Sushi of Gari
Sushi of Gari is a privately held Manhattan fine-dining sushi restaurant group, founded in 1997, operating three NYC locations plus a legacy LA site. It sells proprietary 'Gari Style' chef-prepared omakase ($160–$250) and à la carte sushi to fine-dining enthusiasts, supplemented by catering, takeout, and delivery.
- Company typePrivate
- Founded1997
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Sushi of Gari does
Sushi of Gari is a privately held Japanese fine-dining sushi restaurant group founded in 1997 by chef Masatoshi 'Gari' Sugio on Manhattan's Upper East Side. The company operates three active New York City locations — Upper East Side (402 East 78th Street), Upper West Side/Columbus (370 Columbus Avenue), and Theatre District (347 West 46th Street) — plus a legacy Hollywood, CA footprint opened in 2016 and a former Tribeca location that closed on November 23, 2024. The Tribeca closure and the founder's death in October 2025 leave an unresolved succession event for the eponymous brand.
The group's core product is the proprietary 'Gari Style' sushi experience: chef-prepared nigiri where sauces and toppings are applied directly during preparation rather than added by the customer, enabling 25+ signature items such as Yaki Salmon, Zuke Kinme Dai, Yaki Toro, and Gindara Misozuke. The signature offering is multi-course omakase priced $160–$250, complemented by lunch specials ($48–$70), sushi bar entrées ($60–$75), à la carte sushi ($7.50–$13 per piece), and a curated premium sake program including proprietary-label bottles co-developed with Isojiman and Niizawa breweries ($55–$2,900).
Revenue is generated primarily through dine-in service across the three Manhattan locations, supplemented by takeout and delivery via Toasttab (UES, 46th St) and DoorDash (UWS, UES), reservations through OpenTable, corporate catering via ezCater with a 20% on-site service fee, gift certificates through Gift Rockers, and seasonal prix fixe events (Mother's/Father's Day at $120/pp). The company serves fine-dining enthusiasts, general restaurant patrons, and event/catering customers, and it has earned two stars from The New York Times for its innovative Gari Style approach.
Sushi of Gari firmographics
Firmographics- Name
- Sushi of Gari
- Legal name
- Sushi of Gari Group
- Website
- https://sushiofgari.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Sushi of Gari is a privately held Manhattan fine-dining sushi restaurant group, founded in 1997, operating three NYC locations plus a legacy LA site. It sells proprietary 'Gari Style' chef-prepared omakase ($160–$250) and à la carte sushi to fine-dining enthusiasts, supplemented by catering, takeout, and delivery.
- Ownership category
- akta.pro rank
Sushi of Gari industry classification
Industry- Product category
- Japanese Fine Dining Sushi Restaurants
- akta.pro primary industry
- In-Store Sushi & Asian Prepared Foods (CRAHAKAD)
Keywords
Where Sushi of Gari is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Sushi of Gari business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Dine-in Restaurant Service: Full-service sushi restaurant with omakase (chef's choice) and à la carte options. Customers can dine at tables or sushi counters.
- Takeout and Delivery: Takeout orders via phone and online platforms (Toasttab, DoorDash). Delivery available through DoorDash integration.
- Catering Services: On-site catering with staff (20% service fee) and drop-off/pickup catering. Special catering offerings include Chef's Obento Box and Catering Platters. Catering inquiries via email to [email protected].
- Gift Certificates: Gift certificates sold through Gift Rockers platform for gifting purposes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Omakase Experiences - Multi-course chef's choice dining |
| One time/ perpetual license | Pay-as-you-go | Lunch Specials |
| Unit Pricing | Pay-as-you-go | Sushi Bar Entrées |
| Unit Pricing | Pay-as-you-go | À la Carte Sushi |
| Unit Pricing | Pay-as-you-go | Sake and Beverages |
| Other | Pay-as-you-go | Catering Services |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
Sushi of Gari product offering
Product offeringCore offering
Sushi of Gari is a Japanese fine-dining sushi restaurant group that sells omakase and à la carte sushi meals featuring the proprietary 'Gari Style' preparation method, where sauces and toppings are applied directly onto sushi during chef preparation. The company operates three Manhattan restaurant locations offering dine-in, takeout, delivery, catering, and gift certificates, with menus centered on over 25 signature sushi creations and a curated premium sake program.
Product overview
Sushi of Gari is a Japanese sushi restaurant group operating multiple locations in New York City, founded by Chef Masatoshi 'Gari' Sugio in 1997. The company's signature offering is the Gari-style sushi experience, where sauces and toppings are applied directly to sushi during preparation rather than relying on soy sauce. The group operates three active Manhattan locations: Upper East Side, Upper West Side (Columbus), and 46th Street in the Theatre District, along with a catering and takeout service. The core product is the omakase dining experience featuring chef-selected signature sushi pieces with proprietary sauces. Additional offerings include obento boxes, catering platters, and gift certificates.
Differentiator
Problem solved
Functional benefit
Products and services
- Signature Omakase Experience Chef's choice multi-course sushi dining experience featuring Gari's signature sauces and toppings applied directly to sushi pieces, pioneered by Chef Masatoshi 'Gari' Sugio.
- Gari Sushi Lunch Lunch special featuring 4 pieces of Gari's signature sushi with choice of spicy tuna roll or spicy shrimp tempura roll, served with miso soup and green salad.
- Sushi Omakase 12 pieces of chef-selected sushi in omakase style.
- Sushi & Sashimi Omakase 4 kinds of sashimi followed by 8 pieces of sushi.
- Sashimi Omakase 12 kinds of assorted sliced raw fish sashimi.
- Sushi Bar Entrées Signature sushi and sashimi entrée options including Gari's Special, Tuna of Gari, Sushi Regular, Sushi Deluxe, Chirashi, and Sashimi Dinner/Special.
- 46th Signature Omakase Experience Collaboration tasting menu by Sushi Chef Ishiyama and Kitchen Chef Oyama featuring seasonal highlights, two small appetizers, 14 chef-selected signature pieces, and soup. Available in standard and gluten-free options.
- Chef's Obento Box Premium takeout bento box featuring assorted sushi and Japanese cuisine elements.
- Catering Platter Full-service or drop-off catering options for events, with 20% service fee for on-site catering.
- Sushi of Gari Upper East Side Original restaurant location at 402 East 78th Street, New York, NY 10075. Open 7 days with lunch and dinner service.
- Sushi of Gari UWS (Gari Columbus) Upper West Side location at 370 Columbus Avenue, New York, NY 10024. Open Monday-Sunday with lunch and dinner service.
- Sushi of Gari 46 Theatre District location at 347 West 46th Street, New York, NY 10036. Open Tuesday-Saturday with lunch and dinner service.
- Gift Certificates Gift certificate offerings available through Gift Rockers platform, sold for gifting purposes.
Companies that use Sushi of Gari
Customer profileSegments3 records
Ideal customer profiles3 records
Sushi of Gari technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Sushi of Gari partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- True World FoodsminorTrue World Foods, a sushi ingredient distributor, partnered with Sushi of Gari to produce a promotional video for the restaurant. This relationship facilitated PR video production showcasing the restaurant's offerings.
- Isojiman BrewerycoreLegendary Isojiman brewery in Shizuoka crafted a special sake exclusively for Sushi of Gari - the Gari Isojiman Junmai Daiginjo. This proprietary label sake features velvety and elegant characteristics and is sold as a premium offering.
- Niizawa BrewerycoreRenowned Niizawa brewery in Miyagi created the Gari Hakurakusei Junmai Daiginjo exclusively for Sushi of Gari. An elegant and delicately balanced Yamada-Nishiki sake.
Scale indicators3 records
Recent moves14 records
Expansion highlights4 records
Sushi of Gari competitors and assessment
Company assessmentDirect peers
- Sushi Yasuda: Long-standing, traditional Edomae-style sushi restaurant in Midtown Manhattan. Highly comparable to Sushi of Gari on NYC fine-dining sushi positioning, reputation, and à la carte/omakase menu structure.
- Sushi Ginza Onodera: Premium Edomae sushi concept with NYC locations (and international expansion). Comparable to Sushi of Gari on traditional Tokyo-style technique, premium price point, and Manhattan flagship presence.
- Sushi Nakazawa: High-end NYC omakase sushi restaurant in the West Village, led by chef Daisuke Nakazawa. Directly comparable to Sushi of Gari on premium positioning, omakase-led menu, and Manhattan fine-dining clientele.
- Sushi Saito: Three-Michelin-star exclusive sushi counter in Tokyo (with international members-only offshoots). Comparable to Sushi of Gari on Edomae technique, scarcity-driven demand, and ultra-premium omakase positioning.
- Sugarfish: Multi-location NYC and LA sushi brand offering a more accessible, trust-the-chef menu. Comparable to Sushi of Gari on multi-unit operation and brand-led sushi experience, though at a lower price tier.
- Sushi Zo: LA-originated premium omakase sushi concept with NYC presence. Comparable to Sushi of Gari on traditional Edomae technique, omakase-only format, and West Coast–East Coast cross-market positioning.
- Masa: Three-Michelin-star sushi counter in Manhattan's Time Warner Center, widely considered the benchmark for ultra-premium NYC sushi. Comparable to Sushi of Gari in cuisine, customer profile, and price-point leadership.
- Jewel Bako: Intimate, highly regarded Japanese fine-dining restaurant in NYC's East Village. Comparable to Sushi of Gari on chef-driven omakase, NYC culinary reputation, and loyal high-end clientele.
- Ichimura at Brushstroke: Highly exclusive eight-seat sushi counter in Tribeca by chef Eiji Ichimura. Comparable to Sushi of Gari on NYC Edomae fine-dining sushi, counter-seating exclusivity, and chef-driven reputation.
Broad incumbents
- Nobu: Global upscale Japanese restaurant brand with NYC flagship locations. Comparable to Sushi of Gari as a broader Japanese fine-dining incumbent, though Nobu operates at greater scale and a more global, hybrid sushi menu.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Sushi of Gari social profiles
Digital presenceSushi of Gari financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sushi of Gari leadership team
Management profileNumber of profiles
Profiles2 records
Sushi of Gari funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sushi of Gari M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sushi of Gari
What does Sushi of Gari do?
Sushi of Gari is a Japanese fine-dining sushi restaurant group that sells omakase and à la carte sushi meals featuring the proprietary 'Gari Style' preparation method, where sauces and toppings are applied directly onto sushi during chef preparation. The company operates three Manhattan restaurant locations offering dine-in, takeout, delivery, catering, and gift certificates, with menus centered on over 25 signature sushi creations and a curated premium sake program.
Is Sushi of Gari a public or private company?
Sushi of Gari is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sushi of Gari founded?
Sushi of Gari was founded in 1997. It employs 1 to 10 people.
Where is Sushi of Gari based?
Sushi of Gari is headquartered in New York, United States, in the North America region.
How does Sushi of Gari make money?
Four revenue lines are on record. Dine-in Restaurant Service is the primary driver. The others are takeout and Delivery, catering Services and gift Certificates.
Who are Sushi of Gari's main competitors?
Direct peers on record are Sushi Yasuda, Sushi Ginza Onodera, Sushi Nakazawa, Sushi Saito, Sugarfish, Sushi Zo, Masa, Jewel Bako and Ichimura at Brushstroke. Nobu is listed as a broad incumbent.
Does Sushi of Gari have an API?
No public API is recorded for Sushi of Gari.
What industry is Sushi of Gari in?
Sushi of Gari's product category is Japanese Fine Dining Sushi Restaurants. Its primary akta.pro industry code is CRAHAKAD, In-Store Sushi & Asian Prepared Foods.