Sushi Damu LLC - Tustin

What Sushi Damu LLC - Tustin does

Sushi Damu LLC operates a single-location, all-you-can-eat (AYCE) Japanese restaurant in Tustin, California, serving local dine-in customers and off-premise diners within the Orange County trade area. The menu is built around a two-tier AYCE structure: a Premium tier at $45 and a higher-end Sashimi + Grill tier at $60, with a 90-minute table cap and kids pricing at $23.99 (free for ages 0-3) designed to maximize seat throughput and average ticket. The product is a conventional full-service sushi offering with no proprietary technology or data assets; operations rely on standard restaurant workflow and ingredient sourcing typical of an AYCE format.

The business monetizes through dine-in covers, takeout, and delivery. The order and reservation stack combines direct online ordering via Toast Tab with third-party delivery on DoorDash, Uber Eats, and Grubhub, plus reservation/queue tooling on Yelp Waitlist and OpenTable. Customer retention is driven by the Damu VIP Club loyalty program, an SMS marketing program, and e-gift cards. The company is privately held, single-unit, and not backed by institutional capital; the COVID-19 period triggered a restructuring to a takeout-led model with a 50% off promotional campaign, after which the current digital channel stack was assembled. The company has no disclosed patents, AI/ML capabilities, funding events, or acquisitions.

Name

Sushi Damu LLC - Tustin

Legal name

Sushi Damu LLC

Website

https://sushidamu.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Japanese Sushi Restaurant (AYCE Dining)

NAICS

Full-Service Restaurants (722511)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Seafood Fast Casual (THAFABAJ)

akta.pro secondary industry

Sushi/Sashimi-Grade & Raw Ready-to-Serve Seafood (Including Poke) (AFANALAI)

Keywords

• Ayce sushi restaurant
• Japanese cuisine dining
• Omakase-grade sashimi
• Restaurant takeout ordering
• Sushi loyalty program

Headquarters

HQ city

Tustin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Dine-in AYCE Service: All-You-Can-Eat sushi dining experience with two pricing tiers. Customers pay a fixed per-person rate for unlimited menu items within a 90-minute dining window. Primary revenue driver with table turnover managed through time limits.
2. Online Takeout Orders: Direct online ordering through the restaurant's website for takeout pickup. Also available through third-party delivery platforms DoorDash, Uber Eats, and Grubhub.
3. E-Gift Cards: Digital gift card sales through Toasttab platform. Provides upfront cash flow and drives future customer visits.
4. VIP Club Membership: Free loyalty program that incentivizes repeat visits through points accumulation and redeemable rewards, driving customer lifetime value and frequency.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Sushi Damu operates a single All-You-Can-Eat (AYCE) sushi restaurant in Tustin, California, selling dine-in meals under two pricing tiers ($45 Premium AYCE and $60 Sashimi + Grill AYCE per person). The restaurant also sells takeout orders through its own website and third-party delivery platforms, digital gift cards, and offers a points-based VIP Club loyalty program. Menus feature Omakase-grade fish (Bluefin Tuna, Premium Salmon, Premium Yellowtail), signature rolls, sashimi, nigiri, hand rolls, izakaya small plates, and Japanese beer, sake, and soju cocktails.

Product overview

Sushi Damu is a premier All-You-Can-Eat (AYCE) sushi restaurant in Tustin, California, offering two main dining tiers: Sashimi + Grill AYCE ($60) featuring Omakase-grade premium sashimi with grill options, and Premium AYCE ($45) with Omakase-grade cuts. The restaurant's core offering centers on an extensive Japanese sushi menu including Signature Rolls (specialty creations like Monster, Dragon Breath, Rainbow), Sashimi & Carpaccio, Nigirisushi, Maki/Cut Rolls, Temaki Hand Rolls, and Izakaya small plates. The menu also includes a full drinks program with Japanese beer, sake, and soju cocktails. Supporting services include the Damu VIP Club loyalty program (points-based rewards), Damu SMS Program for marketing alerts, and online ordering via Toast Tab integration. Delivery is available through DoorDash, Uber Eats, and Grubhub.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Kids pricing at $23.99 (ages 4-10), free for ages 0-3 - family-friendly accessibility
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature2 records

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Sushi Gen: Long-standing Southern California sushi restaurant known for high-quality fish and traditional Japanese menu. Comparable as a Southern California sushi destination competing for similar diners seeking premium fish quality.
• Bluefin Sushi: AYCE sushi concept emphasizing Omakase-grade fish cuts including Bluefin Tuna. Direct competitor on the 'premium fish at AYCE prices' positioning.
• Sushi Tomi: Orange County-based sushi restaurant serving sushi and Japanese dishes at similar price points. Direct local competitor in the same geography.
• Sake 2 Me Sushi: AYCE sushi restaurant operating in Southern California. Comparable as another AYCE format sushi operator targeting similar price-sensitive diners who want premium fish.
• Kula Revolving Sushi: Tech-enabled AYCE sushi chain with a similar price-per-person model and broad menu of rolls, nigiri, and sake. Most directly comparable operator to Sushi Damu's premium AYCE format at a multi-unit scale.

Broad incumbents

• Sushi Roku: Established multi-unit Japanese restaurant group with a broad sushi and izakaya menu. Comparable as a larger incumbent offering overlapping rolls, nigiri, and sake programs.
• Poke Bar: Fast-casual seafood chain focused on poke and sushi. Comparable as a broader seafood fast-casual incumbent competing for the same 'fresh fish at accessible prices' customer.
• Sugarfish: Multi-unit Southern California sushi brand built around an omakase-style no-menu 'Trust Me' experience. Comparable as a premium Japanese brand occupying the upper end of the Southern California sushi market.

Regional players

• Yama Sushi: Regional sushi restaurant group. Comparable as an operator running similar sushi menus and AYCE-adjacent formats in California markets.

Emerging players

• Hello Sushi: Smaller-scale sushi restaurant operator with AYCE-style offerings. Comparable as an emerging concept testing similar AYCE sushi economics in adjacent markets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/sushi-damu-tustin

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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