Sushi Time ČR

What Sushi Time ČR does

Sushi Time ČR is a Prague-based sushi and Asian cuisine operator, legally organized as Optiform s.r.o. (IČ 24844730), registered at Zděbradská 74, Jažlovice, Říčany, and active since 2011. The company runs a multi-channel restaurant business consisting of four dine-in bistros in central Prague (Florentinum, Rustonka/Sokolovská, Anděl, and Quadrio), a home and office delivery service covering two Prague zones with daily operations from 10:30 to 21:00, and a dedicated party and catering service with a 750 CZK minimum order and 3-hour delivery SLA. The underlying technology stack is a standard e-commerce platform (sushitime.cz) supporting online ordering, account registration, and order tracking, with payments processed via WebPay (including MasterPass), MALL Pay for buy-now-pay-later, and acceptance of Czech meal vouchers (stravenky) at the point of sale.

The product portfolio centers on sushi — catering platters (e.g., Sushi Tray 1), assorted sushi boxes (Boxes 1-3 including a vegetarian variant), individual maki and nigiri, and signature specialty rolls such as Philadelphia, California, Perfect Couple, and doublesalmon — supplemented by wok dishes (Pad Thai, Beef Udon, Bulgogi, Kra Pao), poke bowls, Japanese soups (Miso, Ramen, Tom Yum), onigiri rice balls, and Asian-inspired desserts (mochi, coconut tapioca). Beverages include homemade lemonades, jasmine tea, wines (Grüner Veltliner, Frankovka), beers (Singha, Pilsner Urquell), and energy drinks.

The business operates a direct-to-consumer transaction model with per-unit pricing: individual items range from 49 to 1900 CZK, sushi sets from 105 to 299 CZK, and wok mains from 149 to 259 CZK, with a 130 CZK delivery order minimum and zone-based delivery fees of 50 CZK (Zone 1) or 60 CZK (Zone 2). The primary customer base is Prague-resident individual consumers, supplemented by office lunch delivery and event catering. Marketing is conducted through the company website, Facebook, Twitter, Instagram, and email newsletter. Distribution is currently single-country, restricted to Prague, with a recent fallback integration with damejidlo.cz amid in-house eshop technical disruption. The company is privately held with no external investors, no funding rounds, no M&A activity, and no disclosed revenue in the input data.

Name

Sushi Time ČR

Legal name

Optiform, s.r.o.

Website

https://sushitime.cz

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Sushi Time ČR (Optiform s.r.o.) is a Prague-based sushi and Asian cuisine operator running four dine-in bistros, a two-zone home/office delivery service, and a party and catering service, serving individual consumers, offices, and event customers in Prague.

Ownership category

akta.pro rank

Product category

Restaurant / Sushi & Asian Cuisine

NAICS

Limited-Service Restaurants (722513), Restaurants and Other Eating Places (72251)

SIC

Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

In-Store Sushi & Asian Prepared Foods (CRAHAKAD)

Keywords

• Sushi delivery
• Asian cuisine
• Food catering
• Restaurant bistros
• Online food ordering

Headquarters

HQ city

Říčany

HQ country

Czechia

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Food and beverage sales: Primary revenue stream from direct sale of sushi, wok dishes, and Asian cuisine through delivery and dine-in channels. Revenue generated from individual orders, catering events, and bistro dining.
2. Catering and party services: Catering orders for events with minimum order value of 750 CZK, featuring sushi trays and boxes delivered within 3 hours of order placement.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Sushi Time ČR, operated by Optiform s.r.o., sells fresh sushi and Asian cuisine (maki, nigiri, specialty rolls, poke bowls, wok dishes, soups, onigiri, desserts and drinks) to individual consumers in Prague. Customers can order through the sushitime.cz e-shop for home/office delivery, dine in at four Prague bistro locations, or arrange party and event catering (minimum 750 CZK). Orders are fulfilled within two delivery zones and operating hours of 10:30–21:00 daily, with payment by cash, card (WebPay), MALL Pay, and meal vouchers.

Product overview

Sushi Time ČR is a Czech sushi and Asian cuisine restaurant chain operated by Optiform s.r.o., offering fresh sushi and hot Asian dishes through a multi-channel model: (1) a full e-commerce online ordering platform (sushitime.cz) for delivery across Prague, (2) dine-in bistro locations in Florentinum, Rustonka, Anděl, and Quadrio, and (3) a Party & Catering service for events with platter and box options. The product portfolio is organized around sushi — including catering platters (Sushi Tray 1), sushi boxes (Sushi Box 1/2/3), individual maki and nigiri items, and specialty rolls (Philadelphia, California, Perfect Couple, doublesalmon) — alongside hot wok dishes (Chicken Pad Thai, Beef Udon, Bulgogi Beef, Kra Pao), poke bowls, Japanese soups (Miso, Ramen, Tom Yum), onigiri rice balls, and desserts (Mochi, Coconut Tapioca). Beverages include soft drinks, homemade lemonades, wines, beers, and energy drinks. The online ordering system is supported by WebPay and MALL Pay payment integrations.

Differentiator

Problem solved

Functional benefit

Products and services

• Delivery Service Food delivery service across two zones within Prague, operating daily from 10:30 to 21:00. Zone 1 delivery fee is 50 CZK and Zone 2 is 60 CZK, with a minimum order of 130 CZK. Customers can order sushi, wok dishes, poke bowls, and other items from the sushitime.cz menu.
• Party & Catering Service Catering service for parties and events with a minimum order of 750 CZK. Sushi is presented on platters or in boxes, with vegetarian and dietary-specific menu options available, delivered approximately 3 hours after order placement.
• Bistro (Dine-in) In-restaurant dining service at four Prague locations: Florentinum, Rustonka, Anděl, and Quadrio. Customers select from the full sushi and Asian menu on-site and can dine in.
• Sushi Tray (Plato) 1 Premium catering platter featuring nigiri (salmon, tuna), maki rolls (salmon, tuna), futomaki sake avocado, Philadelphia roll, California roll, and sashimi, presented on a decorative tray for group serving. Priced at 1900 CZK.
• Sushi Box 1 Assorted sushi box containing maki salmon, maki cucumber, double salmon, nigiri tuna, nigiri salmon, crunchy veggie, cali love, and green cali rolls, presented in a box for individual or group consumption.
• Sushi Box 2 Assorted sushi box with maki avocado, maki tamago, maki salmon, perfect couple, cali love, crunchy veggie, green cali, nigiri salmon, and nigiri tuna.
• Sushi Box 3 (Vegetarian) Vegetarian sushi box featuring nigiri avocado, nigiri cucumber, maki with pickled zucchini, shitake, carrot, and cucumber, uramaki tamago with chives, cali zucchini, crunchy veggie, and veggie Philadelphia rolls.
• Sushi Sets (various) Pre-composed sushi sets including Tuna premium, Mango mayo, Veggie Mix Box, Salmon Dream, Perfect Couple, Friends, happy avo, doublesalmon, no gym, omega 3, hungry guy, american, cucumber, pink, and Avo — each combining maki, nigiri, and special rolls in various portion sizes. Prices range from 105 CZK to 299 CZK.
• WOK (Asian stir-fry dishes) Wok main courses including Asian Noodles, Butter Chicken, Chicken Satay, Chicken Pad Thai, Beef Udon, Chicken Fried Rice, Thai Chicken Red Curry, Nasi Goreng, Kra Pao, Yellow Fish Curry, Salmon Curry Udon, and Bulgogi Beef, served with rice or noodles. Prices range from 149 CZK to 259 CZK.
• Poke & Salads Poke bowls and side salads including Salmon Avo Poké, Salmon Teriyaki Poké, Edamame Salad, Wakame, and Kimchi.
• Soups Soup offerings including Miso, Hot & Sour, Pho Bo, Pork Ramen, Chicken Tom Yum, and Prawn Tom Yum.
• Sweets / Desserts Desserts including Mochi matcha, Mochi yuzu, Mochi black sesame, and Coconut Tapioca Pudding.
• Drinks Beverages including homemade lemonades (maracuja, elderflower), jasmine tea, Pepsi Cola, Pepsi Light, mineral water (still and sparkling), Sommelier Select wines (Grüner Veltliner, Frankovka), Thai beer (Singha), Pilsner Urquell, Birell (non-alcoholic), Red Bull, and Red Bull variants. Prices range from 39 CZK to 79 CZK.
• Onigiri Japanese rice ball snacks available with tuna, salmon, avocado, or mango sticky rice fillings.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Wolt: International food delivery platform operating in Prague, offering restaurants a delivery channel while competing for end-customers with Sushi Time's own delivery service.
• Wasabi (sushi chain): UK-based sushi and Asian cuisine takeaway/dine-in chain operating at scale with similar grab-and-go sushi offerings, useful as a comparable for unit economics in the format.
• Yo! Sushi: International sushi restaurant chain with conveyor-belt and delivery concepts — broader in scale than Sushi Time but representing the same sushi-as-convenience category benchmark.
• Dáme jídlo: Dominant Czech food delivery marketplace that Sushi Time currently relies on due to eshop outages. As an aggregator, it competes for the same delivery orders while charging commissions that compress Sushi Time's margins.
• Sushi Shop: International sushi delivery and takeaway chain; operates at scale in multiple markets with a similar delivery + retail/dine-in approach as Sushi Time, useful as a comparable for delivery-led sushi economics.

Direct peers

• Sakana Sushi: Prague-based sushi restaurant and delivery operator offering direct competition to Sushi Time on both dine-in and home delivery occasions in the Czech market.
• Miyabi Sushi: Czech sushi restaurant and delivery brand competing directly for the same Prague consumer lunch and dinner occasion, with a comparable menu of sushi and Asian cuisine.
• Sushi Mushi: Prague-based sushi and Asian cuisine delivery and restaurant chain, operating a very similar multi-channel model (delivery, dine-in, online ordering) within the same Prague market as Sushi Time.

Emerging players

• Sushi Daily: International sushi kiosk/concept focused on fresh grab-and-go sushi — comparable format in the prepared-sushi-at-retail category that Sushi Time competes in.

Regional players

• Greenfood: Czech healthy/Asian meal delivery operator offering sushi and poke bowls; competes with Sushi Time in the Prague delivery channel for the same health-conscious and Asian cuisine occasions.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/sushitimecz
• Facebookfacebook.com/sushitime.cz
• Instagraminstagram.com/sushitimecz
• LinkedInlinkedin.com/company/sushitimecr

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sushi Time ČR