SURROUND SOUNDS INC
Surround Sounds Inc is a privately held custom home theater and smart home automation integrator operating from a 6,000 sq ft showroom in Exton, PA. It serves affluent homeowners, custom builders, and developers nationwide with A/V component sales, custom theater design, and whole-house audio installation ranging from $1,600 to $230,000.
- Company typePrivate
- Founded1997
- HeadquartersExton, United States
- Headcount—
- GTM typeB2C
- OfferingServices
What SURROUND SOUNDS INC does
Surround Sounds Inc is a privately held custom home theater design and audio/video retail business founded by Ron McGill in 1997 and incorporated in October 2000. The company operates from a 6,000 sq ft showroom in Exton, Pennsylvania (Chester County), supplemented by nationwide custom installation field sales. Its core offerings span high-end audio/video component sales (stereo systems, HDTVs, plasma displays, surround sound speakers), custom home theater design and installation (systems ranging $5,000 to $150,000+, with showroom displays up to $230,000), whole-house/multi-zone audio systems, and smart home automation integrating lighting, climate, security, multiroom audio/video, and automated shades through touchscreen and smartphone control.
The business model is hybrid: a regional retail showroom with consultative, non-transactional selling (described as 'the Bloomingdales of the audio industry'), combined with a project-based professional services arm that designs and installs custom theaters and developer-wide audio packages. Pricing is quote-based with in-home estimates. Revenue streams include hardware sales (A/V components, televisions, speakers), professional design and installation services for custom theaters, and whole-house/multi-room system deployments. The company works through a referral network of architects, builders, and interior designers, with a notable partnership with Slifer Designs (a top Colorado-based residential design firm), and has executed large developer contracts such as installing systems in 61 of 65 homes in the Rossmore development in Malvern, PA. Operational scope is small (7-9 employees), with sales staff carrying 50+ years of combined A/V experience, and the owner personally involved in sales and design consultation.
SURROUND SOUNDS INC firmographics
Firmographics- Name
- SURROUND SOUNDS INC
- Legal name
- Surround Sounds, Inc.
- Website
- https://surroundsounds.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Short description
- Surround Sounds Inc is a privately held custom home theater and smart home automation integrator operating from a 6,000 sq ft showroom in Exton, PA. It serves affluent homeowners, custom builders, and developers nationwide with A/V component sales, custom theater design, and whole-house audio installation ranging from $1,600 to $230,000.
- Ownership category
- akta.pro rank
SURROUND SOUNDS INC industry classification
Industry- Product category
- Home Theater & Audio/Video Installation
- SIC
- Retail-Radio, Tv & Consumer Electronics Stores (5731)
- akta.pro primary industry
- Home Theater Installation, Calibration & Custom AV Services Retail (CRACAEAK)
- akta.pro secondary industries
- Multiroom Audio/Video & Home Theater Control Integration (HSAHADAE), Multiroom / Whole‑Home Audio Systems (CRACANAJ), AV Receivers, Amplifiers & Hi‑Fi Components Retail (CRACAEAE), Home Theater Audio Systems (AV Receivers, Speaker Packages) (CRACANAH)
Keywords
Where SURROUND SOUNDS INC is headquartered
LocationHeadquarters
- HQ city
- Exton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
SURROUND SOUNDS INC business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Audio/Video Product Sales: Sale of high-end home audio/video components, high definition televisions, plasma TVs, surround sound speaker systems, and stereo equipment ranging from $1,600 to $230,000
- Custom Design Services: Custom home theater design and installation services. Projects range from $5,000 to $150,000+ including full multichannel surround sound systems, smart home controllers, and custom cabinetry
- Whole House/Multi-Room Systems: Installation of complete audio systems in residential developments, including multi-zone music systems and home automation integration
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level systems starting around $1,600 |
| Other | Multi-year contract | Premium custom home theaters $65,000-$150,000+ |
| Unit Pricing | Pay-as-you-go | High-end showroom systems up to $230,000 |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
SURROUND SOUNDS INC product offering
Product offeringCore offering
Surround Sounds sells high-end home audio/video components, high-definition televisions, and surround sound speaker systems, and provides full custom home theater design, installation, and integration services through its 6,000 sq ft showroom in Exton, PA. Offerings also include home automation, multi-zone music systems, and Cat-5/router network installation, with project values ranging from $5,000 to $150,000+ and component sales from $1,600 to $230,000.
Product overview
Surround Sounds Inc is a custom home theater design and audio/video retail business offering a portfolio of integrated products and installation services. The company operates as a single-location showroom (6,000 sq ft in Exton, PA) selling and installing home audio/video components, high-definition televisions, and surround sound systems. Core offerings include Custom Home Theater Design & Installation with systems ranging from $1,600 to $230,000, Home Automation Systems for lighting/climate/security control, and Multi-Zone Music Systems for whole-house audio distribution. Additional services encompass Universal Remote Control Systems, Cat-5/router installation, and professional delivery and installation. The company positions itself as a high-end custom installation firm, dubbed the 'Bloomingdales of the audio industry,' with design and installation capabilities spanning the entire United States alongside their retail operations in the Philadelphia area.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom Home Theater Design & Installation
Quantifiable outcome
- 61 out of 65 homes in Rossmore development equipped with complete audio systems
- +1 more outcomes
Companies that use SURROUND SOUNDS INC
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
SURROUND SOUNDS INC technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
SURROUND SOUNDS INC partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Slifer DesignscoreColorado-based residential design firm, described as the top residential design firm in the country. Owner Ron McGill has working relationships with this firm for custom home theater and audio system installations in client projects. This is a key referral and collaboration relationship for high-end residential projects.
Scale indicators5 records
Recent moves7 records
Expansion highlights4 records
SURROUND SOUNDS INC competitors and assessment
Company assessmentDirect peers
- World Wide Stereo: Pennsylvania-based A/V specialty retailer with custom design and installation services, multi-room audio, and home theater offerings. Highly comparable to Surround Sounds in geography, customer segment, and product/service mix.
- ListenUp: Colorado-based custom A/V retailer and integrator with showrooms in Denver and surrounding markets. Comparable in custom home theater design, builder relationships, and high-end residential focus.
- Audio Advice: North Carolina-based high-end A/V retailer with showrooms, custom installation, and a strong content-marketing presence. Direct competitor in premium home theater and whole-home audio segments.
- Magnolia Home Theater: Best Buy's premium home theater and A/V installation division. Overlaps directly with Surround Sounds in custom home theater design and premium installations, though owned by a national retailer.
- Crutchfield: Established U.S. consumer electronics retailer specializing in A/V equipment, speakers, and home theater. Comparable product catalog and customer base, though primarily catalog/online rather than showroom-led.
Broad incumbents
- Best Buy: National big-box consumer electronics retailer. Overlaps with Surround Sounds on home audio, TVs, and surround sound speakers, and competes with its entry-level offerings.
- Sonos: Category leader in whole-home multiroom audio systems. Surround Sounds carries and installs competing whole-house audio products; Sonos' ease-of-install also pressures the DIY segment of Surround Sounds' customer base.
- Bose: Global consumer audio brand with home theater, soundbar, and whole-home offerings. Overlaps on speakers and home entertainment systems, particularly in the lower and middle price tiers.
Others
- Control4: Smart home automation platform that Surround Sounds integrates into custom installations. A key vendor/ecosystem partner rather than a direct competitor.
- Lutron: Lighting and shading control vendor commonly bundled with high-end smart home and home theater installations. Functions as a strategic supplier within Surround Sounds' project ecosystem.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
SURROUND SOUNDS INC social profiles
Digital presenceSURROUND SOUNDS INC financial estimates
Financial estimateRevenue estimate
Valuation estimate
SURROUND SOUNDS INC leadership team
Management profileNumber of profiles
Profiles1 record
SURROUND SOUNDS INC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SURROUND SOUNDS INC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SURROUND SOUNDS INC
What does SURROUND SOUNDS INC do?
Surround Sounds sells high-end home audio/video components, high-definition televisions, and surround sound speaker systems, and provides full custom home theater design, installation, and integration services through its 6,000 sq ft showroom in Exton, PA. Offerings also include home automation, multi-zone music systems, and Cat-5/router network installation, with project values ranging from $5,000 to $150,000+ and component sales from $1,600 to $230,000.
Is SURROUND SOUNDS INC a public or private company?
SURROUND SOUNDS INC is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SURROUND SOUNDS INC founded?
SURROUND SOUNDS INC was founded in 1997.
Where is SURROUND SOUNDS INC based?
SURROUND SOUNDS INC is headquartered in Exton, United States, in the North America region.
How does SURROUND SOUNDS INC make money?
Three revenue lines are on record. Audio/Video Product Sales are the primary driver. The others are custom Design Services and whole House/Multi-Room Systems.
Who are SURROUND SOUNDS INC's main competitors?
Direct peers on record are World Wide Stereo, ListenUp, Audio Advice, Magnolia Home Theater and Crutchfield. Broad incumbents are Best Buy, Sonos and Bose. Others are Control4 and Lutron.
Does SURROUND SOUNDS INC have an API?
No public API is recorded for SURROUND SOUNDS INC.
What industry is SURROUND SOUNDS INC in?
SURROUND SOUNDS INC's product category is Home Theater & Audio/Video Installation. Its primary akta.pro industry code is CRACAEAK, Home Theater Installation, Calibration & Custom AV Services Retail, with a secondary code of HSAHADAE, Multiroom Audio/Video & Home Theater Control Integration. Its SIC code is 5731.