Suzuki Motor Poland

Name

Suzuki Motor Poland

Legal name

Suzuki Motor Poland Sp. z o.o.

Website

https://suzuki.com.pl

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Automotive Distribution

NAICS

Automobile and Other Motor Vehicle Merchant Wholesalers (423110)

SIC

Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Motorcycle, powersports & ATV parts and accessories distribution (CRAOANAK)

Keywords

• Automobile distribution
• Motorcycle sales
• Marine outboard motors
• Hybrid electric vehicles
• Authorized dealer network

Headquarters

HQ city

Warsaw

HQ country

Poland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Automobile Sales: Sale of Suzuki automobiles including Swift, Vitara, S-Cross, and e VITARA models. Cars are sold through authorized dealer network across Poland. The company offers both conventional and electrified vehicles.
2. Motorcycle Sales: Sale of Suzuki motorcycles ranging from 125cc scooters to 1300cc Hayabusa sport bikes. Includes adventure, sport, touring, and naked bike segments.
3. Marine Outboard Motors: Sale of outboard motors ranging from 2.5 to 350 HP for boats. Also includes boat customization through shipyards (stocznie), marine accessories, and service.
4. Parts and Accessories: Original Suzuki parts and accessories for automobiles, motorcycles, and marine products sold through dealer network
5. Service and Warranty: Authorized service maintenance, Suzuki Assistance road support, extended warranty programs (GWARANCJA+ up to 10 years for cars, 8 years for motorcycles), Suzuki Service Care maintenance packages

Pricing tiers

Go-to-market motion3 records

Distribution channels1 record

Marketing channels6 records

Core offering

Suzuki Motor Poland is the exclusive Polish distributor of Suzuki Motor Corporation's automotive, motorcycle, and marine products. The company sells hybrid and electric automobiles (Swift, Vitara, S-Cross, e VITARA), a full motorcycle range from 125cc scooters to 1300cc sport bikes, and 4-stroke outboard marine engines from 2.5 to 350 HP, through an authorized dealer network across Poland. Supporting services include Suzuki Connect telematics, extended warranty programs, roadside assistance, insurance, and rider training.

Product overview

Suzuki Motor Poland Sp. z o.o. distributes a three-division product portfolio: automobiles (hybrid and electric SUVs and city cars including Swift, Vitara, S-Cross, and e VITARA BEV), motorcycles (sport, adventure, naked, and commuter bikes across GSX-R, GSX-8, V-Strom, Hayabusa, Katana, Burgman, and scooter lines), and marine outboard motors (2.5–350 HP 4-stroke engines). Supporting services include the Suzuki Connect connected-vehicle platform, Moje Suzuki customer portal, GWARANCJA+ extended warranties, Suzuki Assistance roadside help, Suzuki Insurance, Service Care maintenance programs, Moto Szkoła rider training, Suzuki Marine Academy, Suzuki Clean Ocean environmental initiative, and a nationwide authorized dealer and service network. The automotive division operates under WLTP fuel consumption and CO2 emission regulations, and the company's connected products comply with the EU Data Act with Suzuki Motor Corporation as the data holder.

Differentiator

Problem solved

Functional benefit

Brands

• Suzuki Marine: Outboard motors and marine engines division of Suzuki offering 4-stroke outboard motors ranging from 2.5 to 350 HP for boats
• Suzuki Connect
• Moje Suzuki

Products and services

• Suzuki Swift Hybrid city car available from 66,900 PLN. Mild hybrid powertrain (1.2L, 61 kW, NOVC-HEV class) with optional CVT for urban commuters.
• Suzuki Vitara Compact SUV available from 89,900 PLN. Mild hybrid with 1.4L BOOSTERJET or 1.6L engine options, ALLGRIP AWD available, introduced as Strong Hybrid in 2021.
• Suzuki S-Cross C-segment crossover available from 99,900 PLN. Mild hybrid with 1.4L BOOSTERJET turbo engine and ALLGRIP AWD.
• Suzuki e VITARA First production electric SUV (BEV) from Suzuki, available from 151,900 PLN. Marks Suzuki's entry into the battery electric vehicle segment.
• Suzuki GSX-R Series Range of sport and supersport motorcycles including GSX-R1000R, GSX-R125, GSX-R1000, GSX-R750. Flagship track-focused machines from 125cc to 1000cc.
• Suzuki GSX-8 Series New inline 2-cylinder motorcycle family including naked (GSX-8S), sport (GSX-8R), and adventure variants launched in 2023.
• Suzuki V-Strom Series Adventure motorcycle lineup including V-Strom 1050, V-Strom 1050 DE, V-Strom 650, and V-Strom 800DE. Designed for touring and off-road use.
• Suzuki Hayabusa Legendary sport-touring motorcycle, third generation launched 2021. 190 HP, 0-100 km/h in 3.2s, vmax 299 km/h.
• Suzuki Burgman Series Scooter range including Burgman 400 and Burgman Street 125EX for urban commuting and touring.
• Suzuki DR-Z Series Dual-sport and supermoto motorcycles including DR-Z4S and DR-Z4SM, launched in Poland in 2025.
• Suzuki Outboard Motors 4-stroke outboard marine engines with power range from 2.5 HP to 350 HP. Models include DF350AMD, DF300BMD, DF300B, DF250, DF200, DF175AP, DF150AP, DF140B, DF115B, DF100C, DF25A, DF15A, DF9.9, DF9.9B.
• Suzuki Katana Naked sport motorcycle with 150 HP engine derived from GSX-R1000, iconic sharp-nosed design inspired by the 1980s original.
• Suzuki GSX-S Series Naked and sport-touring street motorcycles including GSX-S1000, GSX-S1000GT, GSX-S1000GX, GSX-S125, GSX-S950.
• Suzuki SV Series V-twin powered motorcycles including SV650 and SV650XA, including the SV650X cafe racer variant.
• Suzuki Address / Avenis / Burgman Street 125EX 125cc scooter and motor scooter lineup for urban mobility, launched in Poland in 2023.
• Suzuki Connect Connected vehicle mobile application enabling remote lock/unlock, trip history review, parked vehicle location, and vehicle status monitoring across cars, motorcycles, and outboard motors equipped with communication modules.
• Suzuki Assistance / Roadside Assistance Roadside assistance program providing emergency support, towing, and on-site repair services for Suzuki vehicle owners.
• Suzuki GWARANCJA+ Extended Warranty Extended warranty programs: up to 8 years for motorcycles and up to 10 years for cars, covering mechanical and electrical components.
• Suzuki Insurance and GAP Insurance Insurance products tailored for Suzuki vehicles including comprehensive and third-party coverage, plus Guaranteed Asset Protection (GAP) insurance covering the gap between insured value and outstanding loan balance in case of total loss.
• Suzuki Service Care Maintenance Program Comprehensive service maintenance program (3+2 years) covering scheduled maintenance for cars.
• Moje Suzuki Customer Portal Customer portal and mobile application for vehicle management, e-warranty book, service history, and promotional offers across cars, motorcycles, and marine.
• Suzuki Marine Academy Training program for marine customers covering outboard motor operation, safety, and maintenance.
• Suzuki Marine Service & Parts Authorized marine service, genuine spare parts, and accessories for outboard motors.
• Suzuki Moto Szkoła (Motorcycle School) Motorcycle training program including beginner and advanced courses, and a B-license category for car drivers, promoting road safety.
• Suzuki e-Let's Electric Scooter First electric motorcycle in Suzuki's history, a 125cc class scooter.

Quantifiable outcome

• Suzuki Motor Poland achieved record monthly sales with 996 cars delivered to customers
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eleven partnerships are on record, tiered flagship, minor and core.

• Polski Związek Bokserski (Polish Boxing Association)flagshipGTM or Marketing Partner · 1 January 2024Suzuki Motor Poland is the title sponsor of Suzuki Boxing Night events. Since 2020, the partnership has produced 41 editions of boxing events featuring Polish national team matches against international opponents.
• Fortuna 1 Liga (Polish Football League)minorGTM or Marketing Partner · 1 January 2023Suzuki became automotive partner of the Polish second-tier football league (1 Liga), providing vehicles for league operations.
• Suzuki Endurance Racing Team (SERT)coreGTM or Marketing Partner · 1 January 2020Factory racing team competing in World Endurance Championship. Suzuki has won 14 world titles in endurance racing. Team riders include Vincent Philippe, Anthony Delhalle, and Etienne Masson.
• Toyota Motor CorporationcoreStrategic or Co-development Partner · 1 January 2019Suzuki and Toyota entered into a capital alliance agreement in 2019. The partnership includes mutual supply arrangements and technology sharing, with Suzuki supplying hybrid systems and receiving certain platforms.
• Korona Handball KielcecoreGTM or Marketing Partner · 1 January 2019Suzuki Motor Poland became title sponsor of Korona Handball Kielce women's handball team, providing financial support and fleet vehicles.
• PGNiG Superliga (Polish Handball League)coreGTM or Marketing Partner · 1 January 2017Suzuki became official sponsor of the Polish Men's Handball League (PGNiG Superliga) and Women's Superliga, extending partnership to 2025.
• Korona Kielce (Handball Club)flagshipGTM or Marketing Partner · 1 January 2017Suzuki Motor Poland became title sponsor of Korona Kielce handball team. The partnership includes vehicle fleet provision and the stadium was renamed Suzuki Arena. The team competes in Poland's top handball league.
• Suzuki Ecstar MotoGP TeamcoreGTM or Marketing Partner · 1 January 2015Suzuki's factory MotoGP team returning in 2015. Riders include Alex Rins and Maverick Vinales (previously). Team competes in premier motorcycle racing class.
• Polska Liga Koszykówki (Polish Basketball League)coreGTM or Marketing Partner · 1 January 2014Suzuki Motor Poland has been a sponsor of Polish basketball since 2014. The company provides vehicle fleets to PLK and PZKosz (Polish Basketball Association) and supports various basketball events.
• Suzuki Motor CorporationcoreStrategic or Co-development Partner · 17 June 1992Suzuki Motor Corporation (SMC), headquartered in Hamamatsu, Japan, is the parent company and sole technical/data administrator. SMC owns 6,800 shares (97.1%) of Suzuki Motor Poland. The relationship involves product supply, technical specifications, data governance (Data Act compliance), and brand授权.
• Suzuki Deutschland GmbHminorStrategic or Co-development Partner · 1 January 1992German subsidiary of Suzuki Motor Corporation holding 200 shares (2.9%) in Suzuki Motor Poland. Represents part of the European ownership structure.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Toyota Motor Poland: Authorized Polish distributor of Toyota and Lexus vehicles. Comparable as a Japanese OEM's national sales company with hybrid leadership and similar authorized-dealer distribution model; Toyota is also SMP's alliance partner, making the operating model highly comparable.
• Honda Poland: Authorized Polish distributor of Honda automobiles, motorcycles, and power products. Most directly comparable to SMP as a Japanese OEM's national sales company operating multi-divisional vehicle and motorcycle distribution through an authorized dealer network in Poland.
• Yamaha Motor Poland: Authorized Polish distributor of Yamaha motorcycles, scooters, and marine products. Most comparable on SMP's motorcycle and marine divisions — direct competitor across sport, touring, scooter, and outboard motor segments with similar authorized-dealer structure.
• Kia Motors Poland: Authorized Polish distributor of Kia passenger vehicles. Comparable as a peer foreign-OEM national sales company with mass-market positioning, growing BEV lineup (EV6, EV9, e-Niro), and similar authorized-dealer distribution in Poland.
• Hyundai Motor Poland: Authorized Polish distributor of Hyundai passenger cars and SUVs. Comparable as a foreign-OEM national sales company distributing passenger vehicles through authorized dealers in Poland, with strong BEV positioning that competes directly with Suzuki's e VITARA.
• Mazda Motor Poland: Authorized Polish distributor of Mazda passenger cars and SUVs. Comparable as another Japanese-brand national sales company distributing through authorized dealers, with similar scope and similar share-holder relationship to its Japanese parent.

Broad incumbents

• Volkswagen Group Polska: Polish distributor of Volkswagen, Skoda, SEAT, and CUPRA brands. Comparable as a much larger incumbent national sales company with broader multi-brand portfolio and deeper dealer coverage that constrains Suzuki's volume scaling in the Polish mass-market segment.

Regional players

• Suzuki Deutschland GmbH: Sister subsidiary distributing Suzuki automobiles, motorcycles, and marine products in Germany. Comparable as a regional national sales company under the same SMC parent with the same three-division model, though operating in a different and larger European market.
• Suzuki Italia S.p.A. Sister subsidiary distributing Suzuki vehicles, motorcycles, and marine in Italy. Comparable as a regional European national sales company under SMC with the same brand portfolio and authorized-dealer structure, but operating in a different Mediterranean market.

Emerging players

• MG Motor Poland: Polish distributor of MG (SAIC) vehicles including BEV and PHEV models. Comparable as an emerging-market entrant rapidly scaling in Poland's electrified segment — directly competitive with SMP's e VITARA on price-conscious Polish EV buyers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xfacebook.com/SuzukidlaAktywnych
• Facebookfacebook.com/SuzukidlaAktywnych
• LinkedInlinkedin.com/company/suzuki-motor-poland

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Suzuki Motor Poland