Svenska Badbranschen

What Svenska Badbranschen does

Svenska Badbranschen is a Swedish non-profit trade association (branschorganisation) organized as an economic cooperative (ekonomisk förening), founded in 2013 and headquartered in Stockholm with 10 employees. It functions as the umbrella industry body for the Swedish bath, pool, and spa sector, serving five distinct member categories: public bath facilities (anläggningar), public administrations, consultants, suppliers, and private pool producers. Revenue is generated exclusively through a tiered membership-fee structure — a 500 SEK base fee plus category-specific service fees ranging from 5,000 SEK for facilities and small private pool producers up to 15,000 SEK for administrations, consultants, and suppliers — with supplementary event revenue from the annual Badforum conference (4,995 SEK per attendee).

The association's core deliverables include four cross-stakeholder network groups (public bath operations, public bath technology, private pools, and suppliers/authorities), more than 40 network meetings annually drawing 300+ participants, the Badforum flagship conference, and nationally coordinated initiatives such as Baddare på Bad 2026 involving 70+ bath facilities. It also produces competency standards (Kompetensstandarder) in partnership with Nordiskt Valideringsforum, is developing a Teknisk Handbok Bad – Vattenbehandling with Folkhälsomyndigheten, holds representation on SIS standards committees, and occupies a vice-presidency of EUSA alongside WAPSA membership, giving it formal standing in European and global pool/spa regulatory dialogue.

Name

Svenska Badbranschen

Legal name

Svenska Badbranschen, ekonomisk förening

Website

https://svenskabadbranschen.se

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Svenska Badbranschen is a Swedish trade association founded in 2013 that serves as the umbrella industry body for the bath, pool, and spa sector, uniting public bath operators, private pool companies, suppliers, and consultants through tiered membership fees, network groups, and the annual Badforum conference.

Ownership category

akta.pro rank

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Technology or R&D

Revenue model

1. Membership fees: Svenska Badbranschen generates revenue exclusively through membership fees. All members pay a base fee of 500 SEK per year, plus a service fee that varies by member type: 5,000 SEK/year for facilities (kommunala och privata), associated partners, trial members, and subsidiaries; 15,000 SEK/year for municipal administrations, private operators with multiple facilities, consultants, public suppliers, and product suppliers; and 5,000–10,000 SEK/year for private pool producers based on company size (1–3, 4–10, or 11+ employees).

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Svenska Badbranschen is a Swedish industry trade association (branschorganisation) structured as an economic cooperative (ekonomisk förening). It sells membership subscriptions to companies and organizations operating in the public bath, spa, hotel, private pool, and supplier segments of Sweden's swimming industry. Through its four network groups, it delivers industry standards, professional certification training, technical publications, regulatory liaison with Folkhälsomyndigheten, and the annual Badforum conference.

Product overview

Svenska Badbranschen is a trade organization (branschförening) for the Swedish bath, pool, and spa industry, founded in 2013. The organization does not offer a unified software product but provides a portfolio of member services including: network groups (Publika Bad Verksamhet och Drift, Publika Bad Teknik, Privata Pooler, Myndighet & Standard), competence development programs (Kompetensförsörjning), professional certification training for pool builders and technicians, the annual Badforum conference, and various publications such as technical handbooks (Teknisk Handbok), operating journals (Driftjournal), and guides for pool owners. The organization also provides pool inspection services and guidance on regulatory matters including access prohibition procedures.

Differentiator

Problem solved

Functional benefit

Products and services

• Badforum Annual Conference Three-day flagship annual conference and exhibition bringing together bath facility operators, suppliers, consultants, and industry professionals for conferences, workshops, supplier exhibitions, and study visits.
• Certifieringsutbildning (Certification Training for Private Pool Builders) Certification training program for pool builders and technicians in residential pool environments, covering regulations, consumer rights, water chemistry, chemical safety, circulation, filtration, heating, construction, coverings, and sustainability.
• Yrkesbedömarutbildning (Professional Assessor Training) Education program to train and certify professional assessors (yrkesbedömare) who evaluate and validate competencies of individuals entering or working in the bath industry.
• Poolbesiktningar (Pool Inspections) Inspection service for private residential pools ensuring compliance with European standards SS-EN 16582 and SS-EN 16713, covering safety, function, and water quality assessment.
• Teknisk Handbok Bad – Vattenbehandling (Technical Handbook for Water Treatment) Technical guidance document for water treatment in swimming pools, developed at the request of Folkhälsomyndigheten and referencing HSLF-FS 2021:11, used by inspection authorities and member facilities.
• Kompetensförsörjning (Competence Supply Program with Basutbildning Bad Web Training) Competence supply program providing web-based Basutbildning Bad training and structured professional certification pathways for bath industry roles, enabling members to quality-assure facilities and recruit qualified staff.

Quantifiable outcome

• Over 40 network meetings with 300+ participants per year, demonstrating strong member engagement
• +4 more outcomes

Named customers20 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Ten partnerships are on record, tiered minor, core and major.

• Kommunal (The Swedish Municipal Workers' Union)minorGTM or Marketing Partner · 1 January 2024Kommunal is an associate member (associerad medlem) of Svenska Badbranschen and participates in the board's direct work. The union represents municipal workers including swimming instructors and bath facility staff, providing a link between the association and the workforce. Kommunal is also a partner in the 'Baddare på bad' national initiative and contributes to competence supply initiatives.
• Sobona (Swedish Municipal Employers' Organization)minorGTM or Marketing Partner · 1 January 2024Sobona is an associate member of Svenska Badbranschen and participates in the board's direct work. As a municipal employers' organization, Sobona provides a link between the association and municipal bath facility employers, supporting workforce development and industrial relations within the sector.
• Nordiskt Valideringsforum (Nordic Validation Forum)coreStrategic or Co-development Partner · 1 January 2023Svenska Badbranschen collaborates with Nordiskt Valideringsforum to develop validation methodologies for professional roles in the bathing industry, including Badvärd, Badtekniker, Pooltekniker, and Spatekniker. Since September 2023, the partnership has trained professional assessors (yrkesbedömare) to support competence validation in the sector. The collaboration aims to create standardized recognition of competencies for individuals working in or entering the bathing industry.
• WAPSA (World Alliance of Pool and Spa Associations)coreStrategic or Co-development Partner · 1 January 2013WAPSA is a global alliance of pool and spa industry associations. Svenska Badbranschen is a member and participates in annual global meetings where member countries share market research, compare standards and key metrics, exchange ideas, and collaborate on research and development of best practices. WAPSA's 2022 survey covered 26,498 companies worldwide. WAPSA's three principles are: promoting health and wellbeing through pools and spas, raising awareness of the skilled profession, and collaborating on R&D of best business and environmental methods.
• Svenska Simidrott (Swedish Swimming Federation)majorStrategic or Co-development Partner · 1 January 2013Svenska Simidrott is a key strategic partner collaborating with Svenska Badbranschen on shared goals of 100% swimming proficiency (simkunnighet) nationwide and public health improvement. The partnership supports the association's vision of 'Tillsammans får vi fler att bada mer' (Together we get more people to swim more). Svenska Simidrott's logo appears prominently on the association's homepage as a collaboration partner.
• Svenska Badmästarföbundet (Swedish Bath Master Association)majorStrategic or Co-development Partner · 1 January 2013Svenska Badmästarföbundet is a professional association for bath masters in Sweden. It collaborates with Svenska Badbranschen on professional development, competency standards, and raising the status of professional roles within the bathing industry. The organization is also represented on the board as a Sammankallande for validation and the Badmästaren magazine. Joint initiatives include professional certification and validation of Badvärd, Badtekniker, and Badmästare roles.
• Svenska Livräddningssällskapet (Swedish Life Saving Society)majorStrategic or Co-development Partner · 1 January 2013Svenska Livräddningssällskapet collaborates with Svenska Badbranschen on water safety, drowning prevention, and life-saving education. The partnership supports the 'Baddare på bad' national initiative for swimming proficiency and water safety, as well as broader public health goals. The organization's logo appears as a collaboration partner on the association's homepage.
• Folkhälsomyndigheten (Swedish Public Health Agency)majorOthers · 1 January 2013Folkhälsomyndigheten is the primary government authority with which Svenska Badbranschen engages. The association functions as an expert organ and consultation body for the agency, particularly regarding bathing facility hygiene regulations (HSLF-FS 2021:11), water treatment standards, and bathing facility safety. At the agency's request, the association's Technical Network Group developed the 'Teknisk Handbok Bad – Vattenbehandling' (Technical Handbook for Water Treatment) to replace the outdated Socialstyrelsen/SKL handbook.
• SIS – Svenska Institutet för Standarder (Swedish Institute for Standards)coreOthers · 1 January 2013Svenska Badbranschen is a member of SIS (Swedish Standards Institute), which gives all members of the association free access to over 20 standards related to bathing, including EN 17645, SS-EN 16582, SS-EN 16713, SS-EN 15288, and others. The association also participates in standards development committees through SIS, providing industry expertise to the standardization process.
• EUSA (European Union of Swimmingpool and Spa Associations)coreStrategic or Co-development Partner · 1 January 2006Svenska Badbranschen is an active member of EUSA and currently holds the position of vice president. EUSA is headquartered in Brussels and represents over 2,900 companies across 12 European countries. EUSA meets twice annually and advocates for the pool and spa industry before European decision-makers. Svenska Badbranschen contributes to and receives monthly European market reports from EUSA, including regulatory updates on REACH, CLP, biocides, energy performance of buildings, and worker safety. The partnership also provides access to the EUSA Awards competition for Swedish members.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Others

• Svenska Simidrott (Swedish Swimming Federation): Swedish national federation for swimming sports and a stated Svenska Badbranschen collaboration partner. Adjacent (not competitive): focused on athletic swimming and simkunnighet, while Svenska Badbranschen covers bath facility operations; together they target 100% swimming proficiency.

Regional players

• Pool & Hot Tub Alliance (PHTA): US-based national trade association for the pool, hot tub, and spa industry. Strong peer model: provides training/certification, standards access, advocacy, and an annual expo — closely analogous to what Svenska Badbranschen provides in Sweden, just at US scale.
• bsw (Bundesverband Schwimmbad & Wellness): German national trade association for the swimming pool and wellness industry. Comparable in scope: covers public baths, private pools, suppliers, and consultants; offers training, standards, and advocacy in a similar regulatory environment.
• FPP (Fédération des Professionnels de la Piscine): French national federation of pool professionals. Comparable peer covering pool builders, suppliers, and service companies with training, certification, and consumer-protection programs — the French analog of Svenska Badbranschen's Privata Pooler segment.
• Asociación Española de Profesionales del Sector Piscinas (ASOFAP): Spanish trade association for pool industry professionals. Comparable peer offering training, standards dissemination, and advocacy for Spanish pool builders and suppliers — a direct functional analog in a neighboring EUSA member country.
• BSPF (British Swimming Pool Federation): UK trade association for the swimming pool industry. Directly analogous peer: represents pool builders, suppliers, and operators; runs training and standards activities serving the same industry verticals as Svenska Badbranschen, in the UK market.

Direct peers

• EUSA (European Union of Swimmingpool and Spa Associations): Brussels-based European federation of national pool/spa associations of which Svenska Badbranschen is vice president. Direct peer: same membership-based industry-body model, overlapping membership scope, and shared standards/advocacy mission across Europe.
• WAPSA (World Alliance of Pool and Spa Associations): Global alliance of national pool and spa industry associations. Direct peer: same trade-association model and member composition; Svenska Badbranschen is a member and contributes to shared market research, standards benchmarking, and best-practice R&D.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/svenska-badbranschen

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Svenska Badbranschen