Suter Smith Cleine

What Suter Smith Cleine does

Suter Smith Cleine Pty Ltd is a privately-held boutique residential real estate agency headquartered at 1/17 Sunshine Beach Road, Noosa Heads, Queensland, Australia. The firm was established by four director-owners — Ian Suter, Linda Suter, Clint Smith, and Tyron Cleine — who are individually recognized as award-winning agents with long-standing reputations in the Noosa property market. The agency operates across 12 specialist suburbs spanning coastal and hinterland lifestyle markets (Noosa Heads, Sunrise Beach, Sunshine Beach, Peregian Beach, Coolum Beach, Castaways Beach, Marcus Beach, Doonan, Eumundi, Tewantin, Noosaville, Peregian Springs), serving mid-market residential buyers and sellers of lifestyle and acreage properties.

The company's core offering is traditional real estate sales representation, augmented by a standard agency website that provides property search and filtering (by suburb, price band from $50K to $10M+, bedrooms, bathrooms, car spaces), open inspection scheduling, an online 'Make an Offer' submission form, appraisal request functionality, and downloadable educational guides (Styling to Sell, Home Buyers Guide). Underlying technology is described as a conventional listing database and contact management system with no proprietary platform, no public APIs, no integrations, and no mobile application. The agency produces a video content series called 'Real Talk' and maintains a YouTube channel for property videos, functioning as a content marketing layer rather than a technology platform.

The business model is pure transaction-fee revenue: the firm earns standard Australian residential real estate sales commissions (typically 2-3% of sale price, rates not publicly disclosed) on closed transactions. The go-to-market motion is sales-led and direct-to-consumer, leveraging team-based service where clients access the collective experience of all four directors rather than a single agent, bespoke marketing campaigns tailored per property, and an early-adopter digital marketing stance that explicitly eschews newspaper advertising. Trailing-12-month operating metrics are $78M in total property sales volume across 43 transactions with an average of 18 days on market. The customer base is individual residential buyers and sellers; no enterprise clients, recurring contracts, or SaaS revenue streams exist. The firm also pursues community engagement through sponsorships of Noosa Heads Surf Club, Sunny Kids, and Katie Rose Cottage.

Name

Suter Smith Cleine

Legal name

Suter Smith Cleine Pty Ltd

Website

https://sutersmithcleine.com.au

Company type

Private

Operating status

Operating

Short description

Suter Smith Cleine is a boutique, privately-held residential real estate agency in Noosa Heads, Queensland, owned by four director-agents, serving mid-market buyers and sellers of coastal and hinterland lifestyle properties across 12 specialist suburbs in the Noosa region via traditional sales commissions.

Ownership category

akta.pro rank

Headquarters

HQ city

Noosa Heads

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Real Estate Sales Commission: Traditional real estate agency earning commissions on property sales transactions. No specific commission rates disclosed.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Suter Smith Cleine is a real estate agency that provides residential property sales services in the Noosa region of Queensland, Australia. The firm helps clients buy and sell properties across 12 specialist suburbs, offering property listings with search and filtering, open inspection scheduling, appraisal requests, and a 'Make an Offer' submission function. Revenue is earned on a commission basis from property sales transactions.

Product overview

Suter Smith Cleine is a real estate agency offering residential property sales services in the Noosa region of Queensland, Australia. The company's service offering centers on helping clients buy and sell properties across 12 specialist suburbs including Noosa Heads, Sunrise Beach, Sunshine Beach, and surrounding areas. Services include property listings with search functionality (filtering by suburb, price, bedrooms, bathrooms, car spaces), open inspection scheduling, a 'Make an Offer' submission form, property appraisal requests, and downloadable buyer guides. The agency also produces a video content series called 'Real Talk' and maintains listings of recent sales. The company is owned and operated by four directors (Ian Suter, Linda Suter, Clint Smith, Tyron Cleine) and functions as a traditional real estate agency without a technology platform or SaaS product.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Property Sales Agency Core real estate agency service representing residential property sellers and buyers in 12 specialist suburbs of the Noosa region, earning commission on completed property sales transactions.
• Bespoke Property Marketing Campaigns Tailored marketing campaign service for individual property listings, developed by the four directors using low-cost high-return digital marketing strategies rather than traditional newspaper advertising.
• Property Appraisal Service Free property appraisal request service for homeowners considering selling in the Noosa region, accessed via online form on the agency website.
• Real Talk Video Series Video content series featuring property-related content and education for buyers and sellers in the Noosa market, published on YouTube and the agency website.

Quantifiable outcome

• Average 18 days on market for properties sold
• +2 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor.

• Noosa Heads Surf ClubminorOthersCommunity sponsorship relationship supporting local surf club organization as part of company's community engagement initiatives
• Sunny KidsminorOthersCommunity sponsorship of Sunny Kids organization supporting local families and children
• Katie Rose CottageminorOthersCommunity sponsorship of Katie Rose Cottage hospice care organization

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Ray White Noosa: Major Australian real estate franchise with a Noosa office. Directly competes with Suter Smith Cleine for residential listings and sales in the same 12-suburb Noosa region, though with a national brand and larger agent roster.
• McGrath Estate Agents (Noosa): Australian real estate franchise with a Noosa office focused on coastal premium markets. Comparable offering in the same geography and similar premium-segment positioning to SSC.
• LJ Hooker Noosa: Long-established Australian real estate franchise operating in Noosa. Competes directly with SSC on residential sales across the same suburb set, with deeper brand recognition but less hyperlocal specialization.
• Belle Property Noosa: Boutique-leaning Australian real estate brand with a Noosa presence targeting premium coastal properties. Closest direct competitor in terms of brand positioning and target clientele to SSC.
• Hodges Real Estate (Noosa): Australian real estate network with a Sunshine Coast/Noosa office. Competes with SSC in residential sales in overlapping suburbs with similar mid-to-premium market focus.
• Tom Offermann Real Estate: Independent boutique real estate agency operating in the Noosa region. Comparable size, operating model, and target market to Suter Smith Cleine; one of the closest independent peers in the same micro-geography.
• Richardson & Wrench Noosa: Australian real estate brand with a Noosa office. Direct competitor in residential sales within the same 12-suburb Noosa catchment area as SSC.
• Century 21 Noosa: International real estate franchise operating in the Noosa region. Competes with SSC for residential listings in overlapping suburbs; comparable transaction-based revenue model but with global brand recognition.

Broad incumbents

• Sotheby's International Realty Australia: Global luxury real estate brand with Australian operations covering premium coastal markets including Noosa. Overlaps with SSC's high-end beachside/hinterland offering but at a higher price tier and broader geographic portfolio.

Regional players

• Marshall White: Australian premium residential real estate agency primarily serving Melbourne and inner-Victoria. Comparable premium-market positioning and boutique operating model, though geographically separate from SSC's Noosa catchment.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Suter Smith Cleine