Survival CPR, First Aid and Caregiver Courses

What Survival CPR, First Aid and Caregiver Courses does

Survival CPR, First Aid and Caregiver Courses is a private South African training services business headquartered in Gauteng that delivers certified CPR, First Aid, and Caregiver courses. The portfolio spans in-person programs (Basic Two-Day Caregiver Course, a comprehensive 9-week Caregiver Course at R8,400, Baby and Child CPR at R865, Nanny/Childminder courses, Pre-School to High School courses, Adult CPR, Level 1 First Aid, a Caregiver Refresher, Scholars CPR, a Safe Administration of Medications in Schools course, and an American Heart Association-aligned BLS course for medical professionals) plus a self-paced Online Baby and Child CPR course and retail items (Family First Aid Kit, gift vouchers). The company serves seven named customer segments: parents and families, aspiring caregivers, schools and educational institutions, nannies and childminders, medical professionals, businesses/organizations, and scholars/children. The technology stack is conventional: a WordPress-based website with an online booking system, WooCommerce-style e-commerce shop, email/phone enquiry channels, and Facebook-driven social proof via Trustindex-verified reviews. The platform also cross-links to Survivalcarers.com, a related caregiver placement/marketplace site.

The business model is direct-to-consumer, pay-as-you-go, one-time course fees delivered through two channels: physical training at partner venues across Gauteng (Germiston, Roodepoort, Pretoria, Randburg) and an online self-paced course. Revenue is generated from in-person course fees, online course sales, physical product sales (first aid kit), and gift vouchers, with no disclosed subscription or enterprise contract structure. GTM is lean: website-driven self-enrolment, Facebook reviews/testimonials, and direct email/phone enquiries. The company has no disclosed funding, no management team information, and operates with 6 employees and no subsidiaries, making it a small, founder-driven services business with a narrow geographic footprint limited to South Africa.

Name

Survival CPR, First Aid and Caregiver Courses

Legal name

Survival CPR

Website

https://survivalcpr.co.za

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Survival CPR is a private South African training company in Gauteng delivering certified in-person and online CPR, First Aid, BLS, and Caregiver courses to parents, schools, nannies, aspiring caregivers, and medical professionals, complemented by a related caregiver placement platform (Survivalcarers.com).

Ownership category

akta.pro rank

Product category

First Aid and CPR Training Services

NAICS

Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Emergency Response, First Aid/CPR/AED & Incident Management Training (BPAKAOAJ)

akta.pro secondary industries

Emergency Medical Services (EMT/Paramedic) Training (EDAOAMAC), EMS Education, Training & Simulation Centers (HLAFANAL)

Keywords

• CPR training courses
• First aid certification
• Caregiver training
• Basic life support
• Emergency response training

Headquarters

HQ city

South Africa (Venues: Germiston, Roodepoort, Pretoria, Randburg)

HQ country

South Africa

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. In-Person Course Fees: Revenue generated from in-person training courses including Caregiver Courses, CPR and First Aid courses, and BLS training. These are one-time fee courses delivered at physical venues across South Africa.
2. Online Course Sales: Revenue from online Baby & Child CPR and First Aid course sold through the e-commerce platform.
3. Product Sales: Sale of physical products including Family First Aid Kits through the online shop.
4. Gift Vouchers: Sale of gift vouchers for courses, providing flexible gifting options for customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Survival CPR delivers certified CPR, First Aid, and Caregiver training courses to individuals, parents, schools, nannies, and medical professionals in South Africa, both in-person at multiple Gauteng venues and via online self-paced formats. The offering spans caregiver certification, age-specific CPR/First Aid, AHA-aligned BLS, school medication safety, and ancillary retail products including first aid kits and gift vouchers.

Product overview

Survival CPR, First Aid and Caregiver Courses operates as a training services company offering a unified platform of in-person and online courses across South Africa. The portfolio consists of two main product categories: training courses and retail products. Training courses include comprehensive caregiver certification programs (Basic Two-Day Caregiver Course, Caregiver Course, Caregiver Refresher Course), CPR and first aid courses for various audiences (Baby and Child CPR, Nanny/Childminder CPR, Scholars CPR, Adult CPR & First Aid, Level 1 First Aid), specialized courses (BLS for medical professionals, Pre-School to High School CPR, Safe Administration of Medications in Schools), and online learning options. Retail products include the Family First Aid Kit, Online Baby and Child First Aid Course, and Gift Vouchers. The courses are delivered at various venues across South Africa or through private sessions, with an online booking system for course registration.

Differentiator

Problem solved

Functional benefit

Products and services

• Caregiver Course

Named customers10 records

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• ER24: National private ambulance and emergency medical services provider in South Africa that also runs first aid and CPR training for corporates and individuals. Overlaps with Survival CPR's BLS and workplace first aid offerings.
• St John Ambulance South Africa: Largest first aid and CPR training provider in South Africa with national footprint. Direct overlap on first aid, CPR, and caregiver-adjacent training for individuals, schools, and corporates, but operates at significantly larger scale across all provinces.
• ADvTECH (Educor): South African private education group operating schools and vocational training brands. Overlaps with Survival CPR's school-channel training and caregiver certification, though much broader in scope.
• Netcare Education: Healthcare-focused education arm of the Netcare hospital group offering BLS, ACLS, and first aid training across South Africa. Competes directly for the medical professional BLS segment and corporate first aid contracts.

Direct peers

• Caregiver Academy (South Africa): Specialist caregiver training provider in South Africa offering accredited caregiver courses. Most direct competitor for Survival CPR's flagship R8,400 Caregiver Course and complementary caregiver placement services.
• American Heart Association Authorized Training Centers (South Africa): AHA-aligned training centers operating in South Africa delivering BLS and first aid certification using the same AHA curriculum Survival CPR relies on for credibility. Direct competitors for medical professional BLS enrollment.
• Resuscitation Council of Southern Africa: Sets CPR and emergency care training standards in South Africa and accredits training providers. Comparable as a CPR/EMS education body, though primarily a standards organization rather than a course delivery competitor.
• First Aid Forward: South African first aid and CPR training company serving corporates, schools, and individuals with on-site and venue-based courses. Direct overlap on course portfolio, target customers, and Gauteng operating geography.

Regional players

• Skills Academy (South Africa): South African distance learning provider offering caregiver and health-related vocational courses. Competes in the caregiver certification space where Survival CPR's R8,400 9-week course is positioned, with a different online-led delivery model.

Others

• HSS Training (UK / international): International health, safety, and first aid training provider. Comparable in course offering structure (CPR, first aid, BLS for workplace compliance) but operates in different geographies; useful as a benchmark for training operations scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/survival-cpr-and-first-aid-courses

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Survival CPR, First Aid and Caregiver Courses