Susann's Custom Jewelers

What Susann's Custom Jewelers does

Susann's Custom Jewelers is an independent, privately held custom jewelry retailer founded in 2011 and headquartered in a single physical storefront at 4226 S. Alameda in Corpus Christi, Texas. The company designs and produces bespoke jewelry, including engagement rings, wedding bands, and other custom pieces, with a stated focus on lab-grown diamonds as an ethical and cost-effective alternative to mined stones. The business operates on a direct-to-consumer, in-store model with no e-commerce platform, app, or online ordering; purchases, including specialty items, must be made in person at the retail location during Tuesday–Saturday opening hours.

The company's product portfolio is anchored by custom jewelry commissions, billed on a quote-based model, and supplemented by the Courage Coins pendant program—a charity-linked product line offered in Silver ($100), Gold ($500), and Diamond ($1,000) tiers, with half of profits from each pendant donated to New Life Refuge Ministries. The firm maintains a GIA affiliation displayed on its website, indicating industry credentialing. A separate sub-brand, Love Shots, is operated through its own website (loveshotsjewelry.com), suggesting an attempt to extend the product surface beyond the flagship storefront.

Commercially, Susann's Custom Jewelers serves individual consumer customers in the Corpus Christi area seeking personalized, high-touch jewelry experiences rather than mass-market offerings. Marketing is limited to organic social channels (Facebook, YouTube, Instagram) and the company website, with no disclosed paid acquisition, wholesale, or institutional sales channels. The business is funded entirely by owner capital with no disclosed venture or institutional investors, subsidiaries, or M&A activity, and there are no public financial statements, certifications, or management-team disclosures available.

Name

Susann's Custom Jewelers

Legal name

Susann's Custom Jewelers

Website

https://susanns-jewelers.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Susann's Custom Jewelers is an independent Corpus Christi, TX retailer founded in 2011 that designs custom jewelry featuring lab-grown diamonds and operates the charitable Courage Coins pendant program for individual consumer customers via a single physical storefront.

Ownership category

akta.pro rank

Product category

Custom Jewelry Retail

NAICS

Jewelry Retailers (458310)

SIC

Retail-Jewelry Stores (5944)

akta.pro primary industry

Bridal Jewelry Customization & Bespoke (CRAKACAG)

akta.pro secondary industries

Designer/Artisan Fashion Jewelry (Independent Brands) (CRAKABAC), Custom Bridal & Engagement Design (CRAKAHAB)

Keywords

• Custom jewelry design
• Lab-grown diamonds
• Engagement rings
• Wedding bands
• Fine jewelry retail

Headquarters

HQ city

Corpus Christi

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Custom Jewelry Sales: One-time sales of custom-designed jewelry pieces, including engagement rings, wedding bands, and specialty items. Revenue is generated through individual transactions at the retail location with no recurring revenue component.
2. Courage Coins Program: Specialty pendant sales with three pricing tiers ($100 Silver, $500 Gold, $1000 Diamond). Half of profits from each Courage Coin pendant is donated to New Life Refuge Ministries. This creates a unique revenue stream combining jewelry sales with charitable giving.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Susann's Custom Jewelers is a brick-and-mortar custom jewelry retailer in Corpus Christi, TX that designs and sells bespoke jewelry pieces including engagement rings, wedding bands, and specialty pendants. The store offers custom jewelry design services, lab-grown diamond jewelry, and the Courage Coins charitable pendant program, with all transactions conducted in-store at its physical storefront.

Product overview

Susann's Custom Jewelers is a custom jewelry store offering bespoke jewelry creation services. The product portfolio includes custom jewelry design and the Courage Coins product line — pendants crafted from transformed pennies, available in Silver ($100), Gold ($500), and Diamond ($1000) tiers, with half of profits donated to New Life Refuge Ministries. The store also offers lab-grown diamonds as part of its jewelry offerings.

Differentiator

Problem solved

Functional benefit

Brands

• Courage Coins: Charity jewelry pendant program where half of profits go to New Life Refuge Ministries. Available in Silver Level ($100), Gold Level ($500), and Diamond Level ($1000) tiers.
• Love Shots

Products and services

• Courage Coins

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• New Life Refuge MinistriescoreStrategic or Co-development PartnerNew Life Refuge Ministries is the charitable beneficiary of Susann's Custom Jewelers' Courage Coins program. Half of the profits from each Courage Coin pendant purchased goes to NLRM's goal of helping rescued persons start a new life. This is a mission-driven partnership where Susann's provides a product platform and retail channel for the charity's fundraising efforts. The partnership transforms discarded pennies into meaningful jewelry while supporting the ministry's mission.

Recent moves4 records

Expansion highlights3 records

Direct peers

• Blue Nile: Large online diamond and fine jewelry retailer (Signet-owned) with build-your-own engagement ring tools. Comparable on bridal customization and diamond selection, representing the online channel Susann's does not currently participate in.
• James Allen: Online custom bridal and engagement ring retailer (Signet-owned) with strong custom design configurator. Comparable to Susann's on custom bridal/engagement focus, but competes through digital-first scale rather than in-store bespoke service.
• Ritani: Online custom bridal jewelry retailer partnering with local jewelers for in-store consultations. Highly comparable to Susann's on custom bridal and the hybrid online-to-store model, providing a template for potential channel expansion.
• Charles & Colvard: Pioneer in lab-created moissanite and now lab-grown diamond jewelry with DTC channels. Comparable on the lab-grown gemstone thesis and custom bridal offering, though it operates as a manufacturer/brand rather than a local retailer.
• VRAI: Vertically integrated lab-grown diamond jewelry brand offering custom bridal and fashion pieces. Comparable to Susann's lab-grown diamond and custom design focus, with a DTC e-commerce model that contrasts with Susann's in-store only approach.
• Brilliant Earth: Online jewelry retailer focused on ethically sourced and lab-grown diamonds with strong bridal and custom engagement ring offerings. Directly comparable to Susann's on lab-grown diamond positioning and custom bridal, though operating at much larger scale and online-only.

Broad incumbents

• Kay Jewelers: Largest US specialty jewelry chain (Signet) offering bridal, fashion, and custom services across thousands of stores. Comparable as a competing jewelry destination for Corpus Christi consumers, though it operates at vastly greater scale and lacks the local/artisan positioning.
• Zales: National US jewelry chain (Signet) with bridal and diamond focus and broad mall-based retail presence. Competes with Susann's for bridal and fashion jewelry spend in regional catchments but with mass-market rather than bespoke positioning.
• Tiffany & Co. Iconic luxury jeweler offering bridal, fine, and custom jewelry with strong brand prestige. Sets the upper benchmark for custom bridal and represents a different price tier, but competes for aspirational fine jewelry customers in the same category.

Emerging players

• Mejuri: DTC fine jewelry brand targeting younger consumers with everyday fine jewelry and lab-grown options. Comparable on direct-to-consumer fine jewelry positioning and digital marketing sophistication that Susann's currently lacks.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/user/SusannsJewelers
• Facebookfacebook.com/SusannsCustomJewelers
• Instagraminstagram.com/susannsjewelers
• LinkedInlinkedin.com/company/susann-s-custom-jewelers

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Susann's Custom Jewelers