SURG Restaurant Group

What SURG Restaurant Group does

SURG Restaurant Group operates as the holding entity associated with Carnevor Steakhouse Moderne, a single-location premium steakhouse located at 718 N Milwaukee Street in downtown Milwaukee's historic district. The restaurant operates five nights per week (Tuesday-Saturday, 5PM-10PM or 11PM) and is positioned as one of Wisconsin's most celebrated fine dining destinations, having been named one of USA Today's Top 20 Most Beloved Steakhouses in America. The brand is built around Executive Chef Mario Giuliani's curated menu of rare domestic and international beef cuts, including wet-aged and dry-aged USDA Prime and Japanese Wagyu, alongside fresh seafood and seasonal dishes.

The business model is a traditional dine-in fine dining restaurant that monetizes through high check averages on premium protein and a high-margin wine program (785+ bottle selections and 45+ wines by the glass). Distribution is limited to the single Milwaukee physical location, with reservations managed through OpenTable. Ancillary revenue or retention channels include the Carnevor Club loyalty program, gift card sales, and an email newsletter used for promotions and exclusive deals. The customer base is concentrated in affluent fine dining diners in the Milwaukee metropolitan area, targeted across use cases including special occasion celebrations, business client entertainment, date nights, and group dining.

The reported headcount of 16 employees likely reflects corporate or management staff rather than the full front-of-house and back-of-house workforce. The source data does not confirm the relationship between 'SURG Restaurant Group' and the operating Carnevor entity, and no funding history, M&A activity, or ownership structure is disclosed. Revenue is not publicly disclosed, and there is no proprietary technology, AI/ML capability, or digital product surface beyond standard restaurant marketing infrastructure.

Name

SURG Restaurant Group

Legal name

CARNEVOR STEAKHOUSE MODERNE

Website

https://su-rg.com

Company type

Private

Operating status

Operating

Short description

SURG Restaurant Group operates Carnevor Steakhouse Moderne, a single premium steakhouse in downtown Milwaukee serving USDA Prime beef, Japanese Wagyu, fresh seafood, and an award-winning wine program to affluent local diners and business clients.

Ownership category

akta.pro rank

Product category

Fine Dining Steakhouse

NAICS

Full-Service Restaurants (722511)

akta.pro primary industry

Steakhouses & Seafood Restaurants (THAFACAE)

akta.pro secondary industry

Special Occasion & Destination Restaurants (THAFACAK)

Keywords

• Fine dining steakhouse
• Prime beef cuts
• Wine program
• Private dining experience
• Restaurant gift cards

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Distribution channels1 record

Marketing channels5 records

Core offering

SURG Restaurant Group operates Carnevor Steakhouse Moderne, a single fine dining steakhouse in downtown Milwaukee. The restaurant serves wet-aged and dry-aged USDA Prime beef, Japanese Wagyu, fresh seafood, and curated seasonal dishes prepared by Executive Chef Mario Giuliani. An award-winning wine program of 785+ bottle selections and 45+ wines by the glass complements the menu, with reservations accepted via OpenTable.

Product overview

SURG Restaurant Group operates Carnevor Steakhouse Moderne, Milwaukee's premier fine dining steakhouse. The offering is a single unified restaurant concept featuring Executive Chef Mario Giuliani's curated menu of award-winning prime cuts, wet-aged and dry-aged USDA Prime beef, and Japanese Wagyu, complemented by fresh seafood and an extensive award-winning wine program with over 785 bottle selections. The portfolio includes the core restaurant dining experience, an online reservation system via OpenTable, a gift card program, and the Carnevor Club loyalty program.

Differentiator

Problem solved

Functional benefit

Products and services

• Carnevor Steakhouse Moderne

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights2 records

Direct peers

• The Capital Grille: National premium steakhouse chain owned by Darden, offering dry-aged steaks, fresh seafood, and award-winning wine lists in a club-like fine dining setting — directly comparable operating model to Carnevor.
• Ruth's Chris Steak House: Iconic national premium steakhouse chain (now Darden-owned) serving USDA Prime cuts sizzled in butter — directly comparable prime-beef fine-dining steakhouse concept to Carnevor.
• Morton's The Steakhouse: Long-established national fine dining steakhouse chain under Landry's, offering prime steaks, seafood, and extensive wine lists in a club atmosphere — directly comparable to Carnevor's steak-and-wine fine dining model.
• Eddie V's Prime Seafood: Darden-owned premium steakhouse and seafood concept pairing prime cuts with deep wine and cocktail programs — closely comparable to Carnevor's prime beef + award-winning wine list positioning.
• Fleming's Prime Steakhouse & Wine Bar: National upscale steakhouse concept pairing USDA Prime steaks with a 100-wine-by-the-glass program — directly comparable prime-steak + differentiated wine list model to Carnevor.
• Smith & Wollensky Restaurant Group: Classic American fine dining steakhouse group known for dry-aged USDA Prime steaks and club-style service — directly comparable operating concept to Carnevor.
• Mastro's Restaurants: Collection of upscale steakhouses and seafood houses known for USDA Prime steaks, Japanese Wagyu, sushi, and live entertainment — closely mirrors Carnevor's prime-and-Wagyu menu and high-energy fine dining positioning.
• Delmonico Steakhouse: Emeril Lagasse's Las Vegas-based upscale steakhouse featuring USDA Prime dry-aged steaks and an extensive wine program — directly comparable premium steakhouse with deep wine list.

Regional players

• RPM Steak: Chicago-based Lettuce Entertain You premium steakhouse featuring prime steaks, an extensive wine list, and club-style fine dining — comparable Midwest premium steakhouse concept, though serving a different metro than Carnevor.
• St. Elmo Steak House: Long-established Indianapolis-based premium steakhouse known for prime steaks and an award-winning wine program — comparable Midwestern independent fine dining steakhouse with similar brand-loyal customer base to Carnevor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xtwitter.com/CarnevorMKE
• Facebookfacebook.com/CarnevorMKE
• Instagraminstagram.com/CarnevorMKE

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SURG Restaurant Group