American cuisine, an off-season banquet hall for private events, adventure activities, and live entertainment. It operates as a unified destination combining accommodations, dining, event hosting, and recreational experiences with ocean views and beachfront access.

Product overview

Surf Lodge and Pub is a boutique hospitality establishment offering a unified set of services for visitors to Gabriola Island. The core offerings include accommodation (lodge rooms and pet-friendly cabins), a restaurant and pub serving American cuisine with vegetarian and gluten-free options, an event hall for private functions, adventure activities, and live entertainment events. The property operates as an integrated destination combining lodging, dining, event hosting, and recreational experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Restaurant and Pub

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Regional players

• Wickaninnish Inn: Iconic Relais & Châteaux coastal lodge on Chesterman Beach in Tofino, BC, offering ocean-view rooms, an on-site restaurant/pub, and surf-and-wildlife positioning. Comparable as a coastal Vancouver Island destination property combining lodging, dining, and experiential nature-based tourism.
• Long Beach Lodge Resort: Independent oceanfront lodge on Cox Bay in Tofino, BC, with on-site dining, surf-front cabins, and event/wedding hosting. Comparable as a regionally focused coastal BC resort mixing rooms, restaurant, and event venue revenue.
• Black Rock Oceanfront Resort: Boutique oceanfront resort in Ucluelet, BC, combining lodge rooms, an on-site restaurant, and event facilities on the Pacific coast. Comparable as a coastal Vancouver Island property pairing accommodation with F&B and event hosting for nature-driven travelers.
• Pacific Sands Beach Resort: Family-run beachfront resort in Tofino, BC, offering ocean-view suites/cabins, on-site dining options, and surf-adjacent positioning. Comparable as an independent, family-operated coastal BC resort blending cabins, F&B, and beachfront experiential travel.

Broad incumbents

• Sonora Resort: Luxury wilderness resort in the Discovery Islands, BC, offering lodge accommodation, fine dining, and curated outdoor adventure packages. Comparable as a coastal BC destination property bundling rooms, F&B, events, and nature-based activities, though at a significantly higher service tier.
• Fairmont Empress: Iconic luxury heritage hotel in Victoria, BC, operating full-service dining, lounges, bars, and large-scale event/banquet facilities. Comparable as a BC waterfront hospitality operator combining lodging, multiple F&B outlets, and event venue revenue at a much larger scale.
• Hakai Lodge: Seasonal fly-in lodge on BC's central coast offering accommodation, full meal service, and guided wilderness experiences. Comparable as a remote coastal BC hospitality operator where access, views, and bundled experiences define the value proposition.

Direct peers

• Pages Resort & Marina on Gabriola: Independent resort and marina on Gabriola Island offering waterfront accommodation, on-site food and beverage, and event hosting. Closely comparable as a peer on the same island combining cabins/rooms, restaurant/pub, and event venue in a destination-resort format.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/surf-lodge-and-pub

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Surf Lodge and Pub