Sustainable Blue
Sustainable Blue is a privately held Canadian aquaculture company operating a proprietary land-based closed-loop saltwater RAS that produces premium antibiotic-free Atlantic salmon, sold through Sobey's, independent retailers, and restaurants across Canada and the US.
- Company typePrivate
- Founded1995
- HeadquartersCentre Burlington, Canada
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Sustainable Blue does
Sustainable Blue is a privately held Canadian aquaculture company headquartered in Centre Burlington, Nova Scotia, operating a land-based saltwater Recirculating Aquaculture System (RAS) that produces Atlantic salmon. The company's proprietary closed-loop system recirculates 100% of process water with zero wastewater discharge, eliminates fish escapes and antibiotic use, and converts fish waste biosolids to electricity via methane digestion. Fish are raised from egg through freshwater hatchery to saltwater growout, maturing to 10–14 pounds before harvest. Production capacity reached 1,000 metric tonnes per annum as of 2021 after progressive facility expansions from a 2010 pilot plant.
The company monetizes its output through wholesale and retail sale of responsibly raised Atlantic salmon. Distribution channels include Sobey's supermarket seafood counters across Canada, select independent retailers in Canada and the US, direct supply to fine dining and hospitality businesses (e.g., The Inn at Bay Fortune), and a dedicated US sales agent (Educated Fish Co.) covering the American market. Marketing emphasizes sustainability storytelling, Ocean Wise Recommended certification, and celebrity chef endorsements. The company operates with a lean headcount of 12 employees.
The business model is a differentiated goods play rather than a technology licensor: Sustainable Blue sells premium-priced physical salmon rather than its RAS IP. Its competitive moat rests on 25+ years of accumulated RAS engineering expertise, zero-discharge environmental credentials, and the taste/quality positioning of its salmon relative to conventional ocean-raised Atlantic salmon. The company is technically owner/family-led with no disclosed institutional investors, no funding rounds, and no public revenue figures.
Sustainable Blue firmographics
Firmographics- Name
- Sustainable Blue
- Legal name
- Sustainable Blue
- Website
- https://sustainableblue.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sustainable Blue is a privately held Canadian aquaculture company operating a proprietary land-based closed-loop saltwater RAS that produces premium antibiotic-free Atlantic salmon, sold through Sobey's, independent retailers, and restaurants across Canada and the US.
- Ownership category
- akta.pro rank
Sustainable Blue industry classification
Industry- Product category
- Sustainable Salmon Aquaculture
- NAICS
- Aquaculture (1125), Seafood Product Preparation and Packaging (3117)
- SIC
- Prepared Fresh Or Frozen Fish & Seafoods (2092), Food And Kindred Products (2000)
- akta.pro primary industry
- Recirculating Aquaculture Systems (RAS) & Land-Based Farming (AFAEAAAG)
- akta.pro secondary industries
- Aquaculture Harvest, Processing & Packing (Farmed Finfish/Shellfish; On-Farm Plants) (AFANADAL), Aquaculture Farm Services & Operations Support (net cleaning, diving, grading, harvesting) (AFAEAAAM)
Keywords
Where Sustainable Blue is headquartered
LocationHeadquarters
- HQ city
- Centre Burlington
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Sustainable Blue business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Technology or R&D, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Atlantic Salmon Product Sales: Sustainable Blue generates revenue through the sale of responsibly raised Atlantic salmon products to retail consumers via supermarket seafood counters and independent retailers, as well as to restaurants and hospitality businesses.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Sustainable Blue product offering
Product offeringCore offering
Sustainable Blue produces Atlantic salmon in a proprietary land-based closed-loop Recirculating Aquaculture System (RAS) located in Centre Burlington, Nova Scotia. The system recirculates 100% of water with zero wastewater discharge, eliminates antibiotics and growth hormones, prevents fish escapes, and converts fish waste biosolids into electricity via a methane digester. Finished salmon is sold wholesale to retail grocery chains, independent retailers, and restaurants/hospitality businesses in Canada and the US.
Product overview
Sustainable Blue operates a single unified core product: their Atlantic Salmon raised using a proprietary closed-loop Recirculating Aquaculture System (RAS) in land-based saltwater facilities. The company produces Atlantic salmon with zero antibiotics, zero growth hormones, and zero wastewater discharge. Production capacity reached 1,000 metric tonnes per annum as of 2021. Products are sold through retail channels including Sobey's and independent retailers across Canada and the US.
Differentiator
Problem solved
Functional benefit
Products and services
- Sustainable Blue Atlantic Salmon
Quantifiable outcome
- Zero wastewater discharge (100% of water recycled)
- +3 more outcomes
Companies that use Sustainable Blue
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
Sustainable Blue technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Sustainable Blue partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Ocean Wise SeafoodcoreOcean Wise Seafood is an ocean conservation program that empowers consumers and businesses to choose sustainable seafood options. Sustainable Blue carries the Ocean Wise Recommended certification, which provides third-party validation of the company's sustainable seafood credentials and helps consumers identify responsible choices.
- Educated Fish Co.coreEducated Fish Co. serves as the dedicated US sales agent for Sustainable Blue, handling all ordering opportunities and sales inquiries for the American market.
- Sobey'scoreSobey's is a major Canadian grocery chain where Sustainable Blue products are available at seafood counters, providing retail distribution across Canada.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
Sustainable Blue competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Sustainable Blue social profiles
Digital presenceSustainable Blue compliance and trust
Trust signalCompliance1 record
Sustainable Blue financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sustainable Blue leadership team
Management profileNumber of profiles
Sustainable Blue funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sustainable Blue M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sustainable Blue
What does Sustainable Blue do?
Sustainable Blue produces Atlantic salmon in a proprietary land-based closed-loop Recirculating Aquaculture System (RAS) located in Centre Burlington, Nova Scotia. The system recirculates 100% of water with zero wastewater discharge, eliminates antibiotics and growth hormones, prevents fish escapes, and converts fish waste biosolids into electricity via a methane digester. Finished salmon is sold wholesale to retail grocery chains, independent retailers, and restaurants/hospitality businesses in Canada and the US.
Is Sustainable Blue a public or private company?
Sustainable Blue is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sustainable Blue founded?
Sustainable Blue was founded in 1995. It employs 11 to 50 people.
Where is Sustainable Blue based?
Sustainable Blue is headquartered in Centre Burlington, Canada, in the North America region.
How does Sustainable Blue make money?
One revenue line is on record: atlantic Salmon Product Sales.
Does Sustainable Blue have an API?
No public API is recorded for Sustainable Blue.
What industry is Sustainable Blue in?
Sustainable Blue's product category is Sustainable Salmon Aquaculture. Its primary akta.pro industry code is AFAEAAAG, Recirculating Aquaculture Systems (RAS) & Land-Based Farming, with a secondary code of AFANADAL, Aquaculture Harvest, Processing & Packing (Farmed Finfish/Shellfish; On-Farm Plants). Its NAICS code is 1125 and its SIC code is 2092.