Susana Ribeiro – Beleza e Bem Estar

What Susana Ribeiro – Beleza e Bem Estar does

Susana Ribeiro – Beleza e Bem Estar is a single-location beauty salon operating in the Jardim Bela Vista neighborhood of Santo André, São Paulo, Brazil, at R. Duque de Caxias, 428. The salon offers a comprehensive suite of in-person beauty and wellness services organized across four primary categories: hair services (cutting, coloring, bleaching, blow-drying, styling, hydration, nutrition, reconstruction, capillary detox, and scalp therapy), nail services (gel extension, acrigel, fiberglass, shielding, gel polish, podology, foot spa, and foot plastic surgery), eye-area services (eyelash extensions in multiple techniques including Fio a Fio, hybrid, Egyptian volume, and Brazilian volume; lash lifting; and micropigmentation of eyebrows, eyes, and lips), and beauty services (professional makeup, hair removal via honey wax, Spanish method, and threading). The business is positioned as serving the contemporary woman and is operated under the personal brand of proprietor Susana Ribeiro, with the salon claiming a team of more than 30 qualified professionals delivering immediate service, though firmographic data records only 9 direct employees, suggesting the broader practitioner base likely operates under a contractor or chair-rental model common in Brazilian salons.

The business operates as a direct-to-consumer physical service operation with no e-commerce or delivery component. Revenue is generated through one-time pay-as-you-go transactions for each visit, with natural repeat cycles driven by maintenance requirements such as eyelash fills every 20 days and nail fills every 15-21 days. Pricing is not publicly disclosed; customers are directed to book through Trinks.com, contact the salon via WhatsApp, or visit in person. Customer acquisition relies on organic digital channels including a corporate website (susanaribeiro.com.br), Facebook, and Instagram, supplemented by direct WhatsApp communication and the third-party Trinks.com booking platform. The salon differentiates through stated commitments to sustainability (responsible product brands, proper waste disposal) and a modern, welcoming physical environment. No institutional ownership, funding, parent company, or formal corporate entity type (Ltda., S.A., ME) is disclosed, indicating a small, founder-operated unincorporated business.

Name

Susana Ribeiro – Beleza e Bem Estar

Legal name

Susana Ribeiro – Beleza e Bem Estar

Website

https://susanaribeiro.com.br

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Susana Ribeiro – Beleza e Bem Estar is a single-location beauty salon in Santo André, Brazil, providing hair, nail, eyelash, makeup, depilation, micropigmentation, and podology services to local women via a team of 30+ professionals, with bookings handled through Trinks.com, WhatsApp, and walk-ins.

Ownership category

akta.pro rank

Product category

Beauty Salon Services

NAICS

Beauty Salons (812112), Hair, Nail, and Skin Care Services (81211)

akta.pro primary industry

Women's Hair Salons (HSALAAAA)

akta.pro secondary industries

Haircutting & Styling Services (HSALAAAD), Special Occasion Hair & Makeup Services (Non-Bridal) (HSALALAH)

Keywords

• Beauty salon services
• Hair care treatments
• Nail care services
• Eyelash extensions
• Beauty and wellness

Headquarters

HQ city

Santo André

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. In-person beauty and wellness services: The salon generates revenue through providing a wide range of in-person beauty services including hair treatments (cut, color, styling, reconstruction), nail services (extension, gel, polish), makeup, depilation, eye treatments (eyelash extension, lifting, micropigmentation), and podology. Services are delivered on a one-time transaction basis per visit, with customers returning for maintenance sessions typically every 15-20 days.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Susana Ribeiro – Beleza e Bem Estar is a physical beauty salon in Santo André, São Paulo, Brazil, delivering in-person beauty and wellness services across hair care (cut, color, treatments), nail care (extensions, gel, podology), eyelash extensions, makeup, depilation, micropigmentation, brow design, and lash lifting. The salon operates with 30+ qualified professionals providing immediate service without appointments wait times, using high-quality professional products and emphasizing sustainable, socially responsible practices. Services are consumed on a pay-per-visit basis with customers typically returning every 15-20 days for maintenance.

Product overview

Susana Ribeiro – Beleza e Bem Estar is a beauty salon in Santo André, Brazil, offering a comprehensive suite of beauty and wellness services. The salon features over 30 qualified professionals and provides immediate service without compromising comfort, quality, or safety. Services are organized into four main categories: Hair Services (cutting, coloring, treatments), Nail Services (extensions, gel polish, podology), Eye Services (eyelash extensions, micropigmentation, brow design, lash lifting), and Beauty Services (makeup, hair removal). The salon emphasizes sustainable practices, using responsible brand products and proper waste disposal.

Differentiator

Problem solved

Functional benefit

Products and services

• Hair Services (Serviços de Cabelo) Comprehensive hair care services including cutting, coloring, bleaching, blow-drying, styling, and specialized treatments such as hydration, nutrition, reconstruction, capillary detox, trimmed cuts, and scalp therapy. Targeted at women seeking professional hair care in Santo André.
• Nail Services (Serviços de Unhas) Nail care services including gel extension (nail gel, acrigel, fiberglass), nail shielding, gel bath, long-lasting gel polish, podology, foot soak, foot spa, and foot plastic surgery. Targeted at women seeking complete nail and foot care.
• Eyelash Extensions (Extensão de Cílios) Eyelash extension services offering multiple techniques including individual application (Fio a Fio), hybrid, Egyptian volume, and Brazilian volume, with maintenance recommended every 20 days. Targeted at women seeking enhanced eyelashes.
• Makeup Services (Maquiagem) Professional makeup services for various occasions including party makeup, basic makeup, and express makeup, using high-quality products and modern techniques. Targeted at women preparing for events or seeking everyday polished looks.
• Hair Removal Services (Depilação) Hair removal services using honey wax and Spanish method in air-conditioned rooms, plus thread hair removal for face and eyebrows. Targeted at women seeking comfortable and precise hair removal.
• Micropigmentation Services (Micropigmentação) Micropigmentation services for eyebrows (fio a fio, shadow, compact), eyes (temporary effect on upper and lower lids), and lips (color change or permanent lipstick effect), with results lasting 7 to 18 months depending on the area. Targeted at women seeking semi-permanent cosmetic enhancements.
• Eyebrow Design (Design de Sobrancelhas) Eyebrow design service that harmonizes eyebrows with face shape, using tint or henna for coloring, with results lasting approximately 15 days. Targeted at women seeking tailored brow shaping.
• Lash Lifting Modern technique that curves natural eyelashes (curler-like effect), darkens and highlights them, and strengthens natural lashes with vitamins and keratin application, lasting up to 2 months. Targeted at women seeking natural eyelash enhancement without extensions.

Quantifiable outcome

• Eyelash extension maintenance every 20 days
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Beleza Natural: Brazilian chain specializing in hair and beauty services for natural/curly hair, with a strong brand identity and social-cause positioning. Comparable in its multi-service salon model and value-driven brand narrative.
• S.O.S Cabeleireiros: Brazilian beauty salon chain with broad hair, nail, and beauty service menus serving middle-class consumers across multiple states. Comparable multi-service model and Brazilian mass-market positioning.
• Jacques Janine: Established Brazilian premium multi-service beauty salon chain offering hair, nails, makeup, and aesthetic services. Directly comparable full-service positioning, though operating at significantly larger scale and in higher-end São Paulo locations.
• Salão 1838: Brazilian boutique beauty salon offering hair, nail, and aesthetic services in a modern, design-forward environment. Comparable in targeting contemporary women with full-service offerings.

Broad incumbents

• L'Oréal Professionnel Salons: Global beauty leader whose professional salon-partner program defines standards for Brazilian salons. Comparable as a benchmark for service breadth, product usage, and brand expectations in the local market, though not a direct operator at salon level.
• Wella Studios: Global professional hair-care brand with branded salon concepts in Brazil. Comparable as a broader incumbent shaping the competitive and product-sourcing context for local salons.

Regional players

• Charming Hair Studio: Independent-style multi-service beauty salon brand in São Paulo. Comparable full-service hair, nail, and beauty offering at a similar neighborhood-clinic scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/susanaribeirosalao
• Instagraminstagram.com/susanaribeirosalao
• LinkedInlinkedin.com/company/susana-ribeiro-%E2%80%93-beleza-e-bem-estar

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Susana Ribeiro – Beleza e Bem Estar