SurgeX | AMETEK

What SurgeX | AMETEK does

SurgeX, a brand within AMETEK's Power Quality Solutions division (NYSE: AME), designs and manufactures surge elimination and power conditioning products for professional AV, IT, education, gaming, retail, and residential customers. Its core technology is a patented Advanced Series Mode (ASM) approach to surge protection, protected by 45+ patents and produced at a 125,000 sq ft ISO 9001:2015-certified facility in Knightdale, North Carolina, with the technology tracing back to 1985 and AV-market deployment since 1995.

The product portfolio spans the Axess ELITE and ELITE+ power conditioners, the SQUID multi-outlet networkable conditioner, the Vertical Series+ and Defender Series+ smart PDUs, and the SurgeX CONNECT cloud platform with enVision predictive analytics. Together these form an increasingly connected hardware-plus-software stack aimed at integrators and end users who need monitored, managed power for sensitive AV/IT equipment.

SurgeX sells through a two-tier channel model via distribution partners such as Starin and Liberty, with AMETEK extending reach into USA, EMEA, LATAM, and Brazil. Revenue is generated primarily through unit sales of hardware; the CONNECT/enVision software layer is positioned as a value-add and potential recurring-service overlay. The brand operates with a small dedicated team within AMETEK's larger 18,000-employee, $6.0B+ parent, which provides capital, scale, and global distribution leverage.

Name

SurgeX | AMETEK

Legal name

AMETEK, Inc.

Website

https://surgex.com

Company type

Public

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

SurgeX, an AMETEK brand, manufactures patented surge elimination and power conditioning hardware for Pro AV, IT, education, gaming, and residential markets, sold via two-tier distribution and increasingly paired with its CONNECT cloud and enVision analytics platform.

Ownership category

akta.pro rank

Product category

Power Protection Equipment

NAICS

Switchgear and Switchboard Apparatus Manufacturing (335313)

SIC

Electronic & Other Electrical Equipment (No Computer Equip) (3600), Industrial Instruments For Measurement, Display, And Control (3823), Switchgear & Switchboard Apparatus (3613)

akta.pro primary industry

Surge Protectors & Power Strips (SPD) (HDACAJAB)

akta.pro secondary industries

TVS/ESD & Surge Protection Devices (HDAHAHAE), Power Protection & Power Conditioning (Surge Protectors, UPS for Consumer Devices) (CRACATAJ), Surge Protection & Power Conditioning (Whole-Home/Point-of-Use) (HSAOADAH)

Keywords

• Surge protection equipment
• Power conditioning systems
• AV power management
• Intelligent PDU solutions
• UPS battery backup

Headquarters

HQ city

Waukegan

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Products: Sale of surge protectors, power conditioners, PDUs, UPS systems, sequencers, and related power protection hardware. Products available in various voltage configurations (120V, 208V, 240V) for different market requirements.
2. Software/Subscription Services: SurgeX CONNECT cloud-based platform for remote power management and monitoring. Predictive analytics software subscriptions for power quality monitoring and management.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

SurgeX designs and manufactures surge protection devices, power conditioners, UPS battery backup systems, smart PDUs, and remote power management platforms for professional audiovisual, digital signage, broadcast, and residential automation markets. Its products center on patented Advanced Series Mode (ASM) surge elimination technology that removes all surge energy without ground contamination, combined with the SurgeX CONNECT cloud platform and enVision predictive analytics software for multi-site power monitoring and management.

Product overview

SurgeX, a brand under AMETEK Power Quality Solutions, offers a comprehensive suite of power protection, power conditioning, and power management solutions for AV and professional equipment. The product portfolio centers on Advanced Series Mode (ASM) surge elimination technology that completely eliminates surge energy without ground contamination. Core offerings include: surge protectors and suppressors (DisplayPak+, Defender Series/+, FlatPak, Home Theater, MultiPak, Branch Circuit, Standalone, SQUID); power management platforms (Axess+, Axess ELITE/ELITE+, SurgeX CONNECT cloud platform); UPS battery backup systems (Large Format, Standalone, with Isolation Transformer options); and analytics software (enVision IC with predictive analytics). The SQUID consolidates AC/DC protection with network control and analytics in a single platform. Vertical Series+ provides intelligent vertical PDU functionality. The ecosystem is unified through SurgeX CONNECT for multi-site cloud-based management and enVision for prescriptive power analytics.

Differentiator

Problem solved

Functional benefit

Brands

• SurgeX CONNECT: Cloud-based power management platform for remote monitoring, control, and analytics of SurgeX devices.
• Axess+
• Axess ELITE
• Axess ELITE+
• enVision
• enVision IC
• SQUID
• Defender Series
• Defender Series+
• DisplayPak+
• Vertical Series+

Products and services

• DisplayPak+ Advanced Series Mode surge protection with zero let-through voltage technology that eliminates surge energy without ground contamination, providing EMI/RFI filtration and catastrophic over/under voltage shutdown for display installations. Available in 120V and 240V configurations.
• Defender Series Cost-effective comprehensive surge protection and conditioning for everyday AV applications, designed specifically for AV market needs in 120V and 240V configurations.
• Defender Series+ Enhanced surge protection specifically designed to address unique challenges of the AV market with advanced power management capabilities. Available in 120V and 220-240V configurations.
• Axess ELITE IP-enabled two-way remote communication platform for power management with connected equipment to identify power issues in real-time, control and customize individual outlets, and set up schedule triggers.
• Axess ELITE+ Enhanced power management platform with advanced IP-enabled remote control capabilities for monitoring and controlling individual outlets with scheduling and alert features.
• Branch Circuit Whole room power protection solution for branch circuit applications, providing comprehensive surge suppression for entire installations across 120V, 240V (N.A.), and 240V (Global) configurations.
• enVision IC Power conditioning system with integrated connectivity and predictive analytics software that monitors, identifies, analyzes and offers solutions to resolve power quality issues causing equipment malfunctions.
• FlatPak Compact wall mount surge protector for discrete installation in AV setups, available in 120V configuration.
• Home Theater Professional-grade surge protection for home theater applications ensuring optimal performance of audio and video equipment, available in 120V configuration.
• MultiPak Professional grade power protection for digital signage and displays, safeguarding sophisticated televisions and digital signage arrays, available in 120V configuration.
• SurgeX CONNECT Cloud-based power management dashboard enabling seamless remote control of SurgeX devices and outlets from anywhere, providing reliability, remote accessibility, and user-friendly interface for multi-site power management with analytics, power monitoring, and data security.
• Vertical Series+ Smart PDU Intelligent vertical power distribution unit with IP-controlled power management, remote on/off control, power cycling, advanced sequencing and scheduling, and triggered alerts. Optimizes rack space while providing comprehensive power management.
• SQUID Revolutionary power management solution consolidating AC/DC power protection, network control, and analytical software into a single platform. Features compact design, wired Ethernet connectivity, enhanced security protocols, and USB charging ports for AV installations.
• Sequencers Sequenced power management system providing controlled startup and shutdown of connected equipment to prevent power surges during activation, available in 120V and 240V configurations.
• UPS Large Format Large format UPS battery backup systems including three-phase and single-phase options for comprehensive power protection in commercial installations.
• UPS + Isolation Transformer UPS systems combined with isolation transformers for enhanced power quality and equipment protection.
• UPS Standalone Standalone UPS battery backup units for critical equipment protection against power outages.
• Standalone Surge Protector Standalone surge protector units for basic power protection needs.

Quantifiable outcome

• 45% drop in service calls (error codes, fuser related codes, blown boards, machines freezing up) reported by DocuSystems dealer after implementing ESP power protection
• +3 more outcomes

Named customers8 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• LibertycoreChannel Partner/ Reseller/ Distributor · 16 May 2023Expanded distribution partnership with Liberty, a global AV distribution and manufacturing leader. This agreement increases accessibility to the comprehensive power solution product line for residential customers with easier access to power management, conditioning and monitoring solutions.
• Starin (Midwich Group)coreChannel Partner/ Reseller/ Distributor · 7 December 2022Distribution partnership with Starin, a Midwich Group company and value-add distributor of Pro AV products for the U.S. market. Starin offers the full spectrum of SurgeX power protection and monitoring solutions, as well as support for product specification, system design, applications and training.
• PowervarcoreOthersPowervar is one of the core supporting brands under AMETEK Power Quality Solutions umbrella, alongside SurgeX and ESP. Each brand serves different market segments.
• ESP (Electronic Systems Protection)coreOthersESP is a core supporting brand under AMETEK PQS, established in 1985 to meet needs of document imaging industry. Provides Multi-Stage power protection and analytical intelligence.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks1 record

Key highlights7 records

Customer concentration

• Xx.com/surgexav
• YouTubeyoutube.com/user/SurgeXAV
• Facebookfacebook.com/surgex
• LinkedInlinkedin.com/company/surgex

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SurgeX | AMETEK