Sustainability in Practice

What Sustainability in Practice does

Sustainability in Practice (SIP) is a Tbilisi, Georgia-headquartered international ESG consulting-integrator founded in 2016. The firm delivers five interconnected service streams—ESG Management Consulting, Environmental Practices, Employee Engagement and Development, Social Impact, and Responsible Brand—covering the full ESG maturity arc from initial diagnostics through strategy, implementation, reporting, and training. SIP serves enterprise clients across diverse verticals including retail, telecom, FMCG, energy, metals and mining, pharmaceuticals, financial services, and IT, with disclosed engagements spanning 75 companies and 175 projects over seven years of operation.

The firm's core technology is human-delivered consulting expertise grounded in established international frameworks (GRI, AA1000SES, SROI, ISO 20400, double materiality assessment, B Lab) rather than a proprietary software platform. Proprietary methodologies include an ESG Maturity Assessment, Impact Assessment using SROI, Materiality Assessment Framework, and Triple Bottom Line Integration. SIP also offers a distinct IPO ESG Advising product line with three subscription-style tiers (Starter, Business, Enterprise) targeting PE/VC-backed companies and firms with valuations exceeding $100M preparing for public offerings.

Commercially, SIP generates revenue through bespoke professional-services project engagements and multi-year IPO Advisory subscriptions, with quote-based pricing tailored to client ESG maturity stage and budget. Go-to-market is enterprise field sales via direct outreach, LinkedIn, website inquiry forms, and downloadable presentations. Leadership is anchored by CEO Kristina Bagrova (University of Pennsylvania Wharton) and Head of Consulting Kseniya Lopatkina (Bocconi University Milan). No revenue, funding, or financial details are disclosed.

Name

Sustainability in Practice

Legal name

Sustainability in Practice

Website

https://sustainb.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Sustainability in Practice is a Tbilisi-based international ESG consulting-integrator offering strategy, environmental, employee engagement, social impact, and responsible brand services to enterprise clients across multiple industries and IPO-ready companies.

Ownership category

akta.pro rank

Product category

ESG Consulting Services

NAICS

Management, Scientific, and Technical Consulting Services (5416), Environmental Consulting Services (541620)

akta.pro primary industry

Sustainability & ESG Consulting (BPAHACAK)

akta.pro secondary industries

Sustainability, ESG & Climate Risk Advisory (BPAHAJAH), ESG, Sustainability & Impact Research (BPAHALAL)

Keywords

• ESG consulting services
• Sustainability advisory
• ESG strategy development
• Non-financial reporting
• Diversity and inclusion consulting

Headquarters

HQ city

Not specified

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. ESG Management Consulting Services: Project-based consulting engagements providing individualized solutions for companies at any stage of ESG development. Services include ESG strategy development, implementation, maturity assessments, and training. Revenue is generated through bespoke project engagements scoped to client needs, budget, and ESG maturity level.
2. IPO ESG Advisory Packages: Tiered package pricing (Starter, Business, Enterprise) for companies preparing for IPO or investment rounds. Packages include services such as ESG diagnostics, greening of business processes, reporting, strategy and roadmap development, internal documents, and training.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Sustainability in Practice is an ESG consulting-integrator that helps companies embed environmental, social, and governance principles into their business processes. Offerings span ESG maturity assessments, strategy development, regulatory framework establishment, non-financial reporting, diversity and inclusion implementation, circular economy programs, and a dedicated IPO ESG Advising package for companies preparing to go public.

Product overview

Sustainability in Practice is an international ESG consulting-integrator offering a portfolio of five interconnected service streams: ESG Management Consulting, Environmental Practices, Employee Engagement and Development, Social Impact, and Responsible Brand. These services work together as a comprehensive ecosystem where companies receive end-to-end support—from initial maturity assessment and strategy development through implementation, training, and ongoing optimization. The company also offers specialized IPO ESG Advising as a distinct service tier, providing targeted support for companies at different stages of ESG maturity preparing for public offerings. The offering operates as a consulting-services model rather than a software platform, delivering individual solutions tailored to each company's request, budget, and experience level.

Differentiator

Problem solved

Functional benefit

Products and services

• ESG Management Consulting

Quantifiable outcome

• 12% waste reduction achieved through circular economy implementation
• +4 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Sphera (formerly thinkstep): Sphera provides ESG, EHS, and sustainability software and advisory services. Comparable as an ESG reporting and management solutions provider, though SIP competes more on the advisory/services side versus Sphera's software-led approach.

Direct peers

• EcoAct (an Accenture company): EcoAct is a climate and sustainability consultancy offering carbon footprint, ESG strategy, and reporting services. Comparable as a project-based ESG advisory serving enterprise and IPO-bound clients, now operating within Accenture's broader sustainability practice.
• South Pole Group: South Pole is a leading climate and sustainability solutions provider offering advisory services on carbon, ESG strategy, and reporting. Comparable as a boutique ESG advisory serving enterprise clients with project-based engagements.
• Anthesis Group: Anthesis is a global sustainability consultancy specializing in ESG strategy, circular economy, climate, and reporting across multiple industries. Closely mirrors SIP's five-service-stream model and multi-vertical client base.
• BSR (Business for Social Responsibility): BSR is a global nonprofit business network and consultancy focused on sustainability strategy, ESG advisory, and stakeholder engagement. Highly comparable to SIP as a boutique ESG advisory serving enterprise clients on strategy, D&I, and reporting.

Broad incumbents

• Deloitte Sustainability Services: Deloitte offers climate and sustainability strategy, ESG reporting, and IPO advisory as part of its global consulting portfolio. Comparable on enterprise ESG mandates and IPO readiness work, but with vastly broader scale and reach.
• ERM (Environmental Resources Management): ERM is the largest pure-play global sustainability and ESG consulting firm, offering strategy, advisory, and technical services across industries. Directly comparable as an ESG advisory peer serving large enterprises, though far larger and broader in geographic and service scope than SIP.
• KPMG ESG Advisory: KPMG's ESG advisory practice provides sustainability strategy, reporting, and assurance for large enterprises and IPO-bound companies. Comparable in ESG advisory scope, particularly the IPO ESG advising overlap, though delivered within a Big 4 platform versus SIP's boutique model.

Others

• Schneider Electric Sustainability Advisory: Schneider Electric offers ESG and sustainability consulting through its Sustainability Business, often targeting industrial and energy clients — sectors SIP also serves. Comparable as an ecosystem player in the enterprise ESG advisory market.

Regional players

• Greenstone Plus: Greenstone Plus is a UK-based ESG and sustainability consultancy serving enterprise clients on reporting, supply chain sustainability, and ESG strategy. Comparable to SIP in boutique ESG advisory model and project-based engagement approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/esg-integrator

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sustainability in Practice