Surrey Urban Farmers Market

What Surrey Urban Farmers Market does

Surrey Urban Farmers Market (SUFM) is a multicultural, non-profit farmers market organization legally constituted as the Surrey Urban Farmers Market Association in British Columbia, Canada. It operates a seasonal outdoor market every Saturday from 10am to 3pm, June 13 through October 3, in the parking area of Royal Kwantlen Park at 104th Avenue and Old Yale Road in Central Surrey. The market is run by a dedicated team of volunteers under a Board of Directors, with a small staff of approximately five, and serves local farmers, food producers, bakers, artisans, food trucks/carts, community groups, and roughly 13,079 visitors per season. It also runs community programs including a Kids Zone, the Power of Produce program, a Youth Entrepreneurs Booth, free live entertainment, and a Food Nutrition Coupon Program for low-income residents.

Revenue is generated entirely from vendor-facing fees: stall rentals ($30 per market for a standard 10'x10' or food cart under 10'; $50 for food truck/trailer up to 20'; $45 drop-in rate), a $40 annual vendor membership, a $25 non-refundable application fee (waived for youth, community groups, non-profits, and entertainers), equipment rentals ($20 tent, $10 table), and a 10% sales commission from the sponsored Backyard Gardener Program capped at $30 per market day. The go-to-market is community-led and direct-to-consumer: vendor recruitment via website applications, social media, newsletter, and word-of-mouth; customer acquisition through the website, organic social (Facebook, Instagram), email newsletter, and vendor cross-promotion. The market injects nearly $490,000 annually into the local economy according to a recent impact study, though this is economic footprint rather than the association's own revenue. There is no proprietary technology, no digital platform, and no app; the entire operation is a physical, seasonal, community-governed marketplace.

Name

Surrey Urban Farmers Market

Legal name

Surrey Urban Farmers Market Association

Website

https://surreymarket.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Surrey Urban Farmers Market is a volunteer-run, non-profit outdoor farmers market operating Saturdays June through October at Royal Kwantlen Park in Surrey, British Columbia, serving local farmers, food producers, artisans, and community groups through vendor stall rentals and community programs.

Ownership category

akta.pro rank

Product category

Community Farmers Market Operations

akta.pro primary industry

Farmers’ Markets & Farm Stands (Fresh Food) (CRAHAHAE)

Keywords

• Farmers market operations
• Vendor stall rentals
• Local food retail
• Community market programs
• Fresh produce sales

Headquarters

HQ city

Surrey

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Vendor Stall Fees: Primary revenue stream from vendors renting market stall spaces. Fees vary by vendor type: standard stall $30/market, food cart $30/market, food truck/trailer $50/market. Additional revenue from equipment rentals (tents $20, tables $10).
2. Vendor Membership Fees: Annual vendor membership fee of $40 per season for approved vendors (excludes entertainers, community groups, non-profits).
3. Application Fees: Non-refundable application fee of $25 per vendor application to cover review costs. Waived for youth, community groups, non-profits, and entertainment applicants.
4. Backyard Gardener Commission: Backyard gardeners contribute 10% of sales up to maximum $30 per market day as part of their sponsorship program.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

The Surrey Urban Farmers Market operates a weekly outdoor community farmers market that rents stall space to local vendors (farmers, food producers, artisans, food trucks/carts) and provides a direct-to-consumer retail venue for shoppers. The market generates revenue primarily through per-market stall rental fees, annual vendor memberships, and equipment rentals, while supporting community programs including a Backyard Gardener sponsorship program, Food Nutrition Coupon Program, and Kids Zone.

Product overview

The Surrey Urban Farmers Market is a single, unified non-profit community market rather than a platform-plus-modules architecture. It operates as a weekly outdoor farmers market offering vendor stall rentals (including 10'x10' spaces, food trucks/trailers/carts), a sponsored Backyard Gardener Program, Entertainment Program with free performer spaces, and Community Group Booth Sponsorship. Supporting infrastructure includes equipment rentals (tents and tables), a commercial kitchen referral service, and community programs like the Kids Zone and Food Nutrition Coupon Program. The market primarily serves local farmers, food producers, artisans, prepared food vendors, and community organizations.

Differentiator

Problem solved

Functional benefit

Products and services

• Surrey Urban Farmers Market (Weekly Market Operations) A non-profit outdoor farmers market operating every Saturday from 10am to 3pm at Royal Kwantlen Park, connecting local farmers, food producers, artisans, and community groups with shoppers.
• Vendor Stall Rental Rental of 10'x10' stall spaces for vendors including farmers, food producers, artisans, and prepared food vendors at the weekly market at $30 per market.
• Food Truck, Trailer and Cart Spaces Designated spaces for food trucks, trailers, and carts up to 20 feet in length at the market, enabling ready-to-eat food vendors to serve market customers.
• Farmer Application Program Formal application process for farmers and growers to sell produce, including vegetables, fruits, berries, dairy, honey, meat, and wild-foraged products at the market.
• Food Vendor Application Program Application process for prepared food vendors, bakers, confectioners, and beverage sellers to participate in the market.
• Backyard Gardener Program Sponsored program allowing backyard gardeners to sell surplus produce at the market, with stall fees sponsored by the market and gardeners contributing 10% of sales up to $30 per market day.
• Entertainment Program Free live music and performance opportunities for entertainers at the market, with free stall space and tent provided; application fees waived for entertainment applicants.
• Community Group Booth Sponsorship Sponsored booth spaces for community groups and non-profit organizations to engage with market shoppers, with sponsored stall space and equipment provided.
• Equipment Rental (Tents and Tables) Rental of 10'x10' tents ($20 per market) and 6-foot tables ($10 per market) for vendors requiring equipment, with limited availability.
• Commercial Kitchen Referral Service Referrals and resources for commercial kitchen rentals to help food vendors prepare products for sale at the market.

Quantifiable outcome

• Nearly $490,000 injected into local economy annually
• +2 more outcomes

Named customers5 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Trout Lake Farmers Market: Vancouver-based seasonal farmers market operating a comparable vendor-stall model with farmers, food producers, and artisans; the most established comparable in Metro Vancouver and the benchmark community market in the region.
• White Rock Farmers Market: South Surrey/White Rock seasonal farmers market with overlapping vendor categories and a similar community-led structure; potential direct competitor for vendors in Surrey's southern catchment.
• Burnaby Farmers Market: Burnaby-based seasonal farmers market with a comparable mix of farmers, food producers, and artisans; directly competes for the same Metro Vancouver vendor pool.
• Main Street Farmers Market: East Vancouver weekly outdoor market with a near-identical mix of farmers, food artisans, and community programming; serves a comparable urban-diverse demographic.
• Royal City Farmers Market: New Westminster seasonal farmers market operating Saturdays in a public park with a similar vendor stall-fee model and community-focused positioning; geographically proximate peer.
• Langley Community Farmers Market: Langley-based seasonal farmers market with a Saturday outdoor format and similar vendor mix; comparable Fraser Valley community market model.
• West End Farmers Market: Downtown Vancouver Saturday market with overlapping vendor categories (farmers, prepared food, artisans) and a similar community-focused, volunteer-supported operating approach.
• Coquitlam Farmers Market: Tri-Cities seasonal farmers market with matching operating cadence and vendor categories; representative of the same non-profit community market template in Metro Vancouver.
• North Vancouver Farmers Market: North Shore seasonal farmers market with a comparable producer-only vendor mix and community-oriented programming; a structurally similar peer in the broader Metro Vancouver market ecosystem.
• Kitsilano Farmers Market: West-side Vancouver farmers market with a similar spring-to-fall outdoor schedule, vendor mix, and community-led non-profit structure; directly comparable operating model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key highlights7 records

Customer concentration

• Xx.com/surreymarket
• Facebookfacebook.com/surreymarket
• Instagraminstagram.com/surreymarket
• LinkedInlinkedin.com/company/surrey-urban-farmers-market

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Surrey Urban Farmers Market