SUZUKI-MARINE NIC. J. THEOCARAKIS S.A.

What SUZUKI-MARINE NIC. J. THEOCARAKIS S.A. does

SUZUKI-MARINE NIC. J. THEOCARAKIS S.A. is the official and exclusive importer of Suzuki Marine outboard motors, spare parts, and after-sales services in Greece, operating as a marine division within the diversified Greek THEOCHARAKIS group (NIK.I. THEOCHARAKIS S.A.). The company distributes the full Suzuki Marine 4-stroke outboard portfolio through an authorized dealer network, ranging from the 2.5 HP DF2.5 portable up through the 350 HP DF350A flagship V6, including the October 2024 Stealth Line series. It also distributes the SUZUMAR and MARINI inflatable boat brands and offers Suzuki Multi-Function Displays (SMD7/9/12/16) integrated with Furuno marine electronics (radar, sonar, AIS, autopilot) and the SDS Mobile diagnostic app.

The underlying engine technology is developed by the parent Suzuki Motor Corporation in Japan and includes the Lean Burn Control System (intelligent fuel-air mixture prediction on 14 models from DF9.9B to DF350A), the world's first Micro-Plastic Collecting Device (standard on DF140BG/115BG and DF140B/115B/100C), the Suzuki Dual Prop contra-rotating propeller system, Suzuki Precision Control electronic drive-by-wire, Battery-Less Electronic Fuel Injection, and Suzuki Selective Rotation. These technologies have earned 9 NMMA Innovation Awards in the four-stroke category. The Greek entity's role is commercial: import, channel management, dealer enablement, and brand activation through boat shows (Düsseldorf, Genoa, Yokohama, Athens) and the Dealer Network Congress (held February 2025 in Greece).

The business model is a two-stream hardware-and-aftermarket distributor: (1) sale of new outboard motors (2.5–350 HP) and Multi-Function Displays through authorized dealers, organized into Stealth Line, Drive-by-Wire, Mechanical, High Performance, Compact, and Portable series; and (2) recurring revenue from Suzuki Genuine Parts (filters, belts, oils/chemicals) and authorized dealer service. Pricing is not publicly disclosed; retail prices are set by dealers, with the website noting dealer prices may differ from indicative retail. Customer segments served are Recreational Boaters and Professional Marine Operators, with a secondary OEM segment of boat builders worldwide specifying Suzuki outboards (notably the DF350A). The Greek entity operates with a small staff of approximately 5 employees from Egaleo (Attiki), and is privately held within the THEOCHARAKIS family group.

Name

SUZUKI-MARINE NIC. J. THEOCARAKIS S.A.

Legal name

NIK.I. THEOCHARAKIS S.A. (ΝΙΚ.Ι.ΘΕΟΧΑΡΑΚΗΣ Α.Ε.)

Website

https://suzuki-marine.gr

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

SUZUKI-MARINE NIC. J. THEOCARAKIS S.A. is the exclusive Greek importer and distributor of Suzuki Marine 4-stroke outboard motors (2.5–350 HP), spare parts, and Multi-Function Displays, serving recreational boaters, professional marine operators, and OEM boat builders through an authorized dealer network across Greece.

Ownership category

akta.pro rank

Headquarters

HQ city

Egaleo (Aegaleo)

HQ country

Greece

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Others

Revenue model

1. Outboard Motor Sales: Sale of Suzuki Marine 4-stroke outboard motors ranging from 2.5 HP to 350 HP through authorized dealer network in Greece. Products organized in series: Stealth Line, Drive by Wire, Mechanical, High Performance, Compact, and Portable.
2. After-Sales Parts and Service: Sale of Suzuki Genuine Parts for maintenance and repair, including consumables such as filters, belts, and oils/chemicals. Authorized dealers provide professional service to maintain boats in top condition.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

SUZUKI-MARINE NIC. J. THEOCARAKIS S.A. is the official and exclusive importer and distributor in Greece of Suzuki Marine 4-stroke outboard motors (ranging from 2.5 HP portable to 350 HP flagship V6 models), genuine spare parts, and after-sales services, distributing exclusively through a network of authorized dealers across Greece. The portfolio is complemented by Suzuki Multi-Function Display systems, the SDS Mobile diagnostic application, and the SUZUMAR and MARINI inflatable boat brands.

Product overview

Suzuki Marine is the exclusive Greek importer and distributor of Suzuki Motor Corporation's outboard motors, parts, and marine services. The product portfolio centers on 4-stroke outboard motors ranging from 2.5HP to 350HP, organized in series: Drive-by-Wire (V6 DF350A/DF325A/DF300B, DF300AP/DF250AP, DF200AP/DF175AP/DF150AP), Mechanical (DF200A/DF175A/DF150A, DF140B/DF115B/DF100C, DF100B/DF90A/DF80A/DF70A), High Performance Compact (DF60AV/DF60A, DF50A/DF40A, DF30A/DF25A), and Portable (DF20A/DF15A/DF9.9B, DF9.9A/DF8A, DF6A/DF5A/DF4A, DF2.5). The ecosystem includes Suzuki Multi-Function Display systems (SMD7/9/12/16 inch) for integrated chart plotting, fish finding, radar and engine monitoring, and the SDS Mobile diagnostic app. Complementary inflatable boat brands SUZUMAR and MARINI are also distributed. Key technologies include Lean Burn fuel control, Suzuki Precision Control drive-by-wire, contra-rotating propellers, and the Micro-Plastic Collecting Device.

Differentiator

Problem solved

Functional benefit

Brands

• SUZUMAR: Inflatable boats (ΦΟΥΣΚΩΤΑ ΣΚΑΦΗ) brand offered through the Suzuki Marine dealer network in Greece.
• MARINI

Products and services

• DF350A / DF325A / DF300B V6 4-Stroke Outboards Flagship V6 4-stroke outboard motors (DF350A 350HP, DF325A, DF300B). DF350A features innovative contra-rotating propellers (Suzuki Dual Prop System) and won the 2017 NMMA Innovation Award. DF300B and DF325A include Micro-Plastic Collecting Device as standard equipment. Designed for high-performance boats and OEM specification by global boat builders.
• DF350AMD / DF300BMD Integrated Steering Outboards Flagship V6 outboards with integrated steering system (conventional external hydraulic cylinder built into the outboard motor), providing simpler motorwell appearance, preventing tilt-up hits, and allowing rigging to various boat types. First Suzuki outboards with newly designed Advanced New Gear Case for simplified rigging.
• DF300AP / DF250AP V6 4-Stroke Outboards V6 4-stroke outboards featuring Suzuki Precision Control (electronic throttle and shift) and Suzuki Selective Rotation (regular or counter rotation selectable with optional connector). Designed for boats needing controlled high-power propulsion.
• DF200AP / DF175AP / DF150AP In-Line 4 Outboards In-line 4-cylinder outboards with Suzuki Precision Control electronic throttle and shift, Lean Burn fuel efficiency, and Suzuki Selective Rotation on the DF200AP. Targeted at boats requiring mid-to-high horsepower with electronic control.
• DF200A / DF175A / DF150A Mechanical In-Line 4 Outboards Mechanical control in-line 4-cylinder outboards sharing the same cylinder head with DF200A for quick acceleration. 14% better fuel economy on DF175A and 7% on DF150A versus prior generation, combined with Lean Burn technology.
• DF140BG / DF115BG Drive-by-Wire Outboards World's first Drive-by-Wire models in the 4-stroke 140/115 PS category, providing electronic throttle and shift control for smooth, precise operation. Targeted at premium mid-range boats.
• DF140B / DF115B / DF100C Outboards with Micro-Plastic Collector High performance mid-range mechanical outboards equipped with the world's first Micro-Plastic Collecting Device as standard equipment (SUZUKI CLEAN OCEAN PROJECT). DF140B 103kW, DF115B 84.6kW, DF100C 73.6kW.
• DF100B / DF90A / DF80A / DF70A Mid-Range Outboards Mid-range 4-stroke outboards offering fuel efficiency and reliability in a compact design for small-to-medium boats.
• DF60AV / DF60A High Performance Compact Outboards High performance compact outboards. DF60AV features High Energy Rotation with 2.42 gear ratio and 36cm propeller, providing better hole shot for heavy boats.
• DF50A / DF40A Outboards DOHC 12-valve in-line three-cylinder outboards with 23% improvement in fuel consumption at medium speeds. DF50A/DF40A were used at the London 2012 Olympic & Paralympic Games Sailing Regatta as sole supplier.
• DF30A / DF25A Lightweight Outboards Lightest in class in the 25PS/30PS four-stroke outboard category. Feature Battery-Less Electronic Fuel Injection and Roller Rocker Arms for smoother operation.
• DF20A / DF15A / DF9.9B Battery-Less Outboards World's first battery-less electronic fuel injection four-strokes in the 14.7kW (20PS), 11.0kW (15PS), and 7.3kW (9.9PS) classes, featuring Lean Burn Control for remarkable fuel economy.
• DF9.9A / DF8A Compact Portable Outboards Compact and lightweight portable outboards. DF9.9A weighs 4.5kg less than its predecessor with improved fuel efficiency.
• DF6A / DF5A / DF4A Portable Outboards Lightest portable outboards at 24.0kg, featuring Three-Way Storage (port, starboard, or front) without fuel/oil leakage, and a new overhead integral fuel tank. EU EURO 1 emissions certified.
• DF2.5 Portable Outboard Smallest portable outboard with twist-grip throttle and 360° steering. CARB 3-Star Certification for Ultra Low Emissions. Integrated 1-liter fuel tank.
• Stealth Line Series (Matte Black Edition) Stealth Line series featuring matte black finish and discreet design lines. Wraps existing models (DF115B, DF140B, DF150A, DF200A, DF300AP, DF350AMD) with a uniform stealth aesthetic. Won the 2024 Top Product Award from Boating Industry magazine.
• Suzuki Multi-Function Display (SMD7 / SMD9 / SMD12 / SMD16) Multi-function display screens (7", 9", 12", 16") combining chart plotter, fish finder, radar, AIS, GPS, and engine monitoring. Features touch screen control, weather forecast, and SDS Mobile diagnostics integration. Integrates with Furuno marine electronics including NAVpilot-300 autopilot.
• SUZUMAR Inflatable Boats SUZUMAR brand of inflatable boats (φουσκωτά σκάφη) distributed through the Suzuki Marine dealer network in Greece.
• MARINI Inflatable Boats MARINI brand of inflatable boats distributed through the Suzuki Marine dealer network in Greece.
• Suzuki Marine After-Sales Parts and Authorized Service Sale of Suzuki Genuine Parts (filters, belts, oils, chemicals, and other consumables) and authorized dealer service for maintenance and repair of Suzuki outboard motors in Greece.

Quantifiable outcome

• 14% better fuel economy (DF175A vs prior generation)
• +7 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability7 records

Feature14 records

Partnerships

Five partnerships are on record, tiered flagship, core and minor.

• Suzuki Motor Corporation (Japan)flagshipStrategic or Co-development PartnerSuzuki Marine Νικ. Ι. Θεοχαράκης Α.Ε. operates as the official and exclusive importer and distributor of Suzuki Marine products in Greece. Products include new outboard motors, spare parts, and after-sales services under license from Suzuki Motor Corporation. The company holds intellectual property rights for content on the website, with Suzuki Motor Co. having granted the right to republish, use, and post part or all of their intellectual property.
• FurunocoreTechnology or IntegrationSuzuki Multi-Function Displays integrate Furuno equipment including fish finders (BBDS1SMD, DFF1-UHDSMD, DFF3), multi beam sonar (DFF-3D), radar sensors (DRS4D-NXT, DRS6A-NXT, DRS6A X-CLASS, DRS4W), AIS receivers (FA-30), VHF radio telephones (FM-4800), and satellite compasses/heading sensors (PG-700, PG-500, SC-33). These optional instruments are recommended for use with Suzuki Multi-Function Display products.
• Suzumar (Suzuki Inflatable Boats)coreChannel Partner/ Reseller/ DistributorSuzumar is a brand of inflatable boats sold through the Suzuki Marine Greece dealer network. The brand is accessible via suzumar.suzuki-marine.gr, marketed alongside Suzuki outboard motors.
• Marini (Inflatable Boats)minorChannel Partner/ Reseller/ DistributorMarini is a brand of inflatable boats marketed through the Suzuki Marine Greece network, accessible via marini.suzuki-marine.gr.
• Boat Builders Worldwide (DF350A Partners)coreStrategic or Co-development PartnerGlobal boat builders worldwide use the DF350A outboard motor in their vessels. The boat builders program showcases international boat manufacturers integrating Suzuki outboard motors as original equipment.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Volvo Penta: Volvo Penta is a global marine propulsion leader focused on sterndrives, inboard diesels, and high-horsepower applications. While less overlapping in portable outboards, Volvo Penta competes with Suzuki in mid-to-large horsepower segments for boat builder OEM specifications.
• Honda Marine (Honda Motor Europe): Honda's European marine division distributes Honda Marine outboard motors across Europe. Honda competes with Suzuki across portable and mid-range 4-stroke categories and pursues similar OEM and dealer relationships in the Mediterranean recreational market.
• Yamaha Motor Europe: European arm of Yamaha Motor Corporation, the global market leader in marine outboard motors. Yamaha is Suzuki's primary competitor with overlapping 4-stroke product lines across all horsepower segments, competing directly for the same Greek boat builder OEMs and recreational boater customers.
• Mercury Marine (Brunswick Corporation): Mercury Marine is a global leader in marine propulsion, including outboard motors from portable to 600HP. As one of the three dominant outboard brands alongside Suzuki and Yamaha, Mercury competes directly for the same European dealer networks, OEM relationships, and consumer mindshare.

Emerging players

• Cox Marine: Cox Marine is an Australian diesel outboard motor startup targeting commercial and professional marine operators. Cox's diesel technology represents a differentiated approach competing for professional marine operator customers who also purchase Suzuki's higher-horsepower outboards.
• Torqeedo: Torqeedo is a German manufacturer of electric outboard motors and marine hybrid systems. While serving different propulsion technology, Torqeedo competes for the same recreational boater customers and represents the emerging electric disruption to traditional combustion outboards.
• Parsun Power: Parsun is a Chinese outboard motor manufacturer gaining traction in price-sensitive European markets. While positioned at lower price points than Suzuki, Parsun competes for the same portable and small-horsepower segments and dealer shelf space.

Direct peers

• Selva Marine: Selva Marine is an Italian outboard motor and inflatable boat manufacturer that competes with Suzuki in the Mediterranean market. Selva offers a similar combination of outboards and inflatable boats, directly overlapping with both Suzuki and SUZUMAR product lines.
• Tohatsu Corporation: Tohatsu is a Japanese outboard motor manufacturer of comparable scale and heritage to Suzuki Marine, with overlapping portable and mid-range 4-stroke product lines. Tohatsu competes in the same price-sensitive segments and pursues similar European distribution relationships.

Others

• Groupe Beneteau: Groupe Beneteau is a major French boat manufacturer producing sailboats, motor yachts, and catamarans. As a significant customer segment for Suzuki Marine (boat builders are key OEM channel), Beneteau is adjacent and ecosystem-relevant rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/embed/EmtD3MNRUEc
• Facebookfacebook.com/suzukimarinegr
• Instagraminstagram.com/suzuki_marine_gr
• LinkedInlinkedin.com/company/suzuki-marine-gr

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SUZUKI-MARINE NIC. J. THEOCARAKIS S.A.