What SUZUKI SERVICE PRO does

SUZUKI SERVICE PRO, operating as Suzuki Martinique under the CCIE banner, is the authorized Suzuki distributor for the French overseas department of Martinique. The company is a subsidiary of Groupe Citadelle and is headquartered at ZI les Mangles in Le Lamentin. It runs a single physical dealership serving the entire Martinique market with a 5-person core team, offering new Suzuki vehicle sales (Swift, Vitara, S-CROSS — all equipped with Suzuki's SHVS mild-hybrid powertrain), a multi-brand used vehicle channel via a partnership with Le Monde de l'Occasion, certified workshop and parts services, 24/7 roadside assistance, and financing brokerage through LOA (lease-to-own) and credit-bail structures for individuals and businesses.

The technical backbone is OEM-supplied: the SHVS system pairs a 1.2L Dualjet or 1.4L Boosterjet thermal engine with an Integrated Starter Generator and lithium-ion battery, with marketing claims of roughly 1L/100km urban fuel savings; the Vitara adds the ALLGRIP all-wheel-drive transmission. The S-CROSS offers 7"/9" HD touchscreens with Apple CarPlay, Android Auto, and Bluetooth. None of this technology is proprietary to the dealership; the unit's role is distribution, financing intermediation, and certified after-sales rather than R&D.

The business model combines one-time license revenue (new and used vehicle sales, parts), managed services (LOA/credit-bail brokerage, fleet management contracts, maintenance bundles, 24/7 assistance), and professional services (workshop labor). Go-to-market is hybrid: traditional showroom walk-in and field sales for individuals, plus a dedicated "Suzuki Business" / "Responsable Entreprises et Marchés Publics" account team for fleet and public-sector buyers. The dealership markets through its website (suzuki-martinique.com), YouTube, Facebook, Instagram, email newsletter, and community sponsorships. Differentiators cited by the company include lifetime free oil changes for vehicles purchased at CCIE, extended service hours (6:30-21:00 weekdays), Suzuki's 2nd-place ranking in the Auto Plus reliability barometer (May 2020), and 30+ years of Suzuki hybrid expertise. Revenue, headcount growth, and customer concentration are not disclosed in the available data.

Name

SUZUKI SERVICE PRO

Legal name

CCIE

Website

https://suzuki-martinique.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

SUZUKI SERVICE PRO (Suzuki Martinique / CCIE) is the authorized Suzuki distributor for Martinique, selling new Swift, Vitara, and S-CROSS hybrid vehicles alongside used cars, certified workshop services, parts, and LOA/credit-bail financing for individual, professional, and public-sector fleet customers.

Ownership category

akta.pro rank

Product category

Automotive Dealership Services

NAICS

Motorcycle, Boat, and Other Motor Vehicle Dealers (44122), Automotive Equipment Rental and Leasing (5321)

SIC

Services-Automotive Repair, Services & Parking (7500), Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Maintenance Management Programs (Preventive Maintenance, Vendor Networks) (TLABAIAG)

akta.pro secondary industry

Short-Term Fleet Rental / Flex Fleet (Replacement & Peak Demand) (THADAKAL)

Keywords

• Automotive dealership
• New vehicle sales
• Vehicle financing leasing
• Fleet management services
• Automotive maintenance repair

Headquarters

HQ city

Le Lamentin

HQ country

Martinique

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. New Vehicle Sales: Sale of new Suzuki vehicles including Swift, Vitara, and S-CROSS models. Both gasoline and hybrid variants available. Sales through physical dealership and website inquiries.
2. Used Vehicle Sales: Sale of multi-brand used vehicles through CCIE/Le Monde de l'Occasion partnership. Vehicles guaranteed 6-12 months. Special hybrid warranties available (1-2 years on hybrid components).
3. Workshop Services and Maintenance: Full maintenance and repair services including oil changes (lifetime free oil change for gasoline vehicles purchased at CCIE), repairs, parts replacement, tire services, and electronic/mechanical diagnostics. Uses Suzuki-certified parts and technicians.
4. Auto Parts Sales: Sale of genuine Suzuki replacement parts and accessories. Available through parts counter with extended weekday hours (7:45-20:30) and Saturday morning hours.
5. Financing Services (LOA): Location avec Option d'Achat (leasing with purchase option) for 24-60 month terms. Partnership with financing institutions. Monthly payments with optional maintenance and insurance packages included.
6. Credit-Bail (Commercial Leasing): Equipment financing equivalent to LOA for businesses. Tax-deductible monthly invoices for professionals. Includes option to purchase at 1-10% of vehicle sale price at contract end.
7. Fleet Management Services: Comprehensive fleet solutions for businesses including credit-bail with/without maintenance contracts, long-term lease with maintenance and insurance, and direct purchase. Includes replacement vehicle, assistance, and tire services.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

SUZUKI SERVICE PRO is an authorized Suzuki dealership in Martinique selling new Suzuki hybrid vehicles (Swift, Vitara, S-CROSS), used multi-brand vehicles, and providing integrated after-sales services including workshop maintenance, genuine parts, manufacturer warranty, 24/7 roadside assistance, and LOA/credit-bail financing. The dealership serves both individual consumers through showroom and online channels and business/fleet customers through a dedicated professional services team.

Product overview

SUZUKI SERVICE PRO (Suzuki Martinique / CCIE Martinique) is an authorized Suzuki dealership offering a unified vehicle sales and service portfolio. The core offering centers on three Suzuki hybrid vehicle models: the SWIFT compact city car, the VITARA compact SUV with ALLGRIP all-wheel drive, and the S-CROSS family SUV. All vehicles feature SHVS mild hybrid technology. The company provides integrated automotive services including new and used vehicle sales, professional fleet financing (credit-bail/LOA), 24/7 roadside assistance, workshop maintenance with lifetime oil change promotions, warranty programs, and multi-brand used vehicle services with comprehensive inspections and warranties. The product portfolio is unified around Suzuki vehicles complemented by financial services, after-sales support, and parts supply.

Differentiator

Problem solved

Functional benefit

Products and services

• Suzuki Swift Compact city car with 1.2L Dualjet Hybrid engine, 90 hp, achieving approximately 5 L/100 km fuel consumption and 106 g/km CO2 emissions. Features modern design, LED headlights, and SHVS mild hybrid technology. Targeted at urban and family commuters in Martinique.
• Suzuki Vitara Compact and versatile SUV with 1.4L Boosterjet Mild Hybrid engine, ALLGRIP all-wheel drive system, 9-inch floating touchscreen display with Apple CarPlay and Android Auto, achieving 5.3 L/100 km consumption. Designed for challenging Caribbean terrain and climatic conditions.
• Suzuki S-CROSS Family SUV with 1.4L Boosterjet Mild Hybrid engine, 120 g/km CO2 emissions, 5.3 L/100 km consumption, LED optics, 7" or 9" HD touchscreen with Apple CarPlay and Android Auto, 6-speed manual transmission as standard.
• LOA (Location avec Option d'Achat) Financing Lease-to-own financing solution for new and used vehicles with 24 to 60 month contracts, optional maintenance packages, and flexible purchase options at contract end. No down payment required; fixed monthly payments throughout contract term. Available for individual and business customers.
• Suzuki Professionnel - Fleet Services Dedicated business fleet services including credit-bail financing with or without maintenance contracts, long-term lease with maintenance and insurance, direct purchase options, replacement vehicle provision, and 24/7 roadside assistance. Includes single dedicated point of contact for professional customers.
• Suzuki Occasion - Used Vehicle Sales Multi-brand used vehicle sales with 125-point inspection, 6-12 month warranties, hybrid-specific coverage including 1-year/10,000 km warranty on transmission/engine and 2-year/20,000 km warranty on hybrid battery. Operated through Le Monde de l'Occasion partnership.
• Workshop Maintenance and Repair Services Full maintenance and repair services including oil changes (with lifetime free oil change for gasoline vehicles purchased at CCIE), repairs, parts replacement, tire services, and electronic/mechanical diagnostics. Performed by Suzuki-certified technicians using genuine Suzuki parts.
• Genuine Suzuki Parts Sales
• Suzuki Assistance - 24/7 Roadside Service 24/7 breakdown assistance service covering mechanical failure, flat tires, fuel issues, key loss, and accident support. Included for 12 months with CCIE maintenance contracts.
• Suzuki Warranty Services Manufacturer warranty program requiring adherence to prescribed maintenance schedule at CCIE, with complimentary lifetime oil change offer for petrol vehicles serviced at the dealership. Transferable upon vehicle sale.

Quantifiable outcome

• 2nd most reliable automotive brand ranking (Auto Plus, May 2020)
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Team HakutominorStrategic or Co-development Partner · 25 December 2024Suzuki Motor Corporation partnered with Japanese Team Hakuto for Google Lunar XPrize competition to develop lunar rover technology. Suzuki contributed expertise for space exploration vehicle development.
• Suzuki Motor CorporationcoreChannel Partner/ Reseller/ DistributorCCIE Martinique operates as official Suzuki distributor for Martinique island. Licensed to sell new Suzuki vehicles, provide after-sales service, and use Suzuki brand. Parent company relationship with Suzuki Motor Corporation headquartered in Hamamatsu, Japan.
• Le Monde de l'OccasioncoreStrategic or Co-development PartnerPartnership for used vehicle sales through 'Le Monde de l'Occasion' brand. Provides multi-brand used car inventory access for Suzuki Martinique customers with standardized quality guarantees and 125-point inspections.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Renault Martinique: Authorized Renault automobile dealer operating in Martinique with new/used vehicle sales, after-sales service, parts, and business fleet offerings. Directly comparable as a competing OEM franchised dealership serving the same Martinique consumer and professional segments.
• Hyundai Martinique: Authorized Hyundai dealer in Martinique offering new/used vehicle sales, servicing, and parts. Comparable as a competing mass-market Asian brand dealership targeting similar price-conscious Caribbean consumers.
• Peugeot Martinique: Authorized Peugeot dealer in Martinique offering new and used vehicles, workshop services, parts, and professional/LOA financing. Comparable as a competing mainstream OEM dealership with the same full-service dealer model in the same territory.
• Dacia Martinique: Authorized Dacia dealer in Martinique selling value-oriented new vehicles with full after-sales support. Comparable as a competing budget-friendly brand dealership targeting the same cost-conscious Martinique customers.
• Kia Martinique: Authorized Kia dealer in Martinique with new vehicle sales, service, and parts operations. Comparable as a sister Asian-brand dealership competing for similar compact and SUV buyers in the same island market.
• Toyota Martinique (SODIA / similar): Authorized Toyota distributor/dealer in Martinique offering new and used vehicles, hybrid-focused lineup, financing (LOA/LLD), and after-sales service. Highly comparable as a hybrid-leaning competitor with similar product positioning and same island geography.
• Citroën Martinique: Authorized Citroën dealer in Martinique providing new/used vehicle sales, servicing, parts, and B2B fleet solutions. Comparable as a fellow Stellantis-group brand (depending on distributor) operating under the same dealer-revenue-stack model in Martinique.

Broad incumbents

• Groupe Star Martinique: Regional automotive distributor/dealer group operating in Martinique and French Caribbean with multiple brand franchises. Comparable as an established multi-brand dealer group competing for both consumer and B2B fleet contracts.
• Groupe Bernard Hayot (GBH): Large diversified automotive and retail group active across the French Caribbean including Martinique, distributing multiple OEM brands. Comparable as a much larger incumbent competing for the same Martinique automotive retail and fleet customers with broader brand portfolio.

Regional players

• Suzuki Auto Guadeloupe: Authorized Suzuki dealer/distributor serving Guadeloupe, the neighboring French Caribbean island. Comparable as a sister Suzuki franchise operating the same brand, model range, and service model in a parallel French Caribbean geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@suzukimartinique8994
• Facebookfacebook.com/suzukimartinique
• Instagraminstagram.com/suzukimartinique
• LinkedInlinkedin.com/company/suzuki-service-pro

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SUZUKI SERVICE PRO