What Suzuki Schweiz does

Suzuki Schweiz AG is the official Swiss importer and distributor for Suzuki Motor Corporation's product portfolio, covering automobiles, motorcycles, and marine outboard motors. Founded in 1981 and reorganized under Emil Frey Gruppe ownership in 2004, the company operates from Safenwil with 24 employees, coordinating nationwide sales through an authorized dealer network. The portfolio spans fully electric (e VITARA), plug-in hybrid (ACROSS), and conventional internal-combustion vehicles (SWIFT, VITARA, S-CROSS, Jimny), an extensive motorcycle lineup across sport (GSX-R, HAYABUSA), adventure (V-STROM), dual sport (DR-Z4S), and scooter segments (Burgman, Address, Avenis), plus marine propulsion including outboard motors with proprietary microplastic filtration technology.

Revenue is generated almost exclusively through hardware sales via the dealer network, with supplementary income from financing partnerships (0.99% Hit-Leasing through MultiLease AG), spare parts, and accessories. Pricing is set in Swiss Francs inclusive of 8.1% VAT, with products ranging from CHF 2,895 for entry-level scooters to CHF 22,995 for flagship motorcycles. Customer segments are predominantly individual Swiss consumers, with limited B2B engagements including a film production fleet partnership and motorsport sponsorship arrangements.

The company leverages its parent conglomerate's distribution infrastructure (Emil Frey Gruppe) for nationwide retail coverage while differentiating through Swiss cultural branding (Eidgenössischer Jodlerfest sponsorship, Fondation Barry partnership, Schwinger and alphorn ambassadors) and motorsport engagement (SUZUKI Swiss Racing Cup, RM-Z450 racing heritage with 29 world championships). Recent strategic priorities include the electrification transition via e VITARA and new ACROSS PHEV, alongside motorcycle lineup refreshes (DR-Z4S, SV-7GX) presented at EICMA 2025, and a planned leadership transition in the motorcycle and marine division effective July 2026.

Name

Suzuki Schweiz

Legal name

Suzuki Schweiz AG

Website

https://suzuki.ch

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Suzuki Schweiz AG is the official Swiss importer and distributor of Suzuki Motor Corporation's automobiles, motorcycles, and marine products, operating through a nationwide dealer network under Emil Frey Gruppe ownership from Safenwil.

Ownership category

akta.pro rank

Product category

Automotive and motorcycle distribution

NAICS

Automobile and Other Motor Vehicle Merchant Wholesalers (42311), Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227)

SIC

Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro primary industry

Electric Motorcycles & Electric Scooters Manufacturing (IMACAEAB)

akta.pro secondary industry

Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)

Keywords

• Automobile distribution
• Motorcycle retail
• Marine outboard motors
• Vehicle import services
• Automotive dealership

Headquarters

HQ city

Safenwil

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Marketing or Sales, Supply Chain, Operations, Technology or R&D

Revenue model

1. Automobile Sales: Sale of Suzuki automobiles including SWIFT, VITARA, S-CROSS, ACROSS, and e VITARA through authorized dealer network in Switzerland
2. Motorcycle Sales: Sale of Suzuki motorcycles across multiple categories including sport bikes (GSX-R), adventure (V-STROM), motocross (RM-Z, DR-Z), and scooters (Burgman, Address)
3. Marine Products Sales: Sale of Suzuki outboard motors and inflatable boats for marine use
4. Spare Parts and Accessories: Sales of genuine spare parts and accessories for all Suzuki product lines
5. HIT-Leasing Financial Services: Vehicle financing through leasing partner MultiLease AG, offering 0.99% Hit-Leasing for vehicles up to 800cm³
6. Suzuki Marine Import and Distribution: Import and sale of boats, outboard motors, spare parts and accessories

Pricing tiers

Distribution channels4 records

Marketing channels7 records

Core offering

Suzuki Schweiz AG is the official Swiss importer and distributor of Suzuki Motor Corporation products, selling Suzuki-branded automobiles (SWIFT, VITARA, S-CROSS, ACROSS plug-in hybrid, e VITARA battery electric, Jimny), a full motorcycle line-up (sport GSX-R series, HAYABUSA, naked GSX-S/KATANA/GSX-8S/T/TT, adventure V-STROM, dual sport DR-Z, motocross RM-Z, scooters Address/Avenis/Burgman) and Suzuki Marine outboard motors through an authorized nationwide dealer network in Switzerland. Sales are supported by digital configurators on suzuki.ch, a HIT-Leasing financing programme via MultiLease AG, and an ISO 14001-certified import and distribution operation based in Safenwil.

Product overview

SUZUKI Schweiz AG, based in Safenwil, Switzerland, distributes automobiles, motorcycles, and marine products (outboard motors and inflatable boats). The automobile portfolio includes the e VITARA (fully electric), ACROSS (plug-in hybrid), SWIFT, VITARA, S-CROSS, and Jimny. The motorcycle range spans sport bikes (GSX-R series, HAYABUSA), naked bikes (GSX-S series, KATANA), adventure bikes (V-STROM series), dual sport (DR-Z series), and scooters (Address, Avenis, Burgman). Marine offerings include DF outboard motors featuring microplastic collection technology and DF ethanol-capable engines. The company is ISO 14001 certified for environmental management.

Differentiator

Problem solved

Functional benefit

Products and services

• SUZUKI Automobiles (SWIFT, VITARA, S-CROSS, ACROSS, e VITARA, Jimny) Passenger car portfolio distributed in Switzerland via the authorized dealer network, covering compact (SWIFT), SUV (VITARA, S-CROSS), plug-in hybrid SUV (ACROSS) and battery-electric compact SUV (e VITARA) segments, plus the Jimny off-roader. Priced in CHF incl. 8.1% VAT, available with HIT-Leasing.
• SUZUKI Motorcycles (Sport, Naked, Adventure, Dual Sport, Motocross, Scooter) Full motorcycle line-up sold in Switzerland through authorized dealers, covering hypersport (HAYABUSA), supersport (GSX-R series), naked/street (GSX-S series, KATANA, GSX-8S, GSX-8T, GSX-8TT), adventure (V-STROM series), dual sport (DR-Z series), motocross (RM-Z450) and 125cc / 400cc scooters (Address, Avenis, Burgman Street 125EX, Burgman 400). Available with HIT-Leasing up to 800cm³.
• SUZUKI Marine (Outboard Motors and Inflatable Boats) Suzuki DF outboard motors and inflatable boats distributed in Switzerland, featuring optional microplastic filtration for 4-cylinder models and ethanol-capable engines for CO2 neutrality. Distributed via the same authorized Suzuki dealer network, supported by spare parts and accessories.
• SUZUKI e VITARA (Battery Electric SUV) Suzuki's first global BEV - a compact SUV with electric ALLGRIP-e AWD, marking Suzuki's entry into the battery electric vehicle era for Swiss customers.
• SUZUKI ACROSS (Plug-in Hybrid SUV) Plug-in hybrid SUV sold in Switzerland, offering combined electric and combustion propulsion with modern safety and driver assistance systems.
• SUZUKI RM-Z450 Motocross Bike 449cc liquid-cooled 4-stroke motocross racing motorcycle producing 58 PS, equipped with Suzuki Holeshot Assist Control (S-HAC) selectable via handlebar switch, Showa suspension and a 112 kg dry weight. Sold in Switzerland from CHF 8,495.-.
• SUZUKI HAYABUSA Hypersport Motorcycle Legendary hypersport motorcycle featuring a 1340cc in-line four engine with iconic design and supreme power. Starting from CHF 22,995.- in Switzerland.
• SUZUKI Burgman 400 Maxi-Scooter 400cc single-cylinder premium maxi-scooter with CVT automatic transmission and Suzuki Traction Control System (STCS), starting from CHF 8,995.-, eligible for 0.99% HIT-Leasing.
• SUZUKI GSX-R1000R Supersport Motorcycle 1000cc supersport motorcycle with SR-VVT variable valve timing, Launch Control, cornering ABS and Quickshifter. Starting from CHF 18,995.- in Switzerland.
• SUZUKI V-STROM 800DE Adventure Motorcycle

Quantifiable outcome

• RM-Z450 has accumulated 29 world championship and national titles including 5 AMA 450 Motocross and 2 AMA 450 Supercross titles
• +4 more outcomes

Named customers6 records

Segments1 record

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Emil Frey GruppecoreChannel Partner/ Reseller/ Distributor · 1 January 2004The Emil Frey Gruppe acquired official Suzuki import operations in Switzerland in 2004, establishing Suzuki Automobile Schweiz AG. The partnership coordinates distribution, logistics, and dealer network management, providing Suzuki with extensive Swiss automotive retail expertise and nationwide presence.
• Eidgenössischer Jodler-Verband (EJV)coreGTM or Marketing PartnerSuzuki Schweiz AG serves as Auto-Partner for the Swiss yodeling association, supporting Swiss traditional culture. The partnership includes vehicle provision for the central president and aligns with Suzuki's Swissness branding strategy, targeting 20,000 association members.
• Fondation BarryminorGTM or Marketing PartnerSuzuki supports the Barry Foundation which preserves the famous Saint Bernard rescue dogs of the Great Saint Bernard Hospice. The partnership connects Suzuki with Swiss national symbols and heritage, featuring in TV advertising campaigns.
• Sinisha LüschercoreGTM or Marketing PartnerMulti-year brand ambassador partnership with rising Swiss Schwinger (traditional wrestling) athlete born 2006. Won first Eidgenössischer Kranz at ESAF 2025 in Mollis. Partnership includes SUZUKI VITARA 1.4 vehicle provision and long-term career support aligned with ESAF 2028 Thun goal.
• Noel NiederbergercoreGTM or Marketing PartnerMotocross racing partnership since 2025, competing with SUZUKI RM-Z450. Achieved 6th place overall in SAM Masters Open class in 2025 season. Partnership includes racing sponsorship and vehicle support, with goals for podium finishes and international Supercross experience.
• Mein Freund Barry Film ProductionminorGTM or Marketing PartnerOfficial Mobility-Partner for Swiss film production 'Mein Freund Barry' set in 18th century Swiss Alps. Provided fleet of eleven SUZUKI S-CROSS vehicles for filming at remote locations, demonstrating vehicle reliability under challenging conditions.
• SUZUKI Swiss Racing CupcoreGTM or Marketing PartnerSuzuki-organized motorsport competition since 2019 featuring SWIFT Sport vehicles. Organized by Christian Zimmermann, the cup provides cost-effective amateur racing opportunity with guest driver licenses through partner Autosport Schweiz. Season 2026 includes multiple slalom events at Swiss venues.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Honda Suisse: Japanese automobile and motorcycle OEM importer in Switzerland with a similar product portfolio and authorized dealer network. Directly comparable business model to Suzuki Schweiz, distributing Honda vehicles through Swiss dealer partnerships under comparable import-distribution economics.
• Yamaha Motor Switzerland: Swiss importer for Yamaha motorcycles and marine outboards, directly competing with Suzuki Schweiz in two of its three core segments. Same Japanese OEM import model with authorized dealer distribution and comparable scale of operation.
• BMW Motorrad Switzerland: German premium motorcycle importer in Switzerland with a comparable dealer-based distribution model and similar focus on the Swiss motorcycle market. Competes with Suzuki for the same premium motorcycle customer segment via the same authorized dealer channel structure.
• Ducati Switzerland: Italian premium motorcycle importer in Switzerland with a similar dealer-based business model. Competes with Suzuki in the sport and premium motorcycle segments through the same authorized Swiss dealer network.
• Kawasaki Motors Switzerland: Japanese motorcycle OEM importer in Switzerland with a comparable single-brand motorcycle focus and dealer network structure. Directly competes with Suzuki in sport, adventure, naked, and supersport motorcycle segments.
• KTM Switzerland: Austrian motorcycle OEM importer in Switzerland with a similar dealer-based distribution model and sport/adventure motorcycle focus. Comparable motorcycle-focused importer serving the same Swiss dealer ecosystem.
• Triumph Switzerland: British motorcycle OEM importer in Switzerland with comparable authorized dealer distribution and modern classic / roadster focus. Directly competes with Suzuki in naked, roadster, and adventure motorcycle segments.
• Subaru Switzerland: Japanese automobile OEM importer in Switzerland with comparable scale and dealer distribution structure. Similar import-distribution economics, though focused only on automobiles without Suzuki's motorcycle or marine segments.
• Polaris Switzerland: American powersports (ATV, side-by-side, snowmobile) importer in Switzerland with comparable single-brand distribution model. Competes with Suzuki in off-road and powersports segments through parallel dealer channels.
• BRP Schweiz (Can-Am): Canadian powersports and marine (Sea-Doo) importer in Switzerland. Directly comparable distribution model across both the powersports and marine segments that Suzuki also serves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights1 record

Customer concentration

• LinkedInlinkedin.com/company/suzuki-switzerland

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Suzuki Schweiz