PT. Suzuki Indomobil Motor

What PT. Suzuki Indomobil Motor does

PT. Suzuki Indomobil Motor is the sole authorized distributor of Suzuki Motor Corporation products in Indonesia, operating three integrated business segments: automobiles, motorcycles, and marine outboard motors. The automobile portfolio spans 10 models ranging from the entry-level S-Presso to the Jimny off-road SUV, XL7 and Grand Vitara SUVs, Ertiga family MPVs, the new e VITARA electric vehicle, and the New Carry commercial pickup. The motorcycle division offers 9 models covering sport (GSX-R150, Satria Pro), adventure touring (VStrom 250 SX), and automatic scooters (Access 125, Burgman Street 125EX, NEX II). The marine segment distributes 18 outboard motor models from 2.5HP to 325HP, including the DF115B with a Micro Plastic Collecting Device. Technology differentiation centers on the Smart Hybrid Vehicle by Suzuki (SHVS) system with Integrated Starter Generator (ISG) for improved fuel efficiency, applied to the Ertiga Hybrid, XL7, and Grand Vitara.

The company generates revenue through hardware sales across all three segments, supported by an aftersales service network, spare parts, and the Auto Value certified pre-owned vehicle program with 135-point inspection. A vertically integrated ownership ecosystem extends to Suzuki Finance Indonesia (vehicle credit up to 7-year tenors) and Suzuki Insurance, distributed through 220+ outlets in partnership with Tokio Marine and Sompo. Go-to-market is sales-led via an authorized dealer network supplemented by major automotive exhibitions (GIIAS, GJAW), test drive programs, and digital channels. The company employs 3,036 staff across a Jakarta Timur headquarters, a Tambun Selatan (Bekasi) manufacturing facility, and a motorcycle division office, with nationwide dealer and service coverage as a core competitive asset.

Name

PT. Suzuki Indomobil Motor

Legal name

PT Suzuki Indomobil Sales

Website

https://suzuki.co.id

Company type

Private

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

PT. Suzuki Indomobil Motor is the sole authorized Indonesian distributor of Suzuki Motor Corporation, selling automobiles, motorcycles, and marine outboard motors through a 220+ outlet dealer network, supported by financing, insurance, and certified used vehicle services for mass-market consumers and small businesses.

Ownership category

akta.pro rank

Product category

Passenger Vehicles and Motorcycles

NAICS

Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227), Other Motor Vehicle Dealers (4412), Automobile and Other Motor Vehicle Merchant Wholesalers (423110), Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312)

SIC

Motorcycles, Bicycles & Parts (3751), Motor Vehicle Parts & Accessories (3714), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro primary industry

Motorcycle, powersports & ATV parts and accessories distribution (CRAOANAK)

Keywords

• Automobile distribution
• Motorcycle manufacturing
• Marine outboard motors
• Automotive aftersales
• Vehicle financing services

Headquarters

HQ city

Jakarta Timur

HQ country

Indonesia

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Automobile Sales: Revenue from selling Suzuki automobiles including passenger vehicles (Ertiga, XL7, Jimny, Grand Vitara, Fronx, S-Presso) and commercial vehicles (Carry, APV).
2. Motorcycle Sales: Revenue from selling Suzuki motorcycles including scooters (Access 125, Burgman), underbone (Satria, Nex), and sport bikes (GSX-R150, GSX-S150, V-Strom).
3. Marine Outboard Motor Sales: Revenue from selling and distributing Suzuki marine outboard motors ranging from small (DF2.5) to large engines (DF325A) for boats and marine vessels.
4. Aftersales Service and Spare Parts: Revenue from authorized service centers, spare parts sales, and maintenance packages across automobiles, motorcycles, and marine products.
5. Auto Value Certified Used Cars: Revenue from certified pre-owned vehicle sales through Auto Value outlets, with 135-point inspection and warranty coverage.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

PT. Suzuki Indomobil Motor (alongside its related entity PT Suzuki Indomobil Sales) is the sole authorized distributor in Indonesia for Suzuki Motor Corporation, selling passenger and commercial automobiles, motorcycles, and marine outboard motors. Its portfolio spans entry-level to mid-segment vehicles such as the e VITARA EV, Fronx, Jimny, XL7, Grand Vitara, Ertiga family MPVs, S-Presso, and New Carry pickup, alongside scooter, sport, underbone, and adventure motorcycles, and a 2.5HP–325HP outboard motor lineup. The company supports these products with an integrated aftersales ecosystem of authorized workshops, certified pre-owned sales (Auto Value), financing (Suzuki Finance Indonesia), insurance, roadside assistance, and mobile servicing.

Product overview

PT. Suzuki Indomobil Motor operates as the sole distributor of Suzuki Motor Corporation products in Indonesia, managing three distinct business segments: automobiles (passenger and commercial vehicles), motorcycles, and marine outboard motors. The automobile portfolio spans 10 models including the e VITARA electric vehicle, Fronx crossover, Jimny off-road SUV, XL7 and Grand Vitara SUVs, Ertiga family MPVs, S-Presso entry-level vehicle, and New Carry commercial pickup. The motorcycle division offers 9 models ranging from sport bikes (GSX-R150, Satria Pro) and adventure touring (VStrom 250 SX) to automatic scooters (Access 125, Burgman Street 125EX, NEX II). The marine segment provides 18 outboard motor models from 2.5HP to 325HP. Supporting the product lines, Suzuki operates comprehensive after-sales services including Halo Suzuki 24/7 call center, Suzuki Emergency Roadside Assistance (SERA), authorized service workshops, Suzuki Home Service mobile maintenance, Body & Paint facilities, Suzuki Autovalue certified pre-owned vehicle program, Suzuki Insurance backed by Tokio Marine and Sompo, and Suzuki Finance Indonesia financing services.

Differentiator

Problem solved

Functional benefit

Brands

• Auto Value: Certified used car sales and trade-in service operated by Suzuki Indonesia
• Suzuki Insurance
• Suzuki Emergency Roadside Assistance (SERA)
• Halo Suzuki
• Suzuki Home Service (SHS)
• Suzuki ECSTAR
• Suzuki Autovalue
• Suzuki Motor Club
• Suzuki Club Reaksi Cepat (SCRC)

Products and services

• e VITARA Suzuki's first all-electric vehicle (EV) offering in Indonesia, representing the company's entry into the electric mobility segment for individual consumers.
• Fronx Compact crossover SUV offering modern design with efficient performance for urban and active lifestyles, targeted at individual buyers.
• All New Ertiga Hybrid
• All New Ertiga
• Jimny
• XL7 Premium SUV with Smart Hybrid Vehicle by Suzuki (SHVS) technology, featuring panoramic sunroof and advanced safety features for family adventures.
• S-Presso
• Grand Vitara
• APV Arena
• New Carry Pick-Up
• Satria Pro
• Access 125
• Burgman Street 125EX
• V-Strom 250 SX
• GSX-R150
• GSX-S150
• NEX II
• NEX CROSSOVER
• Address FI
• DF Marine Outboard Motors (DF Series)
• Suzuki Autovalue (Certified Pre-Owned Program)
• Suzuki Insurance
• Suzuki Finance Indonesia
• Suzuki Home Service (SHS)
• Suzuki Emergency Roadside Assistance (SERA)
• Bengkel Body & Paint (Authorized Body and Paint Workshop)
• Suzuki Marine Service Booking

Quantifiable outcome

• 135-point inspection for certified used cars ensuring quality
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Otoritas Jasa Keuangan (OJK)coreOthersFinancial services regulator that oversees and supervises Suzuki Insurance operations and Suzuki Finance Indonesia activities.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Honda Prospect Motor: Manufacturer and distributor of Honda automobiles in Indonesia with comparable passenger vehicle lineups (SUVs, sedans, MPVs). Direct competitor to Suzuki's automobile division with overlapping target customers and dealer-based GTM.
• Wuling Motors Indonesia: Chinese automaker's Indonesian subsidiary manufacturing and distributing affordable passenger vehicles and EVs. Direct competitor to Suzuki in entry-level and mass-market MPV/SUV segments where Suzuki's Ertiga and XL7 compete on price-value.
• Astra Honda Motor: Dominant motorcycle manufacturer and distributor in Indonesia (Honda brand), with the largest two-wheeler market share. Directly competes with Suzuki motorcycles across scooter, underbone, and sport segments using a parallel nationwide dealer network.
• Yamaha Indonesia (PT Yamaha Indonesia Motor Manufacturing): Indonesia's largest motorcycle manufacturer and distributor, competing head-to-head with Suzuki in scooter (NEX vs. Fino/FreeGo), sport (Satria vs. MX King), and automatic segments. Same dealer-driven GTM model and similar customer base.
• Daihatsu Indonesia: Indonesian manufacturer and distributor of Daihatsu vehicles with strong positioning in affordable compact cars and commercial vehicles. Directly competes with Suzuki's S-Presso entry-level and Carry commercial lineup on price-sensitive buyers.
• Kawasaki Motor Indonesia: Indonesian motorcycle and powersports distributor of Kawasaki vehicles, with strong positioning in sport, naked, and adventure-touring segments. Direct competitor to Suzuki motorcycles (GSX-R150, VStrom 250 SX, Satria Pro) and off-road Jimny-adjacent four-wheeler buyer.
• Hyundai Motors Indonesia: Korean automaker's Indonesian manufacturing and distribution subsidiary with growing EV and passenger vehicle presence. Directly competes with Suzuki in passenger car and emerging EV segments, leveraging local plant incentives.
• Mitsubishi Motors Krama Yudha Indonesia: Local manufacturer and distributor of Mitsubishi vehicles in Indonesia, with strong positions in pickups, SUVs, and light commercial segments. Direct competitor to Suzuki in the Carry pickup, Pajero Sport SUV, and family-vehicle categories.
• Nissan Motor Indonesia: Distributor of Nissan passenger and light commercial vehicles in Indonesia, overlapping Suzuki in SUV, MPV, and compact car categories. Comparable Japan-affiliated OEM distributor structure and dealer-network-based go-to-market.
• Toyota Astra Motor: Distributor and assembler of Toyota vehicles in Indonesia and the dominant passenger car brand. Directly competes with Suzuki across MPV, SUV, and commercial segments, operating a similarly extensive nationwide dealer and service network.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCn_aAHrER-7LeVNO53ipXlg
• Facebookfacebook.com/suzukiindonesiamotor
• Instagraminstagram.com/suzuki.indonesia
• LinkedInlinkedin.com/company/suzukiindonesia

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PT. Suzuki Indomobil Motor