Svenska motorsportförbundet

What Svenska motorsportförbundet does

Svenska motorsportförbundet (Svemo) is a Swedish non-profit sports federation founded in 1935 that governs and organizes motorsport activity in Sweden across 19 disciplines, including motorcycle, snowmobile, and powerboat categories. It serves approximately 160,000 individual members organized through more than 450 affiliated clubs across 6 geographic districts, with a small central administration of 23 staff at its Norrköping headquarters. As an exclusive member federation of Riksidrottsförbundet (RF), FIM, FIM Europe, and UIM, Svemo functions as the sole issuer of internationally recognized Swedish motorsport licenses.

The federation's technology stack consists of an integrated administration platform: Mitt Svemo, a member-facing portal for license purchase, profile management, and competition registration; Svemo TA (Tävlingsadministrationssystemet), the competition administration system; the Digitala Regelboken digital rulebook at regler.svemo.se; and the Utbildningsplattformen (IUP) education platform. These systems synchronize with IdrottOnline, the Swedish Sports Confederation's membership registry. In 2025, Svemo began rolling out GoBraap, a new business management system intended to replace parts of this stack, with regional club visits conducted in August–September 2025. No public-facing API, SDK, or developer program is documented; the only documented integration point is the Riksidrottsförbundet-managed IdrottOnline API, which experienced a service disruption in January 2026.

Svemo operates a community-led, membership-based revenue model. Drivers must hold licenses (training, competition, temporary, or trial "Prova-På" at 210 kr) tied to insurance coverage provided by If (Trygg-Hansa), and a 300 kr transfer fee applies when drivers change clubs. License fees fund operations, training, competition administration, and elite athlete development. The federation additionally earns through club membership fees registered in IdrottOnline and through a merchandise shop (Svemo Butik). Distribution runs through the club network, the self-serve Mitt Svemo portal, and the central kansli in Norrköping. Revenue is not publicly disclosed.

Name

Svenska motorsportförbundet

Legal name

Svenska motorsportförbundet

Website

https://svemo.se

Company type

Private

Founded year

1935

Operating status

Operating

Headcount range

11–50 employees

Short description

Svenska motorsportförbundet (Svemo) is the Swedish non-profit motorsport federation, founded 1935, governing 19 disciplines and serving roughly 160,000 members across 450+ clubs via the Mitt Svemo licensing and competition platform.

Ownership category

akta.pro rank

Product category

Sports Federation Services

NAICS

Professional Organizations (813920), Spectator Sports (71121), Business Associations (813910)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Motorsports Sanctioning Bodies & Governing Organizations (MPAKAGAD)

akta.pro secondary industry

Olympic & Multi-Sport Movement Organizations (NOCs, Olympic Committees) (MPAKACAI)

Keywords

• Motorsport federation services
• Competition licensing system
• Sports governance administration
• Athlete membership management
• Motorsport safety standards

Headquarters

HQ city

Norrköping

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Driver Licenses: Annual and temporary licenses for training and competition across 19 motor sport disciplines. License fees include insurance coverage and fund organizational operations, training camps, competitions, and elite development.
2. Club Membership Fees: Members pay annual membership fees to affiliated clubs, which are registered in IdrottOnline
3. Prova-På (Trial) Licenses: Digital trial licenses at 210 kr per session for non-members to test motorsport disciplines
4. Transfer Fees: 300 kr fee for drivers changing clubs between sports seasons

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Svenska motorsportförbundet (Svemo) is a non-profit Swedish motorsport federation that administers 19 motorsport disciplines (motorcycle, snowmobile, and racing boat sports) through a network of more than 450 affiliated clubs organized into 6 geographic districts. The federation issues driver licenses (training, competition, and trial), coordinates national and international competitions, provides integrated insurance coverage, runs education and elite athlete development programs, and operates digital administration systems for members, clubs, and competition organizers.

Product overview

Svenska motorsportförbundet (Svemo) is a sports federation, not a technology company. It does not offer software products in the traditional sense. The organization provides a platform-plus-services model for motorsport administration consisting of: (1) Mitt Svemo - the member-facing portal for licenses and profiles; (2) Svemo TA - the competition administration system; (3) Digitala Regelboken - the digital rulebook; (4) Utbildningsplattformen (IUP) - the education platform; and (5) Licenssystemet - the licensing system. Svemo administers 19 distinct motorsport disciplines organized into five categories: Asfalt (road racing, drag racing, supermoto, minimoto), Track Racing (speedway, ice racing, flat track, long track), Vattenracing (aquabike, offshore, circuit, hovercraft), Bana (motocross, hill climb, ice track, snowmobile), and Terräng (enduro, snowmobile, trial). The organization coordinates nearly 160,000 members across more than 450 clubs in Sweden, providing governance, competition structures, safety standards, and licensing for all disciplines.

Differentiator

Problem solved

Functional benefit

Products and services

• Driver Licenses (Training, Competition, and Trial)
• Club Membership Administration
• Mitt Svemo Member Portal
• Svemo TA Competition Administration System
• Digitala Regelboken (Digital Rulebook)
• Utbildningsplattformen (IUP Education Platform)
• Svemo Butik (Merchandise Shop)
• Elite Athlete Development Programs

Quantifiable outcome

• Nearly 160,000 members served across Sweden
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Riksidrottsförbundet (RF)coreStrategic or Co-development PartnerSwedish Sports Confederation - the national umbrella organization for Swedish sports. Svemo is a member federation under RF, following their statutes and guidelines for sports governance.
• FIM (Fédération Internationale de Motocyclisme)coreStrategic or Co-development PartnerInternational Motorcycling Federation - global governing body for motorcycling sport. Svemo is the Swedish national member, enabling internationally recognized licenses and participation in world championships.
• FIM EuropecoreStrategic or Co-development PartnerEuropean regional body of FIM. Svemo participates in European championships and competitions under this affiliation.
• UIM (Union Internationale Motonautique)coreStrategic or Co-development PartnerInternational Water Sport Federation - governing body for racing boats and water sports. Svemo is the Swedish member, administering aquabike, offshore, rundbana, and svävare disciplines.
• NMC (Nordic Motorcyclists Council)minorStrategic or Co-development PartnerNordic cooperation body for motorcycling organizations in Scandinavia.
• If (Trygg-Hansa)coreOthersInsurance company providing coverage integrated with Svemo licenses for drivers, covering training and competition activities.
• SMC (Svenska MotorCykelklubben)minorStrategic or Co-development PartnerSwedish Motorcycle Club - one of Svemo's partner organizations.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• American Motorcyclist Association (AMA): US national motorsport organization affiliated with FIM. Comparable in federation structure, member-based licensing, multiple discipline administration, and advocacy role.
• Auto-Cycle Union (ACU): UK's national governing body for motorcycle sport, affiliated with FIM. Comparable in licensing structure, club-affiliation model, and discipline portfolio (motocross, trials, enduro, road racing).
• Federazione Motociclistica Italiana (FMI): Italy's national motorcycle federation and FIM member. Comparable as a non-profit federation organizing competition licensing, club oversight, and elite athlete development across disciplines.
• Norges Motorsportforbund (NMF): Norway's national motorsport federation. Directly comparable Nordic counterpart administering similar discipline portfolio and club-licensing model.
• Deutscher Motor Sport Bund (DMSB): Germany's national motorsport federation and FIM member. Directly comparable as a national governing body administering multiple motorsport disciplines, licensing, and clubs across Germany.
• Fédération Française de Motocyclisme (FFM): France's national motorcycle federation and FIM member. Operates the same federation model — licensing, club network, multiple disciplines — directly comparable in structure and role.
• Koninklijke Nederlandse Motorrijders Vereniging (KNMV): Netherlands' national motorcycle federation and FIM member. Comparable in size, structure, and role as a multi-discipline federation administering licensing and clubs.
• Real Federación Motociclista de España (RFME): Spain's national motorcycle federation affiliated with FIM. Comparable federation model administering licensing, competitions, and affiliated clubs across Spanish motorsport disciplines.

Others

• Riksidrottsförbundet (RF): Swedish National Sports Confederation that Svemo is a member of. Comparable as the umbrella body coordinating Swedish sports federations and providing shared infrastructure like IdrottOnline.

Broad incumbents

• FIA (Fédération Internationale de l'Automobile): Global motorsport governing body for four-wheel racing and a counterpart to FIM. Comparable as an umbrella federation that national members like Svemo affiliate with for international sanctioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCpUnOVXMM2Ajh5phQiwR_yg/featured
• Facebookfacebook.com/SvemoSE
• Instagraminstagram.com/svemo_se
• LinkedInlinkedin.com/company/svenska-motorcykel--och-sn%C3%B6skoterf%C3%B6rbundet-svemo-

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Svenska motorsportförbundet